Brand New Studio with Free Lighting & Equipment.
about this space
This brand new studio features a white cyclorama wall and includes a range of complimentary lighting and equipment. Enjoy amenities such as air conditioning and heating, a motorized seamless paper backdrop station, Bluetooth speaker, living room set, professional hair and makeup vanity, changing room with mirror, clothing rack, steamer, and stools. The studio is conveniently located minutes from the Penn Station and Times Square metro stops, making it easily accessible. The building offers two freight elevators and three passenger elevators available 24/7, as well as a full bathroom and concierge service for added convenience. Guests can utilize the wide array of free lighting and equipment, including LED continuous lights and various softboxes, to enhance their projects. Please note that all equipment and furniture must remain inside the studio at all times. Seamless backdrop colors are available for free usage, although caution must be taken regarding mounting. Shoe covers are provided for guests on the cyclorama wall. To ensure a smooth booking experience, please give 72 hours’ notice for any add-on purchases.
the fwv take
This New York studio is ideal for versatile content creation and e-commerce shoots, thanks to its extensive array of complementary lighting and equipment that cater to high-demand production needs without additional costs.
What makes this address work for fashion presentations is the white cyclorama wall, providing a seamless background crucial for high-quality imagery in both photography and videography.
We find that mid-scale contemporary and fashion-forward brands, particularly those in apparel and accessories, greatly benefit from the studio's modern amenities, professional environment, and strong logistical advantages due to its proximity to Penn Station.
Having managed numerous brand activations here, we recommend securing your booking well in advance during the competitive New York Fashion Week, and prepare a production plan to fully leverage the space's facilities without unexpected delays or operational inefficiencies.
what's included
- Air Conditioning
- Heating
- Lighting
- Furniture
- Security System
- Internet
- Kitchen
- Elevator
- Parking
- Fitting Rooms
- Stock Room
- Garment Rack
- Sound & Video Equipment
servizi aggiuntivi
rendi lo spazio tuo.
con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 72 sqm floor plan and amenities for Brand New Studio with Free Lighting & Equipment, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €498 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
activation ideas
Photo Shoot
The studio's white cyclorama wall and comprehensive lighting setup make it ideal for traditional photo and fashion shoots. Brands running photo shoots in spaces like this typically set up multiple scenes using the seamless paper backdrop station and the versatile living room set for dynamic shots. Accommodating up to 15 crew members comfortably, the studio's 72 sqm allows for efficient setup while taking advantage of amenities like the professional hair and makeup vanity.
Video Production
Equipped with free LED continuous lights and various softboxes, this studio is well-suited for high-quality video production. The ample space lets teams organize both standing and seated shots, with a changing room for quick wardrobe adjustments. The secure and accessible location near Penn Station is particularly advantageous for crews moving large amounts of gear and personnel efficiently. Check more spaces in New York for your video production needs.
E-commerce Shoot
E-commerce shoots benefit from the studio's expansive lighting options and the motorized seamless paper backdrop, essential for consistent product imagery. The site's internet connectivity and on-hand equipment facilitate smooth capture and quick previews. Operationally, it fits a team of photographers, models, and support staff, maintaining a smooth workflow over a full day's shoot.
Content Creation Day
For brands aiming to create various content types—be it video snippets, editorial photos, or social media visuals—this studio offers flexibility and resources. The included Bluetooth speaker maintains an upbeat atmosphere, while the air conditioning ensures a comfortable environment throughout the day. The proximity to Times Square makes it easy for teams to manage logistics from breakfast meetings to wrapping up late edits.
Creative Workshop
This studio's setup is conducive to hosting creative workshops, driven by its open floor plan and professional amenities. The guest capacity is fitting for intimate groups wishing to engage fully with workshop materials in an immersive environment. The multi-functional furniture accommodates different seating arrangements, allowing for adaptable workshop formats.
Brand Shoot
As a versatile studio, it supports branded shoots with its variety of equipment which negates additional rental requirements, keeping production streamlined. What makes this work for brand shoots specifically is the seamless cyclorama wall, crucial for anyone needing a clean, professional look consistent with high-brand standards. Explore more about activation service to optimize your engagement.
Influencer Event
Hosting an influencer event here is strategic due to the studio's modern amenities and central location. Brands can easily create photogenic settings with provided lighting options and backdrop choices that fit a variety of aesthetic needs. Influencers will appreciate the convenient access via major transit hubs, enhancing attendance and engagement.
Press Day / Media Preview
The studio's professional finish and its proximity to Midtown make it an operationally sound choice for press days or media previews, focusing on delivery in a press-optimized setting. The facilities support setups like interview booths and demonstration spaces, facilitated by reliable amenities including seating and fast internet connectivity. Find additional venue sourcing to complement this option.
use cases
location
the neighbourhood
In our experience, the proximity to Penn Station and Times Square makes this area a hotspot for brands across various creative industries. This neighbourhood is bustling with seasoned production studios and content creation spaces nestled between the Garment District and Hudson Yards. Notable landmarks like The Tank theater and The Camera Club of New York are nearby, attracting a mix of independent designers, photographers, and multimedia artists. This vicinity is ideal for those seeking a well-equipped photo shoot studio, as the area is enriched with resources and connections to creative professionals who value the convenience and robustness of infrastructure in Midtown Manhattan.
Brands choose this area over alternatives like SoHo or Williamsburg because of its central location and exceptional accessibility via multiple transit options at Penn Station, making it highly viable for both national and international visitors. Unlike the tourist-heavy hubs, this area provides a balanced atmosphere for focused work, especially for invite-only or appointment-based activations. Rental spaces here tend to offer better value on square meterage compared to prime hotspots with similar amenities. The blend of business and creativity seen here means brands can leverage both the formal and casual environments during activation services, providing versatility that many other parts of the city cannot match.
Arriving at this studio location offers a professional yet not overly commercial experience, given its location inside a multipurpose building renowned for creative enterprises. The street dynamic is steady, with locals and industry professionals more prevalent than tourists, especially in weekday mornings through afternoons, conducive for brands focusing on nuanced audience engagement and less on impulsive customer walk-ins. Foot traffic tends to invigorate later in the day as commuters and professionals transition through the nearby stations. However, this neighbourhood is not ideal for brands seeking big-stage retail activations demanding high traffic visibility. For such needs, areas known for dense spontaneous crowds, like nodes near Times Square, would be better suited. Explore more guides on strategic neighbourhood placements for your brand's specific goals.
getting here & street life
nearest transit
- 34th Street–Penn Stationmetro221 m · 3 min
- 42nd Street–Port Authority Bus Terminalmetro449 m · 6 min
- Times Square–42nd Streetmetro481 m · 6 min
- Times Squaremetro630 m · 8 min
- 34th Street–Herald Squaremetro663 m · 8 min
- 42nd Street–Bryant Parkmetro716 m · 9 min
the neighbourhood
D&D Studios was a recording studio at 320 West 37th Street in the Garment District and Hudson Yards neighborhoods of Manhattan in New York City. Artists who recorded there included Jay-Z, Foxy Brown, The Notorious B.I.G., Fat Joe, Nas, Gang Starr, Jeru the Damaja, Afu-Ra, KRS-One, Frankie Cutlass, Violadores del Verso, Big L, and Black Moon.
- The Tank (theater) · 72 m
- The Camera Club of New York · 100 m
- Center for Justice Innovation · 111 m
- Mercaz USA · 112 m
- Jewish Community Center · 114 m
frequently asked
Yes — Brand New Studio with Free Lighting & Equipment is a vetted pop-up ready space in New York, 72 sqm. Request availability and dates through the inquiry card on the listing.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c