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shell — singapore

Versatile Event Hall with Stage and AV Setup.

1,850 m²
19913 sq ft
singapore
SG
S$1,152 / day
per day
private event
2 use cases
city
Singapore
area
1850 sqm
day rate
S$1,152 / day
postcode
use cases
workshop · networking event · corporate event
included
Internet · Air Conditioning · Security System

about this space

This spacious, fully air-conditioned hall is ideal for large events. It features a stage and is equipped with an audiovisual-ready LCD screen, microphones, chairs, and instruments. This versatile space can accommodate workshops, services, seminars, performances, and community gatherings, with flexible seating and layout options available. Additional amenities include internet access, security system, stock room, counters, fitting rooms, garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, elevator, kitchen, Wi-Fi, and CCTV.

the fwv take

Book this 1,850 sqm basement hall for a high-volume sample sale or a full seated fashion presentation, because it arrives with the two things those formats usually cost the most to import: a built stage with sound, microphones and LCD screen already rigged, and a back-of-house chain of stock room, counters, fitting rooms and garment racks that lets you move product at speed without building a single temporary wall.

The operational advantage here is the combination of basement level with elevator and on-site parking, which means crew and pallet loading happen away from public sightlines and give you total blackout control for lighting and video, something no ground-floor glazed unit in Singapore can offer at this footprint or at this daily rate.

It fits established streetwear, performance, denim, footwear and accessible contemporary labels with regional Southeast Asian distribution and a real events budget, and we will say plainly that heritage maisons, fine jewellery and couture should not consider it, since a neutral mall-level hall in a Jurong business park delivers neither daylight nor the address those brands trade on.

In our experience halls of this scale in western Singapore book six to ten weeks ahead, with the pre-Christmas and Lunar New Year sale windows filling fastest, and the operational quirk worth flagging before you enquire is that footfall here is close to zero without paid audience acquisition, so plan traffic first and let our activation service handle staffing and build while you compare capacity against spaces in Tokyo if a denser retail catchment matters more than square metres.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi
  • CCTV
  • Stage

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 1850 sqm floor plan and amenities for Versatile Event Hall with Stage and AV Setup, then note the window you want in Singapore. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €781 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Singapore.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Singapore.

use cases

workshopnetworking eventcorporate eventprivate event

location

plotting…
singapore·1.3279° · 103.7516°

getting here & street life

nearest transit

  • Jurong Town Hallmetro · JE6724 m · 9 min
  • After Boon Lay Sub Stationbus · 52 99 105 105B 18831 m · 1 min
  • Before The Synergybus · 52 99 105 188 NR560 m · 1 min
  • 8 @ Tradehub 21bus · 52 99 105 105B 188313 m · 4 min
  • The Synergybus · 52 99 105 188 502 NR5433 m · 5 min
  • Opposite 8 @tradehub 21bus · 52 99 105 188 NR5479 m · 6 min

the neighbourhood

Ulu Pandan Bus Depot is the fourth bus depot to be built by the Land Transport Authority in Singapore. The depot is intended to accommodate additional buses that are being introduced over the years, as the overall bus capacity increases under the Bus Service Enhancement Programme (BSEP) and Bus Contracting Model (BCM). The depot is bordered by Sungei Pandan, Sungei Ulu Pandan and Boon Lay Way, with Business Park Drive bisecting the depot complex, with the open-air bus park to the west of the road and the main depot building to the east of the road.

  • International Business Park · 488 m
  • Jurong Town Hall MRT station · 639 m
  • Ayer Rajah Expressway · 643 m

frequently asked

Yes, this 1,850 sqm basement hall in Jurong is available for pop-up shops, and it comes with more retail infrastructure than most event halls in Singapore. You already have fitting rooms, counters, garment racks and a dedicated stock room on site, so you are not building a shop floor from scratch. The practical consideration is footfall: this is a mall basement in a business park district rather than an Orchard Road frontage, so brands running temporary retail here typically pair the booking with paid traffic, database invitations or a member preview rather than relying on walk-ins. In our experience handling bookings at addresses like this, the format that performs best is a high-volume sample sale or warehouse-style clearance where the size, security system and stock control matter more than passing trade.

who it suits

Brand Scale

This 1,850 sqm basement hall suits established brands with 30 plus staff, regional distribution across Southeast Asia, and the internal capacity to fill a room rated for roughly 1,900 people. In practice that means a brand running a full seasonal wholesale calendar, a mid to large sportswear or lifestyle label, a multi-brand retail group, or a corporate marketing team with a dedicated events budget and a production partner already appointed. The scale of the floorplate, the stage, the built-in sound and video equipment, and the stock room, counters and fitting rooms mean this space is set up to host volume rather than intimacy. Brands at this stage typically find the Jurong location works because the parking, elevator access and loading logistics support container-scale stock and crew movement, which central Singapore addresses rarely allow at this footprint. Where we see mismatches is when a five to fifteen person independent label books a hall of this size for a press day and ends up dressing 80 percent of the room with empty space. Those brands should look at smaller temporary retail space instead. Equally, luxury maisons seeking a prestige postcode for a flagship collection preview will find the business park setting wrongly positioned for their guest list.

Aesthetic Fit

Brands with a clean, functional, high-contrast visual identity get the most from this room. The hall reads as a neutral shell with stage, LCD screen and grid lighting, so it responds well to bold graphic branding, large-format print, modular set builds and colour-block staging. Product categories that land here are streetwear, performance and athletic wear, denim, uniform and workwear, footwear, and accessible contemporary ready-to-wear where volume and energy matter more than restrained detailing. Beauty and wellness brands running demonstration formats also work, given the kitchen and AV setup. What does not work is heritage luxury, fine jewellery, couture or any identity built on patina, natural daylight, architectural character or discreet salon-style presentation. A basement mall hall with fixed ceiling structure and event-grade finishes cannot deliver that atmosphere without a full opaque build, and at 1,850 sqm that build cost rarely justifies itself. If your brand world depends on texture and light, our team would steer you toward a different property through venue sourcing rather than fight this shell.

Best Use Cases

First choice is a large-format sample sale, because the stock room, counters, fitting rooms, garment racks, security system, CCTV and bus stops one minute from the door give you throughput, stock control and queue capacity in a single package. Second choice is a runway or presentation event, since the stage, microphones, sound and video equipment and 1,900 person occupancy allow a full seated show without importing a staging package. Third choice is a multi-brand trade showroom or wholesale appointment hub, where the floorplate can be divided into buyer-facing bays with shared meeting and catering zones served by the on-site kitchen. Fourth choice is a brand activation or retail experience with a workshop or performance component, using the flexible seating and layout options the space offers. Fifth choice is a corporate or press conference format, supported by the LCD screen, Wi-Fi and air conditioning. Sixth choice is a content studio shoot day, viable because the basement gives full lighting control, though it is oversized for most single-brand shoots. We would rank a single-brand pop-up shop last, given the location draws no organic fashion footfall, and a retail staffing plan plus paid traffic would carry the entire result.

Budget Signal

This sits at the low end of the market on a cost-per-square-metre basis and represents one of the better value large-capacity options in Singapore. Compared with a prime Orchard Road or Marina Bay commercial unit, you are paying a fraction per sqm, and the trade-off is a Jurong business park address nine minutes from Jurong Town Hall MRT rather than a footfall-driven retail street. Against hotel ballrooms of similar capacity, the saving is significant once you account for the AV, furniture, lighting and kitchen already included, items that hotels typically bill separately at a premium. Co-working event rooms cannot approach this footprint, and shared pop-up formats give you neither the stock infrastructure nor the exclusivity. In our experience the profile that gets the most from this space is a brand redirecting budget away from rent and into build, staffing and audience acquisition. Model that split with the budget calculator before you enquire, because the room itself is the cheapest line on this project.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c