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shell — los angeles · 90046

Luxury Retail and Showroom Space on Melrose Avenue.

176 m²
1895 sq ft
los angeles
90046
on request
brief-based
pop-up store
2 use cases
city
Los Angeles
area
176 sqm
day rate
on request
postcode
90046
use cases
pop up store · retail activation · showroom presentation
included

about this space

This 1,895-square-foot commercial space is situated at 7964 Melrose Avenue in Los Angeles, California. The property covers 176 square meters and is suitable for various applications, including retail, showroom, bar, or event use. The interior features floor-to-ceiling windows that face Melrose Avenue, providing significant visibility from the street. The design incorporates a professional earth-toned color palette and includes multiple closed-off fitting rooms. Categorized as a unique retail and showroom location, the property also offers the possibility for shared configurations or unique event setups. The architecture and layout are specifically designed to serve as a luxury retail store within the 90046 postal code. The area size is precisely defined to ensure a functional environment for business operations. The property is classified under several categories, such as retail store, bar, and showroom. With its distinct color scheme and large window features, the premises are prepared for configuration according to the specific needs of the tenant. This versatile location is suitable for a wide range of retail concepts and brand presentations.

the fwv take

Book 7964 Melrose Avenue for a genuine selling pop-up of two to eight weeks rather than a one-night launch, because the multiple closed-off fitting rooms and already-finished earth-toned interior mean you can transact from day one instead of spending half the budget converting a shell into a shop, and at 176 square metres on a single street-level floor a retail floor, a stockroom and a private appointment corner all coexist without any of the three feeling squeezed.

The floor-to-ceiling glazing across the Melrose frontage is the feature doing the real work, turning the first three metres of the floor into a standing window campaign that registers from a moving car on a corridor where most discovery happens by drive-by, and delivering enough afternoon light to shoot content between trading hours without trucking in a lighting rig.

Aesthetically this is a match for contemporary ready-to-wear, elevated denim, leather goods, footwear and fine jewellery labels roughly two to eight years into trading with an established DTC base, and we would rather be direct: the warm neutral shell flatters quiet luxury and California minimalism far more than graphic streetwear or a heritage maison expecting a 400 square metre stage, so brands in the latter camp should be reviewing other spaces in our portfolio before enquiring here.

Enquire eight to twelve weeks ahead, and note that Los Angeles runs on awards season and the pre-Coachella March window rather than a formal fashion week calendar, so February and March hold fastest and price firmest, while late summer offers better value on longer tenancies; kerbside loading on this stretch is genuinely difficult, so we schedule all deliveries before ten in the morning and advise reading the permit guide early if alcohol service is part of your opening night, since the bar classification helps but does not remove the California ABC paperwork.

what's included

none listed · ask the concierge for a full spec sheet

options de package

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 176 sqm floor plan and amenities for Luxury Retail and Showroom Space on Melrose Avenue, then note the window you want in Los Angeles. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Los Angeles.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Los Angeles.

activation ideas

Selling Pop-Up Store

This is the strongest use of the address because the interior is already finished as a luxury retail store with multiple closed-off fitting rooms, so you transact from day one instead of building a shop out of a shell. Across 176 sqm we would plan a selling floor of roughly 120 sqm, a stockroom behind and a private corner for VIP clienteling. Brands running temporary retail here usually staff two to four on weekdays and four to six at weekends, with card processing, tax setup and daily reporting arranged through our point of sale and payments team.

SS/AW Seasonal Showroom

The space works as a full-season showroom rental because 176 sqm on one street-level floor takes an entire SS or AW range on rail without splitting the collection across rooms. In practice the earth-toned walls read as a neutral backdrop for colour cards and fabric boards, which matters when buyers are assessing tone under daylight from the Melrose glazing. Plan around 40 to 50 linear metres of rail, two table settings for accessories and a packing bay kept out of sightlines from the window.

Buyer Appointments and Wholesale Previews

Genuinely well suited, because the closed-off fitting rooms double as private appointment booths without any additional build. We would run two concurrent buyer appointments comfortably, with a third held in a curtained corner if your LA market week diary is tight. What makes this work for wholesale specifically is that the main floor holds the full collection preview while the fitting rooms take the confidential conversations, so one buyer never overhears another's terms. Allow 45 to 60 minutes per appointment slot.

Sample Sale

This space supports a curated sample sale rather than a high-volume warehouse clear-out, and that distinction matters. The fitting room count is your throughput ceiling on a peak day, so we cap the floor at around 45 shoppers at once and manage a queue outside on the Melrose frontage. Density rails, a cash wrap positioned away from the door and a bagging station behind the selling floor are the standard setup, and most brands cover the additional rail and till furniture through furniture rental rather than shipping fixtures into Los Angeles.

Press Day and Editor Preview

Strong choice as a press day venue because LA-based editors, stylists and talent teams are all a short drive from Melrose and Fairfax, and the finished interior needs almost no dressing to photograph well. For a rolling press day we would set 25 to 35 attendees across a two-hour window, with product staged on the floor and one fitting room reserved for on-body shots. The floor-to-ceiling windows give reliable afternoon daylight, so press images come out without a lighting truck on site.

Product Launch

The space carries a launch well because it is already classified for bar as well as retail use, so drinks service sits inside the permitted use rather than requiring a change of category. Occupancy is estimated at 180, though for a launch that feels considered rather than crowded we would build the guest list to 90 or 110 and keep the window zone clear as a product plinth visible from the street. Alcohol still needs California ABC lead time, so confirm dates early.

Influencer and Creator Event

Works well for a creator event because the glazed Melrose frontage and neutral shell give three or four distinct shootable backdrops inside 176 sqm, which is what determines content output more than floor area. We typically host 30 to 60 creators in staggered arrivals so fitting rooms stay available for try-on content, with a gifting table near the back wall. Talent booking, briefing and content rights are usually handled alongside the venue through influencer marketing. Valet is advisable after 6pm as street parking tightens sharply.

E-commerce and Editorial Shoot

A workable content studio between trading hours, driven entirely by the floor-to-ceiling south-facing glazing and the warm neutral walls. For e-commerce shoot days we would run one on-figure station near the window and a flat lay or still life bay deeper into the room where light falls off. Crew of six to ten fits without congestion, and the fitting rooms handle changes and steaming without a separate hold area. Be aware the glazing means passers-by can see in, so plan window coverage for closed sets.

Workshop or Brand Masterclass

Suited to an intimate workshop rather than a large seated format. We would seat 20 to 30 around two long tables in the centre of the floor, with product merchandised on the perimeter so the session converts into sales afterwards. What makes this credible here is the street-facing glazing, which turns a private session into visible activity on a corridor where discovery happens by drive-by. Load in all tables and materials before ten in the morning, as kerbside access on this stretch of Melrose is genuinely difficult later in the day.

use cases

pop up storeretail activationshowroom presentationfashion showroomretail experience

location

plotting…
los angeles · 90046·34.0836° · -118.3632°

getting here & street life

nearest transit

  • Melrose & Fairfaxbus · 10127 m · 2 min
  • Fairfax & Melrosebus144 m · 2 min
  • Melrose & Crescent Heightsbus237 m · 3 min
  • Melrose & Ogdenbus318 m · 4 min
  • Fairfax & Rosewoodbus382 m · 5 min
  • Fairfax & Willoughbybus397 m · 5 min

the neighbourhood

Lofts At Cherokee Studios is a mixed-use development in Los Angeles, California, featuring 12 live/work lofts and 3 commercial condominiums. The original project closed in 2007, to transform into the first LEED Platinum certified mixed-use development. The site was a recording studio doing business as Cherokee Studios, recording home to over 300 gold and platinum records as well as numerous film soundtracks. The site is also the former home of MGM Recording Studios.

  • Cherokee Studios · 231 m
  • El Greco Apartments · 328 m
  • Fairfax High School (Los Angeles) · 340 m
  • Ash Grove (music club) · 382 m
  • Animal (restaurant) · 492 m

frequently asked

Yes, this 1,895 square foot space at 7964 Melrose Avenue is available for pop-up shops and is one of the more move-in ready options we hold in Los Angeles. Because the interior is already finished as a luxury retail store with multiple closed-off fitting rooms, you can trade from day one rather than building a shop out of a shell. In our experience handling bookings on this stretch of Melrose, a selling pop-up of two to eight weeks is where this address performs best, since the setup cost spreads across trading days instead of sitting behind a single launch night. The floor-to-ceiling windows facing Melrose Avenue give your brand a street-facing shopfront that reads from a moving car, which matters on a corridor where most discovery happens by drive-by.

who it suits

Brand Scale

This space fits a brand with a 6 to 25 person team, roughly 2 to 8 years of trading, and an existing DTC base or US wholesale accounts it wants to service in person. At 176 sqm across a single street-level floor with multiple closed fitting rooms, it is large enough to run a full sell-through retail floor and back-of-house at the same time, which is where brands doing between one and fifteen million in annual revenue tend to land. The Melrose and Fairfax position means you are paying for pedestrian visibility and a recognisable address, so the space rewards a brand that already has enough product depth to hold a floor of this size for two weeks or longer. Where we see mismatches is at both ends: a first-season label with twenty SKUs will look thin here and would be better served by a smaller temporary retail space, while a global house planning a 400 sqm flagship experience with build-heavy staging will run out of room. If you are weighing scale against footprint, the budget calculator is a faster filter than a site visit.

Aesthetic Fit

The earth-toned palette and floor-to-ceiling glazing suit quiet luxury, contemporary ready-to-wear, elevated denim, leather goods, footwear, fine jewellery and clean-lined beauty. The neutral shell reads as a finished luxury retail store rather than a raw box, so brands with a warm minimal identity, natural materials, or a California-adjacent design language can move in with light dressing and minimal build. Tall windows facing Melrose mean whatever you place in the first three metres becomes your billboard, which favours sculptural product display and considered lighting over dense rail merchandising. What does not work here is high-saturation streetwear graphics, neon-led club aesthetics, or a hard industrial concrete concept, because the existing tone will fight the identity rather than support it and you would be paying twice, once for the finish and again to cover it. Brands needing a full identity overwrite should budget for branded store design before committing.

Best Use Cases

First choice is a selling pop-up shop of two to eight weeks, because the fitting rooms, retail-ready floor and Melrose footfall support genuine transaction volume rather than awareness alone. Second is a wholesale and buying showroom, since the closed fitting rooms allow private appointments while the main floor holds a full collection preview. Third is a press day and editor preview, given the address is a short drive for LA-based editors, stylists and talent teams. Fourth is a brand activation or launch event with bar service, which the space is already categorised for and which the 180 person occupancy comfortably absorbs. Fifth is a content studio and campaign shoot, where the window light and neutral walls do most of the work. Sixth is a curated sample sale, though the fitting room count will be your throughput ceiling on peak days. Brands running two or more of these formats in one tenancy usually get there through our activation service.

Budget Signal

Expect upper-mid to premium positioning for Los Angeles short-term commercial space, sitting below Rodeo Drive and Abbot Kinney flagship rates but clearly above secondary Fairfax and East Hollywood storefronts. What you are buying at this tier is a finished luxury retail interior with fitting rooms already in place, which means your fit-out spend drops substantially compared with a raw shell of the same footprint. Against a hotel event space, you get daytime retail trading and street visibility instead of a single evening. Against a co-working or shared pop-up format, you get exclusive use, full brand control and no neighbouring labels competing for attention. Brands at this stage typically find the numbers work when the tenancy runs longer than ten days, because the setup investment amortises across trading days rather than sitting behind one launch night.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c