Multifunctional 210 sqm Open-Space in Milano.
about this space
Located at Via Privata Armando Falconi, 2, in Milano, this 210-square-meter open-space commercial venue features a layout shaped by two large padded white curtains. The interior is divided into distinct zones, including an office area, a meeting room, a kitchen, and a relaxation area. The property is furnished and includes tiled floors, clean walls, and well-painted surfaces. Functional amenities include a complete kitchen, a kitchenette, a counter, and garment racks. The space is equipped with air conditioning, heating, and integrated lighting. Technical features consist of a three-phase socket and well-placed electrical outlets. Accessibility is supported by multiple entrances, a cargo entrance, and handicap-accessible facilities. The venue also provides a bathroom, a water closet, and a separate staff entry. The layout is designed to allow for changing the space or sharing the space as needed. This property offers 2,260 square feet of total area and is maintained with clean floors and professional finishes throughout. All features listed are based on the specific equipment and infrastructure available on-site to support commercial operations.
what's included
- change space
- entire
- lighting
- share space
- wc
- cargo entrance
- handicap accessible
- multiple entrances
- three phase socket
- well placed sockets
- air conditioning
- bathroom
- complete kitchen
- counter
- furniture
- garment rack
- heating
- kitchenette
- clean floor
- tiles
- staff separate entry
- clean walls
- well painted
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 210 sqm floor plan and amenities for Multifunctional 210 sqm Open-Space in Milano, then note the window you want in Milano. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Milano.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Milano.
activation ideas
SS/AW Seasonal Showroom
This works as a full season showroom because the garment racks, meeting room and zoned open plan are already in place, so a collection can be hung and merchandised on day one. Across 210 sqm you can run three to four rail zones with a dedicated appointment table and still keep the relaxation area free for waiting agents. Brands comparing showroom rental options against other spaces in Milan should note the separate staff entry keeps deliveries away from client flow.
Buyer Appointments and Wholesale Previews
Strong fit for back to back buyer appointments, mainly because the enclosed meeting room gives you a private negotiation space that most open plan venues do not have. In practice the two padded white curtains let you split the floor so one buyer previews the collection while the next team is seated with coffee from the complete kitchen. Plan for two concurrent appointments comfortably, three at maximum before sightlines between groups start to overlap.
Press Day / Media Preview
A credible press day venue because the clean white walls and integrated lighting need very little dressing before editors arrive. Brands running press days in spaces like this typically build a rail wall along one side, a still life plinth run in the centre and hospitality at the existing counter, with the kitchen handling catering prep on site rather than paying for an external kitchen truck. Comfortable for 40 to 60 press across a rolling four hour window.
Sample Sale
Operationally this space is well equipped for a sample sale, with garment racks, a counter for till positions, a cargo entrance for stock pallets and a changing area already defined. The honest constraint is location: this is a quiet mixed use street in eastern Milano, not a walk in retail pitch, so treat it as a database led invite sale driven by CRM and paid social. Set up two tills with point of sale and payments and queue control at the second entrance.
E-commerce Shoot
Efficient for high volume e-commerce shoot days because the white curtains function as a ready made seamless backdrop and the three phase socket carries continuous lighting and strobe packs without tripping. Steaming and prep runs off the garment racks and kitchenette, the meeting room becomes hair and makeup, and the tiled floors survive rolling rails all day. Realistic throughput here is 60 to 120 product looks per day with a crew of six to eight.
Editorial Shoot and Brand Content Day
A workable content studio for editorial shoots because you get three distinguishable set environments inside one booking: curtain white, clean painted wall and the furnished relaxation zone. What makes this work specifically is the cargo entrance, which takes flight cases and a small set build without carrying kit through a public entrance. Air conditioning matters on tailoring and knitwear days when hot lights would otherwise force breaks every hour.
Video Production
Suited to interview, campaign and social film production given the three phase supply and well placed sockets across the floor, which means fewer cable runs and less generator dependency. The 210 sqm footprint holds a lit set plus a separate client village and a talent holding room behind the curtain divide. Sound is the constraint to plan for, since tiled floors and hard walls are reflective and a shoot needs blankets or moving pads for dialogue capture.
Product Launch and Brand Activation
Works well for a controlled product launch where the guest list is known rather than a footfall driven pop up concept. The multiple entrances allow arrival at one door and exit through another, which keeps a launch moving, and the counter serves as bar or gifting station without a temporary build. Realistic capacity is around 130 to 150 standing once you allow floor area for product display, well below the theoretical maximum for the space.
Influencer Event
Good choice for a creator seeding event because the curtain zones give you three separate content backdrops in one room, so 25 to 40 attendees can rotate rather than queue for a single set. The complete kitchen supports live food or drink moments without external catering infrastructure, and the changing space lets talent try product on the spot. Pair the booking with influencer marketing so arrival slots are staggered across the evening.
Workshop, Masterclass and Networking
Adequate to strong for craft workshops, masterclasses and industry networking evenings, largely because the kitchen and kitchenette remove the biggest logistical cost in this format. Seated at tables the main floor holds 40 to 60 participants with the meeting room used for breakout or overflow, and heating plus air conditioning make it viable year round. Level access and handicap accessible facilities also make it straightforward for open registration public sessions.
use cases
location
what's around
9 stores within 600 m, incl. MD, Gió Linea Donna, Il bello delle donne
brands nearby
- fashion stores
- 1
- beauty
- 7
- design & interiors
- 1
- cafés
- 12
- restaurants & bars
- 12
- other retail
- 27
- Miao Miao Bar70 m
- I disperati80 m
- AXP80 m
- Pizzeria Fang100 m
- MD110 m
- Cartoleria Confalonieri130 m
getting here & street life
nearest transit
- Via Asticobus · 1255369 m · 1 min
- Via Iglesias, 27bus · 12550247 m · 3 min
- Via Ponte Nuovo - Via Biumibus · 12788283 m · 4 min
- Via Ponte Nuovo - Via Asiagobus · 12784341 m · 4 min
- Via Asiago - Via Pisinobus · 12551354 m · 4 min
- Via Iglesias - Via Algherobus · 12548450 m · 6 min
street activity
high footfall.
9 places within 200 m · 36 stores · 24 cafés and restaurants
- within 200 m
- 9
- within 400 m
- 52
- within 600 m
- 60
the neighbourhood
Gorla is a district ("quartiere") of Milan, Italy. It is part of the Zone 2 administrative division, located north-east of the city centre. Before 1923, Gorla was an independent comune. The name "Gorla" is probably derived from the latin word gulula, meaning "little cleft".
- Monument to the Piccoli Martiri of Gorla · 733 m
frequently asked
Yes — Multifunctional 210 sqm Open-Space in Milano is a vetted pop-up ready space in Milano, 210 sqm. Request availability and dates through the inquiry card on the listing.
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