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shell — dubai

Unique Space with Presentation Features.

180 m²
1938 sq ft
dubai
AE
AED 10,800 / day
per day
pop-up store
3 use cases
city
Dubai
area
180 sqm
day rate
AED 10,800 / day
postcode
use cases
retail activation · showroom presentation · product launch
included
Internet · Air Conditioning · Security System

about this space

This distinct building features a warm prologue area designed to enhance event experiences. The spacious setting includes a large screen suitable for presenting thematic elements of events. The space is equipped with essential amenities such as internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, and various lighting options. Additionally, it comes with furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, Wi-Fi, and CCTV for added convenience.

the fwv take

Take this 180 sqm lower-level unit for an appointment-led showroom rental, a press day venue or a ticketed sample sale space rather than a walk-in temporary retail play, because the fitting rooms, counters, garment racks and dedicated stock room are already built in and the single controlled entry lets your team decide exactly who comes down and at what hour.

What makes this address work for a controlled fashion presentation is the complete absence of daylight, so the installed lighting rig plus the large screen and resident sound and video equipment hold one identical look from a nine in the morning buyer appointment through to an evening reception, and with parking, an elevator, a kitchen and the Expo City metro station nine minutes on foot, logistics for a 190 guest launch stay unusually simple.

The honest fit is a mid-scale contemporary label roughly three to ten years in, working across ready to wear, modest fashion, occasionwear, jewellery or accessories with a cinematic, spotlit visual language, and brands activating in this type of space consistently find it rewards a strong GCC contact list; a global maison expecting a street-level heritage facade or a daylight-flooded gallery shell should look elsewhere, and a debut label with no regional database will spend more filling the room than dressing it.

Allow eight to ten weeks in Dubai, since mall management approval and event permitting sit outside the landlord conversation and are worth reading up on in our permit guide before you enquire, and note that the October to early December window fills first as regional buying calendars compress, while shifting Ramadan dates should be confirmed with our venue sourcing team before you commit to a two week hold.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi
  • CCTV

servizi aggiuntivi

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 180 sqm floor plan and amenities for Unique Space with Presentation Features, then note the window you want in Dubai. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €2561 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Dubai.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Dubai.

use cases

retail activationshowroom presentationproduct launchpress eventnetworking eventcorporate event

location

plotting…
dubai·24.9652° · 55.1529°

getting here & street life

nearest transit

  • مدينة اكسبو دبيmetro · 76713 m · 9 min

the neighbourhood

Expo 2020 was a World Expo hosted by Dubai in the United Arab Emirates from 1 October 2021 to 31 March 2022. There are 200 pavilions in Expo 2020 Dubai, out of which 193 are representatives of participating countries. The following nations and organizations are participating in Expo 2020:

  • Expo 2020 · 526 m
  • Expo 2020 (Dubai Metro) · 696 m

frequently asked

Yes — Unique Space with Presentation Features is a vetted pop-up ready space in Dubai, 180 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This 180 sqm space fits a mid-sized brand with a 10 to 40 person team, roughly 3 to 10 years of trading, and an established regional distribution or GCC wholesale base that justifies bringing buyers, press and partners to a booked appointment rather than relying on street traffic. The operational logic is simple: at basement level inside a mall complex near Expo City Dubai, with 190 person capacity, parking, an elevator and a metro station nine minutes on foot, this is a destination space for an invited audience. That works when a brand already has a contact list and a PR or sales team to fill a two week window. Brands at this stage typically find the built infrastructure removes most of their production burden, since fitting rooms, garment racks, counters, stock room, lighting, sound and video and a kitchen are already in place. Too small for a global house planning a 500 guest launch, and wrongly positioned for a first season label with no local database, who would spend the budget filling the room rather than converting it. If you need constant passing trade you should browse all spaces with a street frontage instead.

Aesthetic Fit

Contemporary ready to wear, modest fashion, occasionwear, jewellery, beauty and accessories brands with a clean, controlled and slightly cinematic visual language work best here. The warm prologue area gives you a staged entry sequence, and the large screen means a brand whose identity leans on film, campaign imagery or thematic storytelling can carry the room without heavy build. Because this is a basement with full artificial lighting control, dark palettes, spotlit product and immersive set pieces read strongly, and a fashion showroom layout with garment racks and fitting rooms slots in with minimal alteration. What does not work is a brand built on daylight, garden settings, natural linen and sun bleached neutrals, or a raw industrial identity that needs exposed structure and tall ceilings. Equally, hyper minimal luxury houses that require an unbranded white gallery shell will fight the existing finishes and furniture. Where the fit is close but not exact, branded store design resolves it faster than trying to strip the space back.

Best Use Cases

First choice is a wholesale showroom and collection preview, because the garment racks, counters, fitting rooms, stock room and private basement setting give you uninterrupted buyer appointments across a full month if needed. Second is a press day or product launch, where the prologue area handles arrivals and the large screen with sound and video equipment carries the season narrative without external AV hire. Third is a retail activation or pop-up shop for a brand willing to drive its own traffic through paid media and the Expo City audience, supported by counters and secure stock. Fourth is a networking or corporate event, since the kitchen, air conditioning, parking and 190 person capacity make hosting straightforward. Fifth is a sample sale, where fitting rooms, garment racks and a controlled single entry point make queue and stock management simple. Sixth is a content studio booking, using the lighting rig and absence of daylight variation to shoot campaign and social assets across consecutive days.

Budget Signal

This sits in the mid to upper band for Dubai short-term commercial space, and clearly below prime Downtown, City Walk or DIFC retail units of comparable size. The value case is turnkey readiness: prime mall and high street shells in Dubai are usually delivered bare, so a brand adds fit-out, furniture, AV, lighting and security on top of a higher base rate, which often doubles the real cost of a two week activation. Here furniture, lighting, sound and video, CCTV, a stock room and fitting rooms are included. Against a hotel ballroom you gain exclusivity, a full month maximum term and no food and beverage minimum, though you lose the address prestige. Against co-working event rooms and shared pop-up kiosks you gain a private branded environment and genuine retail function rather than a shared shell. In our experience the profile that gets the most from this tier is a brand running several formats in one booking, and the ROI estimator is the fastest way to test whether your guest and conversion targets support the rate.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c