Versatile 335sqm Duplex on Rue Montmartre, Paris.
tl;dr
- Space
- A 335 sqm (3,606 sq ft) duplex at 146 Rue Montmartre in the 2nd arrondissement of Paris, available for short-term rental as a fashion showroom or brand activation space, with four metre ceilings, wood and tile floors and painted walls with wallpaper sections. Two former apartments joined by an interior staircase give two full levels holding 350 standing.
- Best For
- Wholesale appointments and buyer previews run as a two floor fashion showroom, multi room pop-up store and temporary retail with a separate service level, press day and collection preview with cocktail reception, sample sale or trunk show using the stock room, and ecommerce or content studio shoots you can book by the day.
- Standout Features
- Four metre ceilings across both levels of the duplex, a built in fitting room and dedicated stock room that remove the cost of temporary retail joinery, and a complete kitchen with counter suitable for a catered press day. Installed sound system, air conditioning and well placed sockets make the space move-in ready, while lift access handles rail and crate deliveries and security shutters protect samples overnight.
- Location
- Bourse metro sits two minutes on foot, Grands Boulevards and Sentier three minutes, and Bonne Nouvelle five minutes, postcode 75002. The pedestrianised stretch of Rue Montmartre is dense with brasseries, agencies and trade showrooms, so guests walk in from Sentier appointments and crews load in without traffic, on a street vetted by Fashion Week Venues for showroom and press use.
- Availability
- Day rate is on request with brief-based pricing set against duration, guest numbers and fit-out scope, and minimum hire is one day. Allow six to eight weeks lead time in Paris, extending to three months for the March and September Paris Fashion Week windows, when duplexes of this size in the 2nd typically book first.
- How to Book
- Send dates, activation format and guest count through the enquiry form and we reply within 24h with confirmed availability and a costed quote, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your Paris dates.
about this space
Located at 146 Rue Montmartre in Paris, this 335-square-meter duplex is suitable for events, galleries, retail, and showrooms. The space was created by merging two apartments via an interior staircase and features four-meter-high ceilings. It is categorized as a unique venue and spans the entire premises. The interior is equipped with a range of professional amenities, including air conditioning, a sound system, and a complete kitchen with a counter. The property includes a bathroom and a water closet. The flooring consists of a combination of wood and tiles, and the walls are well-painted with sections of wallpaper. Technical features include well-placed electrical sockets and an elevator for accessibility. For retail support, the space provides a fitting room and a dedicated stock room. Security is managed through integrated security shutters. All features are designed to support a variety of commercial uses, including pop-up shops and photoshoots. The layout offers significant volume across two levels, maintaining historical elements alongside contemporary design features. All mentioned equipment and furniture are included within the space.
the fwv take
Book 146 Rue Montmartre for a multi-day showroom and press day combination rather than a single high-traffic retail drop, because the duplex layout lets you run buyer appointments and editor previews on one level while the fitting room, stock room and complete kitchen keep the working side of the operation entirely out of sight on the other.
Four-metre ceilings across 335 square metres give rail runs and tall plinths room to breathe, and the interior staircase that joins the two former apartments creates a natural sequencing device, so guests arrive, are received at the counter, then move upward into the collection instead of standing in one undifferentiated room.
Aesthetically this reads as an established Paris apartment with wood floors, painted walls and wallpaper sections intact, which suits contemporary ready-to-wear, jewellery, eyewear and fragrance labels at the growth stage far better than a heritage maison needing a blank white box, and brands with an editorial, lived-in visual language will spend far less on production and build here than they would in a raw shell.
In our experience the 2e fills earliest of all the Paris districts during the March and September women's weeks, so enquire six to eight months ahead, confirm elevator dimensions before scheduling crate deliveries on a pedestrianised stretch, and if these dates are gone look at comparable spaces in Paris within three minutes of Bourse.
what's included
- change space
- entire
- wc
- elevator
- well placed sockets
- air conditioning
- bathroom
- complete kitchen
- counter
- furniture
- sound system
- clean floor
- tiles
- wooden
- fitting room
- stock room
- security shutters
- clean walls
- wallpaper
- well painted
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 335 sqm floor plan and amenities for Versatile 335sqm Duplex on Rue Montmartre, Paris, then note the window you want in Paris. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Paris.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Paris.
activation ideas
SS/AW Seasonal Showroom
This works as a showroom rental because the interior staircase gives you two functionally separate levels, so arrival and hospitality never collide with the rails. Brands running a full season in spaces like this typically place 60 to 80 metres of rail across the upper level, hold the stock room for unmerchandised sizes and use the fitting room for fit checks without building temporary joinery. At 335sqm you can comfortably run three concurrent appointment zones plus a waiting area, and Bourse metro two minutes away keeps international buyer attendance high across a ten day Paris Fashion Week run.
Buyer Appointments and Wholesale Previews
Strong fit, primarily because the duplex allows you to sequence appointments vertically rather than partition one open floor. In practice the lower level with its complete kitchen and counter handles coffee, water and holding for early arrivals, while the upper level runs 45 to 60 minute wholesale appointments in relative quiet. Plan for three to four buyers per slot before the acoustics start working against you. The Sentier and Bourse cluster of press offices and agencies means most of your European buyer list is already walking distance away, which is why we route so many venue sourcing briefs of this type here.
Press Day and Media Preview
A credible press day venue because the finished walls, wallpaper sections and four metre ceilings photograph as a Paris apartment rather than a hired room, which editors respond to. The kitchen with counter supports catered service for a rolling schedule of 40 to 60 editors and stylists across a day, air conditioning holds the room through August and September heat, and the sound system covers ambient audio without a rental PA. Keep the upper floor for one-to-one interviews and product close-ups, and hold the lower floor for arrivals and the press wall.
Pop-Up Store and Temporary Retail
This suits a scheduled, invite-and-campaign-driven pop-up concept far better than a walk-in tourist retail play, and you should budget marketing accordingly. What makes it work operationally is that the retail infrastructure already exists: fitting room, stock room, counter for POS, security shutters for overnight sample storage and an elevator for crate and rail deliveries. Run the sales floor downstairs at around 150sqm and keep the upper level for stock, styling and a private VIP room. Footfall on this stretch is agency and media traffic on weekdays, thin at weekends.
Sample Sale
Works well as a sample sale space because the two constraints that break sample sales, stock replenishment and queue flow, are both solved here. The dedicated stock room lets you hold and rotate inventory out of sight, the fitting room handles try-on without you building cubicles, and the duplex layout means you can meter entry downstairs while the sale floor upstairs stays at a workable density. Realistically hold 80 to 120 shoppers inside at once rather than the 350 standing headline figure, and staff the door and the staircase separately.
Trunk Show and Showroom Sale
Well suited, because a trunk show needs hospitality and transaction capability in the same room and both are already installed. The counter doubles as a bar and a payment point, the kitchen supports light catering without external prep space, and the fitting room means clients can try and commit in one visit. For a client list of 30 to 50 over an afternoon and evening, the lower level alone is sufficient, leaving the upper floor for private styling. Pair it with point of sale and payments so takings and client data are captured cleanly on the day.
Product Launch and Brand Activation
A workable launch venue because four metre ceilings across 335sqm accommodate tall plinths, hanging elements and set pieces that most Paris apartments of this size cannot take. The staircase creates a genuine reveal sequence, so guests are received and briefed on one level then move up into the product moment. Sound system and air conditioning are installed, so your production spend goes on set rather than infrastructure. For a seated or presentation format plan 80 to 100 guests; for a standing reception the space absorbs considerably more across both floors.
Influencer Event and Cocktail Reception
Good fit, driven by the fact that a duplex creates natural circulation and multiple backdrops, which is what content-generating guests actually need. Set the bar at the kitchen counter downstairs, place two or three shootable set-ups upstairs against the wallpapered and painted wall sections, and the crowd self-distributes rather than clogging one room. Brasseries including Bouillon du Croissant and Gallopin sit within a minute for overflow and after-party. Plan 120 to 180 guests for a comfortable evening, and brief creator deliverables through influencer marketing before the invitations go out.
E-commerce and Lookbook Shoot
Efficient as a content studio because you get two floor treatments, wood and tile, plus painted and wallpapered wall sections, which means three or four distinct set-ups without a build. Four metre ceilings allow full-length framing and high lighting positions, well placed sockets handle strobe and continuous kits across both levels, and the fitting room and stock room work as wardrobe and steaming without renting a truck. For a standard e-commerce shoot day of 60 to 100 SKUs, one crew of six to eight operates on the lower floor while styling stages upstairs.
Editorial Shoot and Video Production
Strong for editorial and short-form video because the space is a whole-premises booking, so there is no shared access or noise from neighbouring tenants during takes. The staircase is a usable camera move, the ceiling height gives room for jib and boom, and air conditioning is essential for talent comfort during long lighting set-ups. Load-in is via the elevator, which handles crates but should be measured before you schedule oversized flight cases. Morning load-in on Rue Montmartre is quiet; midday brings a heavy restaurant rush directly outside, so plan exterior audio around it.
Art Exhibition and Gallery Showing
Credible as a gallery format because the walls are already clean and well painted, which removes the single largest cost in most temporary exhibition builds. Four metre ceilings take large-format work and hanging installations, and the two levels let you split a show into distinct hangs or separate a main exhibition from a viewing and sales room. Passage des Panoramas two hundred metres north brings collector and gallery traffic through the district. For a private view, 150 to 200 guests circulate across both floors without crowding the work.
Workshop and Masterclass
Works well for hands-on formats because a complete kitchen, counter, water and two bathrooms cover the practical requirements that most raw event spaces force you to hire in. Seat 30 to 40 at tables on one level for a craft, styling or beauty workshop and keep the second floor for materials, catering and breakout. The sound system carries a facilitator without a hired mic in a room this size. Furniture is included, which meaningfully reduces set-up cost for repeat sessions across a week.
Networking Event
Adequate to good, with the caveat that a duplex splits a crowd, so this suits structured networking over one large open-room mixer. Use the lower floor with the kitchen counter as the bar and main circulation zone for 100 to 150 standing, and the upper floor for seated conversations or a short programmed talk. The 2nd arrondissement location works in your favour on attendance: Bourse, Grands Boulevards and Sentier are all within three minutes, and hotel clusters around Opéra are a ten minute walk for out-of-town guests. Compare turnout economics against other cities using the city compare tool.
use cases
location
what's around
5 stores within 600 m, incl. Yamaha, Coiffure Auffray Jérôme, Franprix
brands nearby
- fashion stores
- 3
- beauty
- 1
- department stores
- 1
- culture
- 7
- hotels
- 2
- cafés
- 5
- restaurants & bars
- 29
- other retail
- 12
- Bouillon du Croissant10 m
- Dédé la Frite80 m
- Café Moderne90 m
- Armurerie de la Bourse100 m
- Gallopin100 m
- Sushi Poke130 m
the neighbourhood
Contemporary womenswear labels, streetwear and sneaker brands, sales showrooms, casting studios and digital-first agencies make up the working population of the streets around Rue Montmartre and the Sentier edge of the 2nd. Walk five minutes from number 146 in any direction and you pass wholesale showrooms sitting above ground-floor brasseries, the textile and trim suppliers that survived from the old rag trade on Rue d'Aboukir and Rue du Caire, small press offices tucked into courtyards off Rue Saint-Marc, and the buyer traffic that circulates between Sentier and Bourse throughout market. Passage des Panoramas, a little over two hundred metres north, still pulls collector and gallery footfall through its dealers and narrow restaurants, while SneakersnStuff on Rue de Cléry anchors the streetwear end of the district and Palais Brongniart handles the larger trade formats. In our experience placing brands in this part of Paris, the ecosystem here is trade-led rather than consumer-led. This is where the appointments get booked, where the sample trunks arrive by taxi at eight in the morning, and where an ecommerce shoot and a buyer day routinely share the same week in the same building. Anyone weighing this against other spaces in Paris should read the 2nd as the working engine room of the fashion calendar rather than its shop window.
Brands choose the 2nd over Le Marais and Rue Saint-Honoré because they get volume, ceiling height and a credible fashion district address without paying 1st or 8th arrondissement rates or fighting Marais weekend congestion. The tradeoff is footfall quality against footfall quantity, and it should be understood plainly. Rue des Francs-Bourgeois and Rue de Rivoli deliver thousands of casual passers-by carrying shopping bags; Rue Montmartre delivers agency staff, media people, finance workers from around the old Bourse and a dependable lunch and after-work rhythm, but very few browsers on a Sunday afternoon. What you gain instead is logistics and attendance. Bourse metro is two minutes on foot, Grands Boulevards and Sentier three, Bonne Nouvelle five, and Gare du Nord is a short ride for London and Brussels arrivals, which matters when half your buyer list flies in for forty-eight hours. Press and buyer hotel clusters around Opéra and the Grands Boulevards sit within a ten-minute walk, so appointment no-shows stay low. Per square metre this district consistently prices better than the northern Marais or Saint-Honoré for equivalent finish, which is why we route so many 300sqm-plus showroom rental and press day location briefs here. Model the difference in the budget calculator before committing to a Marais premium you may not actually need.
Arriving at 146 Rue Montmartre feels business-like rather than ceremonial, which suits an invite-only format well. The street is narrow and commercial at ground level, with Bouillon du Croissant immediately beside the door and Gallopin and Café Moderne within a minute, meaning guests can be received, fed and moved on without a separate hospitality plan. Mornings are quiet and clean, which is when we schedule load-in and content studio or brand shoot work; midday brings a heavy restaurant rush from the surrounding offices and the pavement genuinely fills; late afternoon settles back into a rhythm of agency people walking between meetings. Inside, the elevator and the 335sqm split across two levels with four-metre ceilings let you run buyer appointments upstairs while a retail floor or cocktail reception operates below, with the fitting room and stock room doing real work during a sample sale or trunk show. What we consistently hear from brand teams who activate here is that the street dynamic works particularly well for scheduled, invited traffic and poorly for spontaneous discovery. Be clear-eyed about that: this is not the address for high-volume tourist retail, walk-in pop-up shop numbers or a brand that needs a heroic shopfront moment, and if that is the brief our venue sourcing team will point you to a different arrondissement rather than sell you this one.
getting here & street life
nearest transit
- Boursemetro152 m · 2 min
- Grands Boulevardsmetro244 m · 3 min
- Sentiermetro246 m · 3 min
- Bonne Nouvellemetro422 m · 5 min
- Richelieu - Drouotmetro424 m · 5 min
- Quatre Septembremetro546 m · 7 min
street activity
high footfall.
23 places within 200 m · 17 stores · 34 cafés and restaurants · pedestrianised street
- within 200 m
- 23
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
The 2nd arrondissement of Paris is one of the 20 arrondissements of the capital city of France. In spoken French, this arrondissement is colloquially referred to as deuxième. It is governed locally together with the 1st, 3rd and 4th arrondissement, with which it forms the 1st sector of Paris. In 2023, it had a population of 19,847.
- Assassination of Jean Jaurès · 9 m
- Café du Croissant · 10 m
- Paris Chamber of Commerce · 95 m
- Palais Brongniart · 141 m
- Paris Stock Exchange bombing · 141 m
- Bourse station · 153 m
frequently asked
Yes, the 335sqm duplex at 146 Rue Montmartre is available for pop-up shops and temporary retail in the 2nd arrondissement of Paris. It already carries the retail infrastructure most brands have to build from scratch, including a fitting room, a dedicated stock room, a counter and security shutters at street level. In our experience handling pop-up bookings at addresses like this in the 2e, the honest expectation to set is that traffic here is trade-led and appointment-led rather than tourist-led, so a pop-up works best when you drive your own audience through press, CRM and paid invitations. If you need high-volume walk-in discovery, we will tell you early and point you toward a different arrondissement. You can book by the day or by the week depending on how long you want the shop live.
who it suits
Brand Scale
This space fits established mid-size brands with a 15 to 60 person team, roughly 5 to 15 years of trading, and a business that already runs both wholesale and direct-to-consumer channels. At 335sqm across two connected levels with a capacity of 350 standing, it demands enough product, enough staff and enough guest list to justify the volume. Brands at this stage typically find the duplex layout useful precisely because it does two jobs at once: a retail or reception floor below, buyer appointments or press interviews above, without one interrupting the other. Where we see mismatches is when a brand with a three person team and a single capsule collection books it, then spends the budget dressing empty square metres. Equally, a global house planning a 1,000 guest show will outgrow the standing capacity and need a hangar or hôtel particulier instead. If your headcount and guest list sit under those thresholds, the smaller spaces in Paris we list will serve you better.
Aesthetic Fit
Brands with a considered, architectural or quietly luxurious visual identity read best here. Four-metre ceilings, wood and tile flooring, painted walls with wallpaper sections and retained Haussmannian bones give you a Parisian apartment register rather than a white cube. That suits ready-to-wear, tailoring, leather goods, fine jewellery, fragrance, eyewear and homeware where the product benefits from domestic scale and warm light. It also suits art-adjacent brands hanging work on finished walls. What does not work is a hard streetwear or sportswear drop built on raw concrete and industrial scaffolding, or a neon-saturated beauty concept that fights the period detail. The walls and floors are finished, which means aggressive build is neither welcome nor necessary. Brands wanting a full identity overlay should scope branded store design early rather than assume a paint-and-vinyl fix will sit comfortably against the existing envelope.
Best Use Cases
First choice is a fashion showroom and wholesale appointment programme during Paris Fashion Week, because the interior staircase separates arrival and hospitality from private buyer rooms, and the stock room and fitting room handle sample logistics without improvisation. Second is a press day and collection preview, where the kitchen with counter, sound system and air conditioning support a full day of back-to-back editor and stylist visits. Third is a multi-week pop-up shop or temporary retail space, supported by security shutters, an elevator and a two-minute walk to Bourse metro on a pedestrianised, high-footfall stretch. Fourth is a sample sale or trunk show, where 350 standing capacity and a dedicated stock room absorb volume and queue flow. Fifth is a content studio or ecommerce shoot, given the ceiling height, natural light and two distinct floor treatments. Sixth is a cocktail reception, influencer event or exhibition opening, where the duplex creates natural circulation. In our experience the profile that gets the most from this space is a brand combining two of these formats across one booking, which our activation service is built to sequence.
Budget Signal
Expect upper-mid market pricing for central Paris, below trophy addresses in the 1st, 8th and Marais but above equivalent square metreage in the 10th or 11th. The value case rests on what is already installed. Air conditioning, sound system, complete kitchen, fitting room, stock room, elevator, security shutters and included furniture mean your production budget goes to brand expression rather than infrastructure. A comparable raw retail unit on a prime commercial street will cost more per day and still require a full fit-out. A hotel event space delivers service but no retail function, no stock room and no security for overnight sample storage. Co-working and shared pop-up formats undercut the day rate but cannot host a wholesale appointment programme with any credibility. Run your own numbers through the budget calculator before enquiring, and factor in that reduced build cost typically offsets the higher headline rate over a booking of a week or longer.
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