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shell — paris · 75001

Retail Space on Rue Saint-Roch, Paris 1st Arrondissement.

56 m²
603 sq ft
paris
75001
on request
brief-based
pop-up store
3 use cases
city
Paris
area
56 sqm
day rate
on request
postcode
75001
use cases
pop up store · retail activation · product launch
included
wc · ground floor street · window display

about this space

This retail space is located at 18 Rue Saint-Roch in the 1st Arrondissement of Paris, France. The property spans a total area of 56 square meters, distributed across three distinct levels. The ground floor comprises 24 square meters, while the first floor offers 20 square meters of space. Additionally, there is a 12-square-meter basement level. The storefront features a frontage of 9 meters. Positioned as a ground-floor street-level unit, the property includes a window display for retail support. Internal facilities include a water closet. The space is situated within the Île-de-France region and is identified by the postal code 75001. All measurements and layout details are provided to describe the physical characteristics of the boutique. This professional environment is categorized for retail use and maintains its original structural configuration across the three mentioned floors.

what's included

  • wc
  • ground floor street
  • window display

servizi aggiuntivi

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 56 sqm floor plan and amenities for Retail Space on Rue Saint-Roch, Paris 1st Arrondissement, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.

activation ideas

Pop-Up Store / Temporary Retail

This works as a straightforward temporary retail unit because the 9 metre frontage and window display do the acquisition work for you on a street that already carries Saint Laurent and Paul Smith traffic within 200 metres. In practice the 24 sqm ground floor handles selling and till, the 20 sqm first floor absorbs fitting and consultation, and the 12 sqm basement takes stock so you are not storing cartons in view. Comfortable for 15 to 20 shoppers at a time, not a queue-management format. Pair the build with point of sale and payments so the ground floor stays uncluttered.

Fashion Showroom / SS-AW Seasonal Presentation

The vertical layout makes this a credible seasonal showroom rental because the first floor gives you a private, street-separated presentation room while the ground floor stays as arrival and coffee. Brands running showroom weeks in spaces like this typically rail one full collection across the 20 sqm upper level and keep the 24 sqm ground floor for reception and lookbook display. Realistically it holds two rails plus a table and seats four to six people upstairs, so it suits a focused single-category collection rather than a multi-line wholesale offer.

Buyer Appointments and Wholesale Previews

Strong for back-to-back buyer appointments during Paris market weeks because the 1st Arrondissement postcode sits inside the walking radius buyers already cover between Place Vendôme and Palais-Royal. The two-floor separation is what makes this work specifically: one buyer team reviews upstairs in privacy while the next arrives and waits on the ground floor without overlap. Plan for 30 to 45 minute slots and two concurrent appointments maximum. Eight nearby hotels including Le Meurice and the Renaissance Vendôme mean international buyers are minutes away on foot.

Press Day / Media Preview

A workable press day venue for a controlled, appointment-led format rather than an open-house. The ground floor takes the product display and press kits, the first floor gives editors a quiet space to shoot flatlays or record, and the WC removes the need for external facilities on a full day. Total comfortable standing capacity across both floors is around 25 to 30, so run staggered arrival windows. Paris press desks are dense in this quarter, which keeps journalist travel time under fifteen minutes for most titles.

Sample Sale

This suits a curated, ticketed sample sale rather than a high-volume clearance because the 56 sqm total will bottleneck fast if you open the doors freely. The practical set-up is dense railing on the ground floor, fitting and payment upstairs, and overflow stock rotating up from the 12 sqm basement through the day. Queue management needs to be planned since Rue Saint-Roch is a narrow street with pedestrian flow. Cap simultaneous entry around 15 people and run timed entry slots.

Product Launch

Effective for a single-product or capsule launch because the window display turns the launch into a street-facing statement for the full run, not just the launch night. The ground floor carries the hero installation and the first floor handles press, VIP holding or a small seated moment. Launch evening capacity is realistically 30 to 35 across both levels with staff included. Brands often extend the launch into a two-week retail tail here, which is where branded store design earns its cost across the full residency.

Brand Activation and Experiential Retail

The three-level structure supports an activation with a genuine journey, which is rare at this footprint. Brands typically use the ground floor as the public-facing experience visible through the 9 metre frontage, the first floor as a members-only or scent, fitting or personalisation room, and the basement as crew and stock. The neighbouring beauty and fragrance presence including Le Labo and Hayari Parfums makes this a well-matched pocket for beauty and fragrance experiential concepts specifically.

Influencer and Content Creation Day

Works well for creator days because the first floor can be dressed as a fixed content set while the ground floor stays live for arrivals and product interaction. In practice you can run five to eight creators through in a single day using 30 minute rotations, with the WC doubling as a changing point for small teams. Central Paris location keeps talent travel simple. Coordinating talent scheduling alongside the space booking is handled through our influencer marketing support.

E-commerce and Editorial Shoot

Adequate as a compact content studio for e-commerce and editorial shoots, with the caveat that this is a small-crew space. The 24 sqm ground floor with 9 metres of glazing gives usable daylight for still-life and packshot work, the first floor takes styling, steaming and equipment, and the basement holds cases. Realistic crew size is six to eight people including talent. Not suitable for large lighting rigs or multi-set builds, but efficient for a one-day product or lookbook shoot.

Workshop or Masterclass

Suited to intimate, high-value workshops where the small footprint is a feature rather than a limit. The first floor seats eight to ten participants around a working table away from street noise, while the ground floor handles check-in and a retail moment on the way out. This format works for perfumery, jewellery, embroidery or styling sessions where per-head value is high. Run two sessions per day rather than one large group, and factor the single WC into your scheduling.

use cases

pop up storeretail activationproduct launchbrand activationshowroom saleretail experienceexperiential marketing

location

plotting…
paris · 75001·48.8651° · 2.3321°

what's around

7 stores within 600 m, incl. Le Labo, Tsé & Tsé Associées, Saint Laurent

brands nearby

Le LaboTsé & Tsé AssociéesSaint LaurentAuchanLe Pain QuotidienClartéRenaissancePaul SmithMonoprixCopy-TopAntoineHayari Parfums
fashion stores
3
beauty
3
design & interiors
1
culture
2
hotels
8
cafés
6
restaurants & bars
28
other retail
9
  • Londres Saint-Honoré10 m
  • Le Labo40 m
  • Tsé & Tsé Associées50 m
  • El Tonel80 m
  • Saint Laurent100 m
  • Echizen Soba Togo100 m

getting here & street life

nearest transit

  • Pyramidesmetro188 m · 2 min
  • Tuileriesmetro191 m · 2 min
  • Palais Royal - Musée du Louvremetro405 m · 5 min
  • Quatre Septembremetro574 m · 7 min
  • Concordemetro576 m · 7 min
  • Opérametro621 m · 8 min

street activity

high footfall.

25 places within 200 m · 16 stores · 34 cafés and restaurants · pedestrianised street

within 200 m
25
within 400 m
60
within 600 m
60

the neighbourhood

The Rue Saint-Honoré is a street in the 1st arrondissement of Paris, France. It is named after the collegial Saint-Honoré church, situated in ancient times within the cloisters of Saint-Honoré, itself named for Saint Honoré, or Honoratus, Bishop of Amiens.

  • Carmaux-Bons Enfants bombing · 34 m
  • Saint-Roch, Paris · 37 m
  • General Delegation for the French language and the languages of France · 72 m
  • Colette (boutique) · 97 m
  • Rue d'Argenteuil · 129 m

frequently asked

Yes — Retail Space on Rue Saint-Roch, Paris 1st Arrondissement is a vetted pop-up ready space in Paris, 56 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c