Versatile Event and Performance Venue in Midtown East.
about this space
This intimate and flexible event and performance venue in Midtown East is available for full buyout by the hour. The space features two connected rooms: a main showroom equipped with a built-in stage and a separate bar/lounge area. It is suitable for various occasions, including private events, live performances, rehearsals, corporate gatherings, screenings, and creative productions. The main showroom includes a raised stage with professional sound and lighting, multiple microphones, and an available baby grand piano. The layout can be adjusted for seated events, standing receptions, or cleared configurations, with the option to rearrange tables and chairs as needed. The bar and lounge area boasts a fully operational bar, bar seating, tables, banquette seating, and warm ambient lighting, making it perfect for cocktail hours, networking, or breakout sessions. Additional amenities include Wi-Fi, TVs with HDMI input, adjustable lighting, elevator and stair access, and convenient street-level load-in. Outside food and BYOB are allowed without restrictions. Optional staffing, such as bartenders, hosts, and security personnel, is also available, ensuring the space is adaptable for both creative and professional events.
the fwv take
Book this Midtown East venue for a single-evening launch party or press reception with a short staged moment, because the built-in raised stage, professional sound rig and fully operational bar mean the two highest cost lines of any fashion week evening are already installed and paid for.
What makes this address work for that use case is the two-room split across 112 sqm: the main showroom holds a seated or standing audience in front of the stage while the adjoining bar and lounge, with banquette seating and warm adjustable lighting, absorbs the crowd the moment the presentation ends, so you never suffer the dead twenty minutes that kills momentum at a one-room New York venue.
It suits established mid-market and contemporary labels in tailoring, denim, fragrance, eyewear or music-adjacent streetwear, five or more years in and with a real editor list, rather than minimalist luxury maisons who need daylight, white walls and street frontage, none of which a basement room with a supper club character will ever give them without an expensive fight.
In our experience the February and September NYFW evening slots here go six to eight weeks out and the Tuesday to Thursday windows disappear first, so enquire early, note that lease is strictly one day with no multi-day hold, and use the unrestricted BYOB and outside catering allowance properly by pricing beverage independently through our budget calculator before you commit to a guest count near the 120 ceiling.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Reception
- Lounge
- CCTV
- Stage
servizi aggiuntivi
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con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 112 sqm floor plan and amenities for Versatile Event and Performance Venue in Midtown East, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €10448 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
use cases
location
getting here & street life
nearest transit
- Lexington Avenue–53rd Streetmetro162 m · 2 min
- 51st Streetmetro236 m · 3 min
- 59th Streetmetro616 m · 8 min
- Lexington Avenue–59th Streetmetro628 m · 8 min
- 5th Avenue–53rd Streetmetro681 m · 9 min
- 3rd Avenue & East 51st Streetbus · qm31 qm32 qm35 qm36 qm44142 m · 2 min
the neighbourhood
Sutton Place Synagogue, also called the Jewish Center for the United Nations, is a Traditional synagogue and congregation located at 225 East 51st Street in Midtown Manhattan, New York City, New York, United States.
- 53rd Street station (IRT Third Avenue Line) · 47 m
- Famous Door · 62 m
- Lipstick Building · 63 m
- 2008 Manhattan crane collapse · 77 m
- Permanent Representative of South Africa to the United Nations · 78 m
- Permanent Representative of Zambia to the United Nations · 94 m
frequently asked
It can be, but only as a one-day pop-up shop rather than a multi-week trading unit, because both the minimum and maximum lease at this Midtown East address are a single day. The 112 sqm layout does include fitting rooms, garment racks, counters and a stock room, so a selling event is genuinely workable once product lands. What holds it back as conventional temporary retail is the basement floor level: there is no street window and no passing footfall to convert, so every guest needs to be someone you invited. Brands we place here run invite-led sample sales and VIP shopping evenings rather than open-door retail, and if you need two weeks of trading we would point you toward longer-lease spaces in New York
who it suits
Brand Scale
This venue fits established mid-market and contemporary brands with 15 to 100 people internally, five or more years of trading, and a PR or events line already sitting inside the marketing budget. The single-day booking window is the deciding factor: minimum and maximum lease are both one day, so this is a calendar event rather than a temporary retail space you occupy for a season. At 112 sqm across two connected rooms with a 120 person occupancy, it suits a brand hosting one high-intent evening for editors, buyers, or VIP clients rather than a brand chasing walk-in volume. Where we see mismatches is when a two or three person label with no press list books a full buyout at this tier and fills 30 seats, or when a global house needs 300 plus guests and a runway sightline that a basement room with a fixed stage cannot deliver. Brands wanting a two week trading footprint should compare longer-lease spaces in New York instead.
Aesthetic Fit
Warm, low-lit, performance-led identities work here: tailoring, denim, fragrance, eyewear, jewellery, footwear, and music-adjacent streetwear all read well against a raised stage, banquette seating, a working bar, and adjustable ambient lighting. The room already has a supper club character, so brands with a nightlife, craft, or heritage story get to lean into the interior rather than fight it. Product categories that photograph well under directional and warm light do best, and the two-room split lets you separate a presentation moment from a social one. What does not work is the clinical gallery aesthetic. Minimalist luxury brands that need white walls, daylight, and tall ceilings will spend heavily to neutralise a basement bar and still lose the effect. Equally, brands relying on street frontage and window display should look elsewhere: there is no shopfront visibility at this floor level.
Best Use Cases
First choice is a launch party or cocktail reception, because the fully operational bar, bar seating, banquette lounge, and unrestricted BYOB and outside catering policy remove the two costs that usually inflate an evening event. Second is a collection preview or press day with a seated presentation, using the built-in stage, professional sound, and multiple microphones for a short talk before guests move to the lounge. Third is a live performance or brand-hosted showcase, with the baby grand piano and lighting rig already in place. Fourth is a screening or film premiere, supported by TVs with HDMI input and blackout-friendly basement conditions. Fifth is a creative workshop or panel, using the breakout capability of the second room. Sixth is a content studio day, since street-level load-in and elevator access make a controlled shoot feasible. Optional bartenders, hosts, and security can be layered in through our activation service.
Budget Signal
This sits at the upper end of the Midtown East single-day event market, priced closer to a hotel ballroom buyout than to a raw short-term commercial space. The value case is honest: you are paying for infrastructure that is already installed, not floor area. Compared with a bare Midtown retail unit at a similar rate, you avoid building a bar, hiring sound and lighting, sourcing furniture, and paying catering markups, and BYOB alone shifts the economics of a 120 guest reception. Against a hotel event space you gain a venue with character and no food and beverage minimum. Against co-working venues and shared pop-up formats you gain full exclusivity, two-minute access to Lexington Avenue and 53rd Street, and a licensed bar. Brands at this stage typically find the total delivered cost lands below the hotel route once production is counted, which is worth modelling in our budget calculator before enquiring.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c