Historical Parisian Mansion in the 6th Arrondissement.
about this space
This historical Parisian building is located at 27 Rue Grégoire de Tours in the 6th arrondissement of Paris. The property offers a total area of 1,200 square meters (approximately 12,917 square feet) distributed across multiple floors. The versatile layout is suitable for use as a showroom, catwalk, gallery, or event space, and is also equipped for photography. Functional features include multiple entrances for accessibility and a dedicated stock room to support retail operations. The interior also includes a water closet. The space is categorized as a unique venue that can accommodate a variety of commercial and creative needs. Its architectural significance and large footprint provide a substantial environment for various professional installations or exhibitions within this central Paris location. All amenities mentioned, including the stock room and multiple entry points, are available to support the specific requirements of users seeking a multidisciplinary commercial space.
the fwv take
A press day venue is the optimal activation fit for this historical mansion in Paris, primarily due to the strategic advantage of its floor-by-floor separated layout which allows tailored, intimate experiences without overlap.
The mansion's multiple entrances facilitate the seamless management of guest flow, catering, and logistics, indispensable for efficiently handling high-profile press events while maintaining discrete operational areas.
This space caters to established luxury brands in haute couture or fine jewelry, those that align with its opulent architectural backdrop and can leverage its expansive area for multiple, concurrent static and dynamic displays.
We advise booking this venue well in advance, particularly for the coveted September Paris Fashion Week when high-caliber venues like this are secured months ahead, ensuring availability amidst its proximity benefits such as the thriving foot traffic driven by Odéon's metro stop just minutes away; consider examining spaces in Paris to contemplate alternatives or complements for your Parisian engagement.
what's included
- wc
- multiple entrances
- stock room
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 1200 sqm floor plan and amenities for Historical Parisian Mansion in the 6th Arrondissement, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
activation ideas
SS/AW Seasonal Showroom
The 1,200 sqm space of this historical Parisian mansion makes it an exceptional choice for seasonal showrooms. Brands can leverage the multiple floors to create dedicated zones for different collections or designers, while the location in Paris's 6th arrondissement adds a prestigious backdrop for high-end presentations. Multiple entrances provide smooth guest flow, ideal for accommodating a continual stream of invitees or exclusive appointments.
Press Day / Media Preview
This grand venue excels for press days due to its architectural elegance and practical layout. The mansion's separated floors allow for discreet media stations, catering to the press's requirements for focused presentations without interferences. Given the strategic location near Odéon and Mabillon metro stations, it's highly accessible for media professionals traveling across Paris. For more detailed planning and support, explore our concept and direction services.
Art Exhibition or Gallery Showing
The mansion's expansive and versatile interior supports large-scale art exhibitions or gallery showings, accommodating substantial foot traffic across its floors. Its historical context and design provide an authentic setting for art displays, particularly compelling for works that align with the architectural era. Brands running these events can utilize the existing infrastructure without the need for extensive alterations, ensuring a seamless setup.
Buyer Appointments
With 1,200 square meters at their disposal, fashion brands can host extensive buyer appointments in this stylish mansion. The separate rooms and floors enable personalized viewing experiences for buyers, fostering an intimate and controlled environment. The central Parisian location offers excellent accessibility, enhancing its appeal as a choice venue for key buyer engagements during peak fashion seasons.
Brand Activation
The mansion's grand design and central location near Paris's vibrant cultural hubs make it a fantastic hub for brand activations. Brands can utilize the space's multiple entrances to craft engaging consumer journeys and execute complex logistics smoothly. This aligns well with exclusive, high-impact activations envisioned at a large scale. Discover how our activation service can support your logistical needs.
Photo Shoot
This Parisian mansion offers a picturesque backdrop for high-end photo shoots, with its historical architecture enhancing editorial concepts. Brands running photo shoots here typically appreciate the range of natural lighting across multiple floors, allowing diverse settings without a location change. The availability of a dedicated stock room simplifies the management of wardrobe and equipment needs throughout the shoot.
Fashion Showroom
The space is expertly suited for fashion showrooms, offering an ample setting that allows designers to showcase seasonal collections to both buyers and media. The premise's opulent architecture provides an immediate wow-factor that is crucial for first impressions during fashion week events. Consider booking in advance through our services, especially around spaces in Paris for High Fashion Week to secure your ideal slot.
use cases
location
the neighbourhood
Rue Grégoire de Tours, located in Paris's prestigious 6th arrondissement, is a sought-after locale for high-end fashion houses, established art galleries, and boutique retail brands. This neighborhood thrives as a creative quarter where ateliers and independent designers coexist with luxury boutiques. The street itself, along with nearby hubs like Saint-Germain-des-Prés, attracts brands and creatives who appreciate immersive cultural settings fused with commercial appeal. The historical significance coupled with a contemporary flair makes it an ideal spot for multidimensional uses such as influencer marketing initiatives and exclusive fashion presentations.
Brands often gravitate toward the 6th arrondissement over more bustling districts like the Marais or the tourist-heavy Champs-Élysées. The primary appeal lies in its combination of accessibility and exclusivity. Unlike tourist-saturated zones, this neighborhood allows for a more controlled foot traffic environment, which is essential for invite-only or exclusive showroom events. In addition to its strategic location near metro stops like Odéon and Mabillon, it offers competitive square meter value—a crucial consideration in Paris where space comes at a premium. Those contemplating an activation in this area might want to explore other Paris spaces to understand the comparative benefits.
When arriving at 27 Rue Grégoire de Tours, the atmosphere transitions smoothly from quiet residential mornings to an afternoon swirl of gallery goers and café patrons. This dynamic suits brands that prioritize curated experiences over high-volume retail, favoring intentional consumer interactions over spontaneous walk-in traffic. However, it’s important to note that this area is not suited for brands seeking high tourist footfall or spontaneous retail as its strength lies in personalized and deliberate brand activations. For those looking to tailor their event to this unique setting, our venue sourcing services assist in finding the perfect match for your specific brand needs.
getting here & street life
nearest transit
- Odéonmetro121 m · 2 min
- Mabillonmetro211 m · 3 min
- Saint-Germain-des-Présmetro274 m · 3 min
- Saint-Michelmetro435 m · 5 min
- Cluny-La Sorbonnemetro493 m · 6 min
- Saint-Sulpicemetro534 m · 7 min
the neighbourhood
The Salle de la rue des Fossés-Saint-Germain-des-Prés was the theatre of the Comédie-Française from 1689 to 1770. It was built to the designs of the French architect François d'Orbay on the site of a former indoor tennis court, located at 14 rue des Fossés-Saint-Germain-des-Prés, now 14 rue de l'Ancienne Comédie, across from the Café Procope in the 6th arrondissement of Paris.
- Saint-Germain bombing · 53 m
- Café Procope · 80 m
- Odéon station · 99 m
- Boulevard Saint-Germain · 122 m
- Hotel La Louisiane · 146 m
frequently asked
Yes, the historical mansion at 27 Rue Grégoire de Tours in Paris is available for pop-up shops. This space, with its 1,200 square meters of versatile layout, is perfect for various types of brand activations including temporary retail setups. With multiple entrances and a dedicated stock room, it supports extensive retail operations, making it an ideal choice for pop-up events or temporary retail experiences. For more spaces in Paris
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