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shell — miami

Transformative Industrial Space with High Ceilings.

tl;dr

Space
361 sqm (3,885 sq ft) industrial floor in Brickell, Miami, offered as a short-term rental with high ceilings, exposed warehouse walls, and an open column layout. The raw finish and 380 guest standing capacity suit brands wanting a blank shell rather than a finished retail unit.
Best For
Pop-up store and temporary retail runs of two days or longer, showroom presentations with wholesale appointments and buyer previews, art exhibitions and pop-up gallery showings, cocktail receptions and press day events, and content studio or brand shoot days. Brands can book by the day or hold the space for a full four week selling window.
Standout Features
Full retail fit already installed, including fitting rooms, garment racks, counters, and a lockable stock room, so most pop-up shop briefs land move-in ready. Also on site and vetted by Fashion Week Venues: expansive uninterrupted walls for hanging large format artwork or signage, in-house sound and video equipment, a kitchen usable for catering prep, elevator load-in to the lower floor level, plus CCTV, alarmed security system, on-site parking, and full air conditioning.
Location
Brickell Metrorail and Metromover station is roughly a seven minute walk, the Fifth Street Metromover platform around five minutes on foot, and Miami International Airport about 15 minutes by car, in the Brickell district (33131). The surrounding blocks hold the JW Marriott, Four Seasons, and Brickell Arch alongside ground floor restaurants and cafés, so kerbside crew access is available during set-up and guests arrive on a lit, walkable stretch with hotel rooms minutes away.
Availability
Day rate is $1,200 USD (approximately €1,046), with a two day minimum and a 30 day maximum rental term. Spaces at this address typically book six to eight weeks ahead, and Miami Art Week in early December plus Swim Week in late May and June clear the calendar fastest, so request availability early for those windows.
How to Book
Send your dates, format, and guest numbers and we reply within 24h with a hold, with no charge until confirmed. Permit paperwork, event staffing, and fit-out coordination are handled by our team on the brand's behalf, so enquire now to secure your dates.
361 m²
3885 sq ft
miami
US
$1,200 / day
per day
pop-up store
3 use cases
in short
361 sqm (3,885 sq ft) industrial floor in Brickell, Miami, offered as a short-term rental with high ceilings, exposed warehouse walls, and an open column layout. The raw finish and 380 guest standing capacity suit brands wanting a blank shell rather than a finished retail unit. Best For Pop-up store and temporary reta…
city
Miami
area
361 sqm
day rate
$1,200 / day
postcode
use cases
pop up store · retail activation · showroom presentation
included
Internet · Air Conditioning · Security System

about this space

This versatile industrial space is situated in Allapattah, just three blocks east of the Jorge Pérez Gallery. Boasting a raw and creative atmosphere, the area features an open layout complemented by authentic warehouse elements. The high ceilings and expansive walls contribute to its flexible use, making it ideal for exhibitions, studio work, installations, private events, pop-ups, performances, and celebrations. The space includes amenities such as internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, and ample lighting. Additional features include sound and video equipment, electricity, heating, parking, an elevator, a kitchen, and CCTV. This adaptable environment invites you to activate and transform it to fulfill your vision.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • CCTV

servizi aggiuntivi

rendi lo spazio tuo.

con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 361 sqm floor plan and amenities for Transformative Industrial Space with High Ceilings, then note the window you want in Miami. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €1035 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Miami.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Miami.

activation ideas

Pop-Up Store

This works as a pop-up store because the retail fit is already installed: fitting rooms, garment racks, counters and a lockable stock room mean a brand arrives to merchandise rather than to build. At 361 sqm you can run roughly 120 to 160 sqm of shoppable floor and still hold back a generous stock and steaming area. The honest constraint is the basement floor level, so budget for street level signage and paid traffic rather than relying on passing Brickell footfall.

Sample Sale

Few short-term commercial spaces are as ready for a sample sale as this one, because rails, counters and fitting rooms are on site and the stock room absorbs replenishment without eating selling floor. Brands running sample sales in spaces like this typically set up four to six queue-managed till points at the counters and cap the room at 150 to 200 shoppers with a held queue outside. Elevator and parking access make daily restock straightforward, and our team can wire up point of sale and payments before doors open.

SS/AW Seasonal Showroom

The open industrial layout suits a seasonal showroom because there are no fixed walls dictating how the collection is zoned, and the existing garment racks carry the hanging load immediately. In practice 361 sqm supports three to four rail zones plus a seated presentation corner and a back of house pressing station. The 30 day maximum term covers a full Miami market window, and air conditioning protects garments through Florida humidity during a multi-week showroom rental.

Buyer Appointments and Wholesale Preview

For wholesale appointments the space works because it is private, secure and quiet, which is exactly what a buyer preview needs and what a street facing unit rarely delivers. Plan for two to three concurrent appointment tables with 15 to 20 buyers on the floor at any one time, with the stock room holding unpresented ranges out of sight. CCTV, an alarmed security system and controlled elevator access mean sample collections can stay in place overnight between appointment days.

Press Day and Media Preview

As a press day venue this performs well because the kitchen supports catering prep on site and the raw warehouse walls photograph cleanly behind product tables. A rolling press day here comfortably handles 40 to 70 editors and stylists across a morning and afternoon session, with garment rails used for look walkthroughs and counters repurposed as sign-in and gifting stations. Hotels including the JW Marriott and Four Seasons sit within a few minutes' walk, which helps when hosting travelling international press.

Product Launch

A product launch lands well here because the high ceilings allow a hero installation or suspended set piece that a standard retail ceiling height cannot accommodate. Sound and video equipment is already installed, so a launch moment with audio, screen content and a short presentation does not require an external AV package for most briefs. Seated presentation formats work for around 100 guests, while a standing launch with a bar and product plinths can run to 250 without feeling tight.

Experiential Brand Activation

What makes this credible for experiential work is the blank shell condition: exposed structure, expansive walls and an open floor that accepts scenic build without landlord restoration issues that finished units create. Brands typically split the 361 sqm into an arrival moment, a central experience zone and a product or gifting close, with the kitchen doubling as crew base. Elevator and on-site parking make a multi-day build realistic, and our production and build team can spec the structure against your concept.

Art Exhibition or Gallery Showing

This space reads as a gallery straight away because the high ceilings and long uninterrupted walls take large format work without additional hanging structure. Expect to hang 20 to 35 pieces depending on scale, with adjustable lighting already on site and the open floor left free for sculpture or plinths. Opening night receptions run comfortably at 200 to 300 guests, and Miami Art Week in early December is the window that fills this address fastest.

Content, Photo and E-commerce Shoot Days

As a content studio this earns its rate, because a raw industrial backdrop, fitting rooms, garment rails and a stock room replace most of what a rented studio charges separately for. Crews of eight to 15 work here without congestion, with the kitchen serving as catering and the stock room as wardrobe. For high volume e-commerce shoots the controlled basement environment means consistent lighting all day with no changing daylight to correct between batches.

Influencer Event and Cocktail Reception

Influencer evenings work here because the space delivers a Miami warehouse aesthetic within walking distance of Brickell hotels and restaurants, which keeps talent attendance rates high. The room takes 200 to 280 standing with a bar, a content wall and a seated content corner, with the kitchen handling catering drop-off and the sound system covering DJ playback. We can pair the venue with influencer marketing support to build the guest list and brief creators before the night.

use cases

pop up storeretail activationshowroom presentationart exhibitiongallery showingprivate eventcocktail receptionpop up exhibitionexperiential marketing

location

plotting…
miami·25.7610° · -80.1920°

what's around

6 stores within 600 m, incl. Vapiano, The Luxury Collection, JW Marriott

brands nearby

VapianoThe Luxury CollectionJW MarriottHyatt CentricAutograph CollectionJoe & The JuiceFour SeasonsDA Beauty BarHampton Inn & SuitesOfimuebleFreddo7-ElevenSpa Nail Feverface. brow & beauty bar
beauty
4
department stores
1
design & interiors
1
hotels
11
cafés
7
restaurants & bars
27
other retail
9
  • Vapiano50 m
  • La Estacion Cafe60 m
  • Brickell Arch, a Luxury Collection Hotel, Miami90 m
  • Salty Flame100 m
  • ARCH Café100 m
  • JW Marriott Miami120 m

the neighbourhood

Beauty launches, Latin American fashion labels making their first US push, swim and resort brands, jewellery houses, and the PR and talent agencies that service all of them are the working population of Brickell at street level. The tower floors above South Miami Avenue and Brickell Avenue hold communications firms, regional marketing offices for European and South American parent companies, and a dense layer of production companies and content studios who shoot here because crew, kit hire, and permitting are all within fifteen minutes. Around SW 1st Avenue and the older low-rise stretches running toward the Miami River you still find garment sampling operations, framing workshops, and photographers holding onto pre-boom warehouse leases. Brickell City Centre and Mary Brickell Village anchor the commercial retail side, while the independent operators cluster on the side streets between SW 8th and SW 10th. In our experience placing brands in this neighbourhood, the client is rarely looking for a creative quarter in the Wynwood sense; they want a professional address with a raw interior they can control, which is exactly the gap this kind of industrial floor fills. Teams who want to compare formats before committing often browse all spaces first to calibrate what a shell versus a finished unit actually delivers.

Hotel density is the single reason most brands choose Brickell over Wynwood, the Design District, or South Beach for a showroom or press day. Within a four hundred metre radius of this address sit the Four Seasons, JW Marriott, Brickell Arch, Hyatt Centric, DUA Autograph Collection, and Hampton Inn, which means international buyers, editors, and visiting founders walk to your appointment instead of losing forty minutes to Miami traffic. Metrorail and Metromover connections at Brickell station and Fifth Street cover the rest, and MIA is roughly fifteen minutes by car. What you trade for that is discovery. Wynwood delivers organic weekend crowds and photographable streets, but pricing spikes brutally during Art Week and load-in logistics are genuinely difficult. The Design District gives you luxury adjacency and a curated buyer crowd, but the leasing structure there is tightly controlled and rarely flexible on short terms. Allapattah offers better sqm value and more warehouse character, though you are asking guests to drive and evening arrival feels thinner. Brickell sits between all of them: strong for invite-only formats, wholesale appointments, and evening receptions, weaker for spontaneous discovery. Running the numbers through our budget calculator usually clarifies whether the hotel proximity premium is worth it for your specific guest list.

Arrival here reads corporate in the morning and social from six onwards, which shapes how you should schedule. Between eight and ten the pavement moves with office traffic heading into the towers, coffee runs to Cortadito and Joe & The Juice, and dog walkers using the residential blocks toward Simpson Park. Midday brings a heavy lunch rhythm through Vapiano, La Estacion, and Piola. From late afternoon the tone shifts entirely as the Komodo, Amazonico, and Batch dinner crowd fills the same streets, which is why we consistently recommend evening slots for cocktail receptions and openings here. The space itself is a lower-floor industrial volume with elevator load-in, on-site parking, and no shopfront, so build and lighting do the heavy lifting rather than the street. That is a real advantage for controlled environments and a real limitation otherwise, and it is where production and build support tends to decide the outcome. Be honest with yourself about the constraint: this is not an address for high-volume tourist retail or walk-in traffic. Nobody stumbles into a basement floor in Brickell. If your model depends on passing footfall or maximum street visibility, look at Wynwood or Lincoln Road instead.

getting here & street life

nearest transit

  • Brickellmetro464 m · 6 min
  • Financial Districtrail106 m · 1 min
  • Tenth Street Promenaderail342 m · 4 min
  • Brickellrail378 m · 5 min
  • Brickell City Centrerail658 m · 8 min
  • Brickell Avenue & Southeast 13th Streetbus41 m · 1 min

street activity

high footfall.

14 places within 200 m · 15 stores · 34 cafés and restaurants

within 200 m
14
within 400 m
36
within 600 m
60

the neighbourhood

Avenue on Brickell is a residential high-rise complex in the Brickell district of Miami, Florida, United States. The project consists of two high-rise residential towers, Avenue on Brickell East Tower and Avenue on Brickell West Tower. Both towers were topped off in early 2007, and were structurally completed in late 2007. Avenue East Tower, the taller of the two buildings, stands at 495 feet, with 47 floors and its entrance is on Brickell Avenue. Avenue West Tower is the shorter building of the complex, standing at 365 ft (111 m) with 35 floors and its entrance is on Southeast 1st Avenue, a b

  • Brickell Arch · 46 m
  • 1221 Brickell Building · 83 m
  • The Towers by Foster + Partners · 96 m
  • Financial District station (Miami) · 106 m
  • SLS Brickell · 163 m
  • Vue at Brickell · 186 m

frequently asked

Yes, this 361 sqm industrial floor in Brickell, Miami is available for pop-up shops and temporary retail runs from two days upwards. The retail infrastructure is already in place, with fitting rooms, garment racks, counters and a lockable stock room, so your team is dressing a space rather than building one from nothing. In our experience handling bookings at Brickell addresses like this, apparel and accessories brands get the strongest results from a five to ten day run, long enough to build word of mouth across the surrounding hotel and restaurant traffic. The high ceilings and raw warehouse walls also give you room for large format branding without a heavy build.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c