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shell — hong kong

1000 Sq Ft Boutique Space in SoHo.

93 m²
1000 sq ft
hong kong
HK
HK$1,500 / day
per day
pop-up store
2 use cases
city
Hong Kong
area
93 sqm
day rate
HK$1,500 / day
postcode
use cases
pop up store · retail activation · showroom presentation
included
Internet · Air Conditioning · Security System

about this space

This versatile commercial space spans 1,000 square feet (gross) and is situated in the Central, SoHo area. The facility is equipped with essential amenities including internet access, air conditioning, and a security system. Additionally, it features a stock room, counters, fitting rooms, garment racks, and ample lighting. The inclusion of furniture enhances functionality, while sound and video equipment offer further utility. This space also benefits from essential utilities such as electricity and heating. Moreover, parking and an elevator are available for added convenience. A kitchen facility is included, making this space well-suited for a variety of commercial uses.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 93 sqm floor plan and amenities for 1000 Sq Ft Boutique Space in SoHo, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €167 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.

use cases

pop up storeretail activationshowroom presentation

location

plotting…
hong kong·22.2813° · 114.1525°

getting here & street life

nearest transit

  • 砵典乍街 Pottinger Streettram · 72W486 m · 6 min
  • 租庇利街 Jubilee Streettram · 25E496 m · 6 min
  • 機利文街 Gilman Streettram · 74W507 m · 6 min
  • 畢打街 Pedder Streettram · 27E534 m · 7 min
  • 文華里 Man Wa Lanetram · 76W560 m · 7 min
  • 禧利街 Hillier Streettram · 21E593 m · 7 min

the neighbourhood

Elgin Street is located in Central, Hong Kong. It is named after James Bruce, 8th Earl of Elgin, and is one of the oldest streets in Hong Kong.

  • Caine Road · 40 m
  • The TakeOut Comedy Club Hong Kong · 45 m
  • Staunton Street · 90 m
  • Old Bailey Street · 99 m
  • SoHo, Hong Kong · 106 m

frequently asked

Yes — 1000 Sq Ft Boutique Space in SoHo is a vetted pop-up ready space in Hong Kong, 93 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This space fits a brand with a 5 to 25 person team, 3 or more years of trading, and either an established Hong Kong wholesale base or a DTC audience already buying into Asia. The 365 day minimum term is the deciding factor. At 93 sqm across a basement mall level with a stock room, counters, fitting rooms and garment racks already installed, this is a fitted flagship or long-run concept store rather than a two week fashion week venue. Brands at this stage typically find the fit out savings meaningful because the retail infrastructure is already in place. Where we see mismatches is when a young label with one season behind it treats this as a low commitment pop-up shop; it is not, and the annual exposure will outweigh the sales. Equally, a global house needing 300 sqm of ground floor frontage for a launch will find the footprint and basement position too modest. If you need a short-term commercial space instead, it is worth choosing to browse all spaces before enquiring here.

Aesthetic Fit

Contemporary ready to wear, denim, streetwear, accessories and independent beauty sit most naturally here. The room is a clean rectangular retail shell with even lighting, air conditioning and neutral counters, which means it takes brand identity applied on top rather than competing with existing architecture. Labels with a graphic, product led visual language do well, as do lifestyle brands that want a warm interior built from furniture, textile and signage. What does not work is a heritage luxury maison that trades on daylight, high ceilings and period detail. A basement mall unit gives you controlled light and no street facing window story, so anything that depends on natural light or a shopfront reveal will underperform. Brands in that position should invest in branded store design early or look elsewhere.

Best Use Cases

First choice is a long-run concept store or brand outpost in SoHo, because the fitting rooms, stock room, counters and security system support daily trading from day one. Second is a permanent fashion showroom running wholesale appointments and collection previews, with the elevator and parking making buyer and sample deliveries straightforward. Third is a retail experience anchored by seasonal resets, where the same shell carries three or four different pop-up concepts across a year. Fourth is a press day venue and brand presentation space, helped by the installed sound and video equipment and a working kitchen for hosting. Fifth is a recurring sample sale space, since the stock room absorbs volume that a bare unit cannot. Sixth is a content studio between trading periods, using the controlled lighting and lack of daylight variance. In our experience the profile that gets the most from this space runs two or three of these formats in parallel and layers retail staffing across them.

Budget Signal

This sits in the accessible mid tier for Central and SoHo, well below Queen's Road or Landmark ground floor rates and below what a comparable fitted unit on Hollywood Road would command. The basement position and mall setting are what buy that discount, and for a brand that values fit out savings over street frontage, the trade is a fair one. Compared with hotel event spaces charged nightly, the annual structure here is far cheaper per trading day. Compared with shared pop-up formats and co-working style retail, you get exclusivity, your own stock room and full control of the space, which shared floors never deliver. Against a raw shell elsewhere in Central, the installed racks, counters, fitting rooms and AV remove a five figure build line. Model the full year against expected sell through using the budget calculator before committing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c