Parisian Cafe and Event Space in the East Village.
about this space
This 112-square-meter commercial space is located at 352 East 13th Street in New York City. Currently operating as a zero-proof cafe, the property is situated on the ground floor with direct street access. The interior is designed to accommodate up to 45 people and is suitable for various uses including retail, office work, gallery exhibitions, and meetings. The venue is equipped with a range of functional amenities to support operations. It features integrated lighting, a service counter, a bar, and a bathroom with a water closet. Technical equipment includes air conditioning, heating, wireless internet, and video equipment. The space also provides furniture for immediate use. For logistical support, there is a cargo entrance available. Security is maintained through an installed security system. The property is positioned one block from the L train on 1st Avenue and is available for daily operations between 11 AM and 10 PM. All features mentioned are derived from the provided specifications to ensure a versatile environment for food service, photo shoots, or professional events.
the fwv take
Book this one as an invite-led press day venue and evening cocktail reception rather than a walk-in retail play, because the existing bar, service counter and in-place furniture mean you can host 45 guests with drinks service from the moment you take the keys, with almost no build spend.
What makes 352 East 13th Street work for that format is the combination of a ground floor street entrance and a separate cargo entrance on a low-traffic tenement block, which lets a crew load rails, lighting and catering without staging equipment on the pavement, while the 11 AM to 10 PM operating window supports a full day of buyer appointments rolling straight into an evening opening under the integrated lighting already rigged in the ceiling.
The aesthetic reads cafe-warm rather than gallery-cold, so it suits emerging and early-growth contemporary labels in footwear, jewellery, beauty, skincare, natural wine and streetwear far better than it suits an established maison needing marble-grade formality, and in our experience brands in the two to eight season maturity bracket get the most out of it because the room flatters product that benefits from being handled and discussed rather than displayed behind glass.
February NYFW is the window that closes first here and we advise enquiring eight to ten weeks ahead for that slot, four to six for September, and note that the 112 sqm footprint fills visually faster than the 45-person capacity suggests once you introduce rails and a bar queue, so plan circulation carefully with production and build input before you commit, and cross-check the address against other spaces in New York if street signage visibility is central to your brief.
what's included
- lighting
- wc
- cargo entrance
- air conditioning
- bar
- bathroom
- counter
- furniture
- heating
- video equipment
- wifi
- ground floor street
- security system
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 112 sqm floor plan and amenities for Parisian Cafe and Event Space in the East Village, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
activation ideas
Press Day / Media Preview
The space is well-suited for Press Days or Media Previews because of its intimate 45-person capacity and integrated lighting system. Brands running such events typically leverage the existing bar and service counter for catering, facilitating seamless hospitality while showcasing products. The street-level access and cargo entrance make logistical arrangements straightforward, supporting efficient setup and breakdown.
Cocktail Reception
This venue is a viable option for cocktail receptions due to its equipped bar and available service counter. The 112 sqm space comfortably accommodates 45 attendees, providing an inviting ambiance for evening events. The indirect street presence suits invite-only gatherings, allowing for a controlled and curated experience that brands often aim for in more exclusive events. Consider leveraging our activation service to ensure a flawless event execution.
Art Exhibition or Gallery Showing
This space is an appropriate choice for an Art Exhibition or Gallery Showing given its versatile floor plan and the existing lighting setup. Typically, brands and curators use the 112 square meters to create an intimate viewing experience, engaging audiences within a concentrated environment. The ground floor entrance simplifies the setup of exhibits, while the standard operating hours provide flexibility for evening previews.
Product Launch
The venue's integrated amenities such as video equipment and a service counter make it particularly practical for a Product Launch. Brands using spaces like this often incorporate multimedia presentations to enhance the launch experience, supported by the high-speed Wi-Fi and ambient lighting. The layout accommodates up to 45 people, creating an ideal setting for impactful brand storytelling in a compact yet engaging environment.
Photo Shoot
Open for daily operations from 11 AM to 10 PM, this space is operationally efficient for Photo Shoots. What makes it particularly fitting is the professional-grade lighting, coupled with the available video equipment and controlled ambiance. The flexible interior allows photographers to set or rearrange furniture as needed, ensuring that the creative vision is well-supported. Explore more spaces in New York to compare.
Networking Event
The intimate scale and integrated bar make the space conducive for Networking Events. Typically designed to host up to 45 guests, the environment facilitates close interactions and discussions, ideal for professional and industry connections. The ground floor direct access aids ease of guest flow and enhances the overall attendee experience.
Workshop or Creative Workshop
This space supports Creative Workshops effectively due to its adaptable layout, furniture inclusions, and integrated air conditioning. Running such events in this venue means you can rely on existing features like Wi-Fi and the bar for refreshments, fostering a productive learning atmosphere for up to 45 participants. For precise furniture needs, our furniture rental service is available to tailor the setup to your requirements.
use cases
location
what's around
8 stores within 600 m, incl. Starbucks, Buffalo Wild Wings, L Train Vintage
brands nearby
- fashion stores
- 1
- jewellery & watches
- 1
- beauty
- 6
- cafés
- 5
- restaurants & bars
- 23
- other retail
- 24
- Dravida30 m
- Hamptons Fresh Deli30 m
- Idaho30 m
- Sao Mai40 m
- Starbucks40 m
- Fattoush50 m
the neighbourhood
The East Village is a hub for independent designers, tattoo studios, vintage dealers, and content producers, creating a dynamic environment for creative businesses to thrive. With 352 East 13th Street situated among a rich tapestry of original fashion and food culture, it is surrounded by spots like L Train Vintage and Momofuku Noodle Bar. This energy makes it an ideal setting for pop-ups and gallery exhibitions. In our experience placing brands here, the ecosystem supports a wide range of emerging brands, especially in fashion and lifestyle sectors including streetwear, beauty, and music-related labels. This district's appeal lies in its lower saturation compared to surrounding areas, providing a more intimate and engaging environment for curated events. Exploring other spaces in New York could add additional context when considering this for brand activation.
Brands choose the East Village for its cost-effectiveness and authentic creative credibility, contrasting with areas like SoHo or Tribeca. The SoHo area might offer prestige and high foot traffic, but this comes at a premium, and during key events like fashion week, the saturation is intense. The East Village offers a more affordable ground floor space, with street access, and is conveniently located close to the L train, facilitating access for creatives residing in Brooklyn or editors and buyers based closer to Union Square. What this area lacks in tourist-driven footfall, it compensates with its authentic vibe and suitability for invite-only events. In this environment, brands can host press days or showroom appointments without competing for attention as they would in more commercial zones. This is why we often pair this space with venue sourcing services to ensure it aligns with the brand's desired narrative and audience.
The street-level experience of East 13th Street offers a quieter, residential charm, ideal for private events or intimate product showcases. The dynamic changes throughout the day, with mornings being subdued and then gradually picking up pace around lunchtime as nearby eateries attract diners. Evenings introduce a lively crowd headed towards the local bars. The space itself is equipped with logistical advantages like a cargo entrance and existing bar and video equipment, making it ideal for occasions like cocktail receptions or photo shoots. However, the block's subdued street presence makes it unsuitable for high-footfall retail or brands requiring significant street visibility. Success here is contingent upon a targeted approach with a clear guest list. Brands that rely on spontaneous walk-ins will need to refine their strategy. Leveraging resources like our ROI estimator can help brands quantify the benefits and evaluate if this venue matches their business objectives.
getting here & street life
nearest transit
- 1st Avenuemetro190 m · 2 min
- 3rd Avenuemetro381 m · 5 min
- Astor Placemetro658 m · 8 min
- 14th Street–Union Squaremetro701 m · 9 min
- Union Squaremetro712 m · 9 min
- 8th Street–New York Universitymetro756 m · 9 min
street activity
high footfall.
42 places within 200 m · 32 stores · 28 cafés and restaurants
- within 200 m
- 42
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
Chogye International Zen Center is a Kwan Um School of Zen practice center founded by Seung Sahn in 1975, located in New York City. The center offers a daily practice regimen, as well as retreats and workshops. Wu Kwang is the guiding teacher and resident Zen Master.
- 14th Street station (IRT Second Avenue Line) · 114 m
- First Avenue station (BMT Canarsie Line) · 115 m
- International Movement ATD Fourth World · 117 m
- Church of the Immaculate Conception and Clergy Houses · 123 m
- Immaculate Conception Church (Manhattan) · 131 m
frequently asked
Yes, this space at 352 East 13th Street in the East Village, New York City, is available for pop-up shops. With 112 square meters of space and functional amenities like integrated lighting and video equipment, it is well-suited for temporary retail and brand activations. The versatile environment also supports various uses such as gallery exhibitions and meetings, making it ideal for brands looking to create a dynamic pop-up experience. The ground floor street access enhances the ease of setup for short-term retail ventures.
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