Versatile 24,000 sq ft Event Space for Creative Gatherings.
about this space
Our venue is a multi-studio, blank-canvas space designed for innovative ideas, brand activations, pop-ups, exhibitions, fashion shows, and culture-driven events. Spanning 24,000 square feet, it offers adaptable settings suitable for both intimate launches and full-building takeovers. This space provides creators the resources needed to deliver immersive, high-impact experiences with complete creative freedom. Key amenities include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, and CCTV.
the fwv take
This venue's best usage is a comprehensive London Fashion Week event that combines multiple functions like a fashion show, press day, and retail activation under one roof thanks to its expansive 25,000 sq ft space divided into adaptable studios.
The operational standout is its loading bay access directly connected to a flexible studio grid, allowing seamless logistics management with an elevator serving each level, crucial for multi-tiered events.
Global brands in sportswear, streetwear, and technical outerwear find a natural fit here, particularly those with scenographic aesthetics that amplify in raw industrial environments rather than relying on ornate design. Mid-sized brands should look at more compact spaces in London to avoid overstretching their product.
Based on our expertise, we recommend reaching out early, particularly for September's fashion week slot, which tends to secure bookings 9-12 months in advance. Always align studio bookings well in advance, consider potential loading conflicts, and use our activation timeline to plan effectively.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- CCTV
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 2323 sqm floor plan and amenities for Versatile 24,000 sq ft Event Space for Creative Gatherings, then note the window you want in London. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €13510 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for London.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in London.
activation ideas
Fashion Showroom
The expansive 24,000 sq ft space is well-suited for hosting a fashion showroom, accommodating runway events, green rooms, and guest areas seamlessly. This venue is capable of lush scenography, supported by sound and video equipment and significant rigging possibilities. With zones for front-of-house hospitality and backstage operations, brands can manage a sophisticated showcase under one roof. To explore more options for your fashion endeavors, view additional spaces in London.
Product Launch
This space thrives for large-scale product launches, equipped with comprehensive sound, video, lighting, and kitchen facilities ideal for press and influencer gatherings. Spanning over multiple studios, this allows for dynamic presentations complemented by hospitality flows handled through dedicated catering areas. Brands can capitalize on the location's Shoreditch creativity, leveraging the venue's proximity to transport and London’s cultural landmarks for increased engagement and visibility.
Pop-up Exhibition
With a flexible studio setup, this venue is perfect for pop-up exhibitions, offering separate zones for individual displays or multi-brand showcases. The large footprint allows for an immersive experience, while the stock room, garment racks, and fitting areas support a wide array of options and setups, even for high-turnover sales events. Consider using our venue sourcing to optimize your exhibition plans.
Sample Sale
The versatile spaces of this venue comfortably host a sample sale, thanks to its inclusion of fitting rooms, garment racks, and ample stock room capabilities. Brands can design an engaging, customer-friendly experience that ensures efficient inventory management and a high turnover during multi-day events. The venue's location in Shoreditch provides high-value access to the right mix of clientele seeking exclusive fashion buys.
Art Exhibition or Gallery Showing
This large, blank-canvas event space holds an art exhibition beautifully, offering generous wall space and adaptable lighting to suit curated showcases. The area can be configured into multiple themed galleries, leveraging its creative Shoreditch locale to attract art enthusiasts. Integrated sound and video equipment can enhance interactive exhibits, making the venue a vibrant choice for cultural engagements. When planning your exhibit, use our activation timeline for effective scheduling.
Brand Activation
As a short-term commercial space that allows complete creative freedom, this venue is primed for impactful brand activations. The setup can support experiential marketing campaigns, fueled by the venue's comprehensive technological amenities and multiple breakout areas for diverse brand encounters. Its sheer size and creative aura align well with high-profile activations for maximum brand exposure. Plan your next big activation and consider leveraging our activation service for productive execution.
Press Day / Media Preview
The array of media-friendly amenities within this studios makes it a strong contender for press days or media previews. Equipped with high-quality lighting and sound, the space provides an engaging backdrop for press interactions, product demonstrations, and exclusive previews. The addition of a kitchen and green room ensures seamless media flows and hospitality throughout the day, fostering impactful brand-media interactions.
Networking Event
This venue’s significant capacity and divisible areas make it a practical choice for hosting networking events. With dedicated zones, brands can create different hubs of activity supported by sound and video equipment for presentations or speeches, while the fitted kitchen facilitates impressive catering services. The venue’s central location in Shoreditch with excellent transport links lends accessibility to attendees, enhancing turnout and interaction.
Content Creation Day
For brands seeking a content studio, this space offers vast possibilities. Its studios provide excellent lighting conditions and soundproofing, which aid in shooting high-quality video and photo content. The backdrop flexibility supports diverse thematic content shoots, from editorial to e-commerce. Brands can leverage the fully equipped venue to schedule content creation between other live events, optimizing time and resources effectively.
use cases
location
the neighbourhood
In the heart of London’s creative hub, the Shoreditch area is where digital agencies, tech startups, and fashion designers converge to innovate. Along Old Street and Curtain Road, you'll find cutting-edge pop-up shops, collaborative workspaces, and studios hosting avant-garde fashion presentations and press days. It's a neighborhood that thrives on creativity and experimentation, with landmarks like the Royal Drawing School adding an artistic touch. For brands looking to make a statement, this zone offers a mix of contemporary culture and commercial intrigue. Our experience with brands here highlights its appeal for fashion week venues where global streetwear and emerging designers see their concepts come to life. For more activation possibilities across the city, explore our spaces in London.
Brands choose Shoreditch over the more traditional fashion zones like Mayfair or Covent Garden because of its unique positioning between a creative district and commercial enterprise. This area offers better square meter value compared to London’s high streets and provides an atmosphere that is both cutting-edge and approachable. The neighborhood is less tourist-saturated, allowing brands to control entrance and cater to the specific media and buyer groups. With excellent transport links including Old Street Station, it’s ideal for international visitors attending invite-only events. Brands seeking to leverage our concept and direction services find Shoreditch the perfect canvas for innovation without restraint.
Arriving at this event space within Shoreditch, you experience a mix of local professionals, students from nearby art schools, and fashion-conscious individuals keenly interested in pop-up activations. The foot traffic is steady, primarily composed of those who seek out exclusive launches and brand presentations. Mornings start quieter, perfect for organizing press days, while afternoons and evenings bring a dynamic flow of business meeting attendees alongside fashion week goers. This space is not suited for high-volume tourist retail or brands reliant on spontaneous walk-in traffic, as it thrives in controlled, curated experiences. Consider your activation needs carefully and utilize our venue sourcing services to match your audience and objectives.
getting here & street life
nearest transit
- Old Streetmetro449 m · 6 min
- Shoreditch High Streetrail513 m · 6 min
- London Liverpool Streetrail786 m · 10 min
- Hoxtonrail798 m · 10 min
- Curtain Roadbus · 5239773 m · 1 min
- Ravey Streetbus · 7333493 m · 1 min
the neighbourhood
Old Street is a 1-mile (1.6 km) street in inner north-east Central London, England that runs west to east from Goswell Road in Clerkenwell, in the London Borough of Islington, via St Luke's and Old Street Roundabout, to the crossroads where it meets Shoreditch High Street (south), Kingsland Road (north) and Hackney Road (east) in Shoreditch in the London Borough of Hackney.
- Royal Drawing School · 49 m
- The King's Foundation School of Traditional Arts · 59 m
- European College of Business and Management · 72 m
- Holywell Priory · 86 m
- The Theatre · 110 m
- Stuckism International Gallery · 124 m
frequently asked
Yes, the Shoreditch event space is available for pop-up shops and offers a versatile 24,000 sq ft area suitable for various pop-up formats. You can leverage its flexible studio settings to create an immersive brand activation or retail experience. With amenities such as garment racks, counters, and fitting rooms included, it's well-equipped for temporary retail and showroom presentations. For additional pop-up venues in the area, explore our spaces in London
who it suits
Brand Scale
This space fits established brands with 40 plus staff, eight figure annual revenue, and an in-house or retained events team capable of programming 2,323 sqm across multiple studios. At 25,000 sq ft spread over basement, ground and first floor, with a loading bay, elevator, green room and full sound and video rig, this is a full-building takeover asset rather than a single-room booking, and it demands a brand with the content, guest list and production budget to justify the volume. In our experience the profile that gets the most from this space is a global sportswear, streetwear or beauty house running a multi-day London programme, or a heritage fashion label combining a show, a press day and a public activation under one roof. Where we see mismatches is when a five to twenty person independent label books it for a single collection preview and ends up dressing empty square metres. Brands at that stage should look at smaller spaces in London with tighter footprints. Groups needing seated capacity beyond roughly 2,400 will also find the studio subdivisions restrictive.
Aesthetic Fit
Blank-canvas industrial suits brands built on scenography: raw studio shells, concrete and structural volume that read well under a designed lighting plan. This works for streetwear, technical outerwear, footwear, denim, contemporary womenswear, fragrance and any label whose visual language leans architectural, editorial or subcultural. The Shoreditch and Old Street context, near the Royal Drawing School and a cluster of galleries, reinforces a creative, art-adjacent read. It also holds set builds and immersive installations comfortably given ceiling volume and rigging capability. What does not work is a soft classical luxury identity dependent on inherited period detail, boiserie, parquet or salon intimacy. Those brands should be in a Mayfair townhouse, not a basement studio. Delicate fine jewellery and small-accessory ranges also struggle here because the scale swallows the product unless a heavy branded store design layer is built in.
Best Use Cases
First choice is a fashion show or presentation during fashion week, because the multi-studio layout allows runway, backstage green room and front-of-house hospitality to run in parallel with loading bay access for set trucks. Second is a large-scale brand activation or immersive retail experience, supported by installed sound, video, lighting, heating and air conditioning across all floors. Third is a product launch with press and influencer programming, where the kitchen and green room handle catering and talent flow. Fourth is a multi-brand exhibition or pop-up exhibition, since separate studios divide cleanly into curated zones. Fifth is a sample sale, using the stock room, counters, fitting rooms and garment racks already on site. Sixth is a wholesale showroom and appointment period, viable because the lease runs up to 84 days. Seventh is a content studio block between live dates, which is where a booking cost per day genuinely improves.
Budget Signal
This sits in the upper tier for East London event and studio hire, though the cost per square metre is competitive against prime commercial retail on Regent Street or Sloane Street once you account for what is already installed. Against a hotel ballroom you gain creative freedom, loading access and the ability to build rather than dress. Against a co-working event room or shared pop-up format you gain scale, security, CCTV, parking and a genuine production envelope, which those formats cannot deliver at any price. The trade is that low-utilisation bookings look expensive fast, so the brands that get value here programme multiple formats across consecutive days rather than one evening. Model that properly before enquiring using our budget calculator and compare against smaller single-purpose venues if your programme is a single event.
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