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shell — greater london

Three-Story Retail Space on Stafford Street, Mayfair.

53 m²
568 sq ft
greater london
GB
£336 / day
per day
pop-up store
3 use cases
city
Greater London
area
53 sqm
day rate
£336 / day
postcode
use cases
retail activation · showroom presentation · art exhibition
included
Internet · Air Conditioning · Security System

about this space

This prime retail unit spans three floors and is situated on Stafford Street in Mayfair, a key thoroughfare that connects Dover Street and Albemarle Street. The space is designed for versatility, making it suitable for a shop, gallery, or event space. It is equipped with essential amenities including internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, and specialized lighting. Additional features include sound and video equipment, electricity, heating, parking, and an elevator for convenience. The unit also includes a kitchen and is monitored by CCTV for added security.

the fwv take

Take this Stafford Street unit as a wholesale showroom rental and buyer appointment base rather than a footfall retail play, because the fitting rooms, counters, garment racks and dedicated stock room are already installed across three levels, which means a team of four can open appointments on day one instead of losing a week and a chunk of budget to a build.

The vertical split is what does the work here, not the 53 sqm number: the ground floor carries street presence and reception on a thoroughfare linking Dover Street to Albemarle Street, while the lift and lower level move rails, crates and steamers between stock and selling floor without a buyer ever seeing the mechanics, and the specialist lighting covers both product spotlighting and a clean press day venue set.

The natural occupant is a contemporary or advanced contemporary label roughly two to eight years in, working in tailoring, leather goods, fine jewellery, eyewear or fragrance with a restrained gallery-adjacent aesthetic that sits comfortably beside the dealer galleries on the same block, and we would say plainly that this reads as credible mid-scale rather than maison scale, so brands planning a forty guest standing reception or a double-height installation should look at other spaces in London.

In our experience the February London Fashion Week window on this block goes first and locks eight to ten weeks out, September moves slightly later but still wants six weeks minimum, and two operational quirks matter before enquiring: the three day minimum makes a single evening cocktail reception poor value, and Mayfair loading restrictions on Stafford Street are tight enough that delivery slots should be mapped against your activation timeline rather than assumed.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • CCTV

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 53 sqm floor plan and amenities for Three-Story Retail Space on Stafford Street, Mayfair, then note the window you want in Greater London. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €393 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Greater London.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Greater London.

use cases

retail activationshowroom presentationart exhibitiongallery showingproduct launchbrand activationnetworking eventprivate eventcocktail receptionpop up exhibition

location

plotting…
greater london·51.5084° · -0.1410°

getting here & street life

nearest transit

  • Green Parkmetro241 m · 3 min
  • Piccadilly Circusmetro474 m · 6 min
  • Down Streetmetro637 m · 8 min
  • Oxford Circusmetro781 m · 10 min
  • Bond Streetrail705 m · 9 min
  • Old Bond Street / Royal Academybus · 54601114 m · 1 min

the neighbourhood

Marlborough Fine Art was founded in London in 1946 by Frank Lloyd and Harry Fischer. In 1963, a gallery was opened as Marlborough-Gerson in Manhattan, New York, at the Fuller Building on Madison Avenue and 57th Street, which later relocated in 1971 to its present location, 40 West 57th Street. The gallery operates another New York space on West 25th Street, which opened in 2007. It briefly opened a Lower East Side space on Broome Street, and later spaces in Madrid and Barcelona.

  • Thomas Agnew & Sons · 28 m
  • Stafford Gallery · 37 m
  • Gymkhana (restaurant) · 38 m
  • Albemarle Gallery · 44 m
  • Clarendon House · 48 m

frequently asked

Yes — Three-Story Retail Space on Stafford Street, Mayfair is a vetted pop-up ready space in Greater London, 53 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This space fits a brand with a 3 to 15 person team, roughly 2 to 8 years of trading, and either an established wholesale book or a DTC business looking for a credible Mayfair address without committing to a full lease. At 53 sqm split across three floors, the footprint works because it is vertical rather than open plan: ground floor for retail or reception, upper and lower levels for stock, fittings and private appointments. Brands at this stage typically find the layout lets a small team run selling, styling and press in parallel. Where we see mismatches is when a global house wants a 40 person guest list standing in one room, or when a first season label with no press contacts pays Mayfair rates for footfall it cannot convert. Those brands are better served comparing other spaces in London before enquiring here.

Aesthetic Fit

Restrained, gallery-adjacent design languages perform best here. The unit reads as a neutral white box with specialist lighting, which suits tailoring, leather goods, fine jewellery, eyewear, contemporary womenswear, fragrance and any product category that benefits from spotlighting and low visual noise. Sitting metres from Thomas Agnew & Sons and the Stafford Gallery, the address itself carries an art-world register that flatters quiet luxury and considered craft. What does not work is high-saturation streetwear, loud maximalist set builds, or activations needing double-height ceilings and heavy rigging, because the basement level and three-floor split fragment any large single-statement installation. If your concept depends on a built environment rather than the shell, factor in branded store design from the outset rather than treating it as a finishing layer.

Best Use Cases

First choice is a fashion showroom for wholesale appointments, since fitting rooms, garment racks, counters and a dedicated stock room mean buyers can be seen back to back with no improvised setup. Second is a press day or collection preview, helped by a three minute walk from Green Park and a bus stop at the Royal Academy. Third is a temporary retail space or pop-up shop with a 3 day minimum, using the ground floor for selling and lower level for stock. Fourth is an art exhibition or gallery showing, given the lighting and the surrounding dealer district. Fifth is a product launch or cocktail reception, with sound and video equipment, air conditioning, a kitchen and lift access already in place. Sixth is a content studio or sample sale, both workable but limited by the 55 percent occupancy estimate.

Budget Signal

This sits in the mid tier for Mayfair, which means it is materially below prime Bond Street or Dover Street ground floor retail while holding the same postcode credibility with buyers and press. What the price tier buys you is a fitted, operational unit rather than an empty shell: security system, CCTV, heating, air conditioning, furniture, lighting, parking and a kitchen are already there, which removes build and hire costs that a raw short-term commercial space would add. Compared with a hotel event space you gain retail infrastructure and multi-day continuity. Compared with a co-working venue or shared pop-up format you gain exclusivity and a street presence. In our experience brands underestimate the soft costs around staffing and fit, so model the full activation with our budget calculator before comparing day rates alone.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c