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shell — queens

Spacious Multi-Purpose Open Space in Long Island City.

93 m²
1000 sq ft
queens
US
$1,200 / day
per day
pop-up store
3 use cases
city
Queens
area
93 sqm
day rate
$1,200 / day
postcode
use cases
art exhibition · gallery showing · photo shoot
included
Internet · Air Conditioning · Security System

about this space

This expansive 1,000 square foot space features bare walls and soaring ceilings, making it an ideal venue for various uses, including an art gallery, event space, boutique store, or large photo studio. The property includes two restrooms and offers direct street-level access, enhancing convenience for guests and visitors. Additional amenities feature high-speed internet, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, and Wi-Fi. Enjoy free street parking as well. The space is located just a block away from the subway, providing easy access to public transportation.

the fwv take

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In our experience, this multi-purpose open space in Long Island City is a superb fit for brand activations and pop-up shops due to its expansive 1,000 square feet and direct street-level access.

What makes this address work for temporary retail is the convenience of free street parking and proximity to subway stations, allowing seamless logistics and accessibility.

Mid-scale contemporary brands, particularly those focused on fashion and art, will find its bare walls and soaring ceilings perfectly align with a minimalist, industrial aesthetic.

Brands activating in New York should note that spaces like this in the city tend to fill up quickly during the major Fashion Week windows, so early booking is advisable; explore similar spaces in New York to compare and plan effectively.

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what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Restrooms
  • Kitchen
  • Wifi
  • CCTV

servizi aggiuntivi

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 93 sqm floor plan and amenities for Spacious Multi-Purpose Open Space in Long Island City, then note the window you want in Queens. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €1035 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Queens.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Queens.

activation ideas

Art Exhibition or Gallery Showing

This space is excellent for art exhibitions given its 1,000 square feet and high ceilings. These features provide ample room for displaying various art formats, from large installations to intricate gallery pieces. The lighting and layout naturally support the visual impact desired in an art show, enhancing both visibility and atmosphere. With its direct street-level access, setting up larger works becomes significantly more manageable.

Fashion Showroom

The bare walls and spacious interior create a clean slate for fashion showrooms. Brands showcasing their collections here can utilize the garment racks, fitting rooms, and contemporary aesthetics, accommodating both apparel and accessories. The location, with easy subway access, is advantageous for inviting buyers and press, aligning with typical showroom requirements. Explore more about similar spaces in New York for fashion events.

Photo Shoot or Video Production

This venue serves well as a photo or video studio due to its large open floor plan and natural light-friendly layout. The included sound and video equipment, combined with high-speed internet, caters efficiently to tech setups needed for professional shoots. The unadorned walls provide a versatile backdrop for creative direction, ideal for campaign or lookbook productions.

Brand Activation

Located in a creatively vibrant neighbourhood, this space is positioned perfectly for memorable brand activations. The accessibility features, such as direct street-level entry and close proximity to the subway, support high foot traffic events. Additionally, amenities like sound equipment and Wi-Fi facilitate interactive experiences, drawing in an audience receptive to innovative activations. For assistance in executing such initiatives, consider our activation service.

Sample Sale

The combination of its size and accessibility makes the space an excellent choice for sample sales. Brands can benefit from the fitting rooms, counters, and garment racks, all conducive to a smooth retail experience. The visibility and parking options can help attract local bargain seekers and repeat shoppers looking for exclusive deals.

Networking Event

Hosting a networking event here takes advantage of the expansive layout and convenient location. It comfortably accommodates mid-sized gatherings with amenities such as air conditioning and sound equipment that ensure a comfortable and engaging environment. The proximity to metro stations simplifies attendee access, a crucial factor in maximizing turnout.

Product Launch

Leveraging its modern infrastructure, this venue supports impactful product launches. The size and flexibility allow for diverse setups, from simple displays to elaborate presentations. Integrated facilities like lighting, electricity, and audio-visual equipment enhance the launch experience, ensuring a polished delivery to your audience.

Retail Pop-Up

The space’s strategic location and adaptable decor make it suitable for short-term retail pop-ups. Brands can quickly modify the area using available furniture, racks, and stock rooms for immediate merchandising needs. Street-level access and surrounding foot traffic enhance visibility and potential visitor engagement.

Workshop or Creative Workshop

For hosting interactive workshops, this space offers an open and flexible setting that encourages creativity and participation. The included kitchen and restrooms provide logistical support for longer sessions, while the variety of seating options suits group activities. The locale supports educational initiatives, attracting a culturally curious audience from the area.

use cases

art exhibitiongallery showingphoto shootretail activationshowroom presentationprivate eventcorporate eventnetworking event

location

plotting…
queens·40.7551° · -73.9345°

the neighbourhood

In the heart of Long Island City, you'll find an eclectic mix of creative professionals and businesses that thrive on synergy. This area is home to dynamic art galleries, design studios, and avant-garde concept stores, each contributing to a vibrant ecosystem perfect for brand activations and showroom presentations. With establishments like MoMA PS1 a short journey away, this neighbourhood attracts artists and art enthusiasts who appreciate innovation and unorthodox approaches. The proximity to the 39th Avenue and 36th Avenue metro stations facilitates easy access for attendees of art exhibitions, popup shops, and fashion presentation spaces, ensuring your event draws the right crowd. Discover more about spaces in New York for your next project.

Brands often choose Long Island City over the bustling zones of SoHo or Midtown Manhattan for its more relaxed environment and better value per square meter. The area offers a unique balance between residential tranquillity and urban access, making it particularly suitable for boutique events and not overly saturated with tourists. This quieter atmosphere is perfect for invite-only formats, where local character and individuality can shine through without the distraction of high-volume crowds. Additionally, access to multiple metro lines within walking distance ensures that invited press and buyers can effortlessly reach your location. This convenience can significantly reduce logistical challenges, offering a smoother, more intimate brand activation experience. Our venue sourcing experts can help you navigate this decision effectively.

Arriving at this space on the street-level in Long Island City means encountering a mix of professionals, students, and families who animate the area throughout the day. The rhythm here is one of smooth transitions from morning to afternoon, with heavier foot traffic during weekdays as the locale pulses with commuters and local workers. However, this neighbourhood might not suit brands looking for high-volume tourist retail or those needing immediate, walk-in traffic, as spontaneous visits are less likely. The authentic, creative vibe works best for brands with a pre-established audience, looking to engage deeply and personally. For more tailored experiential marketing strategies, consider exploring our activation service.

getting here & street life

nearest transit

  • 39th Avenuemetro299 m · 4 min
  • 36th Avenuemetro429 m · 5 min
  • 36th Streetmetro622 m · 8 min
  • Queensboro Plazametro694 m · 9 min
  • Queens Plazametro703 m · 9 min
  • 21st Street–Queensbridgemetro707 m · 9 min

the neighbourhood

Firehouse, Engine Company 261 and Ladder Company 116 is a New York City Fire Department firehouse at 37-20 29th Street in Long Island City, Queens, New York City. The firehouse was purpose-built in 1932 for both firefighter companies.

  • Fisher Landau Center · 215 m
  • 39th Avenue station (BMT Astoria Line) · 299 m
  • Astoria Bookshop · 342 m
  • 36th Avenue station · 430 m
  • Newcomers High School · 451 m

frequently asked

Yes, this spacious open area in Long Island City is available for pop-up shops. With its 1,000 square feet and high ceilings, it's well-suited to brand activations, retail events, or temporary shop setups. You have the advantage of direct street-level access and convenient proximity to public transport, aligning well with the trends we've noticed in urban pop-up strategies. Consider our activation service

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c