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shell — new york · 10012

Sun-Drenched Soho Penthouse with Two Terraces.

384 m²
4131 sq ft
new york
10012
on request
brief-based
pop-up store
3 use cases
city
New York
area
384 sqm
day rate
on request
postcode
10012
use cases
pop up store · retail activation · showroom presentation
included
lighting · living space · stunning view

about this space

Located in the heart of historic Soho at 154 Spring Street, New York, this 4,131-square-foot penthouse offers a versatile environment for retail, showrooms, galleries, or office use. The property features an additional 875 square feet of exterior space across two private rooftop terraces that provide open city views. The interior layout is designed with a dedicated living space and is equipped with professional lighting, heating, and air conditioning. Functional amenities include a complete kitchen, a bathroom, and a fitting room to support retail operations. The space is furnished and comes equipped with high-speed wifi and video equipment. Accessibility is facilitated by a keyed elevator and multiple entrances. With its expansive floor plan and private outdoor terraces, this unique triplex penthouse provides a professional setting suitable for various commercial purposes, including conferences, meetings, photo shoots, and events. All features mentioned are based on the property's specifications to ensure a comprehensive operational environment in a prime New York City location.

what's included

  • lighting
  • living space
  • stunning view
  • elevator
  • multiple entrances
  • air conditioning
  • bathroom
  • complete kitchen
  • furniture
  • heating
  • video equipment
  • wifi
  • terrace
  • fitting room

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

  • how this works →
  • how this works →
  • how this works →
  • how this works →
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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 384 sqm floor plan and amenities for Sun-Drenched Soho Penthouse with Two Terraces, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootworkshopcreative workshopmasterclassnetworking event

location

plotting…
new york · 10012·40.7242° · -74.0017°

getting here & street life

nearest transit

  • Spring Streetmetro246 m · 3 min
  • Prince Streetmetro335 m · 4 min
  • Canal Streetmetro404 m · 5 min
  • Broadway–Lafayette Streetmetro476 m · 6 min
  • Houston Streetmetro575 m · 7 min
  • Bleecker Streetmetro620 m · 8 min

the neighbourhood

Spring Street is a street in Lower Manhattan, New York City, which runs west–east through the neighborhoods of Hudson Square, SoHo, and Nolita. It runs parallel to and between Dominick, Broome, and Kenmare Streets, and Vandam and Prince Streets. Address numbers ascend as Spring Street travels westward from the Bowery to West Street along the Hudson River.

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frequently asked

Yes — Sun-Drenched Soho Penthouse with Two Terraces is a vetted pop-up ready space in New York, 384 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c