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shell — singapore

Versatile Creative Studio for Photoshoots and Events.

tl;dr

Space
A 1,000 sqm (10,764 sq ft) basement content studio for rent in Singapore's eastern Kaki Bukit and Bedok North light industrial belt, with pre styled sets including a high ceiling sofa zone, a suspended floral installation and a white staircase. The floorplate is move-in ready with blackout control that a street level shopfront cannot offer.
Best For
Campaign and lookbook photography using the installed lighting rig, multi week content studio residencies for social and e-commerce, press day and collection preview hosting, wholesale appointment and buyer preview blocks during buying season, and private brand dinners or creative workshops for up to roughly 100 guests.
Standout Features
Three distinct styled sets in one floorplate, meaning a small crew shoots multiple looks with no build day. Also included: fitting rooms, garment racks and a lockable stock room for sample handling, professional lighting with sound and video equipment, a full kitchen for caterer setup, on-site parking with elevator access for load in, and a rooftop barbecue deck and pool bookable separately as a second location.
Location
Kaki Bukit MRT on the Downtown Line is roughly 10 minutes on foot and Eunos MRT on the East West Line roughly 15 minutes, with Changi Airport an 11 minute drive for inbound crews. The immediate service road is a working production district of print shops, workshops and kopitiam eateries, calm and vehicle friendly by early afternoon, so guests arrive by invitation with a unit number rather than by walk-in.
Availability
Day rate is SGD 540 (approximately EUR 365) with a one day minimum and the option to book by the week for residencies. Spaces at this address typically book three to four weeks ahead in Singapore, and lead times tighten around Singapore Fashion Week, the October to November festive campaign shoot period and the pre Lunar New Year content rush.
How to Book
Send a brief with dates, format and headcount and Fashion Week Venues will confirm availability and hold the date within 24 hours, with no charge until confirmed. Our team handles permit paperwork, on-site staffing and fit-out coordination on your behalf. Request availability now to secure your shoot or press day window.
1,000 m²
10764 sq ft
singapore
SG
S$540 / day
per day
photo / video
3 use cases
in short
A 1,000 sqm (10,764 sq ft) basement content studio for rent in Singapore's eastern Kaki Bukit and Bedok North light industrial belt, with pre styled sets including a high ceiling sofa zone, a suspended floral installation and a white staircase. The floorplate is move-in ready with blackout control that a street level…
city
Singapore
area
1000 sqm
day rate
S$540 / day
postcode
use cases
photo shoot · content creation · creative workshop
included
Internet · Air Conditioning · Security System

about this space

This welcoming studio is now available for bookings, perfect for photoshoots or creative events, with a minimum rental duration of two hours. The space features several styled areas, including a large sofa with a high ceiling suitable for larger groups, a cosy corner designed for kids and pets, and a two-seater sofa for smaller gatherings. Additional highlights include a striking suspended floral installation and an attractive set of white stairs. Guests are welcome to bring their own furniture for added comfort and personalization. In addition to the studio, the building offers access to a rooftop barbecue and swimming pool, which can be booked separately. The space is equipped with essential amenities, including high-speed internet, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen for your convenience.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 1000 sqm floor plan and amenities for Versatile Creative Studio for Photoshoots and Events, then note the window you want in Singapore. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €369 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Singapore.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Singapore.

activation ideas

Photo Shoot

This is the format the space was built around, because three pre-styled sets sit inside one 1,000 sqm basement floorplate with no daylight to fight. The high-ceiling sofa zone, the suspended floral installation and the white staircase give a crew three distinct looks without a build day, and the installed lighting rig means no external kit hire. Fitting rooms and a garment rack sit within a few metres of set, so a stylist works from rail to camera without a corridor walk. Basement level is the advantage here: full blackout control from call time to wrap.

E-commerce Shoot

Volume product days work well here because the stock room, counters and garment racks handle sample flow that would otherwise clog the shooting floor. In practice a two-person crew plus a stylist and a steamer can push 80 to 120 SKUs a day across a single set, with the fitting rooms doubling as change and reset stations for on-model runs. On-site parking and elevator access mean sample cartons come in by trolley rather than a kerbside relay. Teams comparing day rates for repeat shoot blocks should run a residency scenario through our budget calculator before booking week by week.

Content Creation Day

Strong fit, because the set variety lets a social team bank several weeks of assets in one booking rather than moving locations mid-campaign. Brands running content days in spaces like this typically assign one zone per content pillar, using the cosy kids and pets corner for lifestyle, the two-seater area for talking-head and interview formats, and the staircase for transitions and reel content. Sound and video equipment is installed, so audio capture does not require a separate hire. The rooftop barbecue deck and pool, bookable separately, gives a natural-light counterpoint to the basement sets.

Video Production

Adequate to strong for controlled video work, mainly because a basement floor with air conditioning and no street noise gives you a quiet, temperature-stable environment for long takes. The floorplate takes a lighting and grip footprint alongside a set without crowding, and the kitchen supports a crew of 15 to 25 through a full production day. What makes this work specifically is the electricity provision plus lift and parking access, so generators and kerb permits are not part of the plan. The constraint worth knowing is ceiling height varies by zone, so tall crane or jib moves need a recce against the sofa area rather than the corners.

Fashion Showroom and Buyer Appointments

This works as a seasonal showroom rental because the garment infrastructure is already installed: racks, fitting rooms, counters and a lockable stock room mean a wholesale appointment block runs from day one with no fit-out. Split the floorplate into a rail wall, a seated appointment table and a private try-on zone, and you can hold two buyer meetings concurrently without either overhearing the other. Parking and an eleven minute drive from Changi suit inbound regional buyers. Brands running a multi-city buying calendar often pair this with spaces in Tokyo for the same season.

Press Day and Collection Preview

Credible as a press day venue provided you treat it as an invitation-only address rather than a discovery destination. The scale supports a rolling editor and stylist schedule across a full day, with the styled sets acting as ready-made photo moments for coverage and the stock room holding sample backups out of sight. In practice the kitchen handles caterer setup without renting a mobile unit. Be honest internally: there is no walk-by press traffic in this industrial belt, so every attendee needs a unit number and a pinned location sent ahead.

Product Launch and Brand Activation

A workable launch venue for a controlled guest list of 60 to 100, with the high-ceiling sofa zone reading as the natural stage and reveal point. The floorplate absorbs a bar, a seated area and a product display simultaneously, and the separately bookable rooftop pool and barbecue deck extends the evening into a second environment, which is a genuine advantage over a single-room function space. Set dressing leans warm and decorative already, so brands with a soft lifestyle identity save on build while harder-edged concepts should budget for a full production and build pass.

Influencer Event

Well suited, because creator events live or die on shootable backdrops and this space arrives with three of them. A group of 30 to 50 creators can rotate through the floral installation, the staircase and the sofa zone with a host managing flow, and the installed lighting means content leaves the room looking finished rather than phone-lit. Fitting rooms let creators try product on the spot for try-on content. Parking on site matters more than it sounds for evening attendance in Singapore's east.

Creative Workshop and Masterclass

This holds up for hands-on sessions because the zoned layout lets you run a demonstration area and breakout tables at the same time without partitioning. Expect 25 to 40 people seated comfortably for a styling, craft or photography masterclass, with the kitchen covering refreshments and the sound system covering the room without a hired PA. The two hour minimum booking suits short-format evening sessions, and the elevator handles material load-in. The trade-off is a functional industrial arrival rather than a ceremonial one, so set expectations in the invitation.

Sample Sale

Operationally this is one of the better-equipped sample sale spaces in the eastern belt: racks, fitting rooms, counters and a stock room are already in place, and 1,000 sqm absorbs both a shopping floor and a queue-holding area indoors. The constraint is unambiguous. Basement level in a light industrial zone delivers zero passing trade, so every visitor is a driven visitor and your marketing spend does the work the street would normally do. Pair the booking with a mailing list push and support from our retail staffing team to keep tills and fitting rooms moving at peak.

Networking Event

Practical for industry mixers of 60 to 100, largely because the floorplate lets guests move between distinct seating environments instead of standing in one undifferentiated room. The kitchen supports caterer prep, the sound system covers background music and short remarks, and parking removes the usual late-arrival friction. Given the surrounding cluster of studios, print shops and design workshops, this reads as a credible host address for production and creative community events. Evening timing is easiest, since the service road and lift clear of building deliveries after midday.

Art Exhibition or Gallery Showing

Viable for a short-run show, though it takes more intervention than the shoot formats. The scale and the controllable basement lighting are genuine assets for a curated hang, and the white staircase gives natural vertical display. The honest caveat is that the existing set dressing, particularly the floral installation, competes with artwork unless it is removed or deliberately incorporated, so factor a strip-back into the schedule. Best suited to brand-adjacent exhibitions and private view formats where the guest list is invited rather than walk-in.

use cases

photo shootcontent creationcreative workshopnetworking eventprivate event

location

plotting…
singapore·1.3276° · 103.9191°

what's around

2 stores within 600 m, incl. Sulimei Unisex Hair Beauty Salon, Design Zest Pte. Ltd.

brands nearby

Sulimei Unisex Hair Beauty SalonDesign Zest Pte. Ltd.
beauty
1
design & interiors
1
cafés
1
restaurants & bars
8
other retail
7
  • Tropical Drinks Station40 m
  • Sulimei Unisex Hair Beauty Salon50 m
  • Design & Print Shop50 m
  • Red Lantern Seafood70 m
  • Khan Saab Restaurant70 m
  • Cats Garage80 m

the neighbourhood

Commercial photographers, e-commerce content crews, small-batch labels running their own sample rooms and video production companies make up the working population of this eastern light industrial belt, the corridor that stretches from Jalan Eunos and Eunos Link across Bedok North Avenue 4 and up towards Kaki Bukit and Ubi. Walk the service road within five minutes of this address and the ecosystem announces itself: a design and print shop occupying a ground floor unit, Design Zest working out of a workshop a hundred metres down, specialist retailers such as Cats Garage and Wheels on High whose interiors quietly double as shoot backdrops for local labels, and the Malay, Indian and Chinese eateries that feed the crews on turnaround. This is production territory rather than a boutique quarter, and it has never pretended otherwise. Our venue sourcing team places brands here precisely because the buildings offer floorplate, ceiling height and loading access instead of shopfront visibility, which is exactly what a working content studio or garment showroom needs.

Cost per square metre is the honest reason brands take space out east rather than on Orchard Road, around Tanjong Pagar and Duxton Hill, or in the Keong Saik and Jalan Besar shophouse strips. A thousand square metres at this address costs what a fraction of that floorplate would command in Kampong Glam or Joo Chiat, and in our experience placing brands across Singapore, that arithmetic settles most briefs where the format is a multi-day shoot, a sample sale, a controlled press day or a buyer appointment block rather than public retail. The tradeoffs are genuine. You forfeit the walk-in curiosity of Haji Lane, the dining halo of Katong, and the address prestige that regional press still associates with Marina Bay or Dempsey Hill. What you gain is space, on-site parking, quiet, an eleven minute drive to Changi for inbound crews, East West Line access at Eunos and Downtown Line coverage at Kaki Bukit. Model it against a central shophouse in our budget calculator before you commit.

Arriving here for a press day feels functional and calm rather than ceremonial, which most brand teams end up preferring. Mornings between eight and ten belong to delivery vans, tradespeople and workers heading for the drinks stall and the prata and seafood shops on the corner, so the road is busy with vehicles and almost empty of pedestrians. It quietens by midday, and afternoons are the easier appointment window because parking frees up and the lift stops competing with building deliveries. The space itself sits at basement level, a real advantage for blackout and controlled lighting work, and the styled zones, suspended floral installation and white staircase let a small crew capture three distinct looks with no build day, though we usually recommend a light dressing pass through production and build to align the sets with brand direction. Be clear on the limitation: this area delivers nothing for tourist retail, spontaneous walk-ins or street visibility. Every guest arrives because they were invited and given a unit number.

getting here & street life

nearest transit

  • Blk 53bus · 2690 m · 1 min
  • Opposite Blk 53bus · 26 222 222B121 m · 2 min
  • Opposite Blk 55bus · 26128 m · 2 min
  • After Chai Chee Streetbus · 26 222 222B208 m · 3 min
  • Blk 51bus · 26389 m · 5 min
  • Opposite Blks 50/51bus · 26 222 222B407 m · 5 min

street activity

steady footfall.

10 places within 200 m · 9 stores · 9 cafés and restaurants

within 200 m
10
within 400 m
13
within 600 m
18

the neighbourhood

Eunos Community Club, formerly known as the Eunos Community Centre, is a community centre on Bedok Reservoir Road in Bedok, Singapore. Completed in 1989, it features a "distinctive" Minangkabau-style roof.

  • Masjid Mydin · 715 m
  • Church of Our Lady of Perpetual Succour · 774 m

frequently asked

Yes, this 1,000 sqm basement studio is available for pop-up shops, but you should treat it as an invitation-led pop-up rather than a walk-in one. The floorplate already carries fitting rooms, counters, garment racks and a lockable stock room, so a temporary retail set-up needs very little added fit-out. What it does not have is street visibility, because the address sits at basement level on a service road in Singapore's eastern Kaki Bukit and Bedok North light industrial belt. In our experience handling pop-up bookings in this belt, brands succeed here when they drive attendance through owned channels, WhatsApp lists and paid social rather than relying on passing footfall. If your priority is a shopfront with pedestrian traffic, tell us in your brief and we will show you street-level alternatives instead.

who it suits

Brand Scale

This studio suits small to mid-sized brands with a 3 to 25 person team, roughly 1 to 6 years of trading, and an active content calendar rather than a permanent retail estate. The 1,000 sqm basement floorplate with styled zones, fitting rooms, a stock room, garment racks and a kitchen gives a lean team everything needed to run a shoot day, a wholesale appointment block or a private launch without hiring separate crew facilities. The one day minimum and short booking windows favour brands that plan in campaign cycles rather than long leases. In our experience the profile that gets the most from this space is a DTC or wholesale label producing seasonal content in-house and needing capacity for 40 to 100 guests on event days. Where we see mismatches is when a large house with a global press list books here expecting an address that carries the story on its own, or when a solo founder needs only a corner and pays for 1,000 sqm they will never fill. Brands weighing a permanent flagship should look at browse all spaces for street-level retail instead.

Aesthetic Fit

Warm, soft-styled and lifestyle-led brands fit this studio best: contemporary womenswear, childrenswear, resortwear, pet and home categories, beauty, jewellery and accessories that photograph well against domestic-feeling sets. The suspended floral installation, white staircase, high-ceiling sofa area and cosy kids and pets corner give an existing visual language that leans decorative, romantic and family-friendly, and brands whose art direction already runs that way save materially on build. Bringing your own furniture is permitted, which lets a label layer in its own props for a collection preview or content studio day. What does not work here is severe industrial minimalism, raw concrete brutalism, or a high-fashion avant-garde identity that needs an empty white cube with no pre-existing set dressing. Stripping the installations back to neutral is possible but costs more than starting elsewhere, so brands committed to a hard-edged look should budget for a full production and build or choose a blank shell.

Best Use Cases

First choice is campaign and lookbook photography, because the styled zones, professional lighting, sound and video equipment, fitting rooms and garment rack mean a full shoot runs without external kit hire. Second is a content studio residency for social and e-commerce, where multiple backdrops in one 1,000 sqm floor let a team bank weeks of assets in a single booking. Third is a press day or collection preview, with the stock room, counters and elevator access supporting sample handling and editor circulation. Fourth is a wholesale appointment showroom during buying season, since fitting rooms and racks are already installed. Fifth is a private brand dinner or networking event, helped by the on-site kitchen and separately bookable rooftop barbecue and pool. Sixth is a creative workshop or masterclass, and seventh a sample sale, though the basement floor level limits passing trade so you will need to drive attendance through influencer marketing and owned channels.

Budget Signal

This sits in the accessible tier for Singapore, well below Orchard Road or Marina Bay commercial rates and below most hotel function rooms once you account for what is included. The value is in the fit-out: lighting, sound and video, fitting rooms, stock room, counters, racks, air conditioning, parking, elevator and a kitchen are bundled, so a brand avoids the equipment hire and furniture costs that inflate a bare-shell booking. Compared with co-working event rooms you get far more square metreage and genuine garment infrastructure, and compared with shared pop-up formats you get exclusive use and full control of the set. The trade-off is honest: this is an eastern location on a basement level, not a prime footfall address, so treat it as a production and hosting asset rather than a customer acquisition site. Model the numbers against alternatives with our budget calculator before committing to a multi-day block.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c