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shell — pacific grove · 93950

Historic Boutique Storefront on Grand Avenue in Pacific Grove.

20 m²
211 sq ft
pacific grove
93950
on request
brief-based
pop-up store
3 use cases
city
Pacific Grove
area
20 sqm
day rate
on request
postcode
93950
use cases
pop up store · retail activation · showroom presentation
included
daylight · parking · furniture

about this space

This historic storefront is located at 217 Grand Avenue in Pacific Grove, California. The commercial space comprises 211 square feet, or approximately 20 square meters, and is positioned on the ground floor with direct street access. The interior features high ceilings and integrated lighting, complemented by natural daylight. Functional equipment within the space includes shelving, tables, and a blue counter, as well as a garment rack and additional furniture. The property is equipped with wireless internet access and retail support features such as a window display. On-site parking is available for accessibility. This versatile space is suitable for various applications, including retail use, art galleries, photo shoots, and showrooms. It can also accommodate events or shared-space arrangements. The unit provides a professional environment with specific fixtures already in place to support operations. Located in the 93950 postal code area, this 211-square-foot storefront offers a compact layout for businesses seeking a ground-floor presence on Grand Avenue. All features mentioned, from the high ceilings to the functional furniture and connectivity, are available to support the specific needs of the occupant in this Pacific Grove location.

what's included

  • daylight
  • parking
  • furniture
  • garment rack
  • wifi
  • ground floor street
  • window display

servizi aggiuntivi

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 20 sqm floor plan and amenities for Historic Boutique Storefront on Grand Avenue in Pacific Grove, then note the window you want in Pacific Grove. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Pacific Grove.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Pacific Grove.

activation ideas

Pop-Up Store

This works as a compact temporary retail unit because the ground floor street entrance and window display do the customer acquisition work before anyone walks in. At 20 sqm you are looking at a curated edit of roughly 60 to 100 units on the existing shelving and garment rack, with the blue counter serving as the wrap and till point. Wifi is already in, so a tablet running point of sale and payments covers transactions without additional cabling.

Sample Sale

A short-term commercial space this size runs a sample sale well provided you queue outside and manage entry in waves of eight to ten shoppers. The garment rack and tables handle density stock, the counter handles the transaction line, and the street frontage on Grand Avenue means the queue itself becomes signage. Two staff is the working number here. Model the take against a two or three day window using the ROI estimator before committing.

Seasonal Showroom and Buyer Appointments

For a small independent label showing to Monterey Peninsula and Bay Area stockists, this functions as a low-cost showroom rental with the garment rack and tables already covering the core setup. Realistically it suits one buyer or two at a time rather than open-house scheduling, so book appointments at 45 minute intervals. High ceilings and daylight let buyers read colour and fabric accurately, which is the thing most temporary wholesale appointment spaces fail at.

E-commerce Shoot

What makes this work for e-commerce shoot days specifically is the combination of natural daylight, integrated lighting and height, which gives you enough ceiling to fly a softbox above a standing model without cropping the frame. Brands shooting in spaces like this typically set up the shooting lane along the deepest wall, use the counter as a styling and laptop station and the rack for changeovers. Plan on a crew of four to six maximum.

Editorial and Brand Content Day

The historic storefront character, the shopfront window and the parking on site make this a practical content studio for a one day brand shoot. In practice the window and street frontage give you a second usable backdrop, so you can shoot interior stills and exterior lifestyle frames in the same booking. Load in is direct off Grand Avenue. The constraint is footprint, so keep gear to two light stands and stage cases outside the frame.

Art Exhibition or Gallery Showing

This is a credible gallery box because the high ceilings give real hanging height and the daylight plus integrated lighting means you can light work without a full rig. Sitting metres from Hauk Fine Arts and Second Look Wall Art, with the Pacific Grove Art Center a short walk up the street, it inherits existing gallery footfall. Hang 12 to 20 works depending on scale and cap the private view at 20 people.

Creative Workshop

Workshops run comfortably here at eight to twelve seated participants around the existing tables, which is the right scale for jewellery, print, textile or styling sessions. The daylight matters for anything involving colour or handwork, and the window display doubles as the recruitment tool for walk-in sign ups. If you need a consistent table format or extra stools for a full seated session, additional furniture rental is straightforward to bring in.

Product Launch and Influencer Evening

A launch evening works here at around 20 guests standing, and no more, so treat it as an intimate collection preview rather than a broad press day. The counter becomes the drinks and gifting station, the rack and shelving hold the product story, and guests can spill onto the Grand Avenue frontage in good weather. Nearby restaurants and cafes make dinner continuation easy, which is how most brands extend a night in a room this size.

use cases

pop up storeretail activationshowroom presentationgallery showingphoto shootcontent creationworkshopprivate event

location

plotting…
pacific grove · 93950·36.6203° · -121.9173°

what's around

16 stores within 600 m, incl. Grand Chance Boutique, Ocean Treasures Fine Jewelry, Marita's Shoes

brands nearby

Grand Chance BoutiqueOcean Treasures Fine JewelryMarita's ShoesBay CuttersMarita's BoutiqueCentral Coast Silkscreen & EmbroideryPicking's AntiquesSaint Vincent de Paul Thrift StoreSun Studios GoldsmithFat Willy's AntiquesMum's PlaceThe Hair SpecialistThe Wardrobe - Selected ConsignmentBijouterie Fine Jewelery
fashion stores
6
jewellery & watches
4
beauty
3
design & interiors
3
galleries
3
culture
8
cafés
4
restaurants & bars
6
other retail
23
  • Grand Chance Boutique10 m
  • Hauk Fine Arts30 m
  • Second Look Wall Art30 m
  • Ocean Treasures Fine Jewelry30 m
  • Marita's Shoes40 m
  • Bay Cutters40 m

the neighbourhood

Independent boutique owners, fine jewellers, framers, consignment curators and working artists make up the commercial fabric of this stretch of Grand Avenue, and they are the reason a small storefront here reads as credible rather than temporary. Within a few doors you have Grand Chance Boutique, Marita's Shoes and Marita's Boutique, Ocean Treasures Fine Jewelry and Hauk Fine Arts, with Second Look Wall Art and Picking's Antiques a short walk west and the Pacific Grove Art Center and Museum of Natural History anchoring the northern end of the block. Central Coast Silkscreen and Embroidery sits around the corner, which matters more than it sounds when you are producing merch or sampling on a compressed timeline. Sun Studios Goldsmith, Bijouterie, Glenn Gobel Custom Frames and Fusion Confusion Workshop keep the maker density high. In our experience placing brands along the Monterey Peninsula, this is the block where craft-led labels, ceramic and jewellery studios and photographers looking for a daylight-fed shopfront tend to land before they browse all spaces further afield.

Brands choose Grand Avenue over Carmel-by-the-Sea's Ocean Avenue and Monterey's Cannery Row because the audience here is resident and repeat rather than coach-tour transient, and the cost per day for a ground floor street unit is a fraction of what Carmel commands during peak season. Ocean Avenue delivers affluent browsing volume but at a rent and a tourist-churn rate that punishes anything invite-led. Cannery Row and Alvarado Street in Monterey bring higher raw numbers with much weaker conversion for considered purchase categories. Grand Avenue trades footfall volume for attention span, which suits a showroom rental, a press day location, a sample sale or a controlled temporary retail run with local press and Peninsula clientele. Be clear on the tradeoffs: there is no international buyer or press hotel cluster here, air access runs through Monterey Regional with connections via SFO or SJC, and Highway 1 traffic shapes arrival times. Our venue sourcing team consistently frames this address as a regional brand activation rather than a market-launch platform.

Arriving at 217 Grand Avenue feels closer to a village high street than a retail corridor, and appointments run calmly because of it. Mornings bring dog walkers, Captain and Stoker and Pavel's Bakerie coffee traffic and the local business owners opening up around you. Late morning through mid afternoon is the strongest window for walk-past attention, with Lighthouse Cinema, Wild Fish and Rudolfo's Cafe pulling people along the block at lunch and again in the early evening. The 211 square foot footprint, high ceilings, window display and existing shelving, tables, garment rack and blue counter mean a two-day build is realistic, and on-site parking removes the load-in friction that Carmel simply cannot offer. What we consistently hear from brand teams who activate here is that one host on the floor is enough, which keeps retail staffing costs light. Honest limitation: this is not a location for high-volume tourist retail, mass sampling or brands that need thousands of impressions a day from street visibility alone.

getting here & street life

nearest transit

  • Fountain / Lighthousebus · 143847 m · 1 min
  • Lighthouse / Fountainbus · 502492 m · 1 min
  • Fountain / Pinebus · 1437178 m · 2 min
  • Central / PG Museumbus · 1655196 m · 2 min
  • Lighthouse / 17thbus · 5022202 m · 3 min
  • Lighthouse / 12thbus · 5025254 m · 3 min

street activity

high footfall.

60 places within 200 m · 39 stores · 10 cafés and restaurants

within 200 m
60
within 400 m
60
within 600 m
60

the neighbourhood

The Stowitts Museum & Library in Pacific Grove, California, United States, was dedicated to the work, art and legacy of the American painter Hubert Julian Stowitts (1892–1953) and other overlooked and neglected fine arts painters of the 20th century. It was located at 591 Lighthouse Avenue, suite 21.

  • Frank LaVerne Buck House · 158 m
  • Pacific Grove Museum of Natural History · 175 m
  • Chautauqua Hall · 236 m
  • Gosby House Inn · 245 m
  • El Carmelo Hotel · 283 m

frequently asked

Yes, this historic storefront at 217 Grand Avenue in Pacific Grove is available for pop-up shops and is listed under pop up store and retail activation use. The 211 square foot ground floor unit opens directly onto Grand Avenue with a street facing window display, which is what makes a short run of temporary retail work in a walkable downtown like this one. In our experience handling bookings at compact storefronts of this kind, brands book by the day for weekend trading windows or take two to four weeks for a seasonal capsule. Shelving, tables, a blue counter and a garment rack are already installed, so you can trade from day one without building fixtures. Tell us your dates and product volume and we will confirm whether the calendar is open.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c