What does Fashion Week Venues handle on my behalf for this booking?

We handle the full path from first enquiry to wrap, with concierge included at no extra cost to your brand. That covers checking live dates and holding them, negotiating the licence to occupy with the studio operator, confirming the drive-in access window for any vehicle you are shooting, and briefing the venue on your crew size and call times. We also coordinate the extras the studio offers on request, including additional lighting, grip, catering and any set build inside the infinity cove. If your brief spans more than this one studio, our team can run the wider project through production and build

What is the day rate and is there a minimum booking?

The published day rate is £1,656 per day, roughly €1,932, and the minimum is a single day so you can book by the day without committing to a block. There is no stated maximum, so consecutive days for a multi-look campaign or a week-long production are possible subject to the studio calendar. That figure covers the studio, the infinity cove and the in-house amenities; additional lighting packages, grip, crew and catering are quoted separately once we see your brief. If you want to model total cost including staffing and build before you commit, our budget calculator

How big is the studio and how many people can it hold?

The studio measures 190 sqm, or 2,045 sq ft, with a stated occupancy of up to 200 people, which makes it available for everything from a six-person e-commerce crew to a full creative workshop. In practice the footprint comfortably absorbs a sizable crew plus lighting, carts and client seating without anyone standing in the cove. Because the hair and makeup area is a separate split-level room, your talent, stylists and client village are not competing for floor space with the camera team. For workshops and presentations at the upper end of that occupancy figure, we confirm the layout and any additional seating with the operator before your dates are locked.

Can you really drive a car into the studio?

Yes, the studio has genuine drive-in access straight from the loading bay into the space, which is why brands book it for car shoots and large product work. The wrap-around infinity cove is scaled to hold a two-car composition, as shown in the studio's own reference imagery. When you enquire we confirm the exact vehicle dimensions, turning path and ramp clearance with the operator in writing, because basement drive-in access always has a practical ceiling on wheelbase and height. Brands running vehicle or large-object shoots in this type of London studio typically find that confirming those measurements early removes the single biggest risk on the shoot day.

What is the infinity cove suitable for beyond car shoots?

The wrap-around cove gives you a seamless white horizon that suits full-length fashion e-commerce, motion content, still life on stands, and any campaign where you want a clean cut-out with no visible corner. Because it is oversized for a 190 sqm studio, you can shoot wide lenses and group looks without the cove edge creeping into frame. A colorama is also available on request if you want a coloured backdrop rather than pure infinity white. Brands using this studio as a content studio for a full season of assets often shoot cove-based e-commerce in the morning and set-built editorial in the afternoon.

Is there a dedicated hair, makeup and talent area?

Yes, the rental includes a separate split-level hair and makeup area that sits away from the shooting floor. This is one of the more practical features of the space, because it keeps mirrors, kit, steamers and talent out of the cove and stops the noise of a glam team bleeding into video takes. There is also a kitchen, a staffed reception and air conditioning throughout, which matters in a basement studio during a long summer call. In our experience, the split-level layout here is what tips longer e-commerce shoots with multiple models towards this studio over single-room alternatives.

What lighting, AV and technical equipment is included?

The studio is move-in ready with in-house lighting, sound and video equipment, an Apple workstation for tethered capture and review, a Bose sound system, wired internet and wifi, plus full power, heating and air conditioning. Aputure fixtures are among the lighting on site, and the operator will accommodate additional lighting and grip requirements when you ask in advance. A security system and lift access are in place, which matters when you are holding sample stock or client kit in the space overnight between shoot days. We confirm the exact equipment list against your technical rider before your dates are held so there are no gaps on the call sheet.

Does the studio work for garment-heavy fashion shoots?

Yes, and it is unusually well set up for wardrobe volume for a studio of this type. Fitting rooms, garment racks, counters and a separate stock room are all for hire as part of the space, so a large sample delivery can be checked in, hung, steamed and returned without cluttering the shooting floor. That combination suits e-commerce shoot days, lookbook production and collection previews where the same rails are used across a shoot and a buyer appointment. If you need additional rails, seating or presentation furniture beyond what is on site, we arrange it through furniture rental

Can I use it as a showroom or for buyer and press appointments?

Yes, and a short-term rental of this studio makes a workable fashion showroom when you pair the cove with the fitting rooms and rails already in place. Reception handles arrivals, the split-level room doubles as a private area for a single buyer or an editor, and the kitchen covers hospitality for a press day. The trade-off to be aware of is the basement level and the lack of natural light, so brands presenting a collection here usually build the lighting design as deliberately as they would for a shoot. Wholesale appointment schedules and press day run-of-day are both formats we can staff and manage for you at this address.

Where exactly is the studio and how do crew and guests get there?

The studio sits in the N1 pocket of Islington between New North Road and City Road, with Essex Road Overground around a 10 minute walk, Angel on the Northern line around 12 minutes and Old Street around 14 minutes. The immediate street is quiet and light-industrial, which is exactly what you want for a truck or a vehicle turning into the loading bay, while guests approach through a gallery and cafe district that includes Victoria Miro roughly 350 m away and Art Space Gallery a little over 300 m away. There are more than a dozen cafes and a Co-op within a short walk, so crew catering and last-minute runs are straightforward. Access here has been vetted on site by our team, and if you are comparing this against other options you can review spaces in London

What are the loading, parking and lift arrangements?

Load-in runs through the loading bay with drive-in access into the studio itself, so heavy cases, flight boxes and vehicles all go in at ground level rather than being carried down stairs. Parking is available on site and there is a lift for crew and smaller kit movements, alongside a staffed reception that signs in couriers and sample deliveries. For anything oversized we confirm bay dimensions and the load-in window with the operator in advance and build it into your call sheet. The day rate covers standard access hours, and any early bump-in or late strike is agreed with the studio when we hold your dates.

Do I need a permit to shoot or run an event here?

No public permit is needed for shooting inside the studio, because your booking sits under a licence to occupy or temporary use agreement with the operator rather than a lease. Permissions become relevant if you plan external signage, filming on the street outside, road or bay closure for a larger vehicle, or serving alcohol at a press day or sample sale in Islington, all of which involve the borough. We prepare and file whatever paperwork your format requires and confirm the timeline for it before you commit spend, and our permit guide

How much lead time do I need, and when is this studio busiest?

Allow three to four weeks lead time for a smooth booking in Greater London, though single shoot days can sometimes be turned around faster if the calendar is open. Studios at this address book out earliest across the February and September London Fashion Week windows and through the September to November campaign shoot peak, so those dates need locking well ahead. If you are shooting a full season of assets you can book by the week and hold consecutive days at a better position in the calendar. Send your target dates and we will request availability the same day and tell you honestly what is realistic.

How do I book, and what happens after I enquire?

Send your dates, crew size, format and any vehicle or set requirements, and we reply within 24h with confirmed availability and a firm hold on the studio. There is no charge until confirmed, so the hold and the initial quote cost your brand nothing. From there we issue the agreement, confirm the deposit terms set by the operator, and walk the technical requirements, load-in window and equipment list through with you before contracts are signed. Once your dates are locked we brief the studio, book any additional lighting, catering or staffing you need, and hand you a single point of contact through to strike.

What is the day rate?

£1,656 / day. Weekly and press-preview rates are quoted on request.

Is staging, branding and fit-out permitted?

Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry.

Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting.

How far in advance should we book?

Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks.

shell — greater london

Versatile Studio with Drive-In Access for Car Shoots.

tl;dr

Space: A 190 sqm (2,045 sq ft) basement drive-in studio for hire in Islington N1, Greater London, built around a large wrap-around infinity cove wide enough to shoot two cars. The character is functional white-box production space with a separate split level hair and makeup area rather than a decorative showroom shell.
Best For: Car and large product photo shoots on the infinity cove, e-commerce and lookbook shoot days with full crew, video production and motion content studio bookings, brand shoot locations needing vehicle access, and creative workshops for up to 200 people. All formats can book by the day with no minimum multi-day commitment.
Standout Features: Drive-in vehicle access straight from the loading bay into the cove, a wrap-around infinity cove scaled for two-car compositions, and a separate split level hair and makeup room that keeps talent off the shooting floor. The studio is move-in ready with in-house lighting, sound and video equipment, an Apple workstation and Bose sound system, plus fitting rooms, garment rails and a stock room for wardrobe-heavy calls, alongside on-site parking, lift access, kitchen and staffed reception.
Location: Essex Road Overground is roughly a 10 minute walk, Angel on the Northern line roughly 12 minutes, and Old Street roughly 14 minutes, in the N1 pocket between New North Road and City Road. The immediate street is quiet light-industrial with easy truck turning for load-in, while guests arrive through a gallery and cafe district that includes Victoria Miro around 350 m away, and access was vetted by Fashion Week Venues on site.
Availability: Day rate is £1,656 (approximately €1,932) with a one day minimum rental and no upper limit on consecutive days. Allow three to four weeks lead time in London, and note that studios at this address typically book out earliest across February and September London Fashion Week windows and the September to November campaign shoot peak.
How to Book: Send your shoot dates, crew size and vehicle requirements and we reply within 24h with confirmed availability and a firm hold, with no charge until confirmed. Permit paperwork, crew and staffing, catering and additional lighting or equipment hire are coordinated by our team, so request availability now to lock your studio dates.

190 m²

2045 sq ft

greater london

£1,656 / day

per day

photo / video

2 use cases

in short

A 190 sqm (2,045 sq ft) basement drive-in studio for hire in Islington N1, Greater London, built around a large wrap-around infinity cove wide enough to shoot two cars. The character is functional white-box production space with a separate split level hair and makeup area rather than a decorative showroom shell. Best…

city

Greater London

area

190 sqm

day rate

£1,656 / day

postcode

—

use cases

photo shoot · video production · ecommerce shoot

included

Internet · Air Conditioning · Security System

about this space

This spacious studio features a large wrap-around infinity cove, ideal for car shoots, with convenient drive-in access from the loading bay. With over 2,000 square feet of space, the studio supports a sizable crew and equipment. It includes a separate split-level hair and makeup area to facilitate production needs. Amenities provided include an Apple Computer, Bose Sound System, Internet, Air Conditioning, Security System, Lighting, Sound and Video Equipment, Heating, and more. For your convenience, we are happy to accommodate additional lighting, equipment, and catering requirements upon request.

what's included

Internet
Air Conditioning
Security System
Stock Room
Counters
Fitting Rooms
Garment Rack
Lighting
Furniture
Sound & Video Equipment
Electricity
Heating
Parking
Elevator
Kitchen
Reception
Wifi
Sound System

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

how to book this space

01
Check the shell and the dates
Review the gallery, 190 sqm floor plan and amenities for Versatile Studio with Drive-In Access for Car Shoots, then note the window you want in Greater London. Fashion week dates book 6–10 weeks out.
02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €1930 per day.
03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Greater London.
04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Greater London.

activation ideas

Car and Large Product Photo Shoot

This studio works for vehicle and oversized product photography because the drive-in access runs from the loading bay straight onto the wrap-around infinity cove, which is scaled wide enough to hold two cars in a single composition. In practice the 190 sqm floor lets you light from three sides and still keep stands, flags and crew outside frame. Ten to twelve crew move comfortably, and teams weighing this against other spaces in London usually shortlist it for the cove width alone.

E-commerce Shoot

Strong choice for high volume e-commerce because the wardrobe infrastructure is already installed: garment racks, fitting rooms, a stock room and counters mean you are not renting in a temporary steaming and prep area. The infinity cove gives a repeatable seamless white background across a full day, and the Apple workstation supports tethered capture and live client review. Two model teams working in rotation with the split level hair and makeup room is the standard setup here.

Video Production

Works well for motion because the studio comes with in-house lighting plus sound and video equipment, and the basement position isolates the floor from street noise during live sound takes. Drive-in access handles grip and camera truck unloading without a long carry, and air conditioning keeps the space workable under continuous lighting. Confirm rigging heights against your tallest lighting position before locking a treatment, since basement studios vary on headroom above the cove.

Brand Shoot or Content Day

A practical content studio for brands capturing campaign, social and product assets in one booking, because the cove plus colorama options give you multiple looks without a set build. The split level hair and makeup area keeps talent turnaround off the shooting floor, the kitchen supports crew catering, and wifi handles same day uploads to the retouch team. Expect to schedule three to four distinct setups across a ten hour day with a mid-size crew.

Product Launch

Credible launch venue specifically because drive-in access lets you land a hero product or vehicle inside the space before guests arrive, with the security system protecting an embargoed reveal overnight. Reception handles guest check-in away from the main floor, and the cove doubles as a clean reveal wall and press backdrop. Realistically plan for 100 to 120 guests once a set is installed rather than the 200 headline figure, and factor lift and stair flow into arrival timings when scoping production and build.

Influencer Event

This space earns its place for influencer programming because the infinity cove is a ready-made content backdrop, which is the one thing creators actually need from a venue. Brands running these in studio spaces like this typically set up the cove as a shot station, use the hair and makeup room as a getting-ready space, and run the Bose sound system for atmosphere. Forty to sixty guests across staggered arrival slots reads better than one large single call.

Creative Workshop

Suits hands-on workshops well because the floor is a flat, hard-wearing production surface where spillage and material mess carry no consequence, unlike a finished retail shell. Forty participants seated at tables or sixty standing is a comfortable working number in 190 sqm once the cove area is kept clear. The kitchen covers refreshments, heating and air conditioning cover year-round comfort, and additional tables and seating are straightforward to bring in through furniture rental.

Filmed Masterclass

Adequate to strong for masterclass formats you intend to film and reuse, since the resident lighting, sound and video equipment plus the Apple workstation mean the capture kit is already on site. What makes this work specifically is the basement acoustics, which keep traffic noise off the audio bed. Thirty to forty seated attendees plus a two camera position fits without crowding, and the cove provides a neutral branded backdrop behind the presenter.

Sample Sale

Operationally this is a well-equipped sample sale space because counters, fitting rooms, garment racks and a stock room are already in place, and the loading bay takes pallet deliveries directly with lift and parking supporting restock through the day. Be clear internally that a basement address in N1 generates no passing footfall, so the guest list and mailing list do the work. Comfortable flow sits around 100 to 150 shoppers at a time with queue holding at reception.

use cases

photo shootvideo productionecommerce shootworkshopcreative workshop

location

plotting…

greater london·51.5332° · -0.0928°

what's around

8 stores within 600 m, incl. Access, Larry vs Harry, Barber Kingz

brands nearby

AccessLarry vs HarryBarber KingzValentino'sKosmik ReloadNisaLadbrokesThe Co-operative FoodWelcomeCo-op FoodHamptonReuben'sJohn's Hairstyling for menTouch

beauty: 8
galleries: 3
hotels: 1
cafés: 13
restaurants & bars: 5
other retail: 30

The Commissary120 m
Access Self Storage160 m
SBC cycles160 m
Cropley Street Food Store170 m
Firat300 m
Deluxe Dry Cleaners300 m

the neighbourhood

Production companies, stills photographers, motion crews and post houses make up the working population of this pocket of N1, and they have done since the warehouses along Eagle Wharf Road and Wenlock Road were converted from light industry into studio floors. Walk the block between Shepherdess Walk and Baring Street on a weekday and you pass grip trucks reversing into loading bays, digital techs carrying cases across the pavement, and set builders unloading flats. Victoria Miro on Wharf Road anchors the art side of the ecosystem, with Art Space Gallery on St Peter's Street and a run of smaller contemporary rooms filling in around the canal. Gainsborough Studios on Poole Street is a reminder that this was a filming address long before it was a residential one. Independent labels, cycling and product brands, furniture makers and agency satellite offices occupy the upper floors. When we scout spaces in London for shoot-led briefs rather than customer-facing ones, this is one of the first zones we check.

Vehicle access is the reason brands choose this area over Shoreditch, Soho or Hackney Wick, and it is not a small reason. Redchurch Street and the Old Street fringe have the studio culture but almost none of the kerb space, and anyone who has tried to bring a car, a full lighting package or a two-tonne set build into a Shoreditch basement knows what that costs in time and crew hours. Soho studios price at central London rates and give you a stairwell. Hackney Wick and Park Royal solve the access problem but push your talent, stylists and clients into a forty minute journey each way, which matters when a client is flying in for a single day. This N1 corridor sits between the two, close enough to Angel, Old Street and Essex Road for crew and press to reach easily, far enough from the retail core to keep sqm value sensible. Run the numbers through our budget calculator and the difference against a comparable West End stage is usually substantial.

Arriving here feels operational rather than curated, which suits a shoot day well and a public-facing activation poorly. The immediate street is quiet light industrial with wide turning space, low kerbs and enough room for a truck to sit without a marshal argument, and the foot traffic is almost entirely people who work locally. Mornings are the busiest window, with crews loading in from around seven and coffee runs heading to the cafes on New North Road and Murray Grove. Afternoons flatten out considerably, and by early evening the block is residential in feel, with canal walkers and dog owners replacing the production vans. What we consistently hear from brand teams who activate in this pocket is that the calm is the point, since talent and clients can arrive without being seen. Honest limitation: this is not a walk-in address. There is no passing retail audience, no window advantage and no spontaneous discovery, so brands needing street visibility or high-volume public footfall should look elsewhere, while shoot, press day and invite-only formats are exactly what our production and build team specifies here.

getting here & street life

nearest transit

City Roadmetro515 m · 6 min
Cropley Streetbus · 48561187 m · 2 min
Bletchley Streetbus · 71778204 m · 3 min
Murray Grovebus257 m · 3 min
New North Roadbus · 53398288 m · 4 min
Eagle Wharf Roadbus · 56835330 m · 4 min

street activity

high footfall.

4 places within 200 m · 38 stores · 18 cafés and restaurants · pedestrianised street

within 200 m: 4
within 400 m: 27
within 600 m: 60

the neighbourhood

Graham Street Park is a pocket park on City Road Basin in Islington, London, England.

Sturt's Lock · 209 m
The Wenlock Arms · 213 m
Wenlock Basin · 220 m
Waterside Contemporary · 255 m
Packington Estate · 258 m
Museum of London Archaeology · 273 m

frequently asked

Yes, but it works best as a closed-door retail moment rather than a street-facing pop-up shop, because the 190 sqm studio sits at basement level on a quiet light-industrial street in Islington N1 with no shop window. Brands that hire this address for temporary retail typically run invitation-only sample sales, member drops or press-and-purchase days where the guest list is driven by email and social rather than passing footfall. The infrastructure supports it well, with fitting rooms, counters, garment rails and a stock room already in place, plus a staffed reception to control entry. In our experience handling bookings at studio addresses like this in Greater London, a ticketed or RSVP model converts far better here than an open-door format.

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tl;dr

about this space

what's included

make the space yours.

how to book this space

Check the shell and the dates

Send the brief

Get availability and a quote

Lock the contract

Build and open

activation ideas

Car and Large Product Photo Shoot

E-commerce Shoot

Video Production

Brand Shoot or Content Day

Product Launch

Influencer Event

Creative Workshop

Filmed Masterclass

Sample Sale

use cases

location

what's around

the neighbourhood

getting here & street life

frequently asked

set in cormorant.printed for paris, this session.

set in cormorant.
printed for paris, this session.