Modern Showroom Space for Pop-ups and Events in Munich.
tl;dr
- Space
- The Livom showroom is a modern 80 sqm (861 sq ft) bookable footprint for hire inside a 350 sqm two level showroom in Munich Altstadt, close to Sendlinger Straße. The building splits across roughly 87 sqm at street level and 262 sqm below ground, finished in a clean contemporary retail style with modular sofa furniture built into the design.
- Best For
- Strongest fit is a pop-up store or temporary retail run with counters and fitting rooms already installed, followed by product launches and press day events, then fashion showroom and buyer preview appointments. It also works as a brand shoot location and content studio, and for hands on creative workshops, and you can book by the day or for a full season.
- Standout Features
- Move-in ready retail fit-out with counters, fitting rooms and garment racks already in place, plus a separate stock room for backstock and packaging. Other differentiators include a passenger elevator linking the street level floor to the 262 sqm basement, in-house sound and video equipment with adjustable showroom lighting, a complete kitchen suitable for catering setup, air conditioning and heating throughout, an installed security system, and on-site parking for load-in vehicles.
- Location
- Sendlinger Tor U-Bahn (U1, U2, U3, U6, U7, U8) is about a 4 minute walk and Marienplatz S-Bahn and U-Bahn interchange is about 7 minutes on foot, in the Altstadt district of central Munich. The immediate streets are a mix of independent retail, galleries and restaurants including Prinz Myshkin and Woerner's, with hotels such as Motel One Sendlinger Tor and Hotel Blauer Bock within 300 m, so guest arrival is straightforward and the surrounding footfall has been vetted by our team.
- Availability
- Minimum rental is 1 day and the maximum continuous booking runs to 84 days, with an indicative day rate of 600 EUR and brief-based pricing confirmed against space size, duration and usage concept. Allow 4 to 6 weeks lead time in Munich, and book earlier around MUNICH FABRIC START in late January and late August, Munich Creative Business Week in May and the Oktoberfest window, when central Altstadt spaces at this address typically book out first.
- How to Book
- Send your dates, floor area and activation format through the enquiry form and Fashion Week Venues will reply within 24h with a hold on the calendar and a costed proposal. Permit paperwork, staffing and fit-out coordination including clearing the modular furniture are handled by our team, with no charge until confirmed, so request availability now to secure your window.
about this space
Utilize our high-quality Livom showroom in Munich for your unique concept. The space spans approximately 350 square meters, divided into about 87 square meters on the ground floor and approximately 262 square meters in the basement. Flexible utilization options are available depending on the concept and rental duration. The showroom is modernly furnished and fully equipped with our modular sofas, which are an integral part of the showroom design, creating a welcoming atmosphere. For long-term collaborations, there is an option to clear areas and tailor the space to meet your specific requirements, subject to prior arrangement. This space is ideal for pop-ups, product launches, brand activations, events, exhibitions, photo shoots, workshops, and many other concepts. We welcome inquiries from companies, startups, creatives, and brands across all industries. Whether for a day, several weeks, or a long-term partnership, we will work together to develop a customized solution that fits your project. Please note that the stated price serves as a guideline, with the final offer determined based on space size, rental duration, and usage concept.
the fwv take
This showroom in Munich is perfectly suited for a multi-week pop-up store or brand activation because its existing infrastructure like counters, fitting rooms, and a stock room maximizes efficiency by redirecting budget from build-out to customer engagement and staff investment.
The character-defining feature here is the dual-level design; 87 sqm accommodates initial customer engagement at street level, while 262 sqm of basement space enables discreet management of inventory and backstage operations essential for sample sales or invite-only events.
Mid-scale contemporary brands in categories like ready-to-wear, jewellery, or skincare—those transitioning from digital to physical presence—align best with the aesthetic and operational potential this space offers, although heritage brands seeking a full white-box interior might explore branded store design alternatives or consider other spaces in Munich.
From our experience, booking this space around key events like MUNICH FABRIC START in late January and August, or Munich Creative Business Week in May, requires at least four to six weeks lead time, and note that pricing flexes based on concept rather than fixed rates, so arrive prepared with specific needs to avoid drawn-out negotiations.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 80 sqm floor plan and amenities for Modern Showroom Space for Pop-ups and Events in Munich, then note the window you want in München. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €600 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for München.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in München.
activation ideas
SS/AW Seasonal Showroom
This modern showroom supports seasonal showrooms effectively due to its split level layout that allows separate zones for product display and client seating. The 350 sqm space, with 87 sqm on the ground floor and 262 sqm in the basement, provides ample room for collection previews, showroom appointments, and buyer visits in a controlled environment. Modular furniture and contemporary fittings enhance the overall presentation, creating a cohesive brand environment from day one.
Sample Sale
The ample 262 sqm basement is well-suited for managing high-volume sample sales, offering both space and privacy away from the street level. Equipped with fitting rooms, stock room, and garment racks, brands can efficiently organize inventory and customer flow. This arrangement minimizes congestion, ensuring a smooth shopping experience while utilizing the modular setup to maintain an organized display.
Press Day / Media Preview
The dual floor design allows simultaneous public and private sections, ideal for hosting media events where press can interact with products on one level and conduct interviews or private viewings on the other. This venue's location in Hackenviertel, close to major cultural attractions, further complements the press day format, attracting attention from media personnel already present in the area. Explore additional spaces in Munich for similar events.
Product Launch
For product launches, the modern furnishings and adaptable space create an inviting atmosphere that supports immersive brand activations. The integrated sound and video equipment with customizable lighting allows for impactful presentations, while the kitchen and air conditioning support event management. Combined with nearby accommodation options for out-of-town guests, this space provides a comprehensive launch setting.
Brand Activation
The Livom showroom offers a ready-made environment for brand activations, particularly suited for brands transitioning from online to physical formats. The engaging layout can be quickly adapted for experiential marketing, making use of the sound and video equipment to drive interactive consumer engagements. The Hackenviertel district's lively mix of targeted footfall offers a valuable backdrop for launching new products to a receptive audience.
Influencer Event
Host influencer-driven events with ease supported by the showroom's contemporary style, perfect for capturing visually compelling content. The distinct ground floor allows influencers to interact with products in naturally lit environments, while the secluded basement provides privacy for more exclusive interactions, making it a versatile choice for fashion and lifestyle brands seeking social media visibility.
Photo Shoot
Offering an interior rich in natural light and trendy aesthetics, this space functions as an optimal photo shoot location. The basement's privacy allows uninterrupted sessions, whilst the ground floor supports diverse background setups with modular furniture adaptable to aesthetic requirements. The modern design aligns with current editorial needs, providing a dynamic canvas for creative teams. Book our venue sourcing service for tailored photo shoot setups.
Video Production
With robust infrastructure, including dedicated sound and video equipment, this showroom adapts well to video productions where controlled acoustics are paramount. The two-tier setup allows for distinct scene differentiation or dedicated technical spaces, enabling efficient filming schedules without requiring large-scale setup changes. It's a practical choice for small to medium-sized productions requiring a clean, modern backdrop.
E-commerce Shoot
The controlled environment of the showroom supports ecommerce shoots by offering a modular but consistent setting for product photography. Easy access to fitted lighting and space separation ensures swift transitions between shoots, making efficient use of scheduled time. Connectivity options like high-speed internet facilitate real-time content upload for immediate digital cataloguing or marketing launches.
Art Exhibition or Gallery Showing
Leverage the captivating aesthetic and strategic location of this showroom for art exhibitions. The multi-level design supports both mixed-display formats and focused gallery showings, benefiting from nearby cultural institutions to draw an art-informed audience. The venue's amenities enhance guest comfort, making private viewings seamless and engaging. Use our all services to tailor your exhibition needs.
use cases
location
what's around
9 stores within 600 m, incl. Rosa Nails, Kristalldruse, mangas
brands nearby
- fashion stores
- 4
- jewellery & watches
- 1
- beauty
- 4
- galleries
- 1
- culture
- 4
- hotels
- 3
- cafés
- 13
- restaurants & bars
- 19
- other retail
- 11
- Rosa Nails90 m
- Poster-Galerie-München100 m
- Einstein130 m
- Mastava140 m
- Prinz Myshkin160 m
- Niu170 m
the neighbourhood
This pocket of Munich's Hackenviertel, nestled between Sendlinger Straße, Oberanger, and St.-Jakobs-Platz, is where you'll find interiors and furniture labels, independent menswear retailers, and small PR outfits. It's also becoming a playground for digitally native brands testing their first physical formats. Notable names like Poster-Galerie and Lumas cover print and photography fronts, with Kristalldruse catering to the jewellery niche, while Filmmuseum München and Münchner Stadtmuseum impart a cultural heft to the area. Our hands-on experience shows that brands here thrive not on luxury street presence but on the authenticity of a hard-working commercial quarter. This is a typical demand when engaging us for venue sourcing in Munich, ensuring you’re settling into a genuine business district rather than a superficial facade.
Brands prioritize Hackenviertel primarily due to cost efficiency and audience quality compared to Maximilianstraße or the Theatinerstraße and Fünf Höfe axis. While Maximilianstraße offers a premium address, we often find that the real volume for temporary activations doesn't justify the price tag. Meanwhile, areas like Kaufingerstraße and Neuhauser Straße provide significant tourist traffic but very little in the way of buyer or press relevance. In Hackenviertel, brands enjoy the benefits of a central Altstadt location combined with a budget that allows for more than just premium positioning, but also better builds and staffing. The available transport links from Sendlinger Tor are ideal for international guests with appointments stacked throughout the day, ensuring seamless transition between venues and accommodations, unlike what you'll find in busier tourist-laden areas. However, if sheer location prestige is crucial for your brand's message, it’s wise to weigh alternatives using our city compare tool.
When you arrive here for a press day or showroom appointment, the pace initially feels subdued, dominated by office-goers and cafés like Woerner's around Sendlinger Straße. By afternoon, there's a friendly foot traffic swell that maintains from 14:00 to 18:00, drawing diverse passersby from the surrounding streets. Ground-level activities have a commercial focus, with residential layers on higher floors mellowing as night falls. The space layout—87 sqm ground floor and 262 sqm below—offers a tactical solution for sample sales or buyer meetings away from public eye, supported by lift access and extensive back-end facilities. In relation to production and build, the lack of spontaneous drop-in visitors and limited street prominence means brands reliant on high walk-in traffic might find this particular setting unsuited for their needs.
getting here & street life
nearest transit
- Sendlinger Tormetro260 m · 3 min
- Marienplatzmetro613 m · 8 min
- Fraunhoferstraßemetro634 m · 8 min
- Karlsplatz (Stachus)metro690 m · 9 min
- Marienplatzrail480 m · 6 min
- Karlsplatz (Stachus)rail651 m · 8 min
street activity
high footfall.
14 places within 200 m · 20 stores · 32 cafés and restaurants · pedestrianised street
- within 200 m
- 14
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
The Angerhof is a building in Munich that serves as a residential building, office building, hotel with restaurant, service location and parking garage.
- Asam Church, Munich · 81 m
- St. James's Church, Munich · 145 m
- Ohel Jakob synagogue (Munich) · 166 m
- Jewish Museum Munich · 166 m
- Kreuzkirche, Munich · 200 m
frequently asked
Yes — Modern Showroom Space for Pop-ups and Events in Munich is a vetted pop-up ready space in München, 80 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits a brand with a 5 to 30 person team, roughly 2 to 8 years of trading, and an existing DTC or wholesale base that needs a physical presence in Munich without committing to a lease. The split footprint of around 87 sqm on the ground floor and 262 sqm below does the operational work here: the upper level handles walk-in visibility and greeting, while the basement absorbs stock, styling, seated appointments and back of house. That is a layout that only pays off if you have enough product depth and enough staff to run two levels at once. Where we see mismatches is when a solo founder with one capsule drop books the full space and ends up with 260 sqm of unused basement, or when a global maison needs a single street-level flagship volume for a fashion week venue moment and finds the vertical split works against their circulation plan. Brands at this stage typically find one to six weeks the right commitment window, and the 84 day maximum lease supports a full season rather than a weekend. If Munich is one of several markets under consideration, it is worth benchmarking against browse all spaces before you commit.
Aesthetic Fit
Brands with a warm modern, design-led or lifestyle-adjacent identity work best here, because the showroom comes furnished with modular sofas that are structurally part of the interior design. That suits contemporary ready-to-wear, footwear, eyewear, jewellery, skincare, homeware, wellness and consumer tech, where a residential, sit-down retail experience helps the product read as considered rather than transactional. The fitting rooms, garment racks, counters and integrated lighting mean a fashion showroom set-up needs very little build. What does not work is a hard minimalist gallery concept, a raw industrial streetwear drop, or a heritage luxury brand requiring full white-box control and bespoke millwork throughout. In our experience the profile that gets the most from this space is a brand willing to design with the furniture, not around it. Long-term partners can arrange to clear areas, but for short bookings assume the sofas stay. If your identity demands a total interior takeover, our branded store design team should assess feasibility before you enquire.
Best Use Cases
First choice is a multi-week pop-up shop, because the counters, fitting rooms, stock room, garment racks and lift make it a functioning temporary retail space from day one with minimal fit-out spend. Second is a press day and collection preview, where the ground floor handles arrivals and the basement gives you quiet, seated space for wholesale appointments and one-to-one editor time. Third is a product launch or brand activation evening, supported by sound and video equipment, air conditioning, a kitchen for catering and hotels within 300 metres for visiting guests. Fourth is a content studio or photo and video shoot, since the basement is controllable, lightable and separate from any street-facing activity. Fifth is a workshop or creative session, with the modular seating already configured for groups. Sixth is a sample sale, where the 262 sqm lower level takes volume stock and queue management. Seventh is an exhibition opening, given the nearby cultural draw from Filmmuseum München and local galleries.
Budget Signal
This sits in the mid tier for central Munich and represents strong value per square metre for the Sendlinger Tor and Altstadt catchment. Compared with a prime Maximilianstrasse or Theatinerstrasse commercial unit, you are paying a fraction of the entry cost and avoiding a multi-month lease, service charge and fit-out obligation. Against a hotel event space of similar capacity you get retail infrastructure that hotels simply do not carry, including fitting rooms, stock room, counters and racks, plus the ability to trade rather than just host. Co-working venues undercut it on headline rate but cannot support selling or a branded retail experience. Shared pop-up formats are cheaper still and cost you exclusivity and brand control. Pricing here is concept-dependent rather than fixed, which favours brands with a defined plan and a realistic duration. Model your total landed cost with the budget calculator before enquiring, since furniture, staffing and build assumptions move the number more than the space itself does.
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