Versatile Creative Studio with Outdoor Area and Parking.
tl;dr
- Space
- A 1,800 sqm (19,375 sq ft) four zone creative studio complex for rent in Milan's southeastern industrial belt near Santa Giulia and the Mecenate corridor, combining a 1,000 sqm industrial hall, a 250 sqm blackbox with trusses, a 100 sqm cyclorama studio and an office complex. The character is raw industrial basement volume with black painted walls, vetted by Fashion Week Venues as a production campus rather than a single room.
- Best For
- Campaign and lookbook photo or video production in a fully rigged content studio, large scale brand activation space and exhibition openings using the 1,000 sqm hall plus outdoor area, showroom presentation and collection preview with wholesale appointment rooms, press day venue and influencer content days running parallel sets, and invitation only sample sale space with counters and fitting rooms.
- Standout Features
- Green screen and White Limbo cyclorama in the 100 sqm Steel Studio, plus a 250 sqm blackbox with fixed trussing for hung set builds. Also available: 1,000 sqm of column free industrial floor for full set construction, a private outdoor area for arrivals and catering overflow, multiple on site parking spaces with direct truck load in, and an office complex configurable as backstage, buyer preview rooms or crew base with fitting rooms, garment racks and stock room.
- Location
- Milano Rogoredo, a Frecciarossa and Italo mainline stop with M3 metro, sits roughly 10 minutes away, with Linate a short drive and the A1 and Tangenziale Est reachable in minutes for truck movements. The immediate street is light industry mixed with residential blocks in Milan's southeast quadrant, quiet enough that crew can unload flightcases at the door and car services can pull up without a marshal.
- Availability
- Day rate is €2,400, with a one day minimum and a seven day maximum, so you can book by the day or block a full production week. Book six to eight weeks ahead for standard dates and three to four months ahead for Milan Fashion Week and Salone del Mobile, when studio capacity across this quadrant is absorbed by campaign shoots and set builds.
- How to Book
- Send your dates, zone requirements and build brief through the enquiry form and our Milan team will confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, crew and staffing, and fit out coordination are handled by Fashion Week Venues on your behalf, so request availability now to hold your production window.
about this space
Studio is an eclectic space designed to meet various needs, featuring four distinct areas. The STEEL STUDIO is a 100-square-meter photography studio equipped with a green screen and White Limbo, perfect for photo shoots. The BLACKBOX offers a spacious 250-square-meter studio alongside a generous dressing area, ideal for creating impactful set designs and organizing events, complete with trusses and black-painted walls. The Spectrum Studio encompasses 1,000 square meters of industrial space, perfect for large-scale set construction, event organization, and a spacious showroom, designed to facilitate creative ideas. Additionally, the Office Complex provides multiple workstations for professionals to review work, conduct team meetings, or set up a backstage area. The facility includes a large private outdoor area and multiple parking spaces for added convenience.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- CCTV
- Stage
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 1800 sqm floor plan and amenities for Versatile Creative Studio with Outdoor Area and Parking, then note the window you want in Milano. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €2400 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Milano.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Milano.
activation ideas
Campaign Photo Shoot
This works as a first-choice Milan shoot location because the 100 sqm Steel Studio arrives with a White Limbo and green screen already built, so a stills crew starts lighting instead of building. In practice the on-site lighting kit, garment racks, fitting rooms and dressing area handle wardrobe and talent flow without hiring in a base package, and the office complex doubles as a client viewing room. Comfortable for a crew of 15 to 25 on the cyc; larger casts spill into the Blackbox for second setups.
Video Production
Strong for moving image work, mainly because the 250 sqm Blackbox gives you black-painted walls and fixed trussing for hung lighting and rigging that most Milan studios charge extra to install. Sound and video equipment is in place, the basement level keeps ambient street noise out of takes, and parking plus direct load-in means grip trucks and generators sit metres from the door. Budget a day for pre-light in the Blackbox while the Steel Studio runs pickups, and use production and build for anything requiring constructed set.
E-commerce Shoot
Efficient for high-volume catalogue days because the White Limbo, stock room, counters, garment racks and multiple fitting rooms let one team steam, style and shoot in a continuous loop. Brands running e-commerce shoots in spaces like this typically set up two stations on the cyc, a steaming and QC line in the adjacent dressing area, and a laptop review bay in the office complex so the digi tech is out of the shooting floor. Realistic throughput is 60 to 120 looks a day depending on change complexity.
Content Creation Day
Works because four separate zones mean you run four content sets in parallel rather than resetting one room all day. A typical build here puts a product wall and interview corner in the Blackbox, a clean cyc set in Steel Studio, a large scenic environment in the Spectrum hall and creator holding plus catering in the office complex and private outdoor area. Comfortable for 30 to 50 creators and crew moving on a timed rotation, with parking removing the car service bottleneck that hurts central locations.
SS/AW Seasonal Showroom
Credible for a market-week showroom rental if you accept that buyers come by appointment rather than by street discovery. The Blackbox holds the main collection display on racks with controlled lighting, while the office complex converts into three or four wholesale appointment rooms so overlapping buyer meetings never share a table. Rogoredo's Frecciarossa connection means buyers from Florence, Bologna and Rome reach you without crossing Milan, which offsets the distance from the Tortona and Quadrilatero showroom clusters.
Buyer Appointments and Collection Preview
Suited to a structured buyer preview because the space separates the selling environment from the working environment cleanly. What makes this work for wholesale appointments specifically is the combination of stock room, counters and fitting rooms for immediate try-on, with the office workstations handling order writing and line-sheet review in the same visit. Plan for 4 to 8 buyers on the floor at once; beyond that the appointment rooms stack and you lose the quiet the format depends on. On-site parking suits agents arriving from Como and Veneto by car.
Press Day and Media Preview
A workable press day venue provided invitations are managed and transport is briefed, since nothing here is discovered from the street. Run the collection on racks in the Blackbox, a shootable product wall on the Steel Studio cyc so editors leave with images the same day, and one-to-one interview slots in the office complex. Comfortable for 40 to 80 press across a rolling morning and afternoon window, with the private outdoor area absorbing arrivals and coffee service. Pair with influencer marketing if you want editorial and creator coverage on the same day.
Product Launch
Genuinely strong for a launch that depends on a built environment, because the 1,000 sqm Spectrum hall takes full set construction, vehicles on the floor and scaffolded structures without compromise. The existing stage, trussing, sound and video equipment cover the reveal moment, and the industrial shell disappears behind whatever you construct on it. Capacity supports 400 to 700 guests standing across the hall plus outdoor overflow. The tradeoff is that every guest must be driven or shuttled, so build transport into the production budget from the start.
Brand Activation
Works well as a controlled brand activation venue where you own the entire environment rather than dressing a room you inherited. In practice the private outdoor area handles arrivals, queue management and catering overflow, the Blackbox holds an immersive dark-room installation, and the Spectrum hall carries the scale moment. Security system, CCTV, heating and air conditioning are already in place, which matters for multi-day builds. Not the choice for consumer footfall activations; this is a destination format for invited or ticketed audiences.
Sample Sale
Suited to invitation-only or registration-based sample sale space rather than a walk-in event, because the address generates no passing traffic. Operationally it is well equipped: stock room for replenishment, counters for tills, multiple fitting rooms, garment racks throughout the Blackbox and a stage that works as an elevated queue and staff control point. Parking and the outdoor area absorb the arrival queue in comfort. Plan 250 to 400 shoppers on the floor at once across the Blackbox and hall, with timed entry slots.
Art Exhibition and Gallery Showing
The 1,000 sqm industrial hall reads as a proper kunsthalle volume, which is why exhibition formats land here during Salone and design weeks. Black walls in the Blackbox suit projection and light-based work, the hall takes large sculptural or installation pieces with truck access straight to the floor, and trussing carries hanging systems and track lighting. Opening night comfortably holds 300 to 500 across both zones with the outdoor area for drinks. Elevator and basement level mean freight handling is straightforward for crated works.
Workshop and Masterclass
Adequate to good for hands-on workshop programming, largely because the kitchen, office workstations and separate zones let you run teaching and production in the same booking. Brands running creative workshops in spaces like this typically seat 20 to 40 at tables in the Blackbox with a demonstration point on the stage, then use the Steel Studio to photograph outputs at the end of the session. Furniture is available on site, and the one to seven day booking window suits a multi-day programme. See spaces in Milan if you need a street-facing option for public sign-ups.
Influencer Event
Works because creators need shootable backdrops and privacy, and this space delivers both without a public-facing frontage. The zoning lets you run a seated dinner or presentation in the Blackbox, three or four content sets across the Spectrum hall, and a glam and holding room in the office complex. Comfortable for 60 to 120 guests. On-site parking is the practical advantage here, as talent cars pull directly to the entrance instead of circling a congested one-way street in the centre.
Networking Event
Functions for industry and trade networking where the guest list is professional and pre-briefed, since Rogoredo mainline rail and parking make it easy for out-of-town attendees. Use the Blackbox for a 100 to 200 person standing reception with stage and AV for short remarks, keep the hall closed off unless numbers justify it, and put breakout conversations in the office complex. Kitchen access supports a caterer working on site. Honest constraint: a 40 person drinks event will feel underscaled here unless you curtain down.
use cases
location
what's around
8 stores within 600 m, incl. Lidl, Sky Nails, Biobene
brands nearby
- fashion stores
- 2
- beauty
- 6
- culture
- 1
- hotels
- 2
- cafés
- 5
- restaurants & bars
- 10
- other retail
- 12
- Lidl280 m
- Cosmì310 m
- Azienda agricola Pagani400 m
- Gruppobea420 m
- Nuova Brianza440 m
- L'artista del gusto450 m
the neighbourhood
Production companies, set builders, photographers and casting agents make up the real working population of Milan's southeastern industrial belt around Rogoredo, Santa Giulia and the Mecenate corridor. This is where the image gets made rather than where it gets shown. Grip and lighting rental houses operate out of warehouse units with roller shutters and no signage, scenography workshops fabricate stands and sets for Salone and fashion week within a few streets of each other, and the long spine of studio complexes along Via Mecenate grew out of the old Caproni aviation works into one of the densest concentrations of shooting space in Italy. Independent labels and small ateliers keep pattern rooms, sampling and stock out here because the square metres cost a fraction of central rates and a van can park at the door. Design and furniture firms run showroom warehouses along the Via Rubattino and Mecenate axis, while the Santa Giulia development has pulled in corporate creative departments and agency satellite offices. Having placed brands across spaces in Milan for years, we treat this quadrant as the city's production engine room.
Square metre value and vehicle access are the two honest reasons a brand chooses this side of Milan over Tortona, Lambrate or the Quadrilatero. At roughly €1.30 per sqm per day across 1,800 sqm, this address delivers a footprint that Zona Tortona around Via Savona and Via Bergognone simply cannot match during fashion week or Salone pricing peaks, and it comes with a private outdoor area and multiple parking spaces instead of a permit negotiation on a congested one way street. The transport case is stronger than most brand teams assume: Milano Rogoredo is a Frecciarossa and Italo stop, so buyers and press arriving from Rome, Florence or Bologna reach you without crossing the city, Linate is a short drive, and the A1 and Tangenziale Est make truck in and truck out for set construction straightforward. What you sacrifice is the walk by prestige of Brera, Porta Venezia or Montenapoleone and the showroom density that lets a buyer stack six appointments on one street. What we consistently hear from brand teams who activate here is that the trade only makes sense when the format is scheduled, so run the comparison in our budget calculator before committing.
Arrivals on this block are booked, never spontaneous, and the street rhythm reflects that. Mornings bring vans, crew coffees at Cosmì and the neighbourhood bars, and the steady noise of flightcases coming off tailgates; by mid afternoon it is quiet enough that a car service can pull up at the entrance without a marshal or a road closure. The surrounding fabric mixes light industry with residential blocks and everyday neighbourhood businesses, a Lidl a few minutes away, pizzerias and family run trattorie such as Nuova Brianza and L'Equipe within walking distance for crew catering, and the Starhotels Business Palace nearby for visiting production teams. The basement level and the 1,000 sqm industrial hall mean this reads as a controlled blackbox rather than a street facing address, which is precisely why our production and build teams favour it for press days, lookbook shoots, invitation only sample sales and full set construction. The street dynamic works particularly well for scheduled formats and badly for everything else, so be clear with yourself: this neighbourhood is wrong for consumer temporary retail, walk in traffic or any activation that depends on street visibility, because nobody finds this address by accident.
getting here & street life
nearest transit
- Porto di Maremetro727 m · 9 min
- Viale Ungheriatram · 12979745 m · 9 min
- Via Manzù - Via Cascellabus · 16080370 m · 5 min
- Via Bonfadini, 73bus · 12610403 m · 5 min
- Via Pizzolpasso - Via Manzùbus · 16081447 m · 6 min
- Via Bonfadini - Via Salomonebus · 12613495 m · 6 min
street activity
steady footfall.
20 stores · 15 cafés and restaurants · pedestrianised street
- within 200 m
- 0
- within 400 m
- 2
- within 600 m
- 37
the neighbourhood
Milano Santa Giulia is a green and residential district ("quartiere") under construction located in the south-east of Milan, Italy, between the districts of Rogoredo and Taliedo, in the Zone 4 administrative division. As the construction is still in progress, the district is not formally recognized as such, and its area is still referred to as being part of Rogoredo and Taliedo.
- Porto di Mare (Milan Metro) · 719 m
frequently asked
Yes, but only for invitation-based temporary retail rather than walk-in pop-up shops. This 1,800 sqm studio complex sits in Milan's southeastern industrial belt near Santa Giulia, a scheduled-arrival neighbourhood with no street-facing frontage and no passing footfall, so a consumer pop-up relying on discovery will underperform here. What does work is a ticketed or RSVP sample sale, a members-only drop or a retail experience you drive traffic to yourself, supported by the counters, fitting rooms, stock room and garment racks already on site. In our experience handling bookings at addresses like this in Milan, brands that pair a closed-door sale with a paid social or CRM push convert better than those hoping for street trade. If your brief genuinely needs footfall, ask us to source a central alternative instead.
who it suits
Brand Scale
This space is built for established brands with production budgets: teams of 20 people upward, 5 or more years of trading, and either a mature wholesale book or a corporate marketing function that commissions campaign shoots. At 1,800 sqm across four separate zones, including a 1,000 sqm industrial hall, a 250 sqm blackbox with trusses, a 100 sqm cyclorama studio and a full office complex, this is a production campus rather than a room. Brands at this stage typically find they need every zone at once: shoot on the White Limbo in the morning, build set in Spectrum through the afternoon, host buyers in the evening. Where we see mismatches is when a 3 person independent label books it for a 40 look showroom presentation and ends up dressing 1,400 sqm of empty floor. If your team is under 10 and your Milan objective is wholesale appointments alone, this is oversized. Equally, luxury houses wanting a historic palazzo address for a formal fashion week venue will find the positioning wrong. If scale is the question, our venue sourcing team can size the brief before you commit.
Aesthetic Fit
Industrial, raw and set-driven brands win here. Black-painted walls, exposed trussing, basement volume and a bare industrial shell make this a blank canvas for streetwear, technical outerwear, sneaker and sportswear brands, denim, eyewear, and beauty lines that want a hard-edged content studio look. Anything requiring a constructed environment, a scaffolded runway, a mirrored install, a vehicle on the floor, works because the shell disappears behind whatever you build on it. What does not work is heritage luxury looking for inherited character: no cornicing, no parquet, no daylight-flooded windows, no street-facing frontage. Delicate artisanal or couture positioning built on natural light and period detail reads flat in a basement blackbox. Fine jewellery and high watchmaking also sit awkwardly, as the security and intimacy cues of a salon are absent. Brands that need atmosphere already present in the room should look at loft and gallery spaces in Milan instead.
Best Use Cases
First choice: campaign and lookbook photo or video production, because the green screen, White Limbo, lighting rig, sound and video equipment, fitting rooms, garment racks and dressing area mean a full crew can shoot without hiring in a base kit. Second choice: large-scale brand activation or exhibition opening, using the 1,000 sqm Spectrum hall plus the private outdoor area for arrivals, smoking and catering overflow, with on-site parking solving talent and supplier logistics. Third choice: showroom presentation and collection preview during market weeks, where the office complex handles wholesale appointments while the blackbox holds the main display. Fourth choice: press day and influencer content days, with distinct zones letting you run interviews, a shoot set and a product wall simultaneously. Fifth choice: sample sale, supported by counters, stock room, fitting rooms and a stage for queue management. Sixth choice: workshops, creative workshops and corporate or private events, all served by kitchen, heating, air conditioning, CCTV and elevator access. In our experience the profile that gets the most from this space runs two or three of these formats back to back across a single booking window of up to seven days, which our production and build team is set up to schedule.
Budget Signal
Priced in the mid tier for Milan square metre value and well below central retail positioning. This is a peripheral southeast Milan location near Santa Giulia, not Brera or Quadrilatero, and the price reflects that trade: you are buying volume, technical infrastructure and logistics rather than an address or passing footfall. Against a prime commercial temporary retail space in the centre, you get roughly ten times the floor area and a rigged studio for a comparable outlay, but no walk-in audience. Against hotel event spaces, you gain build freedom, load-in access, parking and full production hours instead of a fixed room and a mandatory catering contract. Against co-working venues and shared pop-up formats, the gap is total: those cannot host set construction or a crewed shoot. The honest caveat is that guests must be driven or directed here, so factor transport into your production budget rather than assuming footfall will offset it.
- brand passportpersonalised recs from your homepage
- roi estimatorfootfall & revenue for this space
- budget calcrent · fit-out · staffing · press
free · no credit card · unlocks personalised recommendations