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shell — new york · 10016

Storefront Whitebox Event Venue and Studio in New York.

418 m²
4500 sq ft
new york
10016
on request
brief-based
pop-up store
3 use cases
city
New York
area
418 sqm
day rate
on request
postcode
10016
use cases
pop up store · retail activation · showroom presentation
included
daylight · lighting · raw

about this space

This 418-square-meter white-box storefront is located at 31 East 31st Street in New York. The 4,500-square-foot ground-floor space features 30 feet of frontage and a curved wall designed for photography and videography. The interior is a raw, minimal environment equipped with professional lighting and access to natural daylight. The facility includes practical amenities such as air conditioning, heating, and wireless internet. It is furnished and provides a garment rack, video equipment, and a water closet. Support features for retail and production use include a window display, a stock room, a fitting room, and a dedicated bathroom. For accessibility and logistics, the premises offer a cargo entrance, multiple entrances, and handicap access. Security is maintained through an integrated security system. The layout is suitable for a variety of uses, including art galleries, showrooms, retail pop-ups, meetings, and photo or video productions. Services for photography and video are available on-site, alongside various rentable equipment to support different event types.

what's included

  • daylight
  • lighting
  • raw
  • wc
  • whitebox minimal
  • cargo entrance
  • handicap accessible
  • multiple entrances
  • air conditioning
  • bathroom
  • furniture
  • garment rack
  • heating
  • video equipment
  • wifi
  • ground floor street
  • fitting room
  • stock room
  • window display
  • security system

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 418 sqm floor plan and amenities for Storefront Whitebox Event Venue and Studio in New York, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootworkshopcreative workshopmasterclassnetworking event

location

plotting…
new york · 10016·40.7458° · -73.9835°

getting here & street life

nearest transit

  • 33rd Streetmetro157 m · 2 min
  • 28th Streetmetro280 m · 4 min
  • 34th Street–Herald Squaremetro562 m · 7 min
  • 23rd Street-Baruch Collegemetro669 m · 8 min
  • 23rd Streetmetro700 m · 9 min
  • Madison Avenue & East 30th Streetbus · M1 M2 M394 m · 1 min

the neighbourhood

29 East 32nd Street is a building in Manhattan, New York City. Built in 1889 and designed by Charles W. Romeyn in the Richardsonian Romanesque style, it originally housed the Grolier Club. It is now called the Madison and became a New York City designated landmark in 1970. It was added to the National Register of Historic Places in 1980. Since 2023, the Korean restaurant Moono, a sister restaurant to Michelin-starred eatery Jua, has occupied the downstairs space.

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frequently asked

Yes — Storefront Whitebox Event Venue and Studio in New York is a vetted pop-up ready space in New York, 418 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c