Versatile 24,000 sq ft Event Space for Creative Gatherings.
about this space
Our venue is a multi-studio, blank-canvas space designed for innovative ideas, brand activations, pop-ups, exhibitions, fashion shows, and culture-driven events. Spanning 24,000 square feet, it offers adaptable settings suitable for both intimate launches and full-building takeovers. This space provides creators the resources needed to deliver immersive, high-impact experiences with complete creative freedom. Key amenities include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, and CCTV.
the fwv take
Book this Shoreditch building for a multi-format fashion week takeover that stacks a runway presentation, a press day venue and a public-facing temporary retail floor into one address, because 25,000 sq ft divided across basement, ground and first floor studios with its own loading bay lets three separate programmes run at once without any of them colliding.
The operational detail that does the real work is the loading bay opening straight onto a subdividable studio grid served by an elevator to every level, so set trucks can unload while rigging continues upstairs and talent stays held in the green room away from arriving guests, and the installed lighting, sound and video rig removes a genuine line item from your production and build budget before a single wall goes up.
The right occupant is an established rather than emerging brand, most naturally global sportswear, streetwear, technical outerwear, footwear or fragrance with an in-house events team and an aesthetic built on scenography instead of inherited period detail, and we will say plainly that classical luxury maisons and fine jewellery houses are the wrong fit here because raw concrete volume swallows small product and offers none of the salon intimacy those identities rely on.
In our experience the September and February London Fashion Week windows around Old Street and Curtain Road go under option nine to twelve months ahead, with September consistently the tighter of the two, so enquire early, always confirm which neighbouring studios are contracted alongside yours because loading bay slots are scheduled between tenants, and work backwards from your show date using our activation timeline.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- CCTV
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 2323 sqm floor plan and amenities for Versatile 24,000 sq ft Event Space for Creative Gatherings, then note the window you want in Greater London. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €13322 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Greater London.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Greater London.
use cases
location
getting here & street life
nearest transit
- Old Streetmetro449 m · 6 min
- Shoreditch High Streetrail513 m · 6 min
- London Liverpool Streetrail786 m · 10 min
- Hoxtonrail798 m · 10 min
- Curtain Roadbus · 5239773 m · 1 min
- Ravey Streetbus · 7333493 m · 1 min
the neighbourhood
Old Street is a 1-mile (1.6 km) street in inner north-east Central London, England that runs west to east from Goswell Road in Clerkenwell, in the London Borough of Islington, via St Luke's and Old Street Roundabout, to the crossroads where it meets Shoreditch High Street (south), Kingsland Road (north) and Hackney Road (east) in Shoreditch in the London Borough of Hackney.
- Royal Drawing School · 49 m
- The King's Foundation School of Traditional Arts · 59 m
- European College of Business and Management · 72 m
- Holywell Priory · 86 m
- The Theatre · 110 m
- Stuckism International Gallery · 124 m
frequently asked
Yes — Versatile 24,000 sq ft Event Space for Creative Gatherings is a vetted pop-up ready space in Greater London, 2323 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits established brands with 40 plus staff, eight figure annual revenue, and an in-house or retained events team capable of programming 2,323 sqm across multiple studios. At 25,000 sq ft spread over basement, ground and first floor, with a loading bay, elevator, green room and full sound and video rig, this is a full-building takeover asset rather than a single-room booking, and it demands a brand with the content, guest list and production budget to justify the volume. In our experience the profile that gets the most from this space is a global sportswear, streetwear or beauty house running a multi-day London programme, or a heritage fashion label combining a show, a press day and a public activation under one roof. Where we see mismatches is when a five to twenty person independent label books it for a single collection preview and ends up dressing empty square metres. Brands at that stage should look at smaller spaces in London with tighter footprints. Groups needing seated capacity beyond roughly 2,400 will also find the studio subdivisions restrictive.
Aesthetic Fit
Blank-canvas industrial suits brands built on scenography: raw studio shells, concrete and structural volume that read well under a designed lighting plan. This works for streetwear, technical outerwear, footwear, denim, contemporary womenswear, fragrance and any label whose visual language leans architectural, editorial or subcultural. The Shoreditch and Old Street context, near the Royal Drawing School and a cluster of galleries, reinforces a creative, art-adjacent read. It also holds set builds and immersive installations comfortably given ceiling volume and rigging capability. What does not work is a soft classical luxury identity dependent on inherited period detail, boiserie, parquet or salon intimacy. Those brands should be in a Mayfair townhouse, not a basement studio. Delicate fine jewellery and small-accessory ranges also struggle here because the scale swallows the product unless a heavy branded store design layer is built in.
Best Use Cases
First choice is a fashion show or presentation during fashion week, because the multi-studio layout allows runway, backstage green room and front-of-house hospitality to run in parallel with loading bay access for set trucks. Second is a large-scale brand activation or immersive retail experience, supported by installed sound, video, lighting, heating and air conditioning across all floors. Third is a product launch with press and influencer programming, where the kitchen and green room handle catering and talent flow. Fourth is a multi-brand exhibition or pop-up exhibition, since separate studios divide cleanly into curated zones. Fifth is a sample sale, using the stock room, counters, fitting rooms and garment racks already on site. Sixth is a wholesale showroom and appointment period, viable because the lease runs up to 84 days. Seventh is a content studio block between live dates, which is where a booking cost per day genuinely improves.
Budget Signal
This sits in the upper tier for East London event and studio hire, though the cost per square metre is competitive against prime commercial retail on Regent Street or Sloane Street once you account for what is already installed. Against a hotel ballroom you gain creative freedom, loading access and the ability to build rather than dress. Against a co-working event room or shared pop-up format you gain scale, security, CCTV, parking and a genuine production envelope, which those formats cannot deliver at any price. The trade is that low-utilisation bookings look expensive fast, so the brands that get value here programme multiple formats across consecutive days rather than one evening. Model that properly before enquiring using our budget calculator and compare against smaller single-purpose venues if your programme is a single event.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c