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shell — rochester

Storefront and Office Space Available in Rochester, NY.

65 m²
700 sq ft
rochester
US
$32 / day
per day
pop-up store
1 use case
city
Rochester
area
65 sqm
day rate
$32 / day
postcode
use cases
retail activation
included
Internet · Air Conditioning · Security System

about this space

This storefront and office space is located at 19 Ward, Rochester, NY. The property is equipped with essential amenities including internet access, air conditioning, and a security system. It features a stock room, counters, fitting rooms, garment rack, and comprehensive lighting. Additional furnishings and sound and video equipment are included, along with electricity, heating, and a kitchen. The space also offers parking and an elevator for convenience.

the fwv take

Given its 30-day minimum lease, this space is best suited for sustained brand activations or showroom rentals, allowing companies to build an ongoing presence in Rochester's charming Inglewood and Thurston Historic District.

Its comprehensive lighting and sound and video equipment offer versatility, adapting well for fashion presentations or temporary retail setups requiring sophisticated sensory appeal.

Ideal for mid-scale contemporary fashion or lifestyle brands in the growth stage, this setting strikes the right chord for those aiming to connect with a design-conscious local audience.

Brands considering activation during peak periods like the fall fashion cycle should plan bookings early, leveraging our activation timeline tool for an optimized strategy; check our Rochester options from the list of all spaces.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 65 sqm floor plan and amenities for Storefront and Office Space Available in Rochester, NY, then note the window you want in Rochester. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €27 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Rochester.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Rochester.

activation ideas

SS/AW Seasonal Showroom

This space is well-suited for an SS/AW seasonal showroom due to its 65 sqm area equipped with fitting rooms and garment racks. Brands running showrooms here typically set up intricate displays using the comprehensive lighting to highlight their collections, accommodating around 15 to 20 buyers comfortably. The basement setting adds an exclusive feel, appealing to boutique brands aiming for a focused, design-savvy audience in Rochester's historic district.

Brand Activation

With its comprehensive amenities, this space is highly functional for brand activations. The presence of sound and video equipment allows for multimedia presentations, while the fitting rooms and counters support experiential retail components. The 30-day minimum lease period is beneficial for sustained customer engagement, especially for brands transitioning into the Rochester market looking to build a community presence.

Press Day / Media Preview

This Rochester space is apt for press days thanks to its air conditioning, internet access, and audio-visual equipment. Brands can arrange media previews with ease, ensuring a comfortable environment for up to 20 guests. The convenient amenities streamline operations, facilitating seamless presentations and interviews without extra equipment setup. For more spaces in creative settings, you might want to browse all spaces.

Content Creation Day

The area’s ample lighting and sound equipment make it an excellent choice for a content creation day. The 65 sqm of furnished space supports dynamic shoots, whether for e-commerce or editorial purposes, leveraging the historic backdrop of the Inglewood and Thurston District. Brands utilizing this space improve efficiencies by reducing the need for extensive additional equipment rentals.

Sample Sale

Hosting a sample sale here is practical due to its functional stock room, counters, and garment racks, accommodating both display and transaction needs. The space's air conditioning and elevator access further ensure shopper comfort and convenience. Regular foot traffic in the area can help drive engagement for brands operating on a tight timeline, maximizing sales potential over a concentrated period.

Buyer Appointments

Ideal for exclusive buyer appointments, this space comfortably supports focused interactions. Brands can efficiently set up with the inclusion of fitting rooms and a garment rack, optimizing the layout for display and discussion. The moderate foot traffic attracts reliable local buyers, making it a strategic location for new collection previews. Rochester's charm and historical ambiance add to the desirability for buyers seeking unique finds.

use cases

retail activation

location

plotting…
rochester·43.1339° · -77.6521°

the neighbourhood

The Inglewood and Thurston Historic District in Rochester is a go-to destination for fashion brands and independent designers seeking a neighborhood rich in history and style. This area, home to diverse architectural marvels from Colonial Revival to Arts and Crafts, provides a unique backdrop for creative endeavors. In our experience placing brands in the Ward, we've noticed smaller showrooms and concept stores particularly drawn to the streets like Thurston and Inglewood, where there's a mutual respect among boutique owners and local ateliers. With a rich mix of traditional and contemporary aesthetics, the neighborhood also becomes an ideal location for pop-up shops and short-term commercial spaces looking to stand out.

Brands choose the Inglewood and Thurston area for its tranquility and historic charm, providing an alternative to Rochester's bustling commercial districts. Unlike the bustling Midtown area, the Ward offers a quieter footfall that lends itself perfectly to invite-only formats and intimate press day locations. The better value per square meter compared to more saturated zones such as Eastman Business Park makes it an attractive proposition for brands mindful of budgetary considerations. We hear consistently from brand teams that its proximity to residential communities ensures a steady yet manageable flow of creativity-inclined clientele. For those interested in more spaces like this, they might want to browse all spaces available in the broader region.

Located at 19 Ward, Rochester, this storefront and office space is part of a quintessentially residential block with a historical touch that marks much of its charm. Given its basement level positioning, arrivals for a showroom appointment feel both exclusive and comfortable, enhanced by availability of essential amenities like internet access and a kitchen area. The rhythm of foot traffic here is moderate, with local residents passing by more frequently in the late afternoons, making mornings quiet but afternoons conducive for networking and brand engagement. However, brands needing spontaneous walk-in crowds or maximum street visibility might find this neighborhood less suitable for high-traffic retail activations. To explore other locations that might fit different needs, check out our varied listings of spaces in New York.

getting here & street life

the neighbourhood

Inglewood and Thurston Historic District is a national historic district located at Rochester, Monroe County, New York. The district encompasses 141 contributing buildings in a predominantly residential section of Rochester. The district developed between about 1920 and 1927, and includes buildings in a variety of architectural styles including Colonial Revival, Arts and Crafts, American Foursquare, and Tudor Revival. The dwellings reflect designs directed toward a middle-class clientele in a newly developing area of Rochester's Nineteenth Ward. Located in the district is the former Emmanuel L

frequently asked

Yes, this space at 19 Ward, Rochester is available for pop-up shops. With 65 square meters of space, it's perfect for brands looking to engage customers in a design-conscious area. Such versatility makes it ideal for temporary retail activations or pop-up concepts, especially in a district known for its historic charm. You can browse all spaces

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c