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shell — new york · 10016

Whimsical 5-Story Brownstone in Murray Hill.

488 m²
5250 sq ft
new york
10016
on request
brief-based
pop-up store
3 use cases
city
New York
area
488 sqm
day rate
on request
postcode
10016
use cases
pop up store · retail activation · showroom presentation
included
daylight · living space · wc

about this space

This 488-square-meter townhouse is located at 109 E 35th St in the Murray Hill area of New York. A 19th-century brownstone property, the five-story building offers 5,250 square feet of space featuring historic architectural details. The layout includes a ground-floor street entrance with multiple access points and an elevator. The interior is designed for versatile use as a showroom, gallery, retail space, or for meetings and photoshoots. It is equipped with essential utilities including air conditioning, heating, and wifi. Functional areas comprise a complete kitchen, a bathroom, a water closet, and general living space. The property features a counter and is provided with furniture. Architectural elements include natural daylight throughout the levels. This unique townhouse provides a professional environment suitable for various commercial and event categories in a central Manhattan location.

what's included

  • daylight
  • living space
  • wc
  • elevator
  • multiple entrances
  • air conditioning
  • bathroom
  • complete kitchen
  • counter
  • furniture
  • heating
  • wifi
  • ground floor street

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 488 sqm floor plan and amenities for Whimsical 5-Story Brownstone in Murray Hill, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootworkshopcreative workshopmasterclassnetworking event

location

plotting…
new york · 10016·40.7477° · -73.9801°

what's around

8 stores within 600 m, incl. Deja Vu Barber Shop, Gregorys Coffee, Dune

brands nearby

Deja Vu Barber ShopGregorys CoffeeDuneTony LugosPoltrona FrauKimptonMy BrowsBona NailThe UPS Store7-ElevenCoco NailsMeridianiMatto EspressoInsomnia Cookies
beauty
5
design & interiors
3
galleries
1
culture
1
hotels
1
cafés
6
restaurants & bars
20
other retail
23
  • The UPS Store90 m
  • Villa Berulia90 m
  • Deja Vu Barber Shop100 m
  • Greenleaf Gourmet Deli100 m
  • 1936 Wine & Spirits130 m
  • Pasteur Pharmacy160 m

getting here & street life

nearest transit

  • 33rd Streetmetro205 m · 3 min
  • Grand Central–42nd Streetmetro532 m · 7 min
  • Grand Centralmetro572 m · 7 min
  • 28th Streetmetro590 m · 7 min
  • 34th Street–Herald Squaremetro691 m · 9 min
  • 5th Avenuemetro692 m · 9 min

street activity

high footfall.

12 places within 200 m · 31 stores · 26 cafés and restaurants

within 200 m
12
within 400 m
60
within 600 m
60

the neighbourhood

The Park Avenue main line, which consists of the Park Avenue Tunnel and the Park Avenue Viaduct, is a railroad line in the New York City borough of Manhattan, running entirely along Park Avenue. The line carries four tracks of the Metro-North Railroad as a tunnel from Grand Central Terminal at 42nd Street to a portal at 97th Street, where it rises to a viaduct north of 99th Street and continues over the Harlem River into the Bronx over the Park Avenue Bridge. During rush hours, Metro-North uses three of the four tracks in the peak direction.

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frequently asked

Yes — Whimsical 5-Story Brownstone in Murray Hill is a vetted pop-up ready space in New York, 488 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c