Skip to content
Fashion Week Venues — accueilFashion Week Venues — accueil
shell — montréal

Versatile Studio Space for Events and Creative Projects.

125 m²
1350 sq ft
montréal
CA
CA$1,200 / day
per day
pop-up store
3 use cases
city
Montréal
area
125 sqm
day rate
CA$1,200 / day
postcode
use cases
private event · art exhibition · workshop
included
Internet · Air Conditioning · Security System

about this space

This studio offers 1350 square feet of flexible space, divided into two main areas tailored for various creative projects and private events. The first area features an open canvas of 500 square feet, complete with a customizable grass wall, backdrop system with limited paper backdrop colors, adjustable dimmable ceiling spotlights, and complimentary access to a basic lighting kit. The space, designed with a concrete floor and limewashed walls, includes a teal tile backdrop and signed art pieces, making it suitable for art exhibitions, workshops, pop-ups, podcasts, and content creation. The second area spans 850 square feet and contains two vintage sets from the 1930s and 1980s, as well as a common area. The 1930s vintage set showcases a library wall, antique table, rare props, and adjustable lighting, while the 1980s vintage set features a vibrant color scheme with iconic artwork, glass tables, and striking decor. The common area includes essential amenities like a dining table, kitchenette appliances, and makeup area. This studio is a blank canvas, ready for you to bring your next project to life.

the fwv take

This studio is best suited for immersive creative activations like content creation and brand photoshoots, thanks to its adaptable space featuring a customizable grass wall and versatile lighting options.

The 1350 square feet of space includes south-facing windows in the common area, ensuring balanced natural light, and the two distinct vintage sets provide intriguing backdrops that elevate storytelling and product display.

Brands with a contemporary or retro aesthetic—particularly those in fashion or lifestyle niche categories—will find the aesthetic versatility and mid-scale capacity aligns well with both emerging designers and established avant-garde labels.

In our experience, activating during Montréal's peak tourist months yields the highest engagement, and it's wise to secure venue sourcing and furniture rental four to six months in advance for optimal execution.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi
  • CCTV

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →

how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 125 sqm floor plan and amenities for Versatile Studio Space for Events and Creative Projects, then note the window you want in Montréal. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €744 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Montréal.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Montréal.

activation ideas

Content Creation Day

This space excels for content creation thanks to its 1350 square feet with customizable backgrounds and vintage sets. Brands running a content day typically utilize the unique backdrops available, such as the grass wall, and take advantage of the ample natural light in the common area for capturing various aesthetic styles without requiring extensive equipment.

Photo Shoot

A photo shoot is a natural fit here due to the diverse settings like the 1930s and 1980s vintage sets, which facilitate thematic versatility. In practice, the 500 square feet open area allows for seamless transitions between shots with adjustable lighting and diverse backdrops, accommodating small to medium teams efficiently.

Video Production

The studio supports video production projects, with adjustable lighting and a backdrop system enhancing production quality. The two distinct vintage sets offer unique narrative opportunities, while the common area can serve as an ideal holding or preparation space for crew and talent. Brands utilizing this space often emphasize the capacity for crafting cohesive, period-specific scenes.

Art Exhibition

This space is apt for an art exhibition due to its limewashed walls and ability to display signed art pieces elegantly. The combination of the open canvas and spotlighting ensures artists can present works to an audience comfortably, with room for approximately 50 attendees given the available square footage and layout flexibility.

Workshop or Creative Workshop

Ideal for workshops, the studio provides ample room and flexible configurations for creative activities. The main area can host up to 25 participants, taking advantage of the vintage props and diverse backdrops that inspire creativity and facilitate hands-on learning. Having a kitchenette and dining area adds convenience for refreshment breaks.

Press Day / Media Preview

The studio is well-suited for press days, with its distinct set designs offering eye-catching visuals. Brands hosting media previews typically leverage the unique vintage settings to create memorable narratives, accommodating around 40 media guests comfortably in the combined 1350 square feet of event-dedicated space, ensuring effective showcase of new collections.

Brand Shoot or Content Day

Hosting a brand shoot in this studio is highly effective due to its flexible lighting options and adaptable backdrops. The space accommodates both lifestyle and product shots effortlessly, allowing brands to feature their collections with diverse visuals that cater to specific thematic storytelling, underpinned by the studio's robust infrastructure.

Networking Event

The studio can host intimate networking events, utilizing its vintage decor to craft an inviting atmosphere. The common area ensures functionality for small group mingling and refreshments, making it a suitable choice for gatherings where aesthetic and conversation intersect seamlessly. With a capacity for around 50 guests, it supports meaningful connection-building.

Pop-Up Store

A pop-up store can be executed effectively in this studio given its adaptable open area and the vibrant sets that add character to retail displays. The location supports temporary retail for brands looking to engage with the Montréal populace, with sufficient space for product presentations and customer interactions, amplifying brand visibility and direct consumer engagement.

use cases

private eventart exhibitionworkshopcontent creationphoto shootvideo productionpop up storeretail activationshowroom presentationbrand activation

location

plotting…
montréal·45.4710° · -73.5920°

getting here & street life

nearest transit

  • Saint-Rémi / Acornbus · 5183431 m · 1 min
  • Saint-Rémi / Notre-Damebus · 5187381 m · 1 min
  • Notre-Dame / Saint-Rémibus · 51872101 m · 1 min
  • Côte-Saint-Paul / Sainte-Clotildebus · 51823131 m · 2 min
  • Notre-Dame / Côte-Saint-Paulbus · 60527194 m · 2 min
  • Notre-Dame / de la Côte-Saint-Paulbus · 51813196 m · 2 min

the neighbourhood

Sir George-Étienne Cartier Square is a town square and park in Montreal, Quebec, Canada. It is located in the Saint-Henri neighbourhood of the Southwest borough.

  • 2014 Saint-Henri train sideswipe incident · 203 m
  • Pink House (Montreal) · 390 m
  • Canada Malting Silos, Montreal · 390 m
  • Turcot Interchange · 688 m
  • Turcot, Quebec · 701 m

frequently asked

Yes — Versatile Studio Space for Events and Creative Projects is a vetted pop-up ready space in Montréal, 125 sqm. Request availability and dates through the inquiry card on the listing.

checking brand…
for brands
plan this pop-up in minutes.

free · no credit card · unlocks personalised recommendations

FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c