Creative Gallery and Atelier Space in Paris 11th District.
about this space
This 83-square-meter commercial space is located on Rue du Général Guilhem in the 11th arrondissement of Paris. Designed as a minimal art gallery, the property is divided into a 45-square-meter ground floor with street-level access and a 38-square-meter basement. The interior features clean walls and clean floors, suitable for use as a gallery, showroom, office, or boutique shop. The venue is equipped with a window display, integrated lighting, and access to natural daylight. Functional amenities include air conditioning, heating, and wireless internet. Technical features consist of well-placed electrical sockets, a sound system, and office equipment. The layout also provides a kitchenette, a water closet, a dedicated staff room, and a stock room. For organizational needs, the space includes furniture, shelves, and garment racks. Security is managed via an integrated security system. Positioned directly facing Square Maurice Gardette, the premises offer a versatile environment for conferences, meetings, or retail events within a professional creative space.
the fwv take
This creative gallery and atelier space is ideally suited for fashion presentations and showroom usage during Paris fashion weeks, thanks to its separable ground level floor plan and its basement storage, providing a seamless venue for organized product displays and backstage operations.
The front elevation facing Square Maurice Gardette, combined with integrated lighting and a window display, ensures ample natural light, offering an aesthetically clean backdrop that enhances ready-to-wear or accessory collections.
This venue best accommodates mid-sized, contemporary brands focusing on a minimalist, architectural style across categories such as RTW, leather goods, and jewelry, rather than heritage brands seeking a more ornate setting.
For optimal booking success, secure this space eight to twelve weeks ahead of the busy September fashion market; the pedestrian access recommends hand-carry installations during quieter mornings, and our venue sourcing service can assist in selecting additional options alongside using the activation timeline for effective scheduling.
what's included
- daylight
- lighting
- wc
- well placed sockets
- air conditioning
- furniture
- garment rack
- heating
- kitchenette
- office equipment
- shelves
- sound system
- wifi
- clean floor
- ground floor street
- stock room
- window display
- security system
- atelier workshop studio
- boutique shop
- creative space
- staff room
- clean walls
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 83 sqm floor plan and amenities for Creative Gallery and Atelier Space in Paris 11th District, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
activation ideas
Fashion Showroom
This space is superb for fashion showrooms due to its clean, minimal design and flexible two-level layout. The 45 sqm ground floor serves as the main showroom, while the 38 sqm basement is ideal for backstage operations, such as storage or private buyer meetings. Brands running showrooms here typically leverage the integrated lighting and street-level window display to highlight collections effectively.
Press Day / Media Preview
The venue excels as a press day or media preview location with its prominent street-level presence and natural lighting, offering easy access and visibility. The open design accommodates around 20 guests comfortably, allowing for intimate and focused interactions. The inclusion of a sound system supports dynamic presentations, which can be critical for media engagement.
Brand Shoot or Content Day
With its clean, minimalistic walls and ample natural light, the space is well suited for brand shoots or content creation days. The setup supports a variety of creative shoots, from fashion and lifestyle to product photography. Brands often use this location for its excellent daylight and well-placed sockets, necessary for professional lighting equipment.
Art Exhibition or Gallery Showing
The space is tailor-made for art exhibitions, as originally designed, with its spacious gallery-style ground floor layout and integrated lighting. Artists and curators can display works without the need for extensive installations, while the street-facing window invites passersby, driving footfall. The centrality of Rue du Général Guilhem further enhances accessibility.
Workshop or Creative Workshop
For brands or artists seeking an interactive engagement, this space works well for intimate workshops or creative education sessions. The meeting space can comfortably host around 15 participants, with the basement offering additional flexibility for breakout activities or material storage. Nearby amenities such as Square Maurice Gardette also provide an inspiring setting for breaks or outdoor sessions.
Temporary Retail or Pop-Up Shop
Positioned in a bustling district, this space is a valuable option for temporary retail or pop-up shops, leveraging its street-level access and integrated display features. Brands seeking short-term commercial space find it particularly attractive due to the steady local footfall and creative neighborhood vibe. For additional inspiration, explore other spaces in Paris.
Sample Sale
The ground floor's open plan is conducive to sample sales, while the basement serves as an efficient stock room for easy restocking during sales events. This format suits mid-sized sales, where the footfall from nearby businesses can enhance visibility and attract a steady stream of customers throughout the sale period.
Buyer Appointments
The space is apt for buyer appointments, particularly for brands with a wholesale focus. The basement provides a private area for discrete negotiations or consultations while maintaining a professional presentation in the main showroom area. The connectivity through wifi and office equipment supports seamless business operations on site.
Influencer Event
Leveraging the creative atmosphere of the 11th arrondissement, this venue offers an attractive setting for influencer events. The clean aesthetic and central location make it a go-to for capturing shareable moments, while the integrated sound system facilitates a curated event atmosphere. Coordinate event details with our influencer marketing service.
use cases
location
what's around
2 stores within 600 m, incl. Genial Coiffure, Monop', Jocelyne Lacourt
brands nearby
- beauty
- 2
- culture
- 3
- hotels
- 1
- cafés
- 15
- restaurants & bars
- 22
- other retail
- 17
- Le Vin de bohême0 m
- Fleurs du temps30 m
- Genial Coiffure40 m
- Le Petit Pressour40 m
- Les Enfants terribles40 m
- El comal50 m
the neighbourhood
Independent designers, contemporary artists, and innovative fashion labels find their homes in the 11th arrondissement, making it a vibrant district for creative exchanges. In our experience placing brands here, this area has become a dynamic hub for those seeking a balance between Paris’s fashion-forward culture and artistic innovation. Rue du Général Guilhem, home to this creative gallery and atelier, is frequented by forward-thinking brands looking to showcase fashion presentations, art exhibitions, and showroom spaces. Known for fostering a creative ecosystem, nearby locales such as Le Vin de bohême offer unique retail concepts while the culinary delights at Double Dragon provide a melting pot of flavors. The proximity to Square Maurice Gardette provides a tranquil counterpoint within the bustling city, enabling businesses to curate experiences that are both intimate and creatively stimulating. For similar creative quarters, explore more about available spaces in Paris.
Brands are drawn to the 11th arrondissement for its blend of authentic charm and commercial opportunity, offering an attractive alternative to districts like Le Marais and the 8th arrondissement. The primary advantage of this neighbourhood is its more relaxed atmosphere and competitive pricing — ideal for brands seeking to create intimate and focused activations without the need to compete with heavy tourist traffic. Here, brands have the latitude to focus on carefully crafted press days, invite-only showings, or showroom presentations, a flexibility less available in the congested Saint-Honoré area. Although quieter than some other areas, this can work to an advantage by fostering more meaningful interactions and impactful brand storytelling. Brand teams recognize the potential for genuine engagement and the ability to collaborate with nearby creatives. Our venue sourcing ensures you find the perfect setting to bring your vision to life.
Stepping onto Rue du Général Guilhem feels like being welcomed into a creative enclave. The street moves at a gentle pace, with locals and visitors who value the unique offerings of this area, making it perfect for brands conducting bespoke activations such as press days or showroom appointments. Morning tranquility gives way to increased vibrancy by afternoon as the district draws in designers, professionals, and curious shoppers. The space's location across from Square Maurice Gardette adds a serene yet artistic backdrop for events. However, it's essential to acknowledge that this neighbourhood is not suited for high-volume tourist retail or brands seeking maximum spontaneous foot traffic. For those focused on deepening brand narratives rather than capturing sheer footfall, this setting provides an ideal backdrop for meaningful engagements. Utilize our activation timeline for strategic planning of these kinds of valuable experiences.
getting here & street life
nearest transit
- Rue Saint-Maurmetro219 m · 3 min
- Saint-Ambroisemetro362 m · 5 min
- Voltairemetro468 m · 6 min
- Parmentiermetro512 m · 6 min
- Ménilmontantmetro568 m · 7 min
- Richard Lenoirmetro578 m · 7 min
street activity
high footfall.
44 places within 200 m · 19 stores · 37 cafés and restaurants · pedestrianised street
- within 200 m
- 44
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
The Rue Oberkampf is a street in the 11th arrondissement of Paris. It is named for Christophe-Philippe Oberkampf, an 18th-century Bavarian-born French industrialist.
- Rue Saint-Maur station · 219 m
- ESCP Business School · 252 m
- Saint-Ambroise, Paris · 306 m
- Saint-Ambroise station · 387 m
- Le Mur (urban art) · 408 m
frequently asked
Yes — Creative Gallery and Atelier Space in Paris 11th District is a vetted pop-up ready space in Paris, 83 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits independent brands with a 4 to 25 person team, roughly 2 to 8 years of trading, and an existing wholesale book or a DTC community strong enough to pull people into the 11th arrondissement. The 45 sqm ground floor holds one edited collection or a single category story, and the 38 sqm basement absorbs the parts a small team normally has nowhere to put: stock, steaming, changing, buyer waiting. With a kitchenette, staff room and stock room already in place, a team of two or three can run this alone for a full week without hired infrastructure. Where we see mismatches is when a large maison books it as a flagship press environment for two hundred guests, or when a pre-revenue label with no mailing list expects the street to deliver an audience. Global brands running multi-room press days should look at larger spaces in Paris instead.
Aesthetic Fit
Clean-walled, gallery-minimal brands own this room. Clean floors, integrated lighting, natural daylight and a white-box discipline mean the product supplies all of the colour: contemporary ready-to-wear, tailoring, knitwear, leather goods, ceramics, eyewear, fine jewellery, fragrance, and any label whose visual language leans architectural, Scandinavian, Japanese, or quietly French. Garment racks and shelves are already installed, so a rail-led presentation reads as intentional rather than unfinished. What does not work here is maximalism that needs to fight the architecture: heavy theatrical set builds, saturated party-brand activations, dense fast-fashion volume merchandising, or heritage brands wanting panelling, carpet and warmth. The room has no ornament to hide behind, which is why brands using our branded store design team usually add one sculptural intervention rather than dressing the whole shell.
Best Use Cases
First choice is a fashion showroom for wholesale appointments during market weeks, because the basement gives you a private area for buyer conversation while the ground floor stays as the collection preview. Second choice is a press day venue, as the Square Maurice Gardette frontage and window display make the address easy to find and easy to photograph. Third choice is a temporary retail space or pop-up shop, supported by street-level access, a pedestrianised setting and 44 businesses within 200 metres feeding steady local footfall. Fourth is a content studio or photo and video shoot, using daylight, sound system, clean walls and well-placed sockets. Fifth is a gallery showing or art exhibition, which is the layout's original design intent. Sixth is a workshop or intimate brand presentation, and seventh a sample sale, where the stock room controls replenishment.
Budget Signal
Expect mid-market Paris pricing: materially below Marais, Saint-Honoré or 8th arrondissement showroom rental, and above shared pop-up formats or co-working event rooms. What the tier buys is completeness. Furniture, racks, shelves, lighting, air conditioning, heating, wifi, office equipment, a security system and a WC are already installed, so the fit-out line in your budget shrinks in a way that prime commercial shells never allow. Compared with a hotel event space you get exclusive use for consecutive days, street presence and no food and beverage minimum. Compared with a co-working venue you get a real fashion week venue identity rather than a meeting room. Brands at this stage typically find the total landed cost lands lower than a cheaper headline rate elsewhere once build is priced, and our budget calculator is the fastest way to test that.
- brand passportpersonalised recs from your homepage
- roi estimatorfootfall & revenue for this space
- budget calcrent · fit-out · staffing · press
free · no credit card · unlocks personalised recommendations