Versatile 1600 sqm Showroom and Event Space on Avenue George V.
tl;dr
- Space
- A 1,600 sqm (17,222 sq ft) ground floor showroom and gallery space for rent at 40 Avenue George V in the 8th arrondissement of Paris, holding up to 1,660 standing guests across an open, column-light layout that reconfigures for retail, runway or exhibition builds.
- Best For
- Fashion showroom and buyer preview seasons with wholesale appointment rooms, full-scale fashion presentation and runway formats, multi-room press day and collection preview programmes, large pop-up store and temporary retail builds, and cocktail receptions or product launches for 500 to 1,600 guests.
- Standout Features
- Integrated ceiling lighting rig and electrical sockets distributed across the full floorplate, removing most temporary power runs from the fit-out budget. Multiple street entrances allow separate guest arrival and back of house load-in, plus a passenger elevator, a dedicated changing and dressing area, and WC facilities sized for full-capacity events. Vetted by Fashion Week Venues as move-in ready for shell-and-light activations.
- Location
- George V metro is a 3 minute walk, with Alma-Marceau at 7 minutes and Charles de Gaulle Étoile and Franklin D. Roosevelt both at 8 minutes, in postcode 75008. The immediate stretch of Avenue George V is a luxury corridor with Hermès, Givenchy and Zegna within 80 metres and the Four Seasons George V at 120 metres, so guests arrive on a wide, well-lit avenue and crews load in from a serviced frontage.
- Availability
- Day rate is on request with brief-based pricing set against build duration, guest numbers and technical load. Minimum hire is one day, you can book by the day or book by the week, and we advise 8 to 12 weeks lead time in Paris; spaces at this address typically book out first for the March and September ready-to-wear weeks and Haute Couture in January and July.
- How to Book
- Send your dates, format and guest count to enquire and we reply within 24h with availability, a costed quote and floorplans, with no charge until confirmed. Fashion Week Venues handles Ville de Paris permit paperwork, event staffing and fit-out coordination on your behalf. Request availability now to hold your window.
about this space
Located at 40 Avenue George V in Paris, this unique 1600-square-meter commercial space is designed for a variety of professional uses. The property is suitable for showrooms, fashion shows, concept stores, film shoots, and photography sessions, as well as corporate evenings. Spanning 17,222 square feet, the facility offers a large and flexible layout for different event formats. The interior is equipped with essential amenities to support operational requirements. Technical features include integrated lighting and multiple electrical sockets throughout the space. The premises include a water closet and a dedicated area for changing. For ease of movement and access, the building provides an elevator and multiple entrances. Situated in the 75008 postal district of Paris, this ground-floor property functions as both a gallery and a showroom. The space is provided as a versatile environment for professional activities, with all included amenities available to facilitate a wide range of commercial and creative projects.
the fwv take
Book this one for a full-scale fashion presentation or a multi-day showroom and press day programme, because 1,600 sqm of ground floor floorplate with an integrated lighting rig and sockets distributed across the whole plan lets you build a runway, a buyer appointment suite and a cocktail zone into a single tenancy without renting a temporary power and truss package on top.
What makes this address work for that format is the combination of multiple street entrances and a dedicated changing area, which means guest arrival on Avenue George V stays separate from crew load-in and model prep, an operational split that decides whether a 1,660 capacity reception runs cleanly or backs up onto the pavement.
Aesthetically and commercially it reads luxury, and it should be treated that way: established ready-to-wear houses, accessories and jewellery maisons, and beauty groups with couture-week budgets belong here, sitting metres from Hermès, Givenchy and Zegna, while emerging labels and mid-scale contemporary brands will find the scale unforgiving and are better served by smaller spaces in Paris on the Right Bank fringes.
In our experience the January and July couture windows and the September ready-to-wear week go first at this address, often twelve weeks out, and because the volume almost always needs a scenographic build rather than a light dress, we advise clients to lock the venue and the production and build schedule at the same time rather than sequentially.
what's included
- change space
- lighting
- wc
- elevator
- multiple entrances
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 1600 sqm floor plan and amenities for Versatile 1600 sqm Showroom and Event Space on Avenue George V, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
activation ideas
SS/AW Seasonal Showroom
This works as a full-season showroom because 1,600 sqm on one ground floor lets you run rail storage, appointment rooms and a press corner simultaneously without anyone crossing paths. Brands taking a space this size for a market month typically zone roughly 600 sqm for hanging collection, 400 sqm for seated appointment tables and leave the rest as circulation and back of house. The George V address does real work here, since buyers walking between Avenue Montaigne and the Champs already pass the door. Compare it against other spaces in Paris before committing the season.
Buyer Appointments and Wholesale Preview
Strong for back-to-back wholesale appointments, mainly because multiple entrances let you stagger arrivals so one buyer team never sees the next. In practice you can build six to ten semi-private appointment bays inside the floorplate with soft partitioning and still keep a central rail library that stylists pull from. The integrated lighting means garment colour reads accurately at the table without hiring in a supplementary rig, which matters when buyers are approving fabric on a collection preview.
Press Day and Collection Preview
A credible press day venue, largely because the ground floor position means no stairs for editors arriving between appointments and the elevator covers crew and delivery movement separately. For press days we would plan 80 to 150 attendees moving through in waves across a day, with a styled product display of around 400 sqm, a seated interview area and a drinks point near the entrance. The changing area doubles as a talent holding room when a founder or ambassador is on site for interviews.
Fashion Presentation or Runway Show
The floorplate is one of the few in the 8th that genuinely takes a runway build, with 1,600 sqm allowing a 30 metre catwalk plus seating banks and a full backstage zone behind a service entrance. Standing capacity is quoted at 1,660, though for a seated fashion presentation plan closer to 400 to 600 guests once the runway, camera pit and front row spacing are set. Structural staging, riser and seating installs are handled through our production and build team on a two to three day pre-build.
Sample Sale
Well suited to a high volume sample sale because the multiple entrances let you run queue entry and exit on separate doors, which is the single biggest failure point in Paris sample sale space. At this scale you can hold 40 to 60 double rails, a fitting bank served by the existing changing area, and a till line of six to eight positions without congesting the shop floor. Card terminals, queue management and reconciliation run through our point of sale and payments setup.
Pop-Up Store and Temporary Retail
A serious temporary retail proposition rather than a token one, since a ground floor frontage on Avenue George V puts you within 80 metres of Hermès, Givenchy and Zegna and directly in luxury shopper flow. Most brands would not merchandise all 1,600 sqm as sell floor; a stronger pop-up concept uses 500 to 700 sqm of retail experience with the remainder given to an installation, café or appointment area. George V metro is three minutes on foot, which supports walk-in as well as invited traffic.
Product Launch
Launches work here because you can separate the reveal moment from the reception physically rather than by timing alone. A typical build uses one entrance for guest arrival into a holding and drinks zone, then opens a second threshold into the product room at the reveal. Distributed sockets across the floorplate mean screens, lighting states and audio can be positioned wherever the concept needs them rather than where power happens to sit. Comfortable for 300 to 800 guests depending on build density.
Influencer Event
Good for creator programming because the volume of space lets you build four or five distinct content moments rather than one backdrop that everyone queues at. We usually plan 60 to 120 creators across a three hour window, with a gifting station, a seated content area and the changing space used for outfit changes and touch-ups. The Four Seasons George V at 120 metres is a practical asset when you are hosting international talent who need a base within walking distance of the venue.
Art Exhibition or Gallery Showing
The space already functions as a gallery, so exhibition formats need less intervention than most commercial shells. Integrated lighting handles general wash while track and picture lighting can be added off the existing circuits, and 1,600 sqm supports either a small number of large scale works or a routed multi-room hang built from temporary walls. For an exhibition opening, plan 400 to 700 guests standing with a controlled entrance and a second door held for artist and press arrival.
E-commerce, Editorial and Content Days
A workable content studio for volume shoot days, mainly because a ground floor load-in plus elevator means lighting kit, rails and set pieces arrive without a stair carry. On a standard e-commerce shoot you can run two or three simultaneous set-ups with a styling and steaming station between them, using the dedicated changing area for talent. Worth noting that natural light varies across the floorplate, so most crews light fully rather than relying on window positions.
Video Production and Film Shoots
Suited to film work because ceiling height and open floor area allow a build set with camera track and pull-back distance, which smaller Paris showrooms cannot offer. Multiple entrances let production park unit and crew flow away from the shooting set, and the elevator supports rigging and grip movement during the day. Sound is the constraint to check on an avenue location, so schedule dialogue-heavy setups away from peak traffic hours or plan for post-sync.
Networking Event and Corporate Evening
A strong evening reception venue during the fashion calendar, given a capacity of 1,660 standing and an address guests recognise without needing directions. For a cocktail reception we would plan 300 to 600 guests to keep the room feeling occupied rather than sparse, using furniture and lighting to compress the footprint. Catering has to be brought in and serviced from a back of house zone, since the space provides WC facilities and power but no fitted kitchen.
use cases
location
what's around
15 stores within 600 m, incl. Zegna, Hermès, Givenchy
brands nearby
- fashion stores
- 11
- jewellery & watches
- 2
- beauty
- 2
- culture
- 1
- hotels
- 4
- cafés
- 4
- restaurants & bars
- 25
- other retail
- 11
- L'Écluse40 m
- Zegna50 m
- Al Ajami60 m
- Hermès60 m
- Givenchy80 m
- Prince de Galles80 m
the neighbourhood
Maisons with couture-level budgets, international luxury groups, jewellery houses and the press offices that service them are the working population of this stretch of the 8th. Within a two minute walk of 40 Avenue George V you have Hermès, Givenchy and Zegna trading at street level, Philipp Plein a little further north, and the Avenue Montaigne cluster of ateliers and flagship boutiques sitting just across Alma. The commercial texture here is not independent studios and print rooms, it is holding company offices, communications agencies handling European launches, watch and jewellery distributors, and the private client teams who move buyers between appointments by car. Rue Pierre Charron and Rue Marbeuf behind the avenue carry the support layer: production offices, casting rooms, Copy-Top for last minute lookbooks, and enough restaurants that seating forty press guests at short notice is genuinely solvable. In our experience placing brands across spaces in Paris, this is the address clients choose when the guest list includes people who will not travel east of the river for a press day.
Proximity to the hotels where international press and buyers actually sleep is the reason brands take this avenue over the Marais or the 3rd. The Four Seasons George V is 120 metres away, the Prince de Galles under 90, Hôtel de Sers and La Clef Champs-Élysées within a short walk. A Milanese buyer or a Tokyo editor with four appointments in a day can walk here from their room, which materially raises attendance on invite-only formats. The Marais and Haut Marais give you a younger creative audience, better sqm value and a more editorial backdrop, but they demand travel time and they do not carry the institutional weight some houses require. Le Sentier and the 2nd offer cheaper showroom rental but weaker adjacency to luxury peers. What this avenue does not offer is discount pricing or an emerging-brand halo. You are paying for the postcode, the neighbours and the credibility that comes with a George V address, and a 1600 sqm ground floor here is priced accordingly. Run the numbers through our budget calculator before committing, because build costs in the 8th typically sit above what teams assume.
Arriving here for a morning press day feels orderly rather than busy. Avenue George V has wide pavements, controlled traffic and a steady flow of hotel guests, private drivers and office workers between roughly nine and eleven, then a heavier lunch rhythm around the restaurants on Rue Pierre Charron. Afternoons bring Champs-Élysées overflow drifting down the avenue, though it thins quickly the further you move from the corner. The multiple entrances on this building matter more than they sound: you can run a buyer appointment stream and a production load-in without the two crossing, and the elevator plus ground floor access makes rail and crate movement straightforward. The street dynamic works particularly well for cocktail receptions, fashion presentation formats and controlled press events where arrival needs to feel considered. What we consistently hear from brand teams who activate here is that walk-in traffic is close to irrelevant. This is not a location for high-volume temporary retail or a pop-up shop relying on spontaneous footfall. If your model needs impulse purchase volume, look at Le Marais or Rue de Rivoli instead and talk to us about venue sourcing there.
getting here & street life
nearest transit
- George Vmetro268 m · 3 min
- Alma-Marceaumetro550 m · 7 min
- Klébermetro615 m · 8 min
- Franklin D. Rooseveltmetro628 m · 8 min
- Charles de Gaulle — Étoilemetro673 m · 8 min
- Saint-Philippe du Roulemetro690 m · 9 min
street activity
high footfall.
38 places within 200 m · 26 stores · 29 cafés and restaurants · pedestrianised street
- within 200 m
- 38
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
The Rue Pierre Charron is a street in the 8th arrondissement of Paris, near the Avenue Montaigne high-fashion district.
- Pershing Hall · 101 m
- Four Seasons Hotel George V · 111 m
- Le Cinq · 115 m
- Le Gerny's · 119 m
- La Clef Champs-Élysées Paris · 173 m
frequently asked
Yes, the 1,600 sqm ground floor at 40 Avenue George V is available for pop-up shops and temporary retail in Paris 75008. The scale allows you to build a full branded store environment with a retail floor, a fitting and changing area, and back-of-house stock in one footprint rather than compromising on layout. Integrated lighting and multiple electrical sockets throughout mean you can rig product displays and screens without rebuilding the electrical base. In our experience handling bookings on the George V and Montaigne axis, brands running a pop-up shop here tend to combine street-facing retail by day with buyer and press appointments in a partitioned zone. Tell us your dates and format and we will confirm whether the ground floor is available now for your window.
who it suits
Brand Scale
This is a space for established houses and scaled contemporary brands, typically 40 people and upwards, eight or more years of trading, and either a global wholesale book or a licensing and distribution structure behind them. At 1,600 sqm with a standing capacity of 1,660, the floorplate only pays for itself when a brand is filling it with several functions at once: a runway or presentation zone, a buyer appointment area, a press lounge and back of house dressing all running from the same shell. The location on Avenue George V, with Hermès, Givenchy and Zegna inside 80 metres and the Four Seasons George V at 120 metres, means the address itself is part of the positioning and is priced accordingly. Where we see mismatches is when a five to fifteen person brand takes a space of this size for a wholesale-only season and ends up curtaining off two thirds of the floor. Those brands are better served by a 150 to 400 sqm room among the other spaces in Paris we hold in the Marais and the 8th.
Aesthetic Fit
The space reads as a neutral gallery shell, so it favours brands with a controlled, architectural design language: ready-to-wear and couture houses, fine jewellery and watches, leather goods, high-end beauty and fragrance, and directional menswear. Integrated lighting and distributed sockets across the full floorplate mean a set designer can work in freestanding structures, plinths, mirrored volumes and lighting states rather than fighting an existing interior. Categories with heavy visual identity of their own, such as streetwear built on graphic saturation or scaled DTC brands relying on colour-block retail furniture, tend to look under-scaled here because the room absorbs everything smaller than it. It also does not suit brands wanting a found-space, raw industrial or warehouse narrative; the Avenue George V context is polished luxury and the audience arriving will read it that way. If your concept needs interpreting into a volume this size, our concept and direction team scopes that before you commit to dates.
Best Use Cases
First choice is a fashion week showroom and buyer season, because the floorplate divides into multiple wholesale appointment rooms, a collection preview area and a dedicated changing space without temporary walls swallowing the budget. Second is a fashion show or brand presentation, where 1,660 standing capacity, ground floor access and multiple entrances allow front of house arrival and crew load-in to run on separate routes. Third is a press day and collection preview, with the changing area doubling as a styling room and the address making journalist attendance an easy yes. Fourth is a large-format pop-up shop or temporary retail build, since ground floor frontage on a pedestrianised high-footfall stretch supports genuine walk-in traffic. Fifth is a cocktail reception or product launch for 500 to 1,600 guests, with hotels and restaurants clustered within 200 metres for pre and post programming. Sixth is a content studio, campaign shoot or ecommerce production, where integrated lighting and the elevator make multi-day setups practical. Seventh is an art exhibition or gallery showing, and eighth a sample sale or trunk show, both of which work but underuse the address.
Budget Signal
This sits at the upper end of the Paris temporary retail and showroom market, comparable to the strongest addresses on Avenue Montaigne and Rue Saint-Honoré rather than to mid-tier 8th arrondissement stock. Brands at this stage typically find the value sits in what you do not pay twice for: integrated lighting and distributed power remove a significant slice of the production budget, the ground floor and multiple entrances cut load-in time, and the changing area and elevator handle logistics that a bare warehouse would bill you separately for. Against a hotel ballroom of similar capacity you gain full creative control of a blank shell and a street-facing address rather than a branded venue. Against a shared pop-up format or co-working event room you gain scale, exclusivity and a neighbourhood that pre-qualifies your audience. In our experience the brands that get the most from it are running two or three formats across a single booking window; if you are pressure-testing that against other cities, our city compare tool is the fastest way to see the trade-off.
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