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shell — hong kong

Retail Space Available on Nathan Road.

149 m²
1600 sq ft
hong kong
HK
HK$6,667 / day
per day
pop-up store
2 use cases
city
Hong Kong
area
149 sqm
day rate
HK$6,667 / day
postcode
use cases
pop up store · retail activation · product launch
included
Internet · Air Conditioning · Security System

about this space

This retail unit is strategically situated on Nathan Road, benefiting from high foot traffic. The space comprises 800 square feet on the ground floor, complemented by an additional 800 square feet on the first floor. The unit is in good condition and includes a variety of amenities such as internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →

how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 149 sqm floor plan and amenities for Retail Space Available on Nathan Road, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €741 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.

use cases

pop up storeretail activationproduct launchbrand activationretail experienceexperiential marketing

location

plotting…
hong kong·22.2988° · 114.1719°

what's around

9 stores within 600 m, incl. PARKnSHOP, A-1 Bakery, 通利琴行 Tom Lee Music

brands nearby

PARKnSHOPA-1 Bakery通利琴行 Tom Lee Music壽司郎 Sushiro百老匯戲院 Broadway CircuitOmega周生生 Chow Sang Sang7-Eleven星巴克 StarbucksCoach珍妮曲奇 Jenny BakerySwatchArmani ExchangeUniqlo
fashion stores
6
jewellery & watches
3
culture
1
hotels
5
cafés
5
restaurants & bars
23
other retail
17
  • International by PARKnSHOP90 m
  • A-1 Bakery90 m
  • 池記 Chee Kei100 m
  • Cocky Bar100 m
  • 通利琴行 Tom Lee Music110 m
  • 壽司郎 Sushiro120 m

the neighbourhood

Beauty brands, streetwear labels, watch and jewellery houses, and consumer electronics launches dominate this stretch of Tsim Sha Tsui, and they sit alongside a working creative layer that most visitors walk straight past. The bespoke tailors of Kimberley Road still take measurements upstairs while independent boutiques, vintage sellers, and small sneaker resellers occupy the walk up floors along Granville Road, one of the few genuinely designer led shopping strips left in Kowloon. Photographers and content teams use the Prat Avenue and Hart Avenue side streets for brand shoot locations because the signage density and neon layering give you Hong Kong in one frame without a permit conversation. Agency offices and buying teams cluster in the towers around Middle Road and Tsim Sha Tsui East, K11 MUSEA anchors the gallery and cultural programming end of the district, and Broadway The ONE handles the film and screening crowd a hundred metres from this door. In our experience placing brands in this neighbourhood, the mix that performs is mass market prestige rather than niche atelier, and the surrounding tenancy list of Uniqlo, Coach, Armani Exchange, Omega, Swatch and Chow Sang Sang tells you exactly which shoppers the street has trained itself to serve. If you want to compare this ecosystem against other districts before committing, it is worth taking time to browse all spaces across the city first.

Volume and cost per square foot are the two reasons brands take Nathan Road over Central or Causeway Bay, and the maths is not subtle. A ground floor unit on Queen's Road Central or anywhere near The Landmark carries a rate that most six week temporary retail budgets cannot absorb, and Russell Street in Causeway Bay remains one of the most expensive retail corridors on earth for footfall that is broadly similar in profile. Nathan Road gives you comparable pedestrian volume, direct Mainland and Southeast Asian visitor exposure, and a two floor footprint of 1,600 square feet at a daily figure that leaves budget for build and staffing rather than consuming all of it in rent. Transport is the second argument. Tsim Sha Tsui MTR exits feed the block, Kowloon Station and the Airport Express are one stop away, and the press and buyer hotel cluster of The Peninsula, Regent, Hyatt Regency and The Mira all sit within a ten minute walk, which matters when you are scheduling international buyer appointments back to back. What you do not get here is the quiet, curated adjacency of Star Street in Wan Chai, the gallery credibility of Wong Chuk Hang, or the industrial ceiling heights of Kwun Tong. Brands chasing an invite only fashion presentation space with editorial restraint should look south of the harbour. Brands chasing reach should stay here and put the saving into production and build.

Arriving here feels commercial and loud from the first step, and you should plan the guest experience accordingly. The block sits between the Granville and Kimberley junctions, with PARKnSHOP International, A-1 Bakery and Tom Lee Music within a hundred metres and a dense run of noodle shops, dessert stalls and 7-Elevens filling every ground floor gap. Mornings before eleven are slow and workable for load in, deliveries and press previews. Lunch brings the office surge from the surrounding towers, late afternoon fills with students and tourists, and the genuine peak runs from six to nine in the evening and all day Saturday and Sunday. The two floor layout works in your favour here. Use the ground floor for street capture and product, then move buyers and VIPs upstairs by lift to the first floor where the noise drops and appointments can actually be held. Fitting rooms, stock room, counters and a kitchen are already in place, which shortens fit out considerably, and what we consistently hear from brand teams who activate here is that retail staffing with Cantonese, Mandarin and English coverage is the single biggest determinant of conversion. Honest limitation: this is not the address for a quiet, invitation only showroom or a slow build brand story. Shopfront competition on Nathan Road is relentless, signage clutter is severe, and a subtle facade will be missed entirely. If your format depends on intimacy or discretion, this street will work against you.

frequently asked

Yes — Retail Space Available on Nathan Road is a vetted pop-up ready space in Hong Kong, 149 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This unit suits an established brand with a 20 to 100 person team, five or more years of trading, and either an existing Asia distribution partner or a funded plan to enter the Hong Kong market directly. The 365 day minimum term is the deciding factor. This is not a short-term commercial space for a one week fashion week venue moment. It is a committed retail footprint on Nathan Road with 800 square feet on the ground floor and a further 800 square feet above, which means you are staffing two levels, holding stock, and defending a rent line every month. Brands at this stage typically find the dual-floor layout works because it separates a high-conversion street-level selling floor from a first-floor space for wholesale appointments, styling, or a collection preview area. Where we see mismatches is when a 5 to 15 person independent label takes ground floor Tsim Sha Tsui rent on the strength of footfall alone, then finds turnover cannot carry a full year. Equally, a global flagship brand needing 4,000 square feet of theatre will find 149 sqm restrictive.

Aesthetic Fit

Clean, high-volume, commercially legible retail design performs best here: accessible luxury, contemporary womenswear and menswear, sneakers and streetwear, watches and small leather goods, beauty, or lifestyle accessories. The unit arrives in good condition with counters, fitting rooms, garment racks, lighting and furniture already in place, so brands with a modular or graphics-led identity can overlay their look quickly rather than stripping back to shell. Nathan Road neighbours include Uniqlo, Coach, Armani Exchange, Swatch, Omega and Chow Sang Sang, which tells you the visual language the street rewards: bright frontage, strong signage, product visible from the pavement. What does not work is a quiet, appointment-only atelier aesthetic or a raw industrial gallery concept that depends on stillness and negative space. The street noise and pace of Tsim Sha Tsui will fight that identity every hour of trading. If your concept needs a bespoke architectural shell, budget for branded store design before signing rather than after.

Best Use Cases

First choice is a long-run market entry store or extended temporary retail space, because the 365 day term, stock room, fitting rooms, security system and elevator make this a working shop rather than an event box. Second choice is a flagship-style retail experience with a first-floor brand presentation space, using the upper level for wholesale appointments and press meetings while the ground floor trades. Third choice is a rolling product launch programme, where the sound and video equipment supports new drops every six to eight weeks against consistent Nathan Road footfall. Fourth is an experiential marketing and brand activation floor upstairs, with the kitchen supporting hosted events and the ground floor converting the audience the activation draws. Fifth is a content studio and shoot base on the first floor between campaigns. Sixth is a sample sale or clearance format at end of season. In our experience the profile that gets the most from this space runs it as retail first and events second, which makes retail staffing the single biggest operational variable.

Budget Signal

This sits in the upper-mid tier for Hong Kong retail: below Causeway Bay and Canton Road prime frontage, comfortably above secondary Kowloon side streets and mall in-line units of similar size. What you are paying for is Nathan Road exposure and 1,600 square feet across two usable floors with the fit-out already installed, which removes a meaningful build cost that a bare shell in a comparable location would add. Against a hotel event space in Tsim Sha Tsui you get continuous trading rather than day hire, and against a shared pop-up format you get full brand control, your own stock room and your own back of house. The honest caveat is the annual commitment: the effective cost per selling day is competitive, but only if the brand actually trades all year. Model the full twelve months with our budget calculator before you compare it to a two week activation rate anywhere else.

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/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c