Prime Retail Space in Soho / Nolita.
about this space
This 186-square-meter retail space is located at 149 Grand Street in New York. The property is fully built-out and ready for immediate occupancy as a retail or pop-up opportunity. The interior features a built-in coffee counter and comes equipped with a bar, bathroom, and furniture. Operational amenities include air conditioning, heating, and wireless internet. The space is situated on the ground floor with street-level access and features a window display for retail support. Additional support areas include a fitting room and a stock room. For logistics, the premises are equipped with a cargo entrance and multiple entrances, and the site is handicap accessible. Technical features include integrated lighting and a water closet. This versatile venue is suitable for various uses, including galleries, showrooms, photography shoots, and events. All listed features are provided within the 2,000-square-foot floor plan to support business requirements.
the fwv take
149 Grand Street earns its keep as a straight commercial trading pop-up, two to eight weeks of actual sell-through rather than a one-night brand moment, because the unit already holds a fitting room, stock room, garment racks, integrated lighting and fixed furniture, so you are merchandising on day two instead of paying a crew to build what is already there.
The feature doing the real work is the cargo entrance sitting alongside multiple street-level doors on a single 186 sqm floor with no internal stairs, which lets replenishment and rail stock arrive mid-afternoon without crossing the shop floor, and lets you walk buyers or press in through a separate entry while the Grand Street window keeps trading to the public.
Brands activating in this type of space consistently find it suits established independents and upper mid-market contemporary labels rather than luxury houses: ready-to-wear, elevated denim, footwear, leather goods, eyewear or premium fragrance, five to fifteen years in, with enough inventory depth to fill 2,000 square feet honestly, and an aesthetic that reads neutral and material-led in the same register as Maison Margiela and A.P.C. two minutes west, which also means maximalist set builds and debut labels with a handful of styles will look thin here.
In our experience the September New York Fashion Week window on this stretch of Grand Street commits four to five months out and goes before February does, so plan backwards using our activation timeline, factor in Canal Street loading restrictions and separate consent for exterior window vinyl, and if the dates you want are already held we can put comparable street-level spaces in New York in front of you within a day.
what's included
- lighting
- wc
- cargo entrance
- handicap accessible
- multiple entrances
- air conditioning
- bar
- bathroom
- counter
- furniture
- garment rack
- heating
- wifi
- ground floor street
- fitting room
- stock room
- window display
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 186 sqm floor plan and amenities for Prime Retail Space in Soho / Nolita, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
activation ideas
Trading Pop-Up Store
This unit works as a revenue pop-up from day one because it is already a functioning shop, with a Grand Street window display, fitting room, stock room and garment racks across 186 sqm of ground floor. Brands running temporary retail in spaces like this typically staff three to five people over a two to eight week run and use the cargo entrance for mid-afternoon replenishment so the floor never stops trading. Till hardware and card readers we install through point of sale and payments.
SS/AW Seasonal Showroom
Strong fit for a seasonal fashion presentation, mainly because the stock room and existing garment racks let you hang a full SS or AW buy without hiring rail systems. In practice the single 186 sqm floor takes two to three rail runs plus a seated review area for six to eight buyers at a time, and the stock room doubles as steaming and prep. Air conditioning and heating matter here, since showroom rental runs in New York fall in February and September.
Buyer Appointments and Wholesale Preview
What makes this work for wholesale appointment days specifically is the multiple entrances, which let you route buyers through a separate door while public browsing continues on the Grand Street frontage. Plan for two concurrent appointments of four to six people each, with the built-in coffee counter and bar covering hospitality without external catering. Canal Street subway at two minutes and Spring Street at four keep buyers moving between Soho collection previews on foot rather than by car.
Sample Sale
This is one of the formats the space handles best, because the cargo entrance and separate stock room absorb high stock volume and constant restocking while the shop floor stays busy. At 186 sqm you can comfortably run 60 to 90 shoppers inside with the fitting room and a queue held on Grand Street, and the existing furniture reduces what you need to bring in. Additional tables, mirrors and rails are simple to add through furniture rental.
Press Day and Media Preview
A credible press day venue for a downtown schedule, largely because editors and stylists can walk here from five subway stations inside six minutes. For a press day we would set 40 to 60 attendees moving through in waves rather than a single seated call, with the coffee counter working as the hosting point and the stock room holding samples and look books out of sight. The handicap accessible street entrance means no guest is excluded from the invitation list.
Product Launch
Works well for a single product or capsule launch because the window display gives you one clear statement to the street and the interior is already finished, so budget goes to the hero moment rather than the shell. Estimated occupancy is around 190, though in practice a launch reads better at 80 to 120 guests on this footprint with the bar as the anchor. Multiple entrances allow a controlled guest arrival separate from the service and delivery route.
Influencer Event
Good choice for a creator event, since the integrated lighting and neutral finished interior mean content shot on the night holds up without additional kit. We would keep this to 30 to 50 creators across a two to three hour window, using the fitting room for try-on content and the coffee counter as a natural talking-head backdrop. Talent booking, briefing and post-event content rights sit with influencer marketing if you want that managed alongside the space.
Content and E-commerce Shoot Day
The space functions as a content studio without built set, which is the reason brands book it for two or three day shoots ahead of a longer retail run. Integrated lighting, wifi and climate control support a crew of eight to twelve with rails, styling and a shooting area, while the fitting room handles talent changing and the Grand Street frontage gives you exterior frames in the same booking. Note that natural light is street facing, so plan e-commerce shoot blocks around it.
Art Exhibition or Gallery Showing
Adequate to good for a gallery showing, with integrated lighting, clean wall runs and a ground floor street entrance that invites walk-in traffic from a catchment holding 39 stores and 17 food venues within 200 m. For an opening night, 80 to 100 guests move well with the bar servicing drinks and the stock room used for crating and unhung work. The fixed coffee counter is not removable, so hang plans should treat it as part of the room.
use cases
location
what's around
24 stores within 600 m, incl. Arete Studios, Laicale, Raisonne
brands nearby
- fashion stores
- 16
- jewellery & watches
- 2
- beauty
- 4
- department stores
- 1
- design & interiors
- 1
- galleries
- 1
- culture
- 2
- hotels
- 1
- cafés
- 3
- restaurants & bars
- 14
- other retail
- 15
- Arete Studios0 m
- Grand Street Social40 m
- Laicale70 m
- Sena Tattoo70 m
- Raisonne70 m
- Centre Plumbing Heating Sprnkler Supply80 m
getting here & street life
nearest transit
- Canal Streetmetro198 m · 2 min
- Spring Streetmetro308 m · 4 min
- Bowerymetro477 m · 6 min
- Prince Streetmetro492 m · 6 min
- Grand Streetmetro518 m · 6 min
- Broadway–Lafayette Streetmetro638 m · 8 min
street activity
high footfall.
27 places within 200 m · 39 stores · 17 cafés and restaurants
- within 200 m
- 27
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
240 Centre Street, formerly the New York City Police Headquarters, is a building in the Little Italy neighborhood of Manhattan in New York City, United States. Designed by the firm Hoppin & Koen, it was the headquarters of the New York City Police Department (NYPD) from 1909 to 1973. Afterward, it was converted into a luxury residential building in 1988 by the firm Ehrenkranz Group & Eckstut, becoming the Police Building Apartments. 240 Centre Street occupies an entire city block between Centre Street to the west, Broome Street to the north, Centre Market Place to the east, and Grand Street to
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frequently asked
Yes, 149 Grand Street is available for pop-up shops and it is one of the formats this unit handles best. The 186 sqm ground floor is fully built out with integrated lighting, furniture, garment racks, a fitting room and a stock room, so you can open on revenue without a build phase. Brands running temporary retail in Soho and Nolita typically book two to eight weeks here, using the Grand Street window display to carry the product statement. In our experience handling bookings at addresses like this, a move-in ready unit removes the two to three weeks of fit-out lead time that a raw shell in the same catchment would demand.
who it suits
Brand Scale
This space fits an established independent or mid-market brand with a 15 to 60 person team, roughly 5 to 15 years of trading, and either a proven DTC base doing meaningful US volume or an existing North American wholesale account list. At 186 sqm across a single ground floor, 149 Grand Street is large enough to carry a full seasonal buy with fitting room, stock room and dedicated cargo entrance, which means you need the inventory depth and the staffing budget to justify the footprint for two to eight weeks. Brands at this stage typically find they can run retail trade during the day and host press or buyer appointments in the same envelope without a rebuild. Where we see mismatches is when a first-season label with three SKUs and no US customer file books 2,000 square feet in Soho: the space reads empty, staffing costs outpace sell-through, and a 40 to 70 sqm Nolita side street unit would have delivered the same press coverage. Equally, a global house planning a multi-floor flagship moment with a queue management plan and 500 person guest list will find this too contained. If your scale sits either side of this bracket, it is worth comparing other spaces in New York before enquiring.
Aesthetic Fit
The visual identity that lands here is considered, material-led and quietly confident: contemporary ready-to-wear, elevated denim and workwear, footwear, leather goods, eyewear, fine jewellery, and premium skincare or fragrance. The unit is fully built out with integrated lighting, furniture, garment racks, a bar and a built-in coffee counter, so it already reads as a finished retail environment rather than a raw shell. That suits brands whose design language leans neutral and architectural, the register set by neighbours like Maison Margiela, Rick Owens and A.P.C. within a two minute walk. The window display onto Grand Street rewards a single strong product statement over dense merchandising. What does not work here is maximalist spectacle: heavy scenographic builds, saturated colour drenching, inflatable or sculptural set pieces, and anything requiring ceiling rigging or full surface treatment will fight an interior that is already resolved, and you will spend budget masking rather than building. Fast fashion price architecture and loud promotional graphics also sit awkwardly against the Nolita customer profile. Brands wanting to reshape the shell more aggressively should scope it properly through branded store design before committing.
Best Use Cases
First choice is a trading pop-up shop of two to eight weeks: street-level access, window display, fitting room, stock room and existing furniture mean you can open on revenue quickly with minimal build. Second choice is a seasonal fashion showroom for wholesale appointments, since the multiple entrances allow buyer traffic to be separated from public browsing and the garment racks and stock room support a full collection preview. Third is a press day venue during New York Fashion Week, where the coffee counter and bar handle editor and stylist hosting without external catering infrastructure. Fourth is a brand activation or product launch event, supported by air conditioning, heating, wifi and handicap accessible entry for a mixed guest list. Fifth is a content studio or photography shoot, using the finished interior and Grand Street frontage as usable backdrop rather than built set. Sixth is a sample sale, where the cargo entrance and 186 sqm absorb high volume stock and queueing. Seventh is a gallery or art exhibition, given the integrated lighting and clean wall runs. Multi-format runs that combine retail trade with evening events are worth planning through our activation service.
Budget Signal
Expect upper-tier pricing for downtown Manhattan short-term commercial space, consistent with prime Soho and Nolita ground floor retail rather than secondary Lower East Side or Brooklyn alternatives. What justifies that tier is the reduction in production spend: because the unit arrives with lighting, furniture, racks, bar, counter, fitting room, stock room and a functioning cargo entrance, brands routinely land 30 to 50 percent below what a raw white box of the same size in this catchment demands once fit-out, furniture rental and utilities are counted. Against a hotel event space you gain daytime trading rights, real footfall from 39 nearby stores and 17 food venues, and a two minute walk to Canal Street subway. Against a co-working or shared pop-up format you gain full brand control of the window and the door, which is the single thing that makes press and buyer visits credible in this neighbourhood. In our experience the brands that get the most from this price point are the ones treating it as a revenue-generating temporary retail space rather than a pure marketing cost, and modelling both sides properly with a ROI estimator before signing.
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