Unique Creative Apartment for Events and Collaborations.
tl;dr
- Space
- L'Appartamento is a 47 sqm (506 sq ft) basement-level creative apartment for rent in Milan's Loreto and Via Gluck quarter in the north east of the city, laid out as a furnished residential set with kitchen, seating areas and fitting rooms rather than an open white box. Ten years of use as a workshop and press address have shaped it into a lived-in Paris, New York and Milan influenced interior that reads as a home on camera.
- Best For
- Strongest fit is intimate press days and small buyer previews for up to five guests at a time, followed by brand shoot location and content studio hire using the apartment interiors as set. It also works well for hands-on creative workshops, podcast and video production sessions, and compact showroom space for wholesale appointments with garment racks in place.
- Standout Features
- Fitting rooms and garment racks are already installed, so a fashion showroom or sample presentation can be built out without hiring rail systems. Also included in the day rate: an in-house sound and video equipment package plus controllable lighting rig for shoots and podcast recording, a complete kitchen suitable for catering setup, a separate stock room for boxed inventory and crew cases, display counters, air conditioning and heating, a security system, plus lift access and on-site parking for load-in, which is unusual for a basement space in this part of Milan.
- Location
- Metro Loreto (M1 and M2) and Pasteur (M1) are both roughly a 7 to 9 minute walk, with Milano Centrale around 15 minutes on foot or one metro stop for guests arriving from Linate, Malpensa or the Frecciarossa. The immediate streets around Via Gluck are working residential Milan with 12 cafes, 14 restaurants and three hotels within 400 metres, meaning easy crew coffee runs, quiet kerbside loading and guest accommodation nearby.
- Availability
- Day rate is 540 EUR with a one day minimum, so you can book by the day or book by the week for longer press and production runs. Book six to eight weeks ahead for standard dates and three to four months ahead for Milan Fashion Week and Salone del Mobile, when apartment-style venues at this scale typically clear their calendars first; extended runs are quoted on a brief-based basis.
- How to Book
- Send a brief with your dates, guest numbers and format, and Fashion Week Venues confirms availability and holds the date within 24 hours, with no charge until confirmed. Our Milan team handles permit paperwork, SIAE and noise clearances, front of house staffing and fit-out coordination on the brand's behalf: request availability to secure your dates.
about this space
This distinctive creative apartment transcends the confines of a single city, established over a decade and inspired by the influences of Paris, New York, and Milan. It embodies the notion that home is defined by experience rather than geography. The space is versatile, accommodating workshops, public relations events for up to five guests, photo shoots, and podcast recordings. It offers a variety of amenities designed to facilitate different activities, including internet access, air conditioning, a security system, and lighting. The apartment also features a kitchen, furniture, sound and video equipment, as well as fitting rooms and garment racks for fashion-related events. Additional conveniences include electricity, heating, parking, and an elevator. L'Appartamento is a flexible venue tailored for creative endeavors and collaboration.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
servizi aggiuntivi
rendi lo spazio tuo.
con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 47 sqm floor plan and amenities for Unique Creative Apartment for Events and Collaborations, then note the window you want in Milano. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €540 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Milano.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Milano.
use cases
location
what's around
8 stores within 600 m, incl. Non solo caschi - Outlet del casco, SNAI, Diffusion
brands nearby
- fashion stores
- 2
- jewellery & watches
- 1
- beauty
- 5
- hotels
- 3
- cafés
- 12
- restaurants & bars
- 14
- other retail
- 23
- Carrefour express40 m
- Biocity Hotel100 m
- Ristorante Pizzeria San Mina130 m
- Prossima fermata150 m
- Brother's bar150 m
- Ristorante Terra e Mare150 m
frequently asked
Yes — Unique Creative Apartment for Events and Collaborations is a vetted pop-up ready space in Milano, 47 sqm. Request availability and dates through the inquiry card on the listing.
- brand passportpersonalised recs from your homepage
- roi estimatorfootfall & revenue for this space
- budget calcrent · fit-out · staffing · press
free · no credit card · unlocks personalised recommendations
/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c