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shell — paris

Unique Private Dining and Event Space.

80 m²
861 sq ft
paris
FR
€2,400 / day
per day
showroom
3 use cases
city
Paris
area
80 sqm
day rate
€2,400 / day
postcode
use cases
product launch · showroom presentation · press day
included
Internet · Air Conditioning · Security System

about this space

This exclusive gastronomic venue is available solely for private bookings. Designed for intimate gatherings, it caters to influential meals, premium activations, and unique experiences. The space is suitable for photo shoots, product launches, showrooms, and press days. The capacity for dining ranges from 20 to 30 guests, while cocktail events can accommodate 50 to 60 attendees. The venue features a glass-roofed area, an open professional kitchen, and a fully adaptable staging space. Amenities include Internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, specialized lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and Wi-Fi.

the fwv take

This gastronomic venue is exceptionally fitted for press dinners or luxury editor lunches, offering a bespoke dining setup facilitated by its open professional kitchen and ability to host up to 30 seated guests, extending to 60 for cocktail receptions.

As a standout feature, the glass-roofed area floods the space with natural daylight, enhancing the atmosphere for exclusive product launches and fashion showroom presentations within its basement loft.

Ideally matched to established luxury and contemporary brands in fashion, jewelry, and fragrance sectors, this venue speaks to those with a strong narrative in materiality and craftsmanship, avoiding high-street foot traffic or pop-up dynamics common in other spaces in Paris.

Brands planning their activations should anticipate highest demand in the lead-up to Paris Fashion Weeks in September and March and consider securing a reservation at least eight weeks in advance; our activation services can help manage the planning intricacies specific to this unique location.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi

servizi aggiuntivi

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con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 80 sqm floor plan and amenities for Unique Private Dining and Event Space, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €2400 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.

activation ideas

Product Launch

This space excels for product launches due to its adaptable staging area and intrinsic sound and video equipment setup. With a capacity to accommodate 50 to 60 guests in a cocktail setting, brands can host dynamic presentations while utilizing the professional kitchen to create memorable culinary elements that enhance the launch experience. The exclusive feel of the venue supports concept and direction strategies to elevate brand narratives effectively.

Press Day / Media Preview

Press days are well-supported here, thanks to the inclusion of fitting rooms, garment racks, and private access, allowing for discreet and focused media interactions. The space comfortably accommodates 20 to 30 guests, facilitating intimate and impactful brand storytelling. The glass-roofed area provides natural light that is ideal for showcasing collections, making it highly suitable for brands searching for spaces in Paris tailored to fashion PR needs.

Photo Shoot

The venue's glass-roofed area offers superb natural lighting, perfect for photo shoots that require a unique ambiance without excessive setup. With 80 sqm of adaptable space including tailored lighting and video equipment already in place, brands save on additional resource hire, capitalizing on the venue's distinct architectural appeal. This makes it a strong choice for editorial and brand shoots in Paris.

Private Influencer Event

Hosting a private influencer event here benefits from the adaptable layout and the professional open kitchen, which allows for personalized culinary experiences that elevate engagement. Capable of supporting up to 60 in a cocktail format, the space lends itself well to exclusive gatherings that blend brand storytelling with luxury and experience, crucial elements that resonate with influencer audiences.

Fashion Showroom and Buyer Appointments

The space is particularly effective for functions like fashion showrooms and buyer appointments due to its private setting and inclusion of professional amenities such as fitting rooms and garment racks. The space offers a controlled environment for showcasing collections and ensuring client focus, imperative during market weeks. Options for setting up detailed appointment schedules within its 80 sqm make it an efficient choice for wholesale engagements.

use cases

product launchshowroom presentationpress dayphoto shootprivate eventcocktail reception

location

plotting…
paris·48.8766° · 2.3510°

what's around

2 stores within 600 m, incl. Short Cut, GiFi, Franprix

brands nearby

Short CutGiFiFranprixU ExpressVapostoreG20Belle & BeauCopy-TopNicolasBanette
beauty
2
culture
3
hotels
8
cafés
12
restaurants & bars
20
other retail
15
  • Chabrol Pressing50 m
  • New Look Phone50 m
  • Mâche50 m
  • Vittoria70 m
  • Léonie70 m
  • Short Cut80 m

getting here & street life

nearest transit

  • Poissonnièremetro150 m · 2 min
  • Cadetmetro469 m · 6 min
  • Gare de l'Estmetro504 m · 6 min
  • Gare du Nord (Métro)metro559 m · 7 min
  • Château d'Eaumetro564 m · 7 min
  • Bonne Nouvellemetro695 m · 9 min

street activity

high footfall.

20 places within 200 m · 17 stores · 32 cafés and restaurants · pedestrianised street

within 200 m
20
within 400 m
60
within 600 m
60

the neighbourhood

The Place du 8 Novembre 1942 is a public square located in the 10th arrondissement of Paris, at the intersection of the Rue La Fayette and the Rue de Chabrol, and limited by the Rue du Faubourg Poissonnière.

  • Rue du Faubourg-Poissonnière · 164 m
  • Poissonnière station · 197 m
  • Rue La Fayette · 211 m
  • Beit Haverim · 212 m
  • Rue d'Abbeville · 229 m

frequently asked

No, this space is primarily designed for private events and is not suited for public pop-up shops due to its private access and basement location. In our experience with short-term retail spaces in Paris, this venue offers seclusion suitable for exclusive gatherings rather than high street visibility. For a pop-up shop with street-level access, you may want to explore other spaces in Paris

who it suits

Brand Scale

This space fits established independent and mid-market brands with a 10 to 40 person team, 3 to 10 years of trading, and a press list or wholesale book already in place. At 80 sqm with seated dining for 20 to 30 and cocktail capacity of 50 to 60, the economics only make sense when your guest list is curated rather than open, which means you need a communications or sales function capable of filling a room by invitation. The professional open kitchen, stock room, fitting rooms and garment racks mean a small team of three to five people can run a full day of appointments and an evening dinner without external infrastructure. Where we see mismatches is when a first-season brand with no press contacts books a private venue at this tier and ends up hosting fifteen people in a room built for a hosted moment, or when a global house needs 300 guests through the door and outgrows the capacity within an hour. Brands needing volume footfall should be looking at street-level spaces in Paris instead.

Aesthetic Fit

Brands with a warm, material-led, quietly luxurious identity work best here. The glass-roofed area and basement loft volume give you daylight without street exposure, which suits ready-to-wear with a strong fabric story, fine jewellery, leather goods, fragrance, skincare and any brand whose narrative involves craft, provenance or the table. Because the open kitchen is a permanent architectural feature, the food and hospitality element becomes part of your brand presentation space whether you plan for it or not, so brands that can speak to taste, ritual and gathering get the most from the room. What does not work is high-gloss technical sportswear, hard streetwear drops, or any pop-up concept that depends on clinical white-cube neutrality or full-height window graphics. Equally, brands wanting a raw industrial shell to overwrite entirely will be fighting the existing finish, and a heavy scenographic overlay here needs proper concept and direction to avoid reading as two competing identities in one 80 sqm room.

Best Use Cases

First choice is the press dinner or editor lunch, because the open professional kitchen and 20 to 30 seat dining capacity are built for exactly the hosted, intimate format that Paris press respond to. Second is the press day and collection preview, where fitting rooms, garment racks, counters and a stock room let you run back-to-back appointments and store product securely between sessions. Third is the wholesale appointment and showroom rental use, with the private-booking model giving buyers a closed environment during market weeks and Poissonnière two minutes on foot. Fourth is the product launch and cocktail reception, using the 50 to 60 standing capacity with sound and video equipment already installed. Fifth is the photo shoot or content studio day, where the glass roof gives usable daylight and the kitchen doubles as a set. Sixth is a private VIP or client event tied to a wider fashion week venue programme. Lowest fit is a public pop-up shop or sample sale space, since this is a private-access basement without shopfront visibility.

Budget Signal

This sits in the upper-mid tier for the 10th arrondissement and reads as good value against comparable hosted venues in the 1st, 2nd or 8th. You are paying for a fully equipped private venue rather than empty square metres, and that distinction matters: lighting, furniture, sound and video, air conditioning, security, kitchen and back-of-house are already in place, which removes a build line that would otherwise sit on top of a bare short-term commercial space. Against a hotel event space of similar capacity you gain exclusivity and a kitchen you can hand to your own chef, without the per-head catering minimums hotels typically impose. Against co-working or shared pop-up formats you gain control, privacy and a room that reads as your brand rather than a neutral rental. Against a prime Marais or Saint-Honoré retail unit you lose street footfall but pay materially less for a comparable guest experience. In our experience brands at this stage typically find the total activation cost lands lower than expected once build is stripped out, and running the numbers through our budget calculator makes that gap visible before you enquire.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c