Unique SoHo Events Space with Historic Charm.
about this space
Once the first home of John Lennon and Yoko Ono, this two-story loft in SoHo's historic cast iron district has been transformed into a distinctive events space. With 14-foot-tall ceilings and over 3,800 square feet of usable area, it provides an inviting atmosphere for various gatherings. The space can accommodate up to 50 seated guests or 175 standing attendees, making it ideal for both intimate events and larger celebrations. Equipped with an in-room sound system, the venue can also support larger audio setups as needed. Additionally, guests have access to in-house catering, complete with an open kitchen and prep pantry. This versatile space is fully outfitted with essential amenities including internet access, air conditioning, and a security system, ensuring a comfortable and secure environment for your event. We look forward to hosting your next occasion in this remarkable setting.
the fwv take
With its iconic SoHo charm, this loft excels as an ideal venue for intimate yet impactful influencer and press events, thanks to its historic heritage and sophisticated ambiance.
The 14-foot-tall ceilings and expansive layout provide a remarkable setting for brand storytelling and immersive experiences, particularly benefiting multimedia presentations with its adaptable sound system.
Mid-size contemporary and upscale lifestyle brands, especially those in apparel or art-focused niches, will find this space highly compatible—aligning with SoHo's keen mix of contemporary and luxury aesthetics.
In our experience, booking lead times can extend during New York Fashion Week, and savvy brands often plan their venue sourcing months ahead to secure this premium address within SoHo's rich cultural matrix.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- Sound System
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 353 sqm floor plan and amenities for Unique SoHo Events Space with Historic Charm, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €5176 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
activation ideas
Brand Activation
This space's rich history and 3,800 sq ft area create a compelling backdrop for brand activations in the heart of SoHo. Brands typically leverage the loft's open kitchen for live culinary demonstrations, marrying food with storytelling. Seating for 50 provides an intimate yet impressive setup, while the sound system enhances multimedia presentations.
Art Exhibition or Gallery Showing
The high ceilings and expansive loft area allow for versatile art exhibitions, a favored choice for contemporary artists in SoHo. Open gallery layouts can be effortlessly achieved, and with the sound and lighting systems at your disposal, creating a dynamic art environment happens seamlessly within this venue's 353 sqm.
Product Launch
Product launches thrive here due to the prominent location within New York's cast iron district, favoured by many high-end fashion brands. The space comfortably accommodates 175 standing attendees for vibrant unveilings supported by excellent acoustic performance, making it a desirable choice for impactful and exclusive reveals.
Press Day / Media Preview
Hosting press days becomes convenient with its well-equipped facilities including in-room audio and catering provisions. Brands using spaces like this for media previews often set up show-stopping displays that leverage the venue's historical significance and architectural beauty, adding layers to their storytelling efforts. Explore other spaces in New York if diverse options are needed.
Influencer Event
The mix of history and charm present in this SoHo loft makes it a strategic choice for influencer events aimed at curating brand experiences. Its sound system supports engaging talks or activities while the loft's aesthetic offers instant appeal for capturing content. Utilize our influencer marketing services to maximize impact.
Fashion Showroom
Transforming this versatile space into a fashion showroom supports seasonal displays and buyer appointments with its carefully controlled lighting and expansive floor area. Brands find that using the loft's tall ceilings and spacious layout enhances the visual allure of collections while allowing room for fitting spaces.
Networking Event
Leverage the historic charm of the SoHo loft to host networking events that comfortably fit up to 175 standing guests. Its setting encourages intimate interactions amidst the aesthetic richness of the district. Consider our retail staffing solutions for seamless operational handling.
Content Creation Day
With ample natural light and noteworthy backdrops, this venue is excellent for brand shoots or content days. Access to professional-grade sound equipment and flexible interiors allows for diverse setups, ideal for fashion or lifestyle content that needs authenticity and depth native to SoHo’s environment.
Private Event
This SoHo loft's sophisticated design and prime location make it well-suited for upscale private events. Arrange seated gatherings for up to 50 with in-house catering ensuring a memorable culinary experience. Our production and build services can tailor the space to seamlessly fit your event vision.
use cases
location
what's around
26 stores within 600 m, incl. Paracelso, Badichi, RRL
brands nearby
- fashion stores
- 23
- jewellery & watches
- 1
- department stores
- 1
- design & interiors
- 1
- galleries
- 1
- culture
- 1
- hotels
- 2
- cafés
- 2
- restaurants & bars
- 13
- other retail
- 15
- Maison Close20 m
- Paracelso40 m
- Broome Street Bar50 m
- Badichi60 m
- Sunrise Mart70 m
- Black Tap90 m
the neighbourhood
SoHo is a magnet for high-end fashion and lifestyle brands looking to tap into an affluent and style-savvy clientele, with a strong presence from labels like RRL and Isabel Marant on and around streets like West Broadway and Broome Street. In our experience placing brands in this neighbourhood, the cast iron architecture provides a distinctive backdrop that appeals to luxury and contemporary brands alike. The area is home to a healthy mix of showrooms, art galleries, and design studios, making it an ideal setting for art exhibitions, showroom presentations, and brand activations. With neighbors such as Cult Gaia and Patagonia, brands looking to create an impact will find a context-rich environment for both influencer marketing and consumer engagement.
Brands choose SoHo over other New York City neighborhoods like the Meatpacking District or the Lower East Side due primarily to its blend of premium positioning without Times Square-levels of tourist saturation. Situated amidst a labyrinth of historic streets, this area offers brands a quieter, more controlled environment perfect for press events and invite-only gatherings. At approximately $6,000 per day, the unique SoHo Events Space offers solid value for a district known for its premium price points, thanks to the spaces in New York aligning with SoHo's premium reputation. The short walk from Canal Street and Spring Street metro stations ensures convenient access for press and buyers alike, an advantage not always found in the more distanced neutral-themed districts.
Arriving for a press day at this historic two-story loft feels inherently exclusive — the foot traffic comprises mainly fashion-forward locals and industry insiders frequenting nearby iconic spots such as Maison Close and Broome Street Bar. In our experience, the street dynamic works particularly well for brands aiming for intimate, yet impactful events, with natural foot traffic of discerning visitors complementing the venue’s reserved allure. However, the area isn’t suitable for brands seeking high-volume street visibility or spontaneous walk-ins. A SoHo setting makes more sense for curated events and private receptions where brand storytelling takes center stage, and the venue's specifics align with this beautifully. Curious about what our all services can offer to maximize your event in this setting?
getting here & street life
nearest transit
- Canal Streetmetro224 m · 3 min
- Spring Streetmetro255 m · 3 min
- Prince Streetmetro497 m · 6 min
- Franklin Streetmetro543 m · 7 min
- Houston Streetmetro612 m · 8 min
- Broadway–Lafayette Streetmetro650 m · 8 min
street activity
high footfall.
19 places within 200 m · 41 stores · 15 cafés and restaurants · pedestrianised street
- within 200 m
- 19
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
The Manhattan Brewing Company was one of the earliest brewpub concepts on the East Coast of the United States. Founded by entrepreneurs Richard Wrigley and Robert D'Addona, it was the first working brewery in New York City for decades, starting operations as a large on-premises multi-tap brewpub in 1984. It was located in a former Consolidated Edison substation on the corner of Thompson Street and Broome/Watts streets in SoHo.
- African Grove · 57 m
- Grand Street station (IRT Sixth Avenue Line) · 104 m
- Drawing Center · 105 m
- OK Harris Gallery · 107 m
- Dactyl Foundation · 119 m
frequently asked
Yes — Unique SoHo Events Space with Historic Charm is a vetted pop-up ready space in New York, 353 sqm. Request availability and dates through the inquiry card on the listing.
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