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shell — berlin · 10178

Versatile 100 sqm Commercial Space in Berlin Mitte.

tl;dr

Space
A 100 sqm (1,076 sq ft) ground-level commercial space for rent at Rosenthaler Straße 36 in the Rosenhöfe courtyard complex, Berlin Mitte, presented as a clean-walled, clean-floored white box with retail fittings already installed. The unit is move-in ready and vetted by Fashion Week Venues for pop-up store, showroom space and brand activation use.
Best For
Strongest fit for temporary retail and pop-up shop runs of one to four weeks, then fashion showroom and wholesale appointment setups during buyer preview season. Also available to hire for press days and influencer previews, fashion sample sales and trunk shows, and ecommerce or content studio shoots using the existing fitting room and garment racks.
Standout Features
Street-facing window display plus a full retail fit-out already in place, including counter, garment racks, shelves, furniture, a dedicated fitting room and a separate stock room for backstock and crates. Operationally it carries a complete kitchen for catering setup alongside a kitchenette, two toilets including a separate staff WC, air conditioning and heating, an integrated sound system with well-placed sockets throughout, multiple entrances allowing split guest and crew flow, step-free accessible access, and a monitored alarm and security system for overnight stock.
Location
Two minutes on foot from Hackescher Markt S-Bahn and roughly four minutes from Weinmeisterstraße U8, in postcode 10178. Rosenthaler Straße is a continuous retail run with Arket, Sandro, Uniqlo and Trippen within 120 metres, so guests arrive on an established shopping street and crews can load in from the courtyard side rather than the main pavement.
Availability
Day rate is on request and brief-based, priced against duration, build requirements and staffing rather than a fixed published figure. Minimum rental is one day, you can book by the day or book by the week, and we advise six to eight weeks lead time in Berlin, extending to twelve weeks around Berlin Fashion Week and the Bread and Butter and Premium trade periods when spaces at this address typically book first.
How to Book
Send your dates, format and rough guest numbers to enquire and we reply within 24h with confirmed availability and a costed proposal, with no charge until confirmed. Permit paperwork, retail and event staffing, and fit-out coordination are handled by our team on your behalf, so request availability now to hold your window.
100 m²
1076 sq ft
berlin
10178
on request
brief-based
pop-up store
3 use cases
in short
A 100 sqm (1,076 sq ft) ground-level commercial space for rent at Rosenthaler Straße 36 in the Rosenhöfe courtyard complex, Berlin Mitte, presented as a clean-walled, clean-floored white box with retail fittings already installed. The unit is move-in ready and vetted by Fashion Week Venues for pop-up store, showroom s…
city
Berlin
area
100 sqm
day rate
on request
postcode
10178
use cases
pop up store · retail activation · showroom presentation
included
lighting · wc · handicap accessible

about this space

This 100-square-meter commercial space is located at Rosenthaler Straße 36 in the Rosenhöfe area of Berlin Mitte, situated between Hackescher Markt and Weinmeisterstraße. The property is suitable for various uses, including events, retail, showrooms, and shared or unique space requirements. The interior features clean walls and clean floors, equipped with a comprehensive range of amenities to support operational needs. Functional features include air conditioning, heating, and high-speed wifi. The space is provided with a complete kitchen, a kitchenette, and a dedicated bathroom area with a water closet and a separate staff toilet. For retail and display purposes, the unit includes a counter, furniture, garment racks, shelves, and a window display. Technical support is provided through well-placed electrical sockets, integrated lighting, and a sound system. Accessibility is facilitated by multiple entrances and handicap-accessible features. Retail support is further enhanced by a dedicated fitting room and a stock room. For security, the premises are fitted with an alarm system and a security system. This versatile venue offers a professional environment for various commercial occasions in a central city location.

what's included

  • lighting
  • wc
  • handicap accessible
  • multiple entrances
  • well placed sockets
  • air conditioning
  • bathroom
  • complete kitchen
  • counter
  • furniture
  • garment rack
  • heating
  • kitchenette
  • shelves
  • sound system
  • wifi
  • clean floor
  • fitting room
  • stock room
  • window display
  • alarm
  • security system
  • staff toilet
  • clean walls

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 100 sqm floor plan and amenities for Versatile 100 sqm Commercial Space in Berlin Mitte, then note the window you want in Berlin. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Berlin.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Berlin.

activation ideas

Pop-Up Store

This works as a pop-up store with almost no build because the retail fit-out is already installed: counter, garment racks, shelves, fitting room and a street-facing window display on Rosenthaler Straße. At 100 sqm you can trade comfortably with 15 to 20 shoppers inside plus two staff behind the counter, and the stock room keeps backstock off the floor. Bring your own till stack or let us handle point of sale and payments alongside the fixtures already here.

SS/AW Seasonal Showroom

Strong fit for a seasonal showroom because the garment racks, shelves and stock room already cover the three jobs a showroom rental needs: hanging space, product display and secure overnight storage behind an alarm and monitored security system. Brands running SS or AW presentations in a 100 sqm footprint like this typically set racks along one wall, keep the centre clear for a look table, and use the stock room as a steaming and repack zone.

Buyer Appointments and Wholesale Preview

Well suited to back-to-back buyer appointments during Berlin market weeks, mainly because the multiple entrances let you run arrivals and departures without appointments overlapping in the same doorway. In practice the layout handles two concurrent appointment tables comfortably, with the complete kitchen and kitchenette covering coffee and refreshments for waiting buyers. Air conditioning and heating matter more than teams expect when a collection preview runs six hours with the door opening constantly.

Sample Sale

A credible sample sale space because the fitting room, counter and stock room are already in place, which is exactly what removes the queue chaos most temporary sale venues create. Plan for 25 to 30 shoppers at a time in 100 sqm with racks at density, and use the second entrance as a controlled exit. The separate staff toilet keeps the team out of the customer WC on high-volume days, and we can supply retail staffing for door control and till.

Press Day and Media Preview

A workable press day venue for 20 to 30 editors and stylists moving through in scheduled slots rather than one large arrival. What makes this work for press days specifically is the combination of clean walls for rail-and-plinth merchandising, integrated lighting that photographs cleanly without a supplementary kit, and the kitchen for catering setup. The Hackescher Markt location means editors arrive on foot or by S-Bahn in under three minutes, which lifts attendance materially.

Product Launch

Good for a single-product or capsule launch because the window display gives you a street-facing hero moment and the sound system is already integrated, so you are not trucking in audio for a two-hour reveal. Realistically this space suits a launch of 50 to 60 guests standing, not 100. Well-placed sockets throughout allow screens or lit product plinths anywhere in the room without cable runs crossing guest circulation.

Influencer Event

Works for an intimate influencer event of 30 to 40 creators, with the fitting room doing useful double duty as a changing and try-on point for content capture on site. Clean walls take vinyl or a printed backdrop easily, and the courtyard setting at Rosenhöfe gives an arrival shot that reads as Berlin Mitte rather than generic. Pair the space with influencer marketing support if you need talent booked and briefed alongside the venue.

E-commerce Shoot

Efficient as an e-commerce shoot location because the three things that slow packshot days down are already solved here: a fitting room for changes, garment racks for look sequencing, and a stock room for unshot product. Clean floors and clean walls give you a usable white base, and integrated lighting plus well-placed sockets support a two-head strobe setup. A crew of six to eight works without crowding in 100 sqm.

Brand Shoot and Content Day

A practical content studio for editorial shoots and short-form video because you can hold the space for a full day and reset the room repeatedly using the existing furniture rather than hiring in. Multiple entrances make load-in straightforward for a lighting and grip package. Be aware that a 100 sqm room with fixed ceiling height suits mid and tight framing better than wide full-length video, so plan lens choices accordingly before the call sheet locks.

Art Exhibition or Gallery Showing

Clean walls and integrated lighting make this a straightforward gallery showing without any remedial decorating, which is the usual hidden cost in temporary exhibition spaces. The 100 sqm floorplate holds roughly 25 to 35 works at gallery hanging spacing, and 50 guests for an opening. The location sits alongside Lumas and several Mitte cultural venues, so the audience for an exhibition opening is already walking the street.

Workshop or Masterclass

Suits a seated workshop or masterclass of 20 to 25 participants, with the complete kitchen making it viable for formats that involve food, drink or hands-on preparation rather than presentation alone. Existing furniture reduces what you need to bring in, sockets are distributed for participant laptops or tools, and the sound system covers a facilitator mic. Step-free accessible entry means you can open registration publicly without access caveats.

Networking Event and Cocktail Reception

Functions as a small reception venue for 50 to 60 standing guests, with the complete kitchen and kitchenette handling caterer prep on site instead of forcing an off-site kitchen arrangement. Two toilets including a separate staff WC is adequate at that headcount, and the sound system covers background music without additional hire. Cafes and restaurants within 100 metres give guests an obvious post-event continuation, which helps a Mitte networking format run late.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootworkshopcreative workshopmasterclassnetworking event

location

plotting…
berlin · 10178·52.5246° · 13.4028°

what's around

24 stores within 600 m, incl. Arket, My Jewellery, Sandro

brands nearby

ArketMy JewellerySandroArrey BerlinSchmuckwerk Sabine DubberstrippenPerlinSanctumLumasJostMühleGretchenUniqloFreitag Fashion
fashion stores
15
jewellery & watches
3
beauty
5
department stores
1
galleries
1
culture
5
hotels
1
cafés
6
restaurants & bars
11
other retail
12
  • Arket10 m
  • My Jewellery30 m
  • Sandro30 m
  • Café Cinema50 m
  • Mandarin50 m
  • Museum Blindenwerkstatt Otto Weidt60 m

the neighbourhood

Independent labels, jewellery ateliers, contemporary art dealers and Berlin's small-batch accessory brands make up the working population of this stretch of Mitte, and they are all within a two minute walk of Rosenthaler Straße 36. Trippen keeps its concept store around the corner in the Hackesche Höfe, Perlin and Schmuckwerk Sabine Dubbers run studio-retail hybrids on the same courtyard axis, Lumas sells photography a hundred metres west, and Arrey Berlin and Gretchen sit in the same cluster of designer-operated shopfronts. The commercial layer on top of that is Arket, Sandro, Uniqlo and Muji at the Hackescher Markt end, which means the street reads as designer-credible and retail-legitimate at the same time. Behind the frontages, the Rosenhöfe and Sophienhöfe courtyards are full of agency offices, PR firms, casting studios and photographers, so the people walking past your door on a Tuesday morning are often the same people you are trying to invite. In our experience placing brands in this neighbourhood, that density is the single most useful thing about it, and it is why so many spaces in Berlin in this postcode get booked for showroom presentation rather than pure retail.

Brands choose Mitte over Kreuzberg, Neukölln and the Torstraße corridor because it is the only Berlin district where press, buyers and international guests will all reliably show up without a taxi conversation. Hackescher Markt S-Bahn is two minutes away and Weinmeisterstraße U8 about four, which matters more than it sounds when your guest list is arriving from Tegel-replacement BER on the Ringbahn or walking from the Casa Camper and the Mitte hotel cluster. Kreuzberg gives you better sqm value and a rawer aesthetic, but it costs you buyer attendance and it fragments your appointment day across the city. Charlottenburg and Kurfürstendamm hold the luxury heritage audience and almost none of the editorial one. What Mitte does not give you is cheapness or novelty. This is the most photographed and most activated square kilometre in Berlin, rates reflect it, and during Berlin Fashion Week you are competing for attention with a dozen other launches inside the same few streets. What we consistently hear from brand teams who activate here is that the transport and press proximity justify the premium, and that it pays to pressure-test the numbers with our budget calculator before committing to a longer run.

Rosenthaler Straße at number 36 carries steady, unhurried pedestrian flow rather than the crush you get at Alexanderplatz, and the rhythm splits cleanly across the day. Mornings are local and professional, coffee runs to Röststätte and Mandarin, delivery vans in the courtyard, agency staff arriving, which makes it a genuinely calm window for buyer appointments and press previews before eleven. From early afternoon the shopping traffic builds and the street becomes a mixed audience of Berliners, weekend visitors and tourists moving between the Hackesche Höfe cinema, Chamäleon and the Arket and Uniqlo end of the block. Evenings stay lively without becoming nightlife-heavy at this exact address, so cocktail receptions and exhibition openings hold well. The courtyard side entrance is the operational advantage here, letting crew load in without blocking the pavement during trading hours, something we plan around routinely as part of production and build. Honest limitation: this is not a location for brands chasing high-volume impulse retail or maximum billboard-style street visibility. The frontage is discreet by Rosenthaler standards, walk-in conversion is modest compared to Alexanderplatz or Kurfürstendamm, and the space rewards formats where guests already know they are coming.

getting here & street life

nearest transit

  • Weinmeisterstraßemetro176 m · 2 min
  • Rosenthaler Platzmetro599 m · 7 min
  • Rosa-Luxemburg-Platzmetro621 m · 8 min
  • Rotes Rathausmetro734 m · 9 min
  • Alexanderplatzrail665 m · 8 min
  • Oranienburger Straßerail667 m · 8 min

street activity

high footfall.

59 places within 200 m · 36 stores · 17 cafés and restaurants · pedestrianised street

within 200 m
59
within 400 m
60
within 600 m
60

the neighbourhood

The Hackesche Höfe is a notable courtyard complex situated adjacent to the Hackescher Markt in the centre of Berlin. The complex consists of eight interconnected courtyards, accessed through a main arched entrance at number 40 Rosenthaler Straße.

  • Hackescher Markt · 146 m
  • Weinmeisterstraße (Berlin U-Bahn) · 153 m
  • Berlin Hackescher Markt station · 188 m
  • Sophienkirche, Berlin · 218 m
  • Grosse Hamburger Strasse · 293 m

frequently asked

Yes, this 100 sqm ground-level unit at Rosenthaler Straße 36 is set up for pop-up shops and works as temporary retail in Berlin Mitte with very little preparation. The street-facing window display sits on one of Mitte's most consistent shopping runs, and the counter, garment racks, shelves and fitting room are already installed, so your brand is not building a shop from an empty shell. In our experience handling bookings in the Rosenhöfe courtyards, brands run this format for one to four weeks and trade from the first weekend rather than losing days to build. You can book by the week or hold a longer window, and the separate stock room means replenishment stays on site instead of arriving by courier every morning.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c