What does Fashion Week Venues handle on my behalf for this booking?

We handle the full path from enquiry to load-out, so your team only deals with product and guests. What we manage on your behalf at this Eastern Docklands address specifically is availability confirmation with the operator, the temporary use agreement, basement access and lift timings for delivery, parking arrangements, and any local permit checks for signage or amplified sound. From there we can layer on staffing, furniture, point of sale, content capture and reporting depending on your brief. There is no charge until confirmed and we reply within 24h to every enquiry, and you can see the full sequence in how our process works

How much does it cost to rent this studio per day?

The day rate is 384 EUR for the full 72 sqm studio in Amsterdam. That figure covers the room and its installed amenities including internet, air conditioning, heating, lighting, furniture, sound and video equipment, kitchen access, security system, lift and parking, which is why it compares well against a central Amsterdam meeting room once you add AV hire and catering minimums to those. Multi-day and multi-week bookings are quoted on request and longer terms usually price below the straight daily multiple. Services such as staffing, extra furniture or build are quoted separately on a brief-based pricing model, and you can model a full activation cost in the budget calculator

What is the minimum and maximum rental period?

The minimum booking is one day and the maximum term runs to 336 days, so this works as both a single-day hire and a long showroom rental. Brands running a wholesale season in Amsterdam typically hire the studio for two to four weeks to cover back-to-back buyer appointments, then release it. Single-day bookings are most common for content shoots, press days and creative workshops. If you want a recurring pattern such as one week per month across a season, tell us in the enquiry and we will structure the agreement that way rather than as separate bookings. Availability moves quickly around the Amsterdam trade calendar, so request availability with your dates as early as you can.

How big is the space and how many people does it hold?

The studio is 72 sqm, roughly 775 sqft, laid out as a single flexible room that has been configured as a workshop space, a meeting room and a collaborative workspace in different setups. Practically that means a comfortable working capacity of around 15 to 25 people for a seated workshop or presentation, and up to roughly 30 for a standing press day or collection preview. If you need clear floor for rails, we would plan on two to three garment rails plus counters and still keep a fitting area and a circulation path. Brands running showroom formats in a room this size usually find one collection plus a small accessories edit is the right density. For larger guest numbers we can point you to alternatives across browse all spaces

Does the studio already have retail fixtures for a showroom or sample sale?

Yes, and this is the main reason brands choose this Amsterdam studio over a plain meeting room. It comes with fitting rooms, counters, a garment rack and a separate stock room, which is the full operational kit for wholesale appointments, a buyer preview or a private sample sale. The stock room matters more than brands expect, because it gives you a lockable place for backstock and personal bags rather than piling boxes behind a curtain. Combined with the security system, that makes it a sensible room for high-value samples. If you need additional rails, seating, mirrors or display plinths we can add them through furniture rental

Is the space suitable for a content shoot or lookbook?

Yes, the studio works well as a content studio for lookbooks, flat lays and short-form video. It has installed lighting, sound and video equipment, and full electricity, and because it sits at basement level you get complete control over light with no daylight shifting through the day. The neutral, functional interior keeps the frame clean so your product carries the image, and the fitting rooms double as changing and styling areas. Crews we have placed in rooms like this in Amsterdam typically bring their own key light and use the house rig as fill. The lift means kit cases and rails come down without a stair carry, and you can hire it for a single shoot day.

How does loading and access work for a basement space?

Access is via the building entrance and then a lift down to the basement studio, so you do not need to carry stock down stairs. Parking is available at the building, which makes van unloading and rail transfers straightforward compared with most central Amsterdam addresses where you are dependent on a loading window on a canal street. We recommend booking your delivery slot into the schedule so the lift is clear when your rails and crates arrive. In our experience handling basement-level bookings, a two-person load-in of a full collection plus fixtures takes around 90 minutes with lift access. Confirm your exact vehicle size when you enquire and we will check the parking arrangement for it.

What amenities are included in the rental?

Included are internet, air conditioning, heating, a security system, lighting, furniture, sound and video equipment, electricity, kitchen facilities, a lift, parking, a stock room, counters, fitting rooms and a garment rack. That makes it effectively move-in ready for a showroom, press day, workshop or team offsite without any build spend. The kitchen is the one brands underuse: it lets you handle refreshments for buyer appointments in-house rather than paying a venue catering minimum. Toilets are on site within the building and served by the same hallway and lift access. If your brief needs anything beyond this list, tell us at enquiry stage and we will confirm what can be brought in.

Where exactly is the space and how do guests get there?

The studio is in the Eastern Docklands in Amsterdam-Oost, with the Zeeburgerdijk tram stop 89 metres away, about a one minute walk. Five further tram stops sit within a seven minute walk including Pontanusstraat, Eerste Coehoornstraat and Javaplein, so guests coming from Amsterdam Centraal or the city centre arrive easily without a car. The immediate area is a former harbour district now known for creative studios and independent hospitality, with Brouwerij 't IJ and the De Gooyer windmill around 350 to 375 metres away, which gives you a natural post-appointment spot for buyers. Parking on site covers guests who drive in from outside the city. If you are weighing Amsterdam against other markets, other spaces in London

Do I need a permit to run a pop-up or showroom here?

For a private, appointment-based showroom, press day, workshop or content shoot inside the studio you generally do not need a separate municipal permit in Amsterdam, because you are occupying an existing indoor commercial room under a licence to occupy or temporary use agreement. Where a permit question does arise is if you sell to the public in volume, place external signage or banners on the building, use amplified sound at levels audible outside, or serve alcohol at an event. Because this is a basement unit with no shopfront, external signage is the most common request we handle and it needs the building owner's consent alongside any local rules. We check all of this as part of the booking rather than leaving it with you, and our permit guide

Can I brand or fit out the studio for my activation?

Yes, light branding and reconfiguration are possible, with permanent alterations subject to the operator's approval. Because the shell is neutral and the furniture and lighting are already installed, most brands achieve what they need with rails, graphics, vinyl, props and lighting adjustments rather than structural work. For a basement room, lighting design does more for atmosphere than any wall treatment, so that is where we would spend first. We handle scoping, approvals, install and strike through production and build

What formats does this space work best for?

It works best for wholesale appointments, showroom rental across a buying season, press days, collection previews, private sample sales, content shoots, creative workshops and team offsites. The fitting rooms, counters, garment rack and stock room make the retail-adjacent formats straightforward, while the sound and video equipment, furniture and kitchen support seated sessions and brand presentations. It is less suited to a high-volume public pop-up that depends on street visibility, because the basement level and residential-edge location do not generate walk-in traffic. Brands running appointment-led formats in this type of Amsterdam studio typically find the low overhead lets them extend the booking rather than cut it short. Tell us your format at enquiry and we will confirm fit honestly before you spend anything.

Can you provide staff for a sample sale or press day here?

Yes, we can supply vetted retail and hosting staff for any booking at this Amsterdam studio. For a room of 72 sqm with fitting rooms and a stock room, we typically recommend two to three people on site: one hosting and checking arrivals, one on the floor and fitting rooms, and one managing stock and till during a sample sale. Dutch and English speaking staff are standard for Amsterdam bookings, which matters when you are mixing local press with international buyers. Briefing, scheduling and on-day management are handled by us so your own team can focus on selling and relationships. Add it to your enquiry and we will build the rota alongside the venue confirmation.

How do I enquire and what happens next?

Send an enquiry with your dates, format and headcount, and we reply within 24h with availability for this studio and a costed outline. If the dates are open, we hold them while you review, then issue the temporary use agreement and deposit terms for signature. There is no charge until confirmed, so you are not committing money to explore whether this Amsterdam space fits your brief. Once signed, we move into scheduling load-in, lift and parking slots, staffing and any build or furniture additions. If the dates are gone or the format is a poor fit, we will say so and put two or three alternatives in front of you the same day.

What is the day rate?

€384 / day. Weekly and press-preview rates are quoted on request.

Is staging, branding and fit-out permitted?

Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry.

Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting.

How far in advance should we book?

Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks.

lang

shell — amsterdam

Versatile Studio Space for Workshops and Meetings.

72 m²

775 sq ft

amsterdam

€384 / day

per day

private event

2 use cases

city

Amsterdam

area

72 sqm

day rate

€384 / day

postcode

—

use cases

workshop · creative workshop · corporate event

included

Internet · Air Conditioning · Security System

about this space

This versatile studio is perfect for smaller-scale workshops, classes, work meetings, and brainstorming sessions. It is equipped with essential amenities, including Internet access, air conditioning, and a security system to ensure a comfortable and secure environment. The space also features a stock room, counters, fitting rooms, and a garment rack, making it functional for various activities. Additional resources such as lighting, furniture, sound and video equipment, electricity, heating, and an elevator enhance usability. For convenience, the studio includes kitchen facilities and parking, ensuring a practical setting for any event or gathering.

the fwv take

Take this Eastern Docklands studio for an appointment-led wholesale showroom rental or press day venue rather than a walk-in pop-up, because the fitting rooms, counters, garment rack and separate lockable stock room mean 72 sqm is already configured for back to back buyer meetings with zero build spend.

The basement level is the reason it works and not a caveat: with no daylight to fight, the installed lighting rig and AV give you a fully controlled content studio for lookbook and flat lay days, while lift access from the entrance hallway plus on-site parking mean a full collection and fixtures load in around 90 minutes, which is something almost no canal-side address in Amsterdam can promise.

Aesthetically and commercially it reads contemporary rather than couture, so the fit is a three to six year old womenswear, menswear, denim, knitwear, footwear or accessories label with a real wholesale book and a pared back studio identity, and we would be honest with a heritage maison wanting daylight, ceiling height and street theatre that this is not the room, though we can direct that brief through concept and direction to something more suitable.

In our experience Amsterdam moves on a shorter lead time than Paris or Milan and six to eight weeks is realistic, but the late January and late August buying windows go first, and because it is one flexible room you cannot overlap a press day with a shoot day, so sequence the booking properly and compare it against other spaces in London if your season needs two cities.

what's included

Internet
Air Conditioning
Security System
Stock Room
Counters
Fitting Rooms
Garment Rack
Lighting
Furniture
Sound & Video Equipment
Electricity
Heating
Parking
Elevator
Kitchen

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

how to book this space

01
Check the shell and the dates
Review the gallery, 72 sqm floor plan and amenities for Versatile Studio Space for Workshops and Meetings, then note the window you want in Amsterdam. Fashion week dates book 6–10 weeks out.
02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €384 per day.
03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Amsterdam.
04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Amsterdam.

use cases

workshopcreative workshopcorporate eventteam offsiteprivate event

location

plotting…

amsterdam·52.3665° · 4.9316°

getting here & street life

nearest transit

Zeeburgerdijktram89 m · 1 min
Pontanusstraattram281 m · 4 min
Eerste Coehoornstraattram400 m · 5 min
Eerste Leeghwaterstraattram424 m · 5 min
Hoogte Kadijktram464 m · 6 min
Javapleintram520 m · 7 min

the neighbourhood

The Eastern Docklands is a neighborhood of Amsterdam, Netherlands, located between the IJ and the Nieuwe Vaart in the borough of Amsterdam-Oost. The harbor area was constructed in the late nineteenth century to allow for increasing trade with the Dutch East Indies; a new location was necessitated by the construction of the Amsterdam Centraal railway station, which replaced the old quays. East of the new station was a marshy area called De Rietlanden, with the Zeeburgerdijk, running via the Zeeburch, a fort, to the Zuiderzee.

Brouwerij 't IJ · 355 m
De Gooyer, Amsterdam · 374 m
Czaar Peterbuurt · 399 m
Nieuwe Vaart · 456 m
Oostenburgervaart · 504 m

frequently asked

Yes, this 72 sqm Amsterdam studio is available for pop-up shops, but it performs best as an appointment-led pop-up rather than a walk-in one. It sits at basement level in the Eastern Docklands, so there is no shopfront window and no street footfall to convert, which means your guest list, mailing list or influencer channels have to do the driving. The fitting rooms, counters, garment rack and stock room are already installed, so you can run a private sample sale or invite-only temporary retail day without any fit-out. In our experience handling bookings at addresses like this in Amsterdam-Oost, brands that pre-book time slots and confirm attendance by email see far stronger conversion than those relying on passing trade. The day rate is 384 EUR and you can book by the day or block out a longer run.

who it suits

Brand Scale

This 72 sqm studio fits a brand with a 3 to 15 person team, roughly 2 to 6 years of trading, and an existing wholesale book or DTC base that needs a working room rather than a shopfront. The basement level and Eastern Docklands address mean footfall is not the value here, so the space rewards brands whose guests arrive by appointment. Fitting rooms, counters, a garment rack and a stock room cover the operational needs of a small showroom or press day without a build. Brands at this stage typically find they can run a full buying calendar with two or three staff on site. Too small for a house needing 40 plus concurrent guests or multiple collection zones, and wrongly positioned for a mass market label chasing walk-in volume.

Aesthetic Fit

A pared back, studio-led visual identity works best: contemporary womenswear, menswear, denim, knitwear, footwear, accessories and quiet luxury labels whose product carries the room. The interior reads neutral and functional with controllable lighting and existing furniture, which suits brands that want their garments, lookbook and rails to be the only styling in the frame. It also handles editorial content shoots and flat lay work well. Where we see mismatches is when a maximalist beauty or fragrance brand expects daylight, high ceilings and a heritage shell, because a basement studio cannot deliver that atmosphere without significant intervention through branded store design. Loud experiential concepts dependent on street visibility should look elsewhere.

Best Use Cases

First choice is a wholesale appointment showroom, because the fitting rooms, garment rack, counters and stock room are already in place for back to back buyer meetings. Second is a press day or collection preview, with sound and video equipment, lighting and a kitchen supporting a controlled two to three day schedule. Third is a content studio booking, where the neutral shell, adjustable lighting and lift access for kit make single day shoots straightforward. Fourth is a creative workshop or masterclass, the use the room was built around. Fifth is a private sample sale for list holders only, and sixth a team offsite or brand planning session, both of which suit the meeting room configuration and parking. Longer showroom rental terms up to 336 days are possible and can be staged with our activation service.

Budget Signal

This sits in the accessible middle of the Amsterdam short-term commercial space market, well below Nine Streets or P.C. Hooftstraat temporary retail space and below most central hotel event rooms once catering minimums and AV hire are counted. What a brand gets for that positioning is a genuinely equipped room: internet, air conditioning, heating, security, furniture, lighting, AV, kitchen, lift and parking, with tram links a minute away on Zeeburgerdijk. Compared with a co-working meeting room it offers real retail fixtures, and compared with a shared pop-up format it offers exclusivity and stock security. In our experience the profile that gets the most from this space is a brand redirecting saved rent into product, staffing and outreach, which is worth modelling in the budget calculator before enquiring.

checking brand…

for brands

plan this pop-up in minutes.

free · no credit card · unlocks personalised recommendations

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped: —
edition: vol. iv · ss27
type: cormorant · plex mono
finish: gold foil 871c

about this space

the fwv take

what's included

make the space yours.

how to book this space

Check the shell and the dates

Send the brief

Get availability and a quote

Lock the contract

Build and open

use cases

location

getting here & street life

frequently asked

who it suits

Brand Scale

Aesthetic Fit

Best Use Cases

Budget Signal

set in cormorant.printed for paris, this session.

set in cormorant.
printed for paris, this session.