Versatile Venue with Industrial Charm.
about this space
This venue features a distinctive industrial vibe, offering a flexible space ideal for various events. The staff consists of experienced creative professionals who are eager to collaborate, ensuring that your innovative ideas are transformed into dynamic, immersive experiences. The venue is equipped with essential amenities, including Internet, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, Wi-Fi, and CCTV.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- CCTV
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 409 sqm floor plan and amenities for Versatile Venue with Industrial Charm, then note the window you want in San Francisco. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €7320 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for San Francisco.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in San Francisco.
use cases
location
what's around
4 stores within 600 m, incl. Extra Space Storage, Cozy Couch, Zozi's Loft
brands nearby
- fashion stores
- 2
- design & interiors
- 2
- culture
- 2
- cafés
- 9
- restaurants & bars
- 16
- other retail
- 29
- Extra Space Storage30 m
- Sextant Coffee Roasters70 m
- Sal’s Autohaus90 m
- Fix Auto Folsom90 m
- Basil Canteen110 m
- Hole In The Wall110 m
frequently asked
Yes — Versatile Venue with Industrial Charm is a vetted pop-up ready space in San Francisco, 409 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits established mid-market and upper mid-market brands with a 20 to 150 person team, five or more years of trading, and either a national DTC base or an active US wholesale programme. At 409 sqm across a single basement floor with an occupancy allowance of around 430 people, it is built for volume rather than intimacy, and the day rate assumes you have a marketing budget that treats a week in San Francisco as a scheduled campaign moment rather than a test. The elevator, parking, stock room and kitchen mean you can run a full crew, receive freight properly, and hold inventory on site instead of shuttling from a warehouse. Brands at this stage typically find the SoMa location works because they are drawing an invited audience and a tech-adjacent consumer base rather than relying on street traffic. Where we see mismatches is when a one to three person independent label books this scale of room and ends up dressing 100 sqm while paying for 409. Those brands are better served by smaller footprints across our spaces in New York or comparable West Coast rooms. Equally, global houses needing a ground floor flagship address with window frontage will find a basement wrongly positioned regardless of size.
Aesthetic Fit
Raw industrial brand worlds win here: streetwear, technical outerwear, performance and sportswear, denim, footwear, eyewear, and design-led furniture or object brands that read well against exposed structure and hard surfaces. The space carries concrete, steel and low-ceiling basement character, and the surrounding block of auto shops, motorcycle dealers and repair centres gives the whole approach a garage-culture context that supports a utilitarian or workwear identity rather than fighting it. Full lighting, sound and video equipment is already installed, so brands that build atmosphere through projection, sound design and darkness get a running start. What does not work is delicate, light-dependent luxury: fine jewellery, bridal, pastel resortwear and heritage tailoring all suffer in a windowless basement where natural light cannot do the work for you. If your visual language depends on daylight, garden views or a residential-townhouse calm, choose differently. Brands committed to the industrial shell but needing it reshaped should look at branded store design before locking dates.
Best Use Cases
First choice is a ticketed or invite-led brand activation or product launch, because 430 occupancy, installed sound and video, a kitchen for catering and CCTV plus a security system cover everything a large-format evening event requires. Second is a retail-heavy pop-up shop or temporary retail space, supported by counters, fitting rooms, garment racks and a dedicated stock room, which is the full retail infrastructure most raw venues lack. Third is a sample sale, where the stock room, elevator, parking and high occupancy allow fast replenishment and controlled queue flow across a one to seven day run. Fourth is an art exhibition or gallery showing, since the industrial shell and full lighting rig suit large-scale work and installation. Fifth is a press day or collection preview with wholesale appointments, using fitting rooms and rack capacity for buyer sessions. Sixth is a content studio shoot between selling days, the basement giving total light control. Seventh is a corporate event or partner dinner, viable given kitchen and AC but the least distinctive use of the space. Teams running multiple formats in one booking should scope it through our activation service.
Budget Signal
This sits in the upper tier for short-term commercial space in San Francisco, priced above most SoMa warehouse rentals and roughly level with turnkey event venues in the city, though below Union Square or Fillmore ground floor retail on a comparable footprint. What justifies the position is that almost nothing needs importing: lighting, sound and video, furniture, counters, fitting rooms, racks, kitchen, parking, elevator and security are all in place, which in our experience removes 25 to 40 percent of the production spend a bare-shell warehouse would demand. Against a hotel ballroom you gain brand-appropriate character and retail fixtures a hotel cannot offer. Against a co-working venue or shared pop-up format you gain full exclusivity, sales capability and control of the door. The minimum one day booking also lets you test before committing to a full seven day run, which is rare at this scale.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c