Spacious 160m2 Apartment with Versatile Showroom Potential.
about this space
This 160 square meter apartment features multiple rooms, providing the flexibility to create different environments, making it ideal for a showroom. The space is well-equipped with essential amenities, including internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, and specialized lighting. It also includes sound and video equipment, electricity, heating, parking, an elevator, a kitchen, and Wi-Fi. The carefully curated amenities ensure the apartment meets various operational needs.
the fwv take
This spacious apartment in central Paris is optimal for showrooms and press days, leveraging multiple rooms to maintain privacy and separation between media and client interactions without logistical interference.
It's the comprehensive suite of amenities—including garment racks, fitting rooms, and advanced lighting—that ensures smooth operations, facilitating quick activations with minimal modifications required.
Best suited for emerging and mid-range contemporary fashion brands specializing in ready-to-wear or accessories, the space provides a sophisticated backdrop for a curated retail experience; however, it won't meet the needs of brands seeking high-traffic exposure.
Brands aiming for the March and September fashion weeks need to strategize early, with proactive measures to browse all spaces as residential areas can impose delivery restrictions, requiring detailed coordination with management for setup timelines.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 210 sqm floor plan and amenities for Spacious 160m2 Apartment with Versatile Showroom Potential, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €4200 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
activation ideas
SS/AW Seasonal Showroom
This space is excellent for seasonal showrooms thanks to its multiple room layout, which allows separate areas for viewing, discussing, and fitting collections. At 160 sqm, the apartment accommodates up to 60 guests comfortably, and features such as garment racks and fitting rooms streamline the experience for both guests and staff.
Press Day / Media Preview
Ideally suited for press days, the apartment's specialized lighting and sound equipment create an engaging environment for media previews. Its central location in Paris, along with necessary utilities like Wi-Fi and air conditioning, ensures media representatives have the amenities they need for a comprehensive brand experience. Our activation service can further enhance this setup.
Buyer Appointments
The separation of spaces within the apartment offers an excellent setup for private buyer appointments. Brands running such events typically use the stock room and counter areas for back-of-house operations while engaging buyers in the more public-facing areas. The parking facilities and proximity to metro accesses enhance accessibility for appointments.
Product Launch
The space's strategic layout and technological facilities make it a strong contender for product launches. With sound and video equipment on hand, alongside adaptable lighting systems, the apartment can be configured to highlight product features dynamically. Its location in the creative heart of Paris enhances its appeal for brand launches.
Art Exhibition or Gallery Showing
With its versatile design and refined aesthetic, the apartment is highly appropriate for art exhibitions. The multiple rooms provide flexibility for different themes or artists, and the specialized lighting can be adjusted to focus on the artworks. For brands seeking a sophisticated setting, Rue Molière is an artistic backdrop with a historical context.
Fashion Showroom
Operating a fashion showroom here is feasible due to the space's diverse amenities like garment racks, fitting rooms, and specialized lighting, mimicking professional retail environments. The 160 sqm area supports an intimate yet professional atmosphere, essential for showcasing collections amid the historical and cultural backdrop of this Paris locale.
Workshop or Creative Workshop
The apartment's multi-room layout facilitates various creative workshops, accommodating breakout sessions or different workshop themes simultaneously. Its spacious kitchen can serve catering needs, while amenities like Wi-Fi ensure interactive and seamless presentation delivery. The central location aids in attracting local participants easily.
Content Creation Day
Given its video equipment and adaptable lighting, the space effectively supports content creation activities, including brand shoots and e-commerce photography. The distinct areas within the apartment allow for set changes or equipment storage without disrupting shooting activities. Central Paris location adds a cultural context to the content created.
Networking Event
This Parisian apartment is well-suited for networking events, offering various breakout spaces where different topics or activities can occur simultaneously. The presence of a functional kitchen allows for the seamless organization of catering, supporting the flow of more considerable attendee gatherings in this stylish and well-equipped Paris venue.
use cases
location
the neighbourhood
The heart of Paris, especially around Rue Molière, is a hive of creativity and luxury brands. This area is favored by independent designers, artist collectives, and unique concept stores that value both its centrality and its historical aura. Brands utilizing showroom spaces often capitalize on proximity to landmarks such as the Comédie-Française and the Palais Royal. Streets like Rue de Richelieu host an array of galleries and ateliers, providing a network for creative communities. Having activated numerous projects here, we've seen that the environment suits brands aiming for a sophisticated, curated showroom experience, tapping into the artistic and cultural heritage of the vicinity. For those interested in live experiences during Fashion Week, you'll find the spaces in Paris along the nearby avenues particularly suitable.
Brands often choose Rue Molière over Paris's more overly trodden areas, such as Le Marais or Saint Germain, due to its exclusive, intimate setting, which offers a remarkable balance between accessibility and seclusion. The relative quietness compared to the bustling tourist hubs allows for more personalized invite-only events and exhibitions — a preference echoed by industry professionals seeking serious buyer and press engagement. The area's good sqm value relative to more saturated zones is another practical reason brands look here. Its proximity to significant metro lines at Pyramides and Palais Royal ensures easy access for local and international visitors, yet without the overwhelming foot traffic seen in other popular districts, making it ideal for targeted brand activations. Our activation service has frequently facilitated successful projects here, capturing the serene but connected atmosphere.
Arriving on Rue Molière for a press day or showroom viewing translates to a serene, reflective experience. The street presents a charming blend of historic facades and contemporary boutiques, lending a Parisian authenticity without the distraction of thronging crowds. Typically, you'll find foot traffic consisting of discerning fashion professionals, curious culture enthusiasts, and a smattering of local residents. The mornings tend to be calmer, whereas, by evening, the pace gently picks up as people transition into nearby restaurants and theatres. However, if your brand relies heavily on walk-in retail traffic or demands maximum street-level visibility, this may not be the right choice. While exceptional for deliberate, curated presentations, Rue Molière is not suited for those seeking last-minute, high-volume sales typical in tourist-centric areas. We advise brands requiring such dynamics to build a pop-up elsewhere.
getting here & street life
nearest transit
- Pyramidesmetro229 m · 3 min
- Palais Royal - Musée du Louvremetro342 m · 4 min
- Boursemetro460 m · 6 min
- Quatre Septembremetro482 m · 6 min
- Louvre - Rivolimetro574 m · 7 min
- Tuileriesmetro588 m · 7 min
the neighbourhood
The Rue Molière is a short street in central Paris, in the 1st arrondissement. It begins at the Avenue de l'Opéra, near the Comédie-Française, and ends at the Rue de Richelieu with the Fontaine Molière.
- Galerie de Montpensier · 11 m
- Fontaine Molière · 66 m
- Le Grand Véfour · 82 m
- Grand Véfour restaurant bombing · 82 m
- Théâtre du Palais-Royal · 89 m
frequently asked
Yes, the apartment space on Rue Molière in Paris is available for pop-up shops. With its versatile layout and multiple rooms, it offers flexibility for your brand to design a unique temporary retail experience. It's equipped with essential amenities like Wi-Fi, air conditioning, and a stock room, making it suitable for diverse retail formats. Based on our operational experience, this location is more suited for curated showroom presentations rather than high-volume pop-up sales.
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