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shell — miami

Versatile Creative Space with Amenities.

min 1 days
1,644 m²
17700 sq ft
miami
US
$1,440 / day
per day
pop-up store
3 use cases
city
Miami
area
1644 sqm
day rate
$1,440 / day
postcode
—
use cases
pop up store · art exhibition · showroom presentation
included
Internet · Air Conditioning · Security System

about this space

This large, vibrant creative space provides an excellent opportunity to customize the environment to your unique vision. Located on the ground floor, it ensures easy access for all, including individuals with disabilities. The space comes equipped with essential amenities such as on-site parking, furniture, heating, air conditioning, and high-speed Internet, making it suitable for various events. Ideal for hosting fashion showrooms, pop-up stores, art openings, nautical shows, birthdays, baby showers, and more, this space supports limitless possibilities for immersive experiences.

the fwv take

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This expansive Miami space is ideally suited for large-format retail activations and pop-up stores due to its generous 17,700 square feet and comprehensive amenities that facilitate seamless event setups.

What makes this address work for such activations is the ground floor location with a full suite of operational facilities including on-site parking, fabric-neutral decor, and ample structural capacity, offering brands freedom to create their own customized environments.

Mid-to-large scale contemporary streetwear and sportswear brands with established markets will find this space an excellent match, especially if they are seeking to either entice Miami's stylish crowd or run a high-volume selling event like a multi-day sample sale.

In our experience, booking this venue for Miami's shopping high seasons such as art and fashion weeks with a lead time of three to four months captures optimal foot traffic and outreach success. To explore more options, you can browse all spaces and consider our production and build services for your activation.

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what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi

servizi aggiuntivi

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 1644 sqm floor plan and amenities for Versatile Creative Space with Amenities, then note the window you want in Miami. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €1280 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Miami.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Miami.

activation ideas

SS/AW Seasonal Showroom

This spacious Miami venue is excellent for a seasonal showroom thanks to its extensive 17,700 square feet of floor space and the inclusion of fitting rooms, garment racks, and counters. Brands running showrooms in spaces like this typically set up distinct areas for various collections, taking advantage of the expansive layout to provide a comprehensive and immersive viewer experience.

Pop-Up Store

The ground floor location and ample amenities make this space suitable for pop-up stores. With 1644 sqm available, there's sufficient room to create distinct shopping zones, and the provided furniture and internet allow for swift setup and e-commerce integration. It effectively supports high foot traffic events especially when coordinated with our activation service.

Art Exhibition or Gallery Showing

Art exhibitions thrive here due to the open layout and high ceilings which cater to large installations and diverse curation styles. Wall space is ample, and the neutral decor serves as a blank canvas for creative displays. The integration of sound and video equipment adds dynamic possibilities for interactive exhibitions.

Product Launch

A product launch fits well in this Miami space given the parking facilities and easy access, crucial for high-profile events with significant equipment needs. The kitchen and sound system facilitate hospitality offerings, supporting guest entertainment and engagement during the launch.

Buyer Appointments

For buyer appointments, the large square footage allows for partitioning into private, focused areas to meet trade requirements. Brands using similar spaces arrange segments by collection or product line, maximizing the layout for efficiency and focused discussions.

Sample Sale

The inclusion of a stock room, ample garment racks, and fitting rooms makes this venue outstanding for sample sales. This event type benefits from the parking availability, offering convenience to customers expected to transport bulk purchases. The scale of the space supports a high-capacity event.

Fashion Showroom

Perfect for fashion showrooms, this Miami space's generous dimensions and provided amenities like racks and security systems support upscale presentations. Brands looking to impress can execute elaborate layouts typically reserved for permanent retail floors.

Brand Activation

For disruptive brand activations, the ample space and range of amenities such as lighting and sound equipment facilitate creative freedom. The open capacity allows for varied setups including interactive zones, tailored to engage and immerse the audience effectively.

Content Creation Day

With its high-speed internet and spacious, adaptable environment, this venue is apt for a content creation day. Brands often construct multiple themed sets here to maximize creativity and efficiency, using natural light and atmospheric flexibility encouraged by the space's open design.

Networking Event

This Miami space supports networking events well, with its generous capacity and comprehensive facilities such as a kitchen and sound system to aid in event flow and guest interactions. Coupling it with our retail staffing enhances logistical coordination and attendee experience.

use cases

pop up storeart exhibitionshowroom presentationretail activationprivate eventcocktail reception

location

plotting…
miami·25.8606° · -80.2339°

getting here & street life

nearest transit

  • Northwest 22nd Avenue @ Northwest 95th Streetbus · 22 24630 m · 1 min
  • Northwest 22nd Avenue @ Northwest 93rd Terracebus · 22 246111 m · 1 min
  • NW 95 ST@NW 21 AVbus · 33176 m · 2 min
  • Northwest 22nd Avenue @ Northwest 96th Terracebus · 22 33 246220 m · 3 min
  • Northwest 22nd Avenue @ Northwest 93rd Streetbus · 22 246252 m · 3 min
  • Northwest 22nd Avenue @ Northwest 97th Streetbus · 22 33 246264 m · 3 min

the neighbourhood

Miami Central Senior High School is a secondary school located at 1781 NW 95th Street in the Liberty City neighborhood of Miami, Florida. Its current principal is Raymond Sands.

frequently asked

Yes, this versatile creative space in Miami is specifically designed for pop-up shops. With 17,700 square feet of customizable space, it offers a prime opportunity for retail activations, fashion showrooms, or art exhibitions. In our experience handling bookings at addresses like this, the provided amenities such as fitting rooms and garment racks enhance the pop-up shopping experience, making it a great choice for short-term commercial space. You can browse all spaces

who it suits

Brand Scale

This is a volume space built for established brands with 20 or more staff, five plus years of trading, and either a large wholesale book or an inventory position heavy enough to justify 17,700 sqft. At 1,644 sqm across a single mall level with stock room, fitting rooms, counters, garment racks and on site parking, it functions as a warehouse-scale retail floor rather than a boutique. Brands at this stage typically find they need at least 400 to 600 units on the floor to make the room read as intentional. A 3 person label with one capsule collection will be swallowed by it, and a luxury house seeking a prestige address in Design District or Miami Beach is wrongly positioned here. The location off NW 22nd Avenue is a drive to destination, not a walk by one.

Aesthetic Fit

Bold, high contrast, streetwear and sportswear identities perform best in this shell, alongside contemporary denim, footwear, swim and Latin American designer collectives that want an open canvas. The space is deliberately neutral and customisable, so brands arriving with their own fixtures, vinyl, modular walls and lighting rigs get the most from it, particularly with our production and build team handling the transformation. Where it does not work is quiet luxury and heritage tailoring that depends on architectural character, period detail or a prestige postcode to carry the story. There is no borrowed atmosphere in this room. If your brand identity relies on the venue supplying the taste level rather than the square footage, look elsewhere.

Best Use Cases

First choice is a multi day sample sale space, because the stock room, counters, fitting rooms, garment racks and free parking solve every operational problem that kills sample sales elsewhere. Second is a large format pop up shop or retail activation running across weeks, supported by security system, air conditioning, elevator access and a kitchen for staff. Third is a wholesale showroom and collection preview during Miami buying season, where the floor plate allows separate room sets per category with private appointment zones. Fourth is an art exhibition or brand presentation space, given ceiling volume and uninterrupted wall runs. Fifth is a cocktail reception or launch party, aided by sound and video equipment already in place. Sixth is a content studio block between retail days, which is where we advise pairing hours with retail staffing to keep the floor covered.

Budget Signal

On a cost per square metre basis this sits at the low end of the Miami market, well below Wynwood, Design District and Miami Beach retail, and below most hotel event floors once you factor their catering minimums and short hire windows. What you buy here is scale and control rather than address prestige. A comparable footprint in a prime commercial corridor would cost several times more, and co working or shared pop up formats simply cannot offer 17,700 sqft, a stock room, parking and a one day minimum lease. In our experience the profile that gets the most from this space is a brand that would rather spend the saving on build, lighting and paid traffic than on rent. Model the split before you commit using our budget calculator.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
—
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c