Versatile Event Space with Modern Amenities in Chelsea.
about this space
Experience 2,500 square feet of thoughtfully renovated space in Chelsea. This venue features 10-foot ceilings, oak hardwood floors, and oversized windows, creating an inviting ambiance for a variety of events. The loft includes a modern kitchen, heating, air conditioning, audio-visual system, security features, and flexible furniture arrangements. Ideal for art exhibitions, private dinners, cocktail receptions, music showcases, fashion shoots, pop-up events, or film projects, this space is designed to accommodate your creative vision. Additional amenities include a stock room, counters, fitting rooms, garment racks, and adjustable lighting to enhance your event atmosphere. This polished setting offers everything you need to inspire connection and creativity.
the fwv take
Take this Chelsea loft for an appointment led wholesale showroom rental or a press day venue rather than a footfall driven pop-up, because the fitting rooms, counters, garment racks and separate stock room are already installed and the basement floor level gives you a sealed, controlled room with no sidewalk exposure to trade on.
What makes this address work for back to back buyer appointments is 2,500 square feet of uninterrupted oak floor under 10 foot ceilings paired with a subway entrance roughly 81 metres from the door at 28th Street, so editors and buyers arrive within a minute of the platform and the adjustable house lighting holds the same look at 9am as it does at 8pm.
The honest fit is established contemporary labels three to ten years in, working across ready to wear, tailoring, knitwear, footwear or fine jewellery with a warm, material led identity; heritage maisons chasing a glazed ground floor address should keep scanning other spaces in New York, and chrome and LED concepts will spend more masking this oak envelope than dressing it.
In our experience the February and September market weeks fill first on these Garment District blocks, so enquire eight to ten weeks out, and plan your install around the fact that every rail, plinth and crate travels by building elevator rather than a street level roll in, which is exactly the sort of detail worth mapping against our activation timeline before you sign.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Reception
- Wifi
- CCTV
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 232 sqm floor plan and amenities for Versatile Event Space with Modern Amenities in Chelsea, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €2070 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
activation ideas
SS/AW Seasonal Showroom
This is the strongest use of the address, because the fitting rooms, garment racks, counters and separate stock room are already installed and remove almost all of the build a raw loft would demand. Across 232 sqm on one uninterrupted floor, brands running a market season showroom rental here typically set rails down both long walls, hold the centre open for line review tables, and keep packing and overflow stock at the back near the elevator. Ten foot ceilings take tall rails and hanging signage without the room feeling compressed, and the 28th Street subway entrance 81 metres from the door keeps a full appointment book on schedule.
Buyer Appointments
Works well for back to back wholesale appointments because the reception area handles arrivals separately from the selling floor, so one buyer can leave while the next checks in. In practice the front third becomes a collection preview and seating zone, the middle carries rails, and the fitting rooms cover try-on without needing a temporary changing build. Plan for four to six buyer parties in the room comfortably at any one time; beyond that the acoustics on a single open floor start working against private conversation. Adjustable lighting holds a consistent look from a 9am appointment through to a 7pm one.
Press Day / Media Preview
A credible press day venue for 40 to 80 editors and stylists across a rolling day, given the reception point, wifi and installed AV. What makes this work for press specifically is the ability to hang a full look wall along one side while keeping a central table for jewellery, accessories or product detail, then reset in under an hour for evening drinks. The kitchen means catering plates on site rather than from a corridor. Editors arriving from Midtown, Penn Station or Herald Square are all within a six minute walk, which matters when your window is a single day.
Sample Sale
Strong sample sale space, provided the sale is invitation or email led rather than dependent on passing traffic, since the loft sits at basement floor level with no sidewalk exposure. The installed counters give you two till positions, the stock room takes replenishment out of the customer sightline, and the fitting rooms handle try-on volume that most white box venues cannot. Queue management is the constraint worth planning for, because all guest access runs through the building elevator, so brands typically stagger entry by timed slot and add door staff. Our point of sale and payments setup covers till, card and reporting in one install.
Multi-Week Pop-Up Shop
Viable as temporary retail for anything from a weekend to the full 56 day maximum, with the honest caveat that you are buying a controlled room rather than footfall. Brands that succeed here drive traffic through owned channels, press and paid invitation, then convert at a high rate because the retail experience is private and unhurried. The existing fittings mean your budget goes into graphics, plinths and merchandising rather than infrastructure, and the 240 person occupancy leaves room for launch nights inside the same booking. Heating, air conditioning and CCTV are all in place for a longer residency.
Product Launch
Works for a launch of 120 to 180 guests in standing format, with the house sound and video system covering playlist, presentation and screen content without a full external rig. The single open floor lets you run a hero product moment at one end and bar plus circulation at the other, and the reception area doubles as check in and coat drop. Because lighting is engineered rather than daylight dependent, an 8pm launch looks the same as a 2pm one, which simplifies rehearsal. We would test the in-house rig against your audio and content needs at the technical walkthrough.
Influencer Event
Suits an influencer or creator event of 30 to 60 guests better than a mass invite, because the value here is a closed, camera-friendly room rather than scale. Oak hardwood floors and 10 foot ceilings photograph warm, and adjustable lighting lets you build two or three distinct capture moments across the 232 sqm without redressing the whole floor. Fitting rooms work as changing and touch-up positions if you are shooting product on guests. Pair the guest list with influencer marketing support if you need the room booked out with the right names rather than the largest number.
Content Creation Day
A workable content studio for a full crew day, mainly because the lower floor level gives you a quiet, sealed room with no street noise and no daylight shifting on you between setups. Sound and video equipment, adjustable lighting and full electricity are already in place; the fitting rooms take wardrobe and hair and makeup, the stock room absorbs cases, and the kitchen handles crew catering. Brands often pair a content day with a press day inside the same week so one set build earns its keep twice. Load in runs by building elevator, so measure your tallest stand before you book.
E-commerce Shoot
Efficient for high volume e-commerce shoots because the garment racks, stock room and fitting rooms are already installed, so a 200 SKU day does not require a separate wardrobe truck or temporary rail build. Controlled artificial lighting means consistent output from first shot to last, which is the main reason product teams prefer a lower floor over a window-heavy space. In practice the oak floor gives you a usable on-brand backdrop for lifestyle frames alongside a cyc or paper roll corner for cutouts. Crews of eight to twelve work comfortably within the 232 sqm without competing for space.
Art Exhibition or Gallery Showing
Holds a gallery style hang well, with clean finished walls, 10 foot ceilings and adjustable lighting that can be angled to work as picture lighting rather than general fill. For an opening, plan 150 to 180 guests standing to keep circulation past hung work comfortable, using the kitchen for service and the reception point for guest list. Flexible furniture is included, so plinths and seating can be reconfigured across a run of up to 56 days. Security system and CCTV are both installed, which matters when work stays on the walls overnight between viewing days.
Cocktail Reception or Private Dinner
Works well for evening hospitality because there is a real kitchen on site, meaning your caterer finishes in the space rather than from a truck on 30th Street. The single 232 sqm floor takes 180 to 200 standing comfortably, or a seated long table configuration using the furniture already in the room. Alcohol service needs its own permit, which we flag against your dates. Brands regularly run a daytime showroom or preview and reset the floor in the late afternoon, and our production and build team schedules that turnaround so the room changes character without overtime.
Workshop or Masterclass
Suits a hands-on workshop or masterclass for 25 to 50 participants, because flexible furniture and a flat uninterrupted oak floor let you set clustered work tables rather than fixed rows. The AV system covers demonstration screens and microphone, the kitchen supports refreshments across a half day session, and the stock room stores materials and kits out of sight. Ten foot ceilings and mechanical ventilation keep a full room comfortable for two to three hours. The single open floor means one session at a time; parallel breakout groups would need soft division brought in.
Networking Event
Adequate for an industry networking evening of 100 to 150, and the location does real work here given six subway stations inside a ten minute walk and Penn Station six minutes away. Reception handles check in and badge collection, the bar sits naturally near the kitchen end, and the open floor keeps sightlines clear so guests can move rather than cluster. The trade off is acoustics on a single hard-floored room, so we would advise soft furnishing or drape if speeches are part of the format. Compare against other spaces in New York if you need multiple breakout rooms.
use cases
location
getting here & street life
nearest transit
- 28th Streetmetro81 m · 1 min
- 33rd Streetmetro368 m · 5 min
- 23rd Streetmetro410 m · 5 min
- 34th Street–Penn Stationmetro483 m · 6 min
- 34th Street–Herald Squaremetro484 m · 6 min
- 18th Streetmetro793 m · 10 min
the neighbourhood
130 West 30th Street, also known as The Cass Gilbert, is a luxury condominium on 30th Street between the Avenue of the Americas and Seventh Avenue in Midtown Manhattan in New York City. The 18-story building was designed by Cass Gilbert in the Assyrian Revival style as offices, showrooms and manufacturing space in the Garment District. The building is a New York City designated landmark.
- 28th Street station (IRT Broadway–Seventh Avenue Line) · 44 m
- Rizzoli Bookstore · 54 m
- New York Press · 108 m
- Committee to Protect Journalists · 109 m
- Jewish Funds for Justice · 122 m
- TheatreWorksUSA · 132 m
frequently asked
Yes, this 2,500 square foot Chelsea loft is available for pop-up shops and retail activations, with lease windows running from a single day up to 56 consecutive days. Because it sits at basement floor level, there is no street footfall to convert, so brands running a pop-up shop here succeed when they bring their own audience through email, press or paid invitation rather than relying on passing traffic. In our experience handling temporary retail bookings in this part of Manhattan, that trade off is worth it when the brief calls for a controlled room, since the fitting rooms, counters, garment racks and stock room are already installed. If your priority is a daylight ground floor window on a busy sidewalk, we would point you towards other spaces in New York
who it suits
Brand Scale
This space fits established contemporary brands with a 10 to 40 person team, three to ten years of trading, and an existing wholesale account base or a New York DTC customer list they can mobilise without paid reach. At 232 sqm with a stated capacity of 240, the room needs volume to read as full, whether that volume is rails of stock, buyer appointments booked in sequence, or a reception crowd. The basement floor level is the deciding factor: there is no street footfall to convert, so the brand must bring its own audience. Brands at this stage typically find the built-in stock room, counters and fitting rooms remove most of the fit-out spend that comparable raw white boxes among spaces in New York would demand. Too small for a global house staging a full runway plus backstage. Too large and too costly for a two person label launching a single capsule, who would be better served by a shared retail format.
Aesthetic Fit
Warm, material-led brand worlds work here without a fight. Oak hardwood floors, 10 foot ceilings and a renovated loft envelope suit ready to wear, tailoring, denim, knitwear, footwear, leather goods, fine jewellery and homeware presented on rails, plinths and timber tables. Adjustable lighting lets you push the room from gallery-neutral for a collection preview to low and intimate for an evening reception. Where we see mismatches is when a brand arrives with a high-gloss, chrome-and-LED design language or a blacked-out club concept; the warm floor and finished walls fight that direction, and covering them costs more than starting from a raw shell. Equally, brands whose visual identity depends on daylight flooding through full-height glazing should look elsewhere, as the lower floor level means lighting is engineered rather than natural. Support from branded store design is worth considering if your identity sits between those two poles.
Best Use Cases
First choice: wholesale showroom and buyer appointments, because fitting rooms, garment racks, counters and a dedicated stock room are already installed, which is rare in a rentable loft. Second: press day and collection preview, where the reception area, wifi and AV system let you run editor walkthroughs and appointments back to back. Third: a multi-week pop-up shop or retail activation, supported by a lease window running from one day up to 56. Fourth: sample sale, where the stock room, elevator access and counter positions handle throughput and queue control. Fifth: cocktail reception or seated dinner, with a working kitchen and capacity for a sizeable guest list. Sixth: content studio and lookbook production, using adjustable lighting and sound and video equipment on a quiet floor. Seventh: art exhibition or gallery-style brand presentation, where the oak floors and clean walls carry hung work well.
Budget Signal
This sits in the mid to upper band for short-term commercial space in Manhattan, and firmly below prime SoHo or Fifth Avenue street-level retail on a per day basis. What you are paying for is infrastructure rather than window exposure. Hotel event spaces at a similar tier deliver service and address but no fitting rooms, no stock room and rigid catering rules; co-working venues undercut this on price but cannot hold a wholesale showroom or a 200 plus guest reception; shared pop-up formats are cheaper still but dilute brand control. Against a raw white box in the same postcode, the installed retail fittings, AV, kitchen and furniture typically save a meaningful share of build budget, which is where the value case is made. In our experience brands underestimate that offset, so model it before comparing headline rates using our budget calculator.
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