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shell — washington

Versatile 12,600 Sq. Ft. Entertainment Venue.

1,171 m²
12600 sq ft
washington
US
$600 / day
per day
private event
1 use case
city
Washington
area
1171 sqm
day rate
$600 / day
postcode
use cases
corporate event · networking event · private event
included
Internet · Air Conditioning · Security System

about this space

This dynamic 12,600 square foot entertainment venue is ideal for social gatherings, live performances, and corporate events. Capable of accommodating up to 1,500 guests, the space features a rooftop deck with a retractable roof, enhancing its flexibility for both indoor and outdoor experiences. Equipped with essential amenities, this venue ensures a well-supported environment for various occasions. Notable facilities include high-speed internet, air conditioning, a security system, and a fully equipped kitchen. Additionally, the space offers a stock room, counters, fitting rooms, garment racks, as well as sound and video equipment. Other conveniences include heating, electricity, parking, an elevator, and CCTV for safety and security. This venue provides everything needed to host diverse events with ease.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi
  • CCTV

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 1171 sqm floor plan and amenities for Versatile 12,600 Sq. Ft. Entertainment Venue, then note the window you want in Washington. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €523 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Washington.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Washington.

use cases

corporate eventnetworking eventprivate eventcocktail reception

location

plotting…
washington·38.9147° · -76.9850°

what's around

1 stores within 600 m, incl. Goodwill, MOM's Organic Market, Petco

brands nearby

GoodwillMOM's Organic MarketPetcoTargetQuality Inn & Suites
department stores
1
hotels
2
restaurants & bars
10
other retail
11
  • Vera20 m
  • Ivy City Smoke House40 m
  • Ari's Diner50 m
  • Gravitas60 m
  • Republic Restoratives Distillery80 m
  • Baker's Daughter80 m

the neighbourhood

Distilleries, production studios, event caterers and independent maker brands make up the working tenant base around this block, and they set the tone for everything that happens here. Republic Restoratives runs a women owned distillery a few doors up, Atlas Brew Works occupies a converted warehouse on Okie Street, and the stretch between Fenwick Street and New York Avenue NE holds a cluster of photo studios, prop houses, furniture warehouses and food production kitchens that serve the wider DC event industry. The Hecht Warehouse conversion anchors the retail side with MOM's Organic Market, Petco and a large format Target, while City Winery and the Ivy City Smokehouse pull evening crowds from across the District. In our experience placing brands in this neighbourhood, the tenants who thrive here are the ones who need volume, ceiling height and loading access rather than window shoppers, which is why our venue sourcing team routinely shortlists Ivy City for large format launches, sample sales and press days that need to control who walks through the door.

Square footage economics are the honest reason brands choose Ivy City over Georgetown, CityCenterDC or 14th Street NW. A 12,600 sq ft floor with a 1,500 guest capacity, a retractable roof deck, a full kitchen and on site parking simply does not exist at this price point on M Street or in the Logan Circle corridor, where you pay a heavy premium for street visibility you may not actually need. Union Market and NoMa sit a short drive west and offer more polish and Metro access, but rates there have climbed steeply and availability during peak event weeks is thin. The tradeoff in Ivy City is genuine. There is no Metro station within walking distance, so guests arrive by rideshare or car, and international press and buyers staying downtown will need a fifteen minute transfer. What you gain is control, capacity, parking, and a budget that stretches into production rather than rent. Run the numbers through our budget calculator before comparing it against a downtown quote.

Arrival here feels industrial and deliberate rather than incidental, which is exactly what an invite led format needs. The immediate block is low rise warehouse stock with wide kerbs, easy truck access and parking that does not require a permit fight, and the basement level of this venue keeps sound and light fully controllable regardless of what the weather is doing outside. Mornings are quiet, mostly delivery vans, food production staff and trades, which makes it a clean window for build, load in and content capture. Foot traffic picks up from late afternoon as the distillery and restaurant crowd arrives, and Thursday through Saturday evenings the area reads busy and social. What we consistently hear from brand teams who activate here is that guests remember the arrival because it does not look like the rest of Washington. Be clear on the limitation though. This is not a location for spontaneous walk in retail, tourist traffic or brands needing high street visibility, and any activation here lives or dies on guest list, transport logistics and production and build quality.

frequently asked

Yes — Versatile 12,600 Sq. Ft. Entertainment Venue is a vetted pop-up ready space in Washington, 1171 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This space fits established brands with a 20 to 100 person team, five or more years of trading, and a proven ability to fill a room of 1,000 plus guests without relying on passing trade. At 12,600 sq ft with an occupancy estimate above 1,200, the volume only works when a brand already holds a regional mailing list, a DC or Mid Atlantic wholesale base, or a music and culture audience it can mobilise in a single evening. The basement level and Ivy City location mean there is no incidental footfall, so guest numbers come entirely from your own invitation list or paid reach. Where we see mismatches is when a five person label with 3,000 followers books a room built for 1,500 and ends up presenting a collection in a space that reads two thirds empty. Equally, a heritage luxury house seeking Georgetown or CityCenterDC adjacency will find this address wrongly positioned for its clientele.

Aesthetic Fit

Industrial, high energy and performance led brand identities work here: streetwear, sneaker and footwear, denim, activewear, outerwear, and beverage or music adjacent fashion labels that want scale, volume and sound rather than intimacy. The venue arrives with lighting, furniture, and sound and video equipment already installed, and the rooftop deck with retractable roof gives a second visual register for daytime content and evening reception. Brands at this stage typically layer their own set into the shell, which is where production and build earns its keep. What does not work is quiet luxury, fine jewellery, atelier tailoring or any brand whose presentation depends on daylight, white gallery walls and low guest counts. A basement entertainment room in a converted industrial district cannot be made to read as a Parisian salon, and attempting it usually costs more than booking a smaller space that already looks the part.

Best Use Cases

First choice is a large scale launch party or brand activation with live performance, because the sound and video rig, 1,500 capacity and retractable roof rooftop deck are built for exactly that format. Second is a one day sample sale, since the fitting rooms, garment racks, counters and stock room mean the retail infrastructure is already in place and only needs stock, signage and retail staffing. Third is a press day and collection preview combined with an evening influencer moment, using the rooftop for daylight editor appointments and the main floor after dark. Fourth is a corporate or industry networking event, awards night or cocktail reception, supported by the full kitchen, parking and elevator. Fifth is a content studio day, where the raw volume and existing lighting give multiple backdrops in one booking. Wholesale appointment use ranks last, as the single day booking window and scale suit gatherings rather than week long showroom rental.

Budget Signal

On cost per square foot this sits at the accessible end of the Washington DC market and well below anything comparable downtown. A hotel ballroom holding a fraction of these guests will typically cost several times more once food and beverage minimums are applied, and a prime commercial temporary retail space on 14th Street or in Georgetown will not offer this footprint at any comparable rate. Against co-working event rooms and shared pop-up formats, the trade is straightforward: you gain scale, sound infrastructure, kitchen and parking, and you give up organic footfall and a prestige postcode. In our experience the profile that gets the most from this space budgets the saving straight into production, lighting and talent rather than pocketing it, and models the guest acquisition cost honestly before committing. Run the numbers through our budget calculator before you enquire, because the room is affordable and the activation around it is not.

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/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c