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shell — hong kong

Flexible Corner Retail Space with Dual Entrances.

138 m²
1488 sq ft
hong kong
HK
HK$4,000 / day
per day
pop-up store
1 use case
city
Hong Kong
area
138 sqm
day rate
HK$4,000 / day
postcode
use cases
retail activation
included
Internet · Air Conditioning · Security System

about this space

This unique corner retail space offers versatile opportunities for various businesses, highlighted by two convenient entrances that enhance accessibility. The space includes an independent lavatory and a robust power supply of 200 Amperes with three phases, accommodating a range of operational needs. Additional features for enhanced functionality include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen. Management fees and air conditioning supply are provided for 12 hours per day, making this space immediately available for interested tenants.

the fwv take

Ideal for brands seeking a long-term Hong Kong flagship, this dual-entrance space supports both retail activations and showroom rentals with its pre-installed features like fitting rooms, counters, and robust power supply.

The dual entrances are pivotal, enabling you to conduct a pop-up concept for retail while maintaining a private showroom environment for press or wholesale within the same unit.

This venue is tailored to mid-scale brands with a strong identity in streetwear, technical apparel, and beauty sectors, ideally those already operating in or shipping to Asia.

Your timeline should allow a four to five-month lead time to manage the long-term lease negotiations and any additional air conditioning requirements, with venue sourcing helping align this with spaces in Tokyo if exploring regional presence.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen

servizi aggiuntivi

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 138 sqm floor plan and amenities for Flexible Corner Retail Space with Dual Entrances, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €440 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.

activation ideas

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SS/AW Seasonal Showroom

This space's dual entrances allow for an effective seasonal showroom, accommodating both retail and wholesale audiences seamlessly. With fitting rooms, garment racks, and a dedicated stock room, brands typically set up partitioned zones for different buyers, managing flow and privacy effectively. The 138 sqm area is ideal for showcasing a full collection during a buying season in Hong Kong.

Sample Sale

The unit's corner location with dual entrances is perfect for a sample sale, utilizing one entrance for entry and the other for discrete stock replenishment and staff access. The robust foot traffic from nearby high-volume pedestrian routes supports high turnover, making this a valuable format for brands aiming to clear inventory rapidly within a mall environment.

Press Day / Media Preview

Organizing a press day in this space can create notable impact due to the separate entry paths, allowing for exclusive media and VIP entrances. The existing sound and video equipment enhance presentation quality, and the kitchen supports catering. This configuration typically draws around 140 attendees comfortably, ideal for a preview event.

Content Creation Day

With its existing sound and video equipment, the space is well-suited for content creation activities. The robust power supply facilitates extensive lighting setups, while the 138 sqm provides versatility for setting up diverse shooting zones. Brands often utilize the pre-installed fixtures to maximize shooting days between trade.

Product Launch

The dual entrances make this an effective space for a product launch event, by managing traffic flow and maximizing guest interactions with the product. The existing amenities like sound equipment and a kitchen assist in creating a cohesive launch atmosphere without significant additional setups. Explore comparative setups in spaces in Tokyo for broader event planning insights across the region.

Brand Activation

With versatile amenities and a prominent corner position, this space is poised for impactful brand activations that leverage its unique layout and visibility. The available power support and internet allow for interactive installations or live demonstrations, common in memorable brand activations. Understand how our activation service can assist your strategy here.

Fashion Showroom

This space is optimal for a fashion showroom setup due to its dual-use capacity, accommodating retail customers and press or wholesale appointments separately. With existing garment racks and fitting spaces, brands can efficiently showcase collections and handle buyer interactions simultaneously. For full service support, consider leveraging our branded store design expertise.

Influencer Event

Hosting an influencer event is feasible here given the adaptable space and its ability to create exclusive, branded experiences. The available sound and lighting support customized atmospheres that attract social media engagement, while parking and central location ease accessibility for influencers and their audiences.

Networking Event

The spacious 138 sqm area fitted with video equipment and flexible furniture arrangements serves well for hosting networking events. The division of space facilitated by dual exits supports segmented areas for different networking activities, promoting fluid interaction across multiple professional clusters within a manageable setting.

Workshop or Creative Workshop

Offering a generous setup with 138 sqm and crucial amenities like counters and internet, this space is apt for creative workshops. Attendees can engage in focused activities without needing major layout changes, supported by an environment conducive to both creative flow and technical demonstration needs.

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use cases

retail activation

location

plotting…
hong kong·22.2836° · 114.1548°

getting here & street life

nearest transit

  • 租庇利街 Jubilee Streettram · 25E146 m · 2 min
  • 砵典乍街 Pottinger Streettram · 72W187 m · 2 min
  • 機利文街 Gilman Streettram · 74W189 m · 2 min
  • 畢打街 Pedder Streettram · 27E325 m · 4 min
  • 文華里 Man Wa Lanetram · 76W360 m · 5 min
  • 禧利街 Hillier Streettram · 21E449 m · 6 min

the neighbourhood

Queen Victoria Street is a one-way street in Central, Hong Kong Island, Hong Kong. Named after Queen Victoria, the street stretches from Connaught Road Central to Queen's Road Central. The street is noted for the many landmarks that it runs past, namely Central Market and the headquarters of the Hang Seng Bank.

  • Central–Mid-Levels escalator · 5 m
  • Central Market, Hong Kong · 65 m
  • Mak's Noodle · 67 m
  • Jubilee Street, Hong Kong · 81 m
  • Cochrane Street · 101 m

frequently asked

Yes, this 138 sqm corner unit works as a pop-up shop, but only within a longer term because the landlord sets a 365 day minimum lease. Brands that book it typically run a flagship pop-up shop for the first three to six months, then convert the same footprint into a permanent retail experience or a fashion showroom once the Hong Kong customer base is established. Because fitting rooms, counters, garment racks, a stock room and a security system are already installed, the unit is close to move-in ready and you avoid the fit-out delay most Central Hong Kong shells require. If your brief is a two week temporary retail activation rather than a twelve month commitment, tell us at enquiry stage and we will redirect you to shorter-term inventory.

who it suits

Brand Scale

This space fits a brand with a 10 to 40 person team, three or more years of trading, and either an established Asia wholesale book or a DTC business already shipping into Hong Kong, Taiwan and mainland China. The 365 day minimum lease is the deciding factor here. At 138 sqm across a corner unit with dual entrances, a stock room, fitting rooms and 200 Amperes of three phase power, this is a functioning retail and showroom base rather than a week-long fashion week venue, and it needs a brand with a twelve month revenue plan behind it. In our experience the profile that gets the most from this space is a brand opening its first permanent Hong Kong flagship while running wholesale appointments and press days from the same footprint. Where we see mismatches is when a young label with under two years of trading commits to a year of Central rent to test a market it has never sold into, or when a global house needs 300 sqm plus of ceremony space and finds a basement mall unit wrongly positioned for its tier. Brands wanting a short-term commercial space for a single season should instead browse all spaces with shorter terms.

Aesthetic Fit

Design languages that own their interior and light their own product work best here: streetwear, technical outerwear, denim, eyewear, sneakers, accessories, beauty and contemporary ready-to-wear built on strong graphic identity. Because this is a basement mall unit, daylight is not part of the offer, which means brands that treat lighting as a design tool rather than a compromise get the advantage. Existing counters, garment racks, furniture and sound and video equipment support a clean modular install, and the dual entrances allow a split between a retail front and a quieter appointment zone. What does not work is a heritage couture or artisanal atelier identity that depends on natural light, tall ceilings and street-facing windows to carry its story, and equally any minimalist gallery concept that needs architectural volume to feel considered. If the interior needs a full identity reset before opening, plan for branded store design from the outset rather than layering fixtures onto the existing shell.

Best Use Cases

First choice is a year-round permanent retail experience or flagship pop-up shop, because the fitting rooms, stock room, counters and security system mean the unit trades from day one with minimal build. Second choice is a fashion showroom for Asia wholesale appointments, since garment racks, air conditioning across a twelve hour day and lift access make sample handling and buyer meetings straightforward. Third choice is a press day venue and collection preview, helped by two entrances that separate arrivals from working areas and a kitchen for catering. Fourth choice is a content studio, given 200 Amperes of three phase power and existing sound and video equipment for shoot days between trading hours. Fifth choice is a recurring sample sale space, with foot traffic from Central Market and the Central to Mid-Levels escalator only metres away supporting volume days and a queue that will actually convert.

Budget Signal

Priced in the mid tier for Central Hong Kong retail, and clearly below street-level Queen's Road or Pedder Street ground floor rates, which is what the basement position buys you. Brands at this stage typically find the value sits in what is already installed. Compared with a raw prime commercial shell, you avoid a fit-out bill for fitting rooms, counters, stock room, power upgrade and security. Compared with a Hong Kong hotel event space, you get continuous trading rights and a stable address rather than day-rate hire. Compared with co-working showrooms or shared pop-up formats, you get exclusive control of frontage, signage and opening hours. The trade-off is the twelve month commitment, so model the full term rather than the day rate using our budget calculator before you enquire.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c