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shell — upper jay · 12987

Ultimate Luxury Adirondacks Lodge in Upper Jay.

576 m²
6200 sq ft
upper jay
12987
on request
brief-based
press / launch
2 use cases
city
Upper Jay
area
576 sqm
day rate
on request
postcode
12987
use cases
conference · event · gallery
included
industrial · lighting · living space

about this space

This 6,200-square-foot real log home, constructed in June 2022, is located on Mountain Meadows Way in Upper Jay, New York. The property features 8 bedrooms, 7 full bathrooms, and 2 half bathrooms. A 2,000-square-foot wrap-around deck and terrace provide mountain views. The interior space is suitable for conferences, galleries, meetings, and photo shoots, featuring a mix of industrial elements and residential living areas. The facility is equipped with essential utilities including air conditioning, heating, and wireless internet. Functional spaces include a complete kitchen with a counter, a dedicated fitting room, and multiple water closets. The layout is handicap accessible and offers multiple entrances, including a cargo entrance and ground-floor street access. On-site parking is available. Additional features integrated into the space include integrated lighting and two hot tubs. The property is designed as a versatile environment for various professional and unique event uses in the Adirondacks region.

the fwv take

Book this Upper Jay lodge for a multi-day campaign shoot or a residency-format brand presentation rather than any consumer-facing temporary retail, because 6,200 square feet across eight bedrooms and nine bathrooms lets you house cast, crew and client in the same building you are shooting in, collapsing studio hire and hotel spend into one line item.

The 2,000-square-foot wrap-around deck is the feature doing the real work here, giving you an exterior set with mountain sightlines on three elevations, so a content studio day can move from timber interior to open terrace without breaking down lighting or trucking anywhere, while the cargo entrance and ground-floor street access mean rails and crates go straight into the fitting room.

Aesthetically this reads as outerwear, technical performance, heritage workwear, denim, footwear and wellness territory for established mid-scale to upper contemporary labels; the log walls are visually dominant in every frame, so a minimalist luxury maison working in white and chrome will fight the architecture instead of using it, and we would steer that brief toward spaces in New York proper.

In our experience Adirondacks bookings need six to eight weeks minimum because the September and February pre-fashion-week shoot windows are taken by campaign teams before the season briefs even land, autumn foliage weeks sell out fastest and command the sharpest rates, and you should confirm crew vehicle numbers against on-site parking early since there is no overflow within walking distance; map the load-in and shoot days properly with our activation timeline before you enquire.

what's included

  • industrial
  • lighting
  • living space
  • stunning view
  • wc
  • cargo entrance
  • handicap accessible
  • multiple entrances
  • parking
  • air conditioning
  • bathroom
  • complete kitchen
  • counter
  • furniture
  • heating
  • wifi
  • ground floor street
  • terrace
  • fitting room

servizi aggiuntivi

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 576 sqm floor plan and amenities for Ultimate Luxury Adirondacks Lodge in Upper Jay, then note the window you want in Upper Jay. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Upper Jay.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Upper Jay.

use cases

conferenceeventgallerymeetingphotoshowroomproduct launchbrand activationpress eventnetworking eventprivate event

location

plotting…
upper jay · 12987·44.3389° · -73.7816°

what's around

1 places within 600 m

culture
1
  • Recovery Lounge570 m

getting here & street life

the neighbourhood

Keith and Branch Ford Motors Factory and Showroom, also known as The Old Seed Store, is a historic factory and car dealership building located at Upper Jay, Essex County, New York. It was built about 1920, and is a three-story, six bay by four bay, stuccoed frame building. It has a nearly flat roof and sits on a poured concrete foundation. It was built to accommodate the partial assembly and local sale of Ford Motor Company's Model T automobiles.

  • Wells Memorial Library · 640 m

frequently asked

Yes — Ultimate Luxury Adirondacks Lodge in Upper Jay is a vetted pop-up ready space in Upper Jay, 576 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This 6,200 sq ft lodge suits established brands with 20 to 150 staff, five or more years of trading, and the budget to move a team out of the city for two to five days. Eight bedrooms and nine bathrooms mean the space works as accommodation and workspace at once, which is the operational logic here: you are not renting a room, you are renting a residency. Brands at this stage typically find that a campaign shoot, a sales conference, or a wholesale retreat justifies the travel because the venue absorbs crew housing costs that a hotel booking would add on top. Where we see mismatches is when a two or three person label books this expecting an urban walk-in audience. There is no footfall in Upper Jay, and a small team will rattle around 576 sqm of log interior with no way to fill it. Equally, groups above 200 will outgrow the seated capacity of the living areas despite the 600 person outdoor allowance.

Aesthetic Fit

Real log construction, industrial detailing and a 2,000 sq ft wrap-around deck with mountain views favour outerwear, technical performance, heritage workwear, denim, footwear, wellness, fragrance and home and lifestyle brands. Warm timber grain, integrated lighting and two hot tubs give art direction teams a built environment they do not need to dress heavily, which keeps production and build budgets low relative to a bare studio. The fitting room and complete kitchen with counter support styling and catering without temporary infrastructure. What does not work here is a high-gloss minimalist identity built on white walls, chrome, and neutral seamless backdrops. Log walls are visually dominant and read as rustic in every frame, so a clinical beauty brand or a hard-edged luxury house with a monochrome design language will spend more covering the interior than it would starting from a blank box.

Best Use Cases

First choice is a campaign or lookbook photo and content studio shoot, where the deck, terrace, mountain views and integrated lighting deliver multiple set-ups across interior and exterior in one day. Second is a multi-day brand presentation and sales conference, since eight bedrooms house the team and the meeting and living areas carry the working sessions. Third is a collection preview or press day for editors and stylists flown in as a retreat, with the fitting room and cargo entrance handling rail delivery and sample turnaround. Fourth is a private client or VIP event, where hot tubs, parking and full accessibility support a hosted overnight format. Fifth is a product launch tied to outdoor or wellness categories, using the terrace as the reveal space. Sixth is a wholesale appointment block for buyers who want concentrated, uninterrupted time. Seventh is a gallery or exhibition hang, which works but competes with the timber for attention. Compare the format economics against city alternatives using our ROI estimator before committing travel spend.

Budget Signal

Priced on request and positioned at the upper end for the Adirondacks region, but well below the combined cost of the equivalent programme in Manhattan. In our experience the profile that gets the most from this space is a brand comparing a single all-in figure against three separate line items in the city: a day-rate studio, a hotel room block for cast and crew, and a catered meeting room. Bundle those and the lodge frequently comes out favourably, particularly across a three to five day booking where the per-day rate softens. Against a hotel event space you gain exclusivity and no shared corridors. Against co-working or shared pop-up formats you gain full control of the environment and overnight access. What you give up is audience: there is no retail trade here, so this is a production and hospitality investment, not a sales-floor one. Brands needing consumer footfall should look at spaces in New York instead.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c