Ground Floor Retail Space Available in Wanchai.
about this space
This 1,253 square feet (gross) retail space is situated in Wanchai, featuring a robust mix of retail brands and food and beverage businesses. The space includes essential amenities such as Internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen. This comprehensive list of amenities makes it well-suited for various retail purposes.
the fwv take
Treat this Wan Chai ground floor unit as a long-run pop-up concept or market entry test store rather than a week-long fashion week venue, because the 365 day minimum lease sits alongside a fully fitted trading kit of counters, fitting rooms, garment racks and a lockable stock room, which means the commercial logic here is continuous sell-through rather than a single press moment.
What makes this address work for temporary retail at volume is the street level frontage on the Johnston Road corridor, with three tram stops inside a two to three minute walk and Wan Chai MTR at 284 metres, feeding the door office footfall at midday and neighbourhood spend after seven, while the elevator and building parking let stock and fixtures move in without a hoist or a stair crew.
The honest fit is mid-scale contemporary apparel, footwear, eyewear and accessories, three or more years into trading, with a modular visual language that reads through product density, signage and one strong window rather than architecture, and in our experience heritage maisons or high jewellery houses would need to strip the shell entirely and fund a full branded store design programme before 116 sqm reads at their standard.
Brands activating in Hong Kong should open the conversation eight to ten weeks before target opening, because landlords on annual ground floor terms want a local entity or guarantor sighted early and signage plus delivery windows are governed by building house rules that take a week to confirm in writing, with the March and September buying periods filling first, so map your build and staffing sequence against the activation timeline before you enquire.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 116 sqm floor plan and amenities for Ground Floor Retail Space Available in Wanchai, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €345 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.
activation ideas
Long-Run Pop-Up Store
This works because the unit arrives fitted, so a brand can trade from week one without a base build. Across 116 sqm of ground floor you have counters, fitting rooms, garment racks, lighting and a lockable stock room already installed, which means your spend goes into identity layers rather than infrastructure. Brands taking the 365 day term in spaces like this typically run three or four distinct pop-up chapters through the year, restyling the window and interior each time to keep the retail experience reading as new. Two to four staff cover the floor comfortably.
SS/AW Seasonal Showroom
Strong fit, because the existing garment racks, fitting rooms and stock room give you a working fashion showroom without hiring a single fixture. In practice the rear zone handles collection preview and appointment traffic while the front continues trading, so the space earns twice on the same day. Air conditioning matters more than it sounds here, since Hong Kong humidity affects how knitwear and tailoring hang and read under lighting. On an annual term you hold both buying seasons in one address rather than rebuilding a showroom rental twice a year.
Buyer Appointments and Wholesale Previews
Adequate to strong, and the deciding feature is the stock room paired with fitting rooms, which lets buyers review, fit and pull sizes in one visit. Realistically this suits two to three concurrent appointments rather than a full multi-brand agency schedule, so book in blocks of 45 minutes with the counters used as an order-writing station. The building elevator and parking make rail moves and sample crate deliveries straightforward, and the security system covers overnight sample storage between appointment days.
Sample Sale
This is one of the stronger formats here, because ground floor frontage on the Johnston Road corridor converts passing tram and MTR traffic into queue volume without paid media. The stock room lets you hold and replenish backstock on site instead of shuttling from a warehouse, and the fitting rooms drive conversion rather than order taking. At 116 sqm plan for roughly 40 to 50 shoppers inside at once with racks arranged in three aisles, and add a second till point through point of sale and payments so throughput does not bottleneck at the counter.
Product Launch
Works well because the sound and video equipment and on site kitchen remove two of the three usual external hires for a launch evening. Occupancy is estimated at around 120 standing, which is achievable once garment racks are cleared to the perimeter and the counters convert to bar and check-in points, though 70 to 90 gives a better guest experience with catering circulating. Street frontage carries launch signage and arrival photography, and load in through the elevator and building parking keeps AV and catering off the pavement.
Press Day and Media Preview
A credible press day venue for Hong Kong media and stylist appointments, mainly because the kitchen supports proper catering and the fitting rooms allow on-body sampling during the preview. Brands running press days in spaces like this typically stage the collection on the existing garment racks by story, keep one counter as a sign-in and press kit desk, and hold 15 to 25 attendees at a time in rolling slots. Wan Chai MTR at 284 metres and six tram stops within 240 metres means editors arrive without a car, which materially improves attendance rates.
Content and E-commerce Shoot Days
Functions as a content studio on non-trading days, and the reason is control: full lighting rig, air conditioning, power, internet and fitting rooms usable as talent changing, all inside one ground floor footprint. For e-commerce shoots the stock room doubles as steaming and prep, and one crew of six to eight with two looks running in parallel is the realistic ceiling at 116 sqm. Brands stacking an activation service brief often shoot editorial in the morning, then reset the floor for trading by afternoon.
Video Production and Social Content
Adequate for controlled video work rather than large builds, and what makes it viable is the in-house sound and video equipment plus a shell you can dress without touching structure. Ground floor access means dollies, stands and flight cases roll in through the elevator and parking without a hoist crew. Be honest on the constraint: this is a single-room retail volume, so plan tight interior setups, window-to-street shots and product-led sequences rather than wide multi-set coverage.
Influencer and Community Event
Works because the surrounding Wan Chai mix of retail and food and beverage gives you natural pre and post traffic, so guests arrive and stay in the neighbourhood. Keep the number at 60 to 80 for an influencer evening so content stations, product display and the fitting rooms all stay usable, and use the kitchen for service rather than importing a bar build. Brands pairing the guest list with content output usually brief the space alongside influencer marketing so coverage is planned before the invite goes out.
Workshop or Masterclass
Suits intimate formats well, with 20 to 30 seated at tables the honest capacity once the perimeter racks stay in place as product context. What makes this work is the kitchen for refreshments and the existing furniture, meaning a repair clinic, styling session, customisation workshop or fragrance masterclass runs with minimal hire. Ground floor visibility also converts curiosity into sign-ups, so schedule sessions during trading hours and keep the window messaging tied to the workshop rather than the collection.
use cases
location
getting here & street life
nearest transit
- 灣仔 Wan Chaimetro · WAC284 m · 4 min
- 盧押道 Luard Roadtram · 41E128 m · 2 min
- 汕頭街 Swatow Streettram · 58W134 m · 2 min
- 機利臣街 Gresson Streettram · 60W217 m · 3 min
- 柯布連道 O'Brien Roadtram · 43E224 m · 3 min
- 分域街 Fenwick Streettram · 39E236 m · 3 min
the neighbourhood
Swatow Street is a street in the Wan Chai area of Hong Kong island, Hong Kong. It intersects with Queen's Road East and Johnston Road. Swatow is the old name of Shantou, a prefecture-level city on the eastern coast of Guangdong Province, China, and is also the Teochew pronunciation of the city.
- Hung Shing Temple, Wan Chai · 49 m
- Amoy Street, Hong Kong · 73 m
- Ship Street, Hong Kong · 90 m
- Lee Tung Street · 104 m
- QRE Plaza · 106 m
frequently asked
Yes, this 1,253 sq ft ground floor unit in Wanchai is listed for pop up store and retail activation use, but with a 365 day minimum lease it works best as a long run pop-up or market entry test store rather than a two week activation. Because the space arrives with counters, fitting rooms, garment racks, lighting and a stock room already installed, your brand can open a temporary retail concept quickly without a full fit-out. In our experience handling ground floor bookings in Hong Kong, brands taking annual terms often run three or four distinct pop-up chapters across the year and rotate the window and interior styling each time. If your brief is genuinely short-term, tell us at enquiry stage and we will benchmark this address against shorter licence options on Hong Kong Island.
who it suits
Brand Scale
This space fits a brand with a 10 to 40 person team, three or more years of trading, and either an established Hong Kong wholesale base or a DTC business already shipping into Greater China. The 116 sqm ground floor footprint plus stock room, counters and fitting rooms supports a real trading store with two to four staff on shift, not a two week press moment, and the 365 day minimum lease means the commitment is annual rather than seasonal. Brands under two years old with a single founder and no local entity will find the term and the staffing load heavier than the sales justify, and global flagship brands needing 300 sqm plus of frontage should browse all spaces for larger Hong Kong Island options instead.
Aesthetic Fit
Contemporary apparel, footwear, streetwear, eyewear and accessory brands with a clean, neutral, modular visual language work best here. The interior is a fitted retail shell with existing lighting, furniture, garment racks and counters, which suits brands whose identity travels through product density, signage and one strong window treatment rather than through heavy architectural intervention. Where we see mismatches is when heritage luxury houses or high jewellery brands take a space like this and then need to strip and rebuild the entire envelope to hit their standard, which the annual term makes viable only with a full branded store design programme costed in from the start. Loud maximalist concepts also fight the surrounding Wan Chai retail and food and beverage mix rather than standing out from it.
Best Use Cases
First choice is a full year branded retail store, because the ground floor position, tram stops two minutes away and Wan Chai MTR four minutes away deliver consistent local footfall that rewards a permanent trading presence. Second choice is a long run pop-up concept or market entry test store, since the stock room, fitting rooms, counters and security system mean a brand can open quickly with minimal build. Third is a hybrid retail and fashion showroom, using the rear zone for wholesale appointments and collection previews while the front trades. Fourth is a recurring sample sale space, given the elevator, parking and garment racks. Fifth is a content studio and event floor, supported by sound and video equipment, air conditioning and the on site kitchen. Brands running the retail route should plan retail staffing against Hong Kong trading hours early.
Budget Signal
This sits in the mid tier for Hong Kong Island retail, materially below Causeway Bay and Central prime frontage while offering comparable ground floor visibility and transport access. For that positioning a brand gets a fully fitted store with fixtures, lighting, security, stock room and kitchen already in place, which removes the build cost that a raw shell in a prime commercial location would add. Hotel event spaces cost more per day and give no trading licence or storage, co-working venues rarely offer street frontage, and shared pop-up formats dilute brand control. Brands at this stage typically find the annual term is the real decision, not the rate, so model it through the budget calculator before enquiring.
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