Versatile 40m2 Space for Events and Showroom.
about this space
This historic space spans approximately 40 square meters and features a large, bright storefront window. It is ideally suited for hosting small events, art exhibitions, showrooms, and product launches. The venue's adaptable layout allows for easy transformation to accommodate various usage types. Recently renovated and furnished, the space includes a 12 square meter loft, a restroom, and a stock room for storage. Additional amenities feature heating, air conditioning, a security system, lighting, sound and video equipment, and kitchen facilities.
the fwv take
Book this one as an appointment-led showroom rental and press day venue rather than a footfall-driven pop-up concept, because the fittings that usually swallow a fit-out budget are already installed: garment racks, counters, fitting rooms and a dedicated stock room, which means a two person team can open a Milan selling floor in a single day.
The large storefront window is what earns the address its keep, pulling daylight down into a lower level room that would otherwise read closed, while the 12 square metre loft absorbs steaming, laptops and buyer paperwork so the 40 square metre floor stays clean enough to photograph for a brand shoot between appointments.
In our experience this suits independent and early-growth contemporary labels in womenswear, knitwear, footwear, demi-fine jewellery or small-run design objects, two to six years in, with an edited collection and a neutral gallery-adjacent aesthetic; luxury maisons with a full press list and a 60 look hang should look at larger spaces in Milan instead.
Enquire eight to ten weeks ahead for late February and September womenswear, the two windows that fill first here, and note that April Salone demand now rivals both; De Angeli sits three minutes from the metro but off the Tortona circuit, so build a car and courier plan early using our activation timeline.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Projector
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 40 sqm floor plan and amenities for Versatile 40m2 Space for Events and Showroom, then note the window you want in Milano. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €180 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Milano.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Milano.
use cases
location
what's around
14 stores within 600 m, incl. Mariagrazia Gasparro, Blu Estetica Naturale, Barber Shop
brands nearby
- fashion stores
- 6
- jewellery & watches
- 2
- beauty
- 5
- design & interiors
- 1
- cafés
- 10
- restaurants & bars
- 12
- other retail
- 24
- Bar Tabacchi - Ghirlandaio40 m
- La Scarpetta50 m
- Mariagrazia Gasparro60 m
- Blu Estetica Naturale60 m
- Il BonBon60 m
- Il Fornaio80 m
getting here & street life
nearest transit
- De Angelimetro202 m · 3 min
- Gambarametro412 m · 5 min
- Wagnermetro653 m · 8 min
- Buonarrotimetro728 m · 9 min
- Amendolametro782 m · 10 min
- Via Faruffini - Via Correggiotram · 10634139 m · 2 min
street activity
high footfall.
38 places within 200 m · 38 stores · 22 cafés and restaurants · pedestrianised street
- within 200 m
- 38
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
The Piazza Piemonte is a square in Milan, Italy. It is served by the nearby Wagner station of Milan Metro Line 1.
- De Angeli (Milan Metro) · 185 m
- Pio Albergo Trivulzio · 271 m
- Gambara (Milan Metro) · 387 m
- Wagner (Milan Metro) · 656 m
- Casa di Riposo per Musicisti · 692 m
frequently asked
Yes — Versatile 40m2 Space for Events and Showroom is a vetted pop-up ready space in Milano, 40 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits independent and early-growth brands with a 3 to 15 person team, roughly 2 to 6 years of trading, and either a small wholesale book or a DTC base concentrated in Italy and Northern Europe. At 40 square metres with a 12 square metre loft, a stock room, fitting rooms and garment racks already in place, one or two people can run the room without hiring a full crew. The De Angeli location sits three minutes from the metro in residential west Milan, which suits appointment-led selling and neighbourhood footfall rather than luxury walk-in traffic. Where we see mismatches is when a house with a 60 plus look collection or a global press list books this: they need three times the floor area and a Quadrilatero or Tortona address instead. Larger teams should compare spaces in Milan at 120 square metres and above.
Aesthetic Fit
The visual language that works here is pared-back and gallery-adjacent: white or neutral walls, a single strong product wall, and one focal object under directional lighting. The historic shell, large bright storefront window and recently renovated finish suit contemporary womenswear, knitwear, footwear, fine and demi-fine jewellery, eyewear, fragrance, ceramics and small-run design objects, all categories that read well in a compact, edited hang. Brands leaning into raw industrial theatre, heavy scaffolding builds or club-style darkness will fight the room, because the basement level and 40 square metre footprint punish anything that eats ceiling and sightlines. Loud full-wall vinyl and mass-market promotional graphics also sit badly against the period detail, and we would steer that brief elsewhere. If the concept needs shaping to the shell rather than fighting it, our concept and direction team starts from the architecture.
Best Use Cases
First choice is a showroom rental for wholesale appointments and collection preview, since the garment racks, counters, fitting rooms, stock room and 12 square metre loft give you a selling floor and a back area without a build. Second is a press day venue during Milan Fashion Week or Salone, with kitchen facilities, air conditioning and sound and video equipment already installed for hosting editors and stylists. Third is a short-run pop-up shop, helped by the bright storefront window on a pedestrianised street with 38 businesses inside 200 metres. Fourth is a product launch or exhibition opening, using the projector and lighting for a 40 guest capacity room. Fifth is a sample sale, where the stock room handles overflow. Sixth is a content studio day, and seventh a small art exhibition or gallery showing. For retail formats, add retail staffing to cover trading hours.
Budget Signal
This sits in the accessible tier for Milan temporary retail space, well below Brera, Montenapoleone and Via Tortona storefronts of comparable size, and below most hotel event rooms once you account for their catering minimums and equipment hire. What you gain for that positioning is a fully furnished and fully serviced room: heating, air conditioning, internet, security system, lighting, sound and video, projector, kitchen, elevator and parking, which removes most of the fit-out line that dominates budgets in prime commercial locations. What you give up is prestige address and luxury walk-in traffic. Against co-working event rooms it offers a real storefront and street presence, and against shared pop-up formats it gives you exclusive use and your own door. Brands at this stage typically find the numbers work best over a 5 to 20 day run, which our budget calculator will model quickly.
- brand passportpersonalised recs from your homepage
- roi estimatorfootfall & revenue for this space
- budget calcrent · fit-out · staffing · press
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c