Industrial Film and Photo Studio at 211 Ingraham Street.
tl;dr
- Space
- Industrial Film and Photo Studio at 211 Ingraham Street is a 1,394 sqm (15,000 sq ft) raw warehouse floor for rent in Bushwick, Brooklyn, New York, built in 1896 and holding eleven distinct shooting zones under one roof with a standing capacity of 1,450.
- Best For
- Multi-day content studio and ecommerce shoot production, fashion showroom hire with parallel wholesale appointments and buyer previews, large-scale brand activation and product launch, sample sale space with ground floor street access, and pop up exhibition or gallery showing across the raw floorplate.
- Standout Features
- Eleven separately dressable shooting locations plus a cargo entrance and freight elevator that let a full crew load in without touching the guest route. Also available: natural daylight across the main floor with integrated rigged lighting, a terrace with open city views, a complete kitchen suitable for catering setup, fitting rooms with stock rooms and garment racks, ground floor window displays, full step-free accessibility and an on-site security system.
- Location
- Jefferson Street L station is 3 minutes on foot, the B57 stop at Flushing and Wyckoff is 1 minute, and DeKalb Avenue and Morgan Avenue stations are both 9 minutes, in postcode 11237. Ingraham is a low rise working street of loading bays, auto shops and lumber yards, which makes van access straightforward for crew and gives arriving guests a controlled, unbranded approach rather than passing footfall.
- Availability
- Day rate is on request and brief-based, priced against build, crew and duration rather than a fixed list figure, with the option to book by the day or book by the week. Minimum hire is one day, and we advise six to eight weeks lead time in New York, extending to twelve weeks across the February and September fashion week windows when Brooklyn production floorplates of this scale book earliest.
- How to Book
- Enquire with your dates, format and build requirements and Fashion Week Venues confirms availability and indicative pricing within 24 hours, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your dates.
about this space
The industrial warehouse at 211 Ingraham Street in Brooklyn, New York, is a film and photo studio that was originally established in 1896. Bordering the Bushwick neighborhood, the facility offers 15,000 square feet (1,394 square meters) of space and features 11 different shooting locations under one roof. The property is suitable for various uses, including showrooms, galleries, conferences, and meetings. The interior is defined by a raw industrial design and includes amenities such as natural daylight, integrated lighting, and a terrace with a stunning view. The space is equipped with a complete kitchen, bathrooms, a water closet, and a dedicated living area. For logistical needs, the building provides a cargo entrance, an elevator, and multiple entrances, maintaining full handicap accessibility. Additional professional equipment and facilities include heating, wifi, furniture, and garment racks. For retail and showroom configurations, the space offers fitting rooms, stock rooms, and window displays with ground floor street positioning. Security is maintained throughout the premises via a dedicated security system. This unusual venue provides a versatile environment for creative productions and professional gatherings in the 11237 postal code area.
what's included
- daylight
- industrial
- lighting
- living space
- raw
- stunning view
- wc
- cargo entrance
- elevator
- handicap accessible
- multiple entrances
- bathroom
- complete kitchen
- furniture
- garment rack
- heating
- wifi
- ground floor street
- terrace
- fitting room
- stock room
- window display
- security system
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 1394 sqm floor plan and amenities for Industrial Film and Photo Studio at 211 Ingraham Street, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
activation ideas
E-commerce Shoot
This is the strongest use of the building, because eleven separately dressable shooting locations across 1,394 sqm let a crew shoot a full season without striking and rebuilding a single set. In practice the garment racks, stock rooms and fitting rooms handle sample flow without requiring you to rent a separate wardrobe truck, and the complete kitchen keeps a 12 to 20 person crew fed on site. Natural daylight covers the main floor with integrated lighting rigged for grey and overcast days, and CSI Rentals sits five minutes away for supplementary grip.
Content Creation Day
Works well because a content studio brief usually needs backdrop variety rather than square footage, and this space delivers eleven looks under one roof with a terrace for exterior frames. Brands running multi-format content days here typically assign zones by deliverable, one for stills, one for vertical video, one for talent interviews, and rotate through in half-day blocks. Wifi, heating and the living area give talent and stylists somewhere to sit between setups, which matters on a ten hour call. Our concept and direction team scopes shot lists against zone availability before load-in.
Video Production
Credible for film work by design, since the building has operated as a film and photo studio and the cargo entrance plus freight elevator take trucked-in grip, lighting and set without carrying anything through a guest door. The raw 1896 warehouse shell reads as location rather than studio on camera, which cuts build spend on narrative and campaign films. Constraint worth knowing: Ingraham carries trades traffic and van movement until early afternoon, so schedule sync sound blocks for late afternoon or evening when the street quiets noticeably.
Editorial Photo Shoot
Suits editorial shoots because the industrial texture, exposed structure and terrace view give three distinct visual registers without leaving the premises. Teams typically work two zones live and hold a third as a styling and steaming area supported by the garment racks and fitting rooms. Oliphant Studios hand paints backdrops 250 metres away, which is a genuine advantage when a shoot direction changes overnight. Multiple entrances allow talent and agency arrivals to be separated from crew traffic, useful when a publication brings its own team.
Fashion Showroom and Wholesale Appointments
A strong showroom rental option for New York market weeks specifically because the floorplate absorbs several buyer appointments running in parallel without accounts overhearing each other. Brands typically build three or four appointment bays with racks and seating, hold one zone as a stock room and keep the living area as a waiting and coffee zone. Fitting rooms support try-on for contemporary and streetwear ranges. The honest constraint is the crossing from Manhattan, so cluster appointments into blocks rather than spreading them thinly across a week.
Collection Preview and Buyer Day
Works for a seasonal collection preview because you can present the full range as an installation and still hold private conversation space, something a single-room showroom cannot do. What makes this work for a buyer preview specifically is the ability to walk an account through a merchandised story wall and then sit them down in a separate zone with linesheets. Plan on 30 to 60 buyers across a day comfortably, with staff briefed to manage arrival at the ground floor street entrance rather than the cargo door.
Press Day and Media Preview
Reads well as a press day venue because editors and stylists expect a Brooklyn production floor to feel raw, and the space photographs without expensive dressing. Brands running press days in spaces like this typically build a shoot corner alongside the display so attending press can pull images on the spot. Multiple entrances give real control over arrival sequencing, and the terrace works as an overflow and smoking area. Budget for cars from Midtown and SoHo hotels, since Jefferson Street is three minutes on foot but press rarely take the L.
Sample Sale
Operationally well equipped for a sample sale, with ground floor street positioning, cargo access for pallet volume, stock rooms behind the sales floor and fitting rooms already installed. At this scale you can run 40 to 60 metres of rail with clear queue management inside rather than on the pavement, which matters in Brooklyn winter. Nobody walks past Ingraham to browse, so treat this as a ticketed or announced sale driven by email and paid social, and pair it with point of sale and payments plus enough staff to keep till lines under five minutes.
Product Launch and Brand Activation
Genuinely suited to large-format brand activation, with 1,450 standing capacity, a terrace, a complete kitchen for caterers and a freight route that keeps build traffic away from guests. Experiential builds land well here because the shell tolerates rigging and fixings that a retail landlord would refuse. The zone structure lets you sequence a guest journey, arrival and drinks, product reveal, content moment, then terrace. Elsewhere, House of Yes and Avant Gardner all sit within a ten minute walk, so evening flow supports late programming.
Influencer Event
Works for creator programming because the eleven zones effectively give you eleven content backdrops, which is exactly what an influencer event needs to generate volume from a 60 to 150 person guest list. Brands typically dedicate three zones to shareable set pieces, hold the terrace for golden hour capture and use the living area for one to one gifting or fittings. Wifi supports live posting across a large group, and the accessible step-free layout with elevator means no guest is routed through a service corridor.
Art Exhibition and Pop Up Exhibition
A credible gallery-scale option, with raw walls, daylight and a floorplate large enough for sculpture, large format work or a full brand archive presentation. Microscope Gallery runs a serious programme a few hundred metres south, so the neighbourhood carries genuine exhibition audience credibility. In practice the integrated lighting handles most hanging requirements without a full theatrical rig, and the security system covers overnight periods between open days. Openings can run to several hundred guests using the kitchen and terrace, then scale back to quiet daytime viewing hours.
Pop Up Store and Retail Experience
Adequate rather than obvious for temporary retail, and worth being clear why. The physical requirements are all present, window display, ground floor street frontage, fitting rooms, stock rooms and a security system, but Ingraham has no browsing footfall, so this only works as a destination pop-up concept driven by campaign spend. Brands that succeed here build a retail experience worth travelling for and use the scale as the draw. Compare the trade-off against downtown alternatives before committing, ideally with venue sourcing pricing both options.
Workshop, Masterclass and Networking
Practical for workshops and masterclasses because furniture, wifi, heating, a complete kitchen and full accessibility are already in place, so a 30 to 80 person session needs almost no build. Zones can be split into a demonstration area and breakout tables, with the terrace used for breaks. For networking receptions the kitchen and living area carry catering and seating, and Caffè Vita is 70 metres away for morning supply. Above roughly 150 seated attendees the raw acoustics will need sound reinforcement, so budget for audio.
use cases
location
what's around
3 stores within 600 m, incl. Lola Hats, Rivian, Mercedes Fashions
brands nearby
- fashion stores
- 3
- culture
- 3
- cafés
- 6
- restaurants & bars
- 26
- other retail
- 22
- Skysunco Shipping Center60 m
- Caffè Vita Coffee Roasting Co.80 m
- RNR Dispensary80 m
- The Red Pavilion90 m
- Unico Auto & Truck Repair Inc160 m
- Faro170 m
the neighbourhood
Photo crews, e-commerce production teams, independent labels and gallery programmers are the working population of these blocks, and they are here because the buildings were designed to hold pallets and equipment rather than customers. Within a few minutes of 211 Ingraham you have Oliphant Studios hand painting backdrops, NYC Film Lab handling processing near Wyckoff, and CSI Rentals holding grip and lighting stock on the far side of Flushing Avenue. Microscope Gallery runs a serious exhibition calendar a few hundred metres south, Lola Hats keeps a workroom on the same grid, and Other People's Clothes trades resale down toward Willoughby. The Bogart Street and Troutman corridor still carries the artist studio buildings that set the tone here long before the nightlife arrived, and Elsewhere, House of Yes and Avant Gardner all sit inside a ten minute walk. In our experience placing brands in this neighbourhood, the genuine asset is the local supply chain for crew, fabrication and production and build, not the passing trade.
Brands come here rather than SoHo, Tribeca or the Meatpacking District because 15,000 square feet of raw floor with a cargo entrance, freight elevator and eleven dressable zones does not exist downtown at a rate a seasonal budget can absorb. Set against the Garment District showroom towers around Seventh Avenue, you give up the convenience of stacked buyer appointments and gain scale, ceiling height, daylight and permission to rig and strike without a landlord policing every fixing. Set against North Williamsburg, you lose weekend browsing traffic and gain quiet, which suits invite-only press days and buyer appointment formats far better than a busy retail strip does. The honest tradeoff is the crossing from Manhattan. Jefferson Street on the L is three minutes on foot and Union Square runs around twenty five minutes door to door, but press and buyers staying in Midtown or SoHo hotels will want cars, and that needs budgeting. Teams weighing this against Chelsea or Lower East Side options usually price it beside other spaces in New York before committing.
Arriving here for a press day feels industrial and deliberately unglamorous, which photographs extremely well. Ingraham is a low rise working street of loading bays, auto shops, lumber and shipping yards, with vans double parked through the morning and a steady rhythm of trades traffic until early afternoon, then a noticeable drop before the evening crowd appears. Caffè Vita sits seventy metres away for crew coffee, and Faro, Union Pizza Works and the Wyckoff Avenue cafés absorb client lunches without a reservation battle. After nine the Elsewhere and House of Yes crowd moves through in volume, and the street dynamic works particularly well for cocktail receptions, trunk shows and late openings tied to that flow. What we consistently hear from brand teams who activate here is that the ground floor window and multiple entrances give real control over arrival sequencing. What this neighbourhood is not suited for is walk-in retail. Nobody window shops Ingraham Street, so build the guest list first and use the budget calculator to weight spend toward invitation, content and hosting rather than street visibility.
getting here & street life
nearest transit
- Jefferson Streetmetro222 m · 3 min
- DeKalb Avenuemetro710 m · 9 min
- Morgan Avenuemetro734 m · 9 min
- Flushing Avenue & Wyckoff Avenuebus · B57104 m · 1 min
- Flushing Avenue & Johnson Avenuebus · B57206 m · 3 min
- Flushing Avenue & Cypress Avenuebus · B57281 m · 4 min
street activity
high footfall.
9 places within 200 m · 25 stores · 32 cafés and restaurants
- within 200 m
- 9
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
Willoughby–Suydam Historic District is a national historic district in Brooklyn, New York, New York. It consists of 50 contributing residential buildings built between 1902 and 1904. They are three story brick tenements that have two apartments per floor. Some feature yellow and white terra cotta detailing.
- Elsewhere (music venue) · 160 m
- Faro (restaurant) · 161 m
- Jefferson Street station · 172 m
- House of Yes (Brooklyn) · 188 m
- Avant Gardner · 284 m
- Microscope Gallery · 362 m
frequently asked
Yes, 211 Ingraham Street is available for pop-up shops, and it is set up for retail more thoroughly than most raw warehouse floors in Brooklyn. The building already holds fitting rooms, stock rooms, garment racks, window displays and a ground floor street position, so your brand is not starting from an empty shell. The honest caveat is that Ingraham is a working industrial street with loading bays and auto shops rather than passing shoppers, so this floorplate performs best as an invitation-led or campaign-driven pop-up shop rather than a walk-in temporary retail unit. Brands running this format here typically pair the 1,394 sqm floor with a guest list, a paid media push and a content shoot on the same days. You can book by the day or book by the week depending on how long you want the retail run to sit open.
who it suits
Brand Scale
This space fits established brands with 20 to 150 staff, seven figures or more in annual revenue, and a production or marketing budget that already covers crew, fabrication and staffing as separate line items. At 1,394 sqm with eleven distinct shooting zones, a 1,450 standing capacity, cargo entrance and freight elevator, it is a multi-team facility rather than a single-room booking. In our experience the profile that gets the most from this space is a brand running several workstreams at once, for example an ecommerce shoot in one zone, wholesale appointments in another and a press day in a third. A two to five person label with one collection and no production partner will pay for volume it cannot fill, and would be better served by a compact spaces in New York listing under 300 sqm. Equally, a global house wanting Manhattan address prestige will find Bushwick wrongly positioned for a flagship-tier moment.
Aesthetic Fit
Raw industrial suits this building, and the brands that read best inside it are streetwear, denim, workwear, technical outerwear, sneaker and skate labels, contemporary womenswear with a downtown edge, and design or object brands showing at scale. The 1896 warehouse shell, exposed structure, natural daylight and terrace give a set-like backdrop that photographs without heavy dressing, which is why it works as a content studio as much as a temporary retail space. Where we see mismatches is when a classic luxury or fine jewellery brand books industrial square footage and then spends its entire budget covering the walls, boxing in columns and laying floor to hide what it rented. If your brand identity depends on marble, polished plaster or gallery-white symmetry, the honest answer is that the shell will fight you. Softer transitional aesthetics can work here, but only with real production and build investment behind them.
Best Use Cases
First choice is multi-day content creation and ecommerce shoots, because eleven shooting locations, integrated lighting, daylight, garment racks, fitting rooms and a complete kitchen mean a full crew can work without leaving the building. Second is a fashion showroom and wholesale appointment programme, where stock rooms, fitting rooms and multiple entrances let buyer meetings run in parallel with private previews. Third is a large brand activation or product launch, supported by 1,450 standing capacity, a terrace and Jefferson Street station three minutes away. Fourth is a sample sale or showroom sale, using ground floor street position, window displays and cargo access for high stock volume. Fifth is an art exhibition or pop up exhibition, given the raw walls and gallery-scale floorplate. Sixth is a press day or influencer event, with the living area serving as a hosting zone. Seventh is a workshop, masterclass or corporate offsite, where wifi, furniture, heating and full accessibility carry the practical load.
Budget Signal
Expect upper-mid market pricing for outer-borough New York, well below equivalent square footage in SoHo or the Meatpacking District but above a bare Bushwick shell. What you are paying for is infrastructure rather than address. Compared with a prime commercial retail unit, you get roughly five to ten times the floor area for the same outlay, plus lighting, kitchen, fitting rooms, stock rooms, security system and freight access already in place. Compared with a hotel event space, you avoid catering minimums and gain the freedom to build, rig and shoot. Compared with a co-working venue or shared pop-up format, you get exclusivity and the ability to run a multi-day programme without resetting the room. Brands at this stage typically find the real cost sits in build, staffing and crew rather than the rental, so model the full activation with a budget calculator before committing.
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