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shell — los angeles · 90031

Contemporary Art Gallery with Living Room and Bar.

tl;dr

Space
A 372 sqm (4,000 sq ft) contemporary art gallery for rent at 351A South Avenue 17 in Lincoln Heights, Los Angeles, split between a 2,000 sq ft industrial gallery floor and a 1,750 sq ft furnished living room reached through a concealed bookshelf door. The building carries raw industrial finishes, integrated track lighting and a built in bar, making it a move-in ready brand activation space.
Best For
Strongest fit for gallery style fashion presentations and collection previews, multi day pop-up shop and temporary retail runs with window display, and press days or buyer previews using the living room for wholesale appointments. Also available to hire for cocktail receptions and exhibition openings for up to 390 guests, and for content studio work including ecommerce and campaign shoots.
Standout Features
Two distinct rooms in one rental: a 2,000 sq ft white wall gallery for the public activation and a 1,750 sq ft furnished living room behind a bookshelf door for private buyer appointments. Add a built in bar with service counter, street level window display facing the sidewalk, a fitting room for retail and showroom use, a dedicated cargo entrance plus multiple entrances for separate guest and crew flow, and step free handicap accessible entry vetted by Fashion Week Venues.
Location
Lincoln Heights, 90031, roughly 12 minutes on foot from the Metro L Line at Lincoln/Cypress and a 7 minute drive to Downtown LA, with street parking directly outside for load in. The immediate stretch is low rise warehouse and gallery frontage with Majordomo and Barbara's within a 6 minute walk, so crews get unobstructed curbside access by day and guests arrive to a quiet, low traffic street by night.
Availability
Book by the day or by the week with a one day minimum, and a day rate available on request as pricing here is brief-based against build, hours and headcount. We recommend six to eight weeks lead time in Los Angeles, extending to ten weeks around February and October market weeks, Frieze LA and awards season, when Lincoln Heights gallery spaces at this scale typically book out first.
How to Book
Send your dates, format and guest count to request availability and our Los Angeles team will reply within 24h with a hold and a costed proposal, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by Fashion Week Venues on your behalf, so enquire now to place a provisional hold on this space.
372 m²
4000 sq ft
los angeles
90031
on request
brief-based
pop-up store
3 use cases
in short
A 372 sqm (4,000 sq ft) contemporary art gallery for rent at 351A South Avenue 17 in Lincoln Heights, Los Angeles, split between a 2,000 sq ft industrial gallery floor and a 1,750 sq ft furnished living room reached through a concealed bookshelf door. The building carries raw industrial finishes, integrated track ligh…
city
Los Angeles
area
372 sqm
day rate
on request
postcode
90031
use cases
pop up store · retail activation · showroom presentation
included
industrial · lighting · living space

about this space

This 372-square-meter commercial space is located at 351A South Avenue 17 in Los Angeles, California. Operating as a contemporary art gallery, the property features a 2,000-square-foot gallery area and a 1,750-square-foot living room accessible through a bookshelf. The interior also includes an integrated bar and counter area. The space is designed with industrial features and includes a variety of practical amenities such as integrated lighting, a water closet, a full bathroom, and wireless internet. Furniture is provided within the premises. For retail and showroom operations, the layout offers a street-level window display and a fitting room. Logistical and accessibility features include a ground-floor street entrance, a cargo entrance, and multiple entrances. The building is handicap accessible. Categories suitable for the venue include events, galleries, photography sessions, retail, and showrooms. Street parking is available at the location. All features are integrated to support various configurations for professional use within this Los Angeles property.

what's included

  • industrial
  • lighting
  • living space
  • wc
  • cargo entrance
  • handicap accessible
  • multiple entrances
  • bar
  • bathroom
  • counter
  • furniture
  • wifi
  • ground floor street
  • fitting room
  • window display

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 372 sqm floor plan and amenities for Contemporary Art Gallery with Living Room and Bar, then note the window you want in Los Angeles. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Los Angeles.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Los Angeles.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootnetworking eventcorporate eventteam offsiteprivate event

location

plotting…
los angeles · 90031·34.0679° · -118.2219°

what's around

4 places within 600 m, incl. 76

brands nearby

76
cafés
1
restaurants & bars
2
other retail
1
  • Majordomo410 m
  • Maya's Restaurant460 m
  • Barbara's510 m
  • 76580 m

the neighbourhood

Fabricators, set builders, photographers and independent labels are the working population of this stretch of Lincoln Heights, the industrial belt where Avenue 17 runs toward the rail corridor and the LA River, just north of Chinatown and east of North Broadway. The Brewery Arts Complex on Moulton Avenue anchors the creative side with several hundred live/work studios, ceramicists, painters and camera crews who have held leases there for decades, and Barbara's at the Brewery remains the default post load-out table. West of here, Chung King Road and the Spring Street gallery cluster carry the Chinatown exhibition calendar, while Naud Street draws a creative industry lunch crowd. In between sit prop houses, welding yards, garment finishers and lighting rental warehouses. Having scouted and placed brands across east Los Angeles for years, we treat this belt as the city's working fashion district rather than its shopping one, the place where a showroom space, a gallery showing and a three-day brand shoot location can run on the same block in the same week, as our our work in the area shows.

Brands choose this pocket because they get usable square metres, real load-in access and full creative control at a rate the Arts District and the Melrose corridor stopped offering years ago. A 4,000 sq ft gallery with an integrated bar, a concealed living room and a cargo entrance would price very differently on East 3rd Street, on Abbot Kinney or along La Brea, and it would arrive with build restrictions, noise limits and narrow delivery windows that do not apply here. What you trade away is discovery. The Arts District delivers weekend walk-ins, Melrose delivers volume and teen footfall, Beverly Hills delivers luxury adjacency. This address delivers none of those. It delivers a controlled invite-only environment roughly ten minutes from Downtown press and buyer hotels, direct access off the 5, 110 and 10, Metro A Line stops at Chinatown and Lincoln Heights/Cypress Park, and a short drive for editors coming from Silver Lake or Highland Park. Model it against a Westside comparison in our budget calculator before you sign anything.

Arriving on Avenue 17 feels intentional rather than accidental, which is the correct read for a press day location or a buyer appointment venue. The street is wide, low-rise and industrial, with box vans, trade traffic and street parking that is genuinely findable outside peak load-in hours, a rarity this close to Downtown. Mornings belong to deliveries and studio tenants, the block softens through the afternoon, and by evening it reads as private, which is why cocktail receptions, trunk shows and exhibition openings hold their atmosphere here instead of leaking into passing crowds. The ground-floor street entrance and window display give guests a clear arrival point, and the bookshelf passage into the living room is consistently the moment attendees photograph. What we consistently hear from brand teams who activate here is that the drive-to nature usefully filters the guest list, and our production and build crews treat the shell as a blank canvas. Honestly, it is wrong for high-volume tourist retail or spontaneous walk-in traffic. If your model needs passing pedestrians, look west.

getting here & street life

nearest transit

  • Main & Lamarbus95 m · 1 min
  • Main & Albionbus176 m · 2 min
  • Main & Wilhardtbus317 m · 4 min
  • Main & Avenue 20bus402 m · 5 min
  • Broadway & Springbus428 m · 5 min
  • Broadway & Avenue 18bus442 m · 6 min

street activity

quiet street.

1 store · 3 cafés and restaurants

within 200 m
0
within 400 m
0
within 600 m
4

the neighbourhood

The Woman's Building was a non-profit arts and education center located in Los Angeles, California. The Woman's Building focused on feminist art and served as a venue for the women's movement and was spearheaded by artist Judy Chicago, graphic designer Sheila Levrant de Bretteville and art historian Arlene Raven. The center was open from 1973 until 1991. During its existence, the Los Angeles Times called the Woman's Building a "feminist mecca."

  • The Brewery Art Colony · 509 m
  • Portolá Trail Campsites · 664 m

frequently asked

Yes — Contemporary Art Gallery with Living Room and Bar is a vetted pop-up ready space in Los Angeles, 372 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This space fits established independent brands running a 10 to 40 person team, roughly 3 to 10 years of trading, with an existing wholesale account list or a DTC business doing meaningful volume. At 372 sqm across a 2,000 sq ft gallery and a 1,750 sq ft living room, it is too much floor for a first-season label with one capsule and no press list. In our experience the profile that gets the most from this space is a brand that needs two distinct zones at once: a public retail or exhibition floor, and a private hosting room behind the bookshelf for wholesale appointments, press previews or talent. Brands at this stage typically find a single-room 80 sqm unit forces them to choose between selling and hosting. Where we see mismatches is when a global house books it expecting flagship adjacency and full back-of-house teams. This is Lincoln Heights, not Melrose, and it rewards brands who bring their own audience. If you need a smaller footprint or a different city, you can browse all spaces before enquiring.

Aesthetic Fit

Industrial, gallery-led and art-adjacent identities work here without any need to fight the room. Raw structural detail, integrated lighting and open gallery walls suit denim and workwear, technical outerwear, streetwear, unisex tailoring, jewellery and objects, sneaker and collaboration drops, fragrance, and any label whose brand world sits closer to contemporary art than to boutique retail. Product hangs well against neutral walls and the street-level window display gives the frontage a proper retail read rather than a blank gallery face. What does not work is soft, ornate luxury: bridal, high-glamour eveningwear, heritage French luxury codes or pastel beauty concepts will need heavy set build to cover the industrial shell, and the cost of hiding the space usually exceeds the value of taking it. If your identity depends on carpet, cornicing and warm boutique lighting, this is the wrong shell and a hotel salon suits you better. Brands who want to lean into the raw architecture rather than mask it should talk to us about concept and direction early.

Best Use Cases

First choice is a fashion showroom and wholesale appointment run, because the bookshelf-access living room gives buyers a seated, private environment while the gallery floor holds the full collection on rails. Second is a press day or collection preview, since multiple entrances and the integrated bar let you stagger editor arrivals and host without a queue at the door. Third is a pop-up shop or temporary retail space, supported by the window display, fitting room, counter and ground-floor street entrance, which together mean you are not building retail infrastructure from zero. Fourth is a product launch or cocktail reception, where the bar, furniture package and 390 person capacity carry an evening without a full production build. Fifth is content creation, ecommerce shoots and video production, with two contrasting sets in one booking and a cargo entrance for equipment. Sixth is a sample sale or trunk show, where the cargo access and multiple entrances handle stock flow and crowd control. Seventh is an art exhibition or pop-up exhibition tied to a brand collaboration, and eighth is a networking event or team offsite when the room is not carrying commercial weight.

Budget Signal

This sits in the mid tier for Los Angeles activation space and represents strong value per square metre relative to comparable venues in the city. Prime commercial frontage on Melrose, Abbot Kinney or in the Arts District will cost significantly more for less usable area and rarely includes a bar, furniture or a second private room. Hotel event spaces in DTLA or West Hollywood come in higher again once food and beverage minimums and venue-imposed supplier lists are applied. Co-working venues and shared pop-up formats undercut this on headline rate but give you no window display, no cargo entrance and no control over adjacency. What you are buying here is a fully furnished, dual-zone shell with retail fittings already in place, which materially reduces build spend. Brands weighing this against alternatives should run the numbers through our budget calculator before committing, particularly if a multi-week retail run is on the table rather than a single evening.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
—
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c