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shell — brooklyn

Versatile Event Space with Bar and Open Layout.

177 m²
1900 sq ft
brooklyn
US
$1,440 / day
per day
pop-up store
2 use cases
city
Brooklyn
area
177 sqm
day rate
$1,440 / day
postcode
use cases
private event · cocktail reception · corporate event
included
Internet · Air Conditioning · Security System

about this space

This spacious venue, located at street level, offers a beautifully renovated environment perfect for various events, including birthday parties, weddings, baby showers, and corporate gatherings. The column-free open space is highlighted by new hardwood floors and features air conditioning, heating, and a wheelchair-accessible entrance. The venue includes two bathrooms and pantry sinks for convenience. Equipped with essential amenities such as Internet access, a security system, and sound and video equipment, this space is designed to cater to diverse needs. Additional features include furniture, lighting, parking, an elevator, a kitchen, a reception area, and closed-circuit television for enhanced security. This adaptable event space is ready to accommodate your next celebration or corporate event.

the fwv take

This street-level Brooklyn venue shines as the ideal pop-up concept space or for retail activation, owing to its expansive, unobstructed layout paired with a full suite of sound, video, and internet capabilities.

What makes this address work for temporary retail is the new hardwood flooring and column-free environment, which provides unmatched flexibility for brands to tailor unique customer experiences, especially during events hosted in spaces in New York.

This 1,900 sq ft environment fits modern, mid-scale fashion or lifestyle brands in their growth phase—those looking for a vibrant, accessible setting to deepen their consumer connections with a sophisticated engagement strategy.

Brands activating in Brooklyn should anticipate significant interest during the fall fashion circuit, making it essential, based on our experience, to engage with venue sourcing experts early to secure premium dates.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Reception
  • Wifi
  • CCTV

servizi aggiuntivi

rendi lo spazio tuo.

con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 177 sqm floor plan and amenities for Versatile Event Space with Bar and Open Layout, then note the window you want in Brooklyn. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €1245 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Brooklyn.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Brooklyn.

use cases

private eventcocktail receptioncorporate eventretail activationpop up store

location

plotting…
brooklyn·40.7116° · -73.9447°

what's around

8 stores within 600 m, incl. Verizon Authorized Retailer, Boost Mobile, Monica's Threading Salon

brands nearby

Verizon Authorized RetailerBoost MobileMonica's Threading SalonMetro by T-MobileL Train VintageNail & Spa by Pattybridal shop party suppliesJu-Ma FashionBravoGrand JewelryC-Town SupermarketsRosy's Unisex SalonCutie Calls Nails & Spa
fashion stores
3
jewellery & watches
1
beauty
4
galleries
1
cafés
6
restaurants & bars
21
other retail
24
  • King Kog20 m
  • Ammazzacaffè20 m
  • Los Primos20 m
  • The Flowery20 m
  • Verizon Authorized Retailer, MBA Wireless20 m
  • Bahia30 m

the neighbourhood

In our experience placing brands in this part of Brooklyn, we've noticed a dynamic presence of creative and independent businesses. This area is popular with retail activations and pop-up shops, especially for those seeking to reach an audience interested in unique fashion, lifestyle, and culinary experiences. Streets such as Grand Street and Graham Avenue showcase a mix of boutique shops, from King Kog's specialty retail to L Train Vintage's fashion finds, providing an eclectic backdrop for innovative brand activations. For brands centered on style and modernity, the intimate yet vibrant atmosphere of this neighbourhood offers potential, complemented by nearby cafes and craft eateries like Ammazzacaffè and The Flowery, which collectively create a draw for a diverse and engaged crowd.

Brands choose this neighbourhood over alternative areas in Brooklyn like Williamsburg or Greenpoint primarily for its manageable foot traffic and authentic local appeal, steering clear of the oversaturation found in those more tourist-heavy zones. This space offers better square meter value with many amenities suited for bespoke events, appealing to brands that prioritize a cost-effective yet sophisticated environment for curated experiences. Additionally, its proximity to multiple metro stations, including Graham Avenue and Grand Street, provides seamless access for press and buyers during fashion week. For those interested in transforming the space into an inviting temporary retail or event venue, our branded store design services can help maximize its potential.

Arriving at this street-level venue feels like discovering a well-appointed enclave amidst an array of local staples. The street sees a mix of pedestrian activity throughout the day, with a quieter residential feel in the mornings and a livelier retail-patron dynamic later in the afternoon. The venue's conveniences like easy parking and a reception area add to its accessibility for private event guests or corporate attendees. Although ideal for organized events and curated retail activations, this area is not well-suited for brands relying heavily on spontaneous, high-volume tourist footfall. It's important for brands to align their expectations with the local cadence when considering this neighbourhood for their next activation service.

getting here & street life

nearest transit

  • Graham Avenuemetro327 m · 4 min
  • Grand Streetmetro339 m · 4 min
  • Lorimer Streetmetro541 m · 7 min
  • Metropolitan Avenuemetro590 m · 7 min
  • Montrose Avenuemetro598 m · 7 min
  • Broadwaymetro774 m · 10 min

street activity

high footfall.

36 places within 200 m · 32 stores · 27 cafés and restaurants

within 200 m
36
within 400 m
60
within 600 m
60

the neighbourhood

The Powers Street Mosque in Brooklyn, New York City is one of the oldest mosques in the United States. It was founded by a small group of Lipka Tatars from the Białystok region of Poland. This was the first Muslim organization in New York State and the first official mosque for New York City's Muslim population.

  • Williamsburg Houses · 210 m
  • Café Camellia · 220 m
  • Martinez Playground · 279 m
  • Graham Avenue station · 325 m
  • Grand Street station (BMT Canarsie Line) · 334 m

frequently asked

Yes, this space is available for pop-up shops. Located in Brooklyn, the 1,900 sq ft venue offers an open, column-free environment with new hardwood flooring, making it flexible for temporary retail setups. The street-level access enhances visibility and accessibility, which in our experience is crucial for effective brand activation in this vibrant neighborhood. To explore more pop-up opportunities, you can view more spaces in New York

checking brand…
for brands
plan this pop-up in minutes.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c