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shell — paris

Flexible Gallery Space in Creative District.

117 m²
1259 sq ft
paris
FR
€2,400 / day
per day
pop-up store
3 use cases
city
Paris
area
117 sqm
day rate
€2,400 / day
postcode
use cases
art exhibition · gallery showing · pop up exhibition
included
Internet · Air Conditioning · Security System

about this space

This gallery offers a second space featuring a neutral style with white walls and a slight elevation at the back. The layout includes a furnished office and a glass entrance, along with two display windows. The high ceilings enhance the main area, which is separated by a quiet pedestrian passage that can accommodate outdoor seating. The total area is 40 square meters, including two storage rooms. The space is equipped with various amenities such as internet, air conditioning, a security system, counters, fitting rooms, a garment rack, lighting, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, Wi-Fi, and CCTV.

the fwv take

This Paris gallery space is tailored for fashion brand activations focused on refined, elegant experiences, particularly showroom presentations and private press days, thanks to its high ceilings and extensive amenities.

What makes this address effective for such events is the presence of dual display windows and a quiet pedestrian pathway, enabling seamless indoor-outdoor integration that elevates brand identity presentations without the chaos typical of more commercial settings.

Brands in the mid- to upper-tier spectrum, particularly those in contemporary fashion, jewellery, and accessories, will find this space's aesthetic aligns with their need for a sleek, sophisticated backdrop, rather than one lending itself to more elaborate architectural statements.

Given our experience with demand in Paris, particularly in the creative neighborhoods, we recommend planning ahead to secure this space for Fashion Week; consider leveraging our venue sourcing expertise to optimise scheduling during off-peak months. To explore alternatives and ensure strategic suitability, compare other spaces in Paris.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi
  • CCTV

servizi aggiuntivi

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 117 sqm floor plan and amenities for Flexible Gallery Space in Creative District, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €2400 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.

activation ideas

Art Exhibition or Gallery Showing

The high ceilings and dual display windows of this gallery space are inherently suited to hosting art exhibitions or gallery showings. The neutral white walls allow artists to present their works without distraction, and the slight elevation provides an ideal spot for featured pieces. With 117 square meters, it comfortably accommodates both art pieces and attendees, supported by sound and video equipment for any multimedia components.

Press Day / Media Preview

This space is well-equipped for press days with its combination of high ceilings and versatile amenities like Wi-Fi and fitted furniture. Brands running media previews in spaces like this often utilize the furnished office for private briefings or interviews. The location within the creative district also makes it a strategic choice for drawing press attention. Review spaces in Paris for more options like this.

Buyer Appointments

The gallery's layout, featuring fitting rooms and a furnished office, supports private buyer appointments. Brands can set up product displays prominently in the main area, while back-of-house spaces allow for discreet conversations and order placements. High foot traffic in the nearby creative district ensures ease of access for buyers attending appointment slots.

Brand Activation

Hosting a brand activation in this gallery is effective due to its high ceilings and customizable space arrangement. The glass entrance and surrounding pedestrian area provide opportunities for branded experiences that extend outdoors. Typically, brands would leverage existing counters and sound equipment to create an impactful sensory journey for guests.

Sample Sale

The gallery space, with its security system and two storage rooms, supports efficient sample sale operations. Brands can manage inventory easily, handle crowd control at the entrance, and utilize the pedestrian passage for queue management. This setting enhances the retail experience, making it inviting for both impulse buyers and planned shoppers.

Product Launch

A product launch event here can be dynamically structured using the raised platform at the back for presentations or demonstrations. The space's sound and video equipment complement this setup perfectly. It accommodates around 120 guests, ideal for mingling and ensuring brand messaging is prominently delivered. Brands considering this format can explore how our activation service supports such initiatives.

Fashion Showroom

The gallery's blend of high ceilings, display windows, and furnished office makes it suitable for fashion showroom use during events like Paris Fashion Week. Designers can present collections in an upscale environment that enhances visibility and interaction with industry insiders. Its positioning within the Paris creative district boosts accessibility and relevance for fashion-focused gatherings.

Photo Shoot

This gallery’s high ceilings and neutral white walls provide a pristine backdrop for photo shoots. Fashion brands or product lines can utilize the controllable lighting and available garment racks to capture clean, professional imagery. Known for being photographer-friendly, the space suits both e-commerce shoots and editorial sessions needing a polished finish.

Networking Event

Hosting a networking event here offers brands a sophisticated environment featuring amenities like Wi-Fi and air conditioning to support guest comfort during networking activities. The opportunity to use both indoor and outdoor areas, thanks to the pedestrian passage, maximizes space functionality and provides a versatile setting for mingling.

Workshop or Creative Workshop

With a fully equipped kitchen, furnished office, and flexible layout, this space is conducive for hosting workshops. Creative professionals can leverage the comprehensive setup, including sound and lighting equipment, to facilitate interactive sessions. The vibrant creative district location further enriches the backdrop for engaging educational or hands-on programs.

use cases

art exhibitiongallery showingpop up exhibitionretail activationshowroom presentationprivate event

location

plotting…
paris·48.8636° · 2.3577°

what's around

3 stores within 600 m, incl. Naturalia, Ernest & Valentin, Dépil Tech

brands nearby

NaturaliaErnest & ValentinDépil TechCarrefour CityAmorinoAnimalisQueen ParisMaurice
fashion stores
1
beauty
2
galleries
1
culture
3
hotels
1
cafés
14
restaurants & bars
28
other retail
10
  • Boucherie des Gravilliers90 m
  • Supermarché Volta120 m
  • Horiz130 m
  • Kitchen Story130 m
  • Song Heng140 m
  • Ciao Paulette150 m

the neighbourhood

The area surrounding this gallery space is home to a vibrant mix of independent designers, contemporary galleries, and boutique agencies. Creative professionals frequently converge around Rue Pastourelle and the vicinity of Arts et Métiers, where new ideas are formed in showrooms and ateliers. Spaces like Galerie Joseph nearby are vital to the art and fashion communities, offering a fitting backdrop for art exhibitions, corporate events, or fashion presentations. This district is an undeniable hub for established independent labels and emerging talent alike, often hosting showroom presentations and pop-up exhibitions. For those eager to discover more about fashion venues in Paris, it’s advisable to explore spaces in Paris to find the right fit for their brand activation needs.

Brands are often drawn to this less trodden path rather than facing the crowded streets of Saint-Honoré or Avenue Montaigne. Here, they find more suitable sqm value and a slower-paced environment conducive to invite-only events or press presentations. The Haut Marais area, while quieter, offers proximity to essential metro lines at Arts et Métiers and Rambuteau, ensuring that international buyers and press can reach appointments with ease. Its pedestrian-friendly streets are well-suited to luxury and middle-market brands that require a high level of control during activations. Our process often includes guiding brands through these advantages, ensuring they maximize their Parisian presence without unnecessary hustle and bustle.

Situated in a quiet pedestrian passage, this gallery space offers a peaceful yet strategic location for buyers and press visitors. In our experience activating in this locale, street dynamics cater to daytime retail and evening private views, primarily drawing those already familiar with the neighborhood's offerings. The foot traffic here is consistent but not overwhelming, making it ideal for exclusive by-invite showcases rather than spontaneous walk-in traffic. However, it may not be suitable for brands seeking maximal street visibility and impulse footfall, given the controlled and serene environment. For those requiring more hands-on guidance, our venue sourcing service can provide additional support tailored to specific brand needs.

getting here & street life

nearest transit

  • Arts et Métiersmetro242 m · 3 min
  • Rambuteaumetro347 m · 4 min
  • Templemetro396 m · 5 min
  • Réaumur - Sébastopolmetro477 m · 6 min
  • Étienne Marcelmetro574 m · 7 min
  • Républiquemetro582 m · 7 min

street activity

high footfall.

12 places within 200 m · 13 stores · 42 cafés and restaurants · pedestrianised street

within 200 m
12
within 400 m
60
within 600 m
60

the neighbourhood

  • Rue Pastourelle · 139 m
  • Henri Cartier-Bresson Foundation · 191 m
  • Rue de Montmorency · 203 m
  • Rue des Archives · 231 m
  • Arts et Métiers station · 245 m
  • Square du Temple – Elie-Wiesel · 252 m

frequently asked

Yes, this space is available for pop-up shops and is particularly well-suited for temporary retail activations. The gallery's 117 square meters offer high ceilings, display windows, and essential amenities like fitting rooms and garment racks. Situated in the creative district of Paris, it benefits from the foot traffic generated by numerous nearby cafés and restaurants, as well as its proximity to Arts et Métiers metro. For brands interested in exploring additional venues in the city, we recommend reviewing spaces in Paris

who it suits

Brand Scale

This space fits established independent brands with a 10 to 40 person team, five or more years of trading, and an existing wholesale book or a Paris press list they already activate against. At 117 sqm across a gallery volume, a furnished office and two storage rooms, it is built for a brand that needs to run three functions at once: sell or present at the front, take buyer and press meetings in a closed room, and hold stock out of sight. Smaller labels with a two to five person team and a single capsule to show will pay for square metres and back of house they cannot fill, and are usually better served by a compact showroom rental among spaces in Paris with a tighter footprint. At the other end, a global house running a full seasonal wholesale calendar with eight to twelve simultaneous appointment tables will find 117 sqm and one office restrictive by mid week. In our experience the profile that gets the most from this space is the brand with 200 to 800 wholesale accounts, or a DTC label of similar maturity, running Paris as a concentrated three to ten day window rather than a month long residency.

Aesthetic Fit

White walls, high ceilings, a glass entrance and a raised platform at the back make this a gallery-neutral shell that suits considered, design-led product: contemporary ready-to-wear, tailoring, leather goods, eyewear, footwear, jewellery, fragrance and object or homeware lines that read best against a quiet backdrop. The slight elevation at the rear works as a natural plinth for a hero piece or a single silhouette, and the two display windows onto a pedestrian passage let a minimal brand identity carry the whole street-facing message. Where we see mismatches is when a maximalist or heritage-panelled brand world arrives expecting existing architectural character to do the work. There is no ornament, no timber, no patina here, so a brand needing warmth, colour saturation or period detail must build it, which is a scenography budget conversation and usually a production and build exercise rather than a light dress. Loud youth streetwear with high-volume merch density also fights the gallery calm rather than using it.

Best Use Cases

First choice is a fashion week showroom and wholesale appointment space: the furnished office gives you a closed meeting room, the garment rack, counters and fitting rooms are already in place, and the two storage rooms absorb sample trunks that would otherwise clutter the floor. Second is a press day or collection preview, where the neutral white volume and controllable lighting let editors and stylists read product accurately, with the pedestrian passage and outdoor seating handling arrivals and overflow. Third is a pop-up shop or temporary retail space, supported by fitting rooms, counters, air conditioning, CCTV and a security system, plus high footfall from 42 cafés and restaurants within short walking distance and Arts et Métiers metro three minutes away. Fourth is a brand presentation or launch event for around 120 guests, using the raised rear area as a stage and the sound and video equipment already installed. Fifth is a sample sale, where the storage rooms and single controlled glass entrance make queue and stock management workable. Sixth is a content studio or lookbook shoot on quiet days, given clean walls and ceiling height. Seventh is an art or pop-up exhibition, a format the building was designed for and one that pairs well with a brand-led cultural collaboration.

Budget Signal

This sits in the upper-mid tier for the Haut Marais and 3rd arrondissement gallery circuit, below trophy Rue Saint-Honoré or Avenue Montaigne retail units and above the standard shared showroom floor. What the price buys is turnkey completeness: fitting rooms, counters, garment racks, furniture, lighting, sound and video, kitchen, heating, air conditioning, parking, lift and two storage rooms, which on a bare white-box lease would each become a line item. Compared with a hotel event space you get exclusivity, street windows and multi-day continuity instead of hourly room hire; compared with a co-working venue you get a credible fashion address and a proper retail fit; compared with a shared pop-up format you get your own door and full brand control. Brands at this stage typically find the real cost comparison is total activation cost rather than day rate, so model it in the budget calculator before you shortlist, and account for the basement level, which suits appointments and exhibitions more than impulse street trade.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c