Skip to content
Fashion Week Venues — homeFashion Week Venues — home
shell — new york

Versatile Ground Floor Space for Art and Fashion Events.

tl;dr

Space
A 204 sqm (2,200 sq ft) ground floor gallery for hire at Sixth Avenue and 25th Street on the Flatiron and NoMad border in New York, with 488cm (16 foot) ceilings, hardwood flooring and street facing picture windows that give it a neutral gallery character suited to showroom space, temporary retail and brand activation.
Best For
Wholesale fashion showroom and buyer preview weeks with back to back appointments, press days and collection previews for editors, seated or standing fashion presentations for up to 210 guests, art exhibitions and fashion art crossover installations, and short run pop-up shop or sample sale activations. All five formats can book by the day or by the week.
Standout Features
Ceiling height of 488cm carries rigging, tall plinths and oversized imagery with no additional build; fitting rooms, garment racks and counters are already installed for wholesale appointments; a stock room with CCTV and a monitored security system keeps samples controlled; full width picture windows face Sixth Avenue at street level; and an adjoining 1,500 sq ft renovated cell space can be taken separately or combined with the main floor. In-house lighting, sound and video equipment, furniture, kitchen and elevator access make the floor move-in ready, all inspected on site by Fashion Week Venues.
Location
F and M trains at 23rd Street and Sixth Avenue are 4 minutes on foot, PATH at 23rd Street 5 minutes, the 1 at Seventh Avenue 6 minutes, and N, R and W at Broadway and 28th Street 8 minutes, in the Flatiron and NoMad corridor of Manhattan. The avenue is wide and commercial with kerbside black car access outside the door, the Renaissance hotel next door and the Hilton New York Fashion District 2 minutes away, which suits a short-term rental where crews load in and guests arrive on the same day.
Availability
Minimum rental is 3 days at a day rate of $3,600 (approximately €3,137), with the adjoining 1,500 sq ft cell space priced as an add on. Allow 10 to 12 weeks lead time for standard dates and 4 to 6 months for February and September New York Fashion Week, when ground floor spaces on this stretch of Sixth Avenue typically fill first, and note that multi day and combined floor quotes are brief-based.
How to Book
Enquire with Fashion Week Venues and we reply within 24h with hold options and a costed brief, with no charge until confirmed. Permit paperwork, security and event staffing, and fit-out coordination are handled by our team on the brand's behalf, so request availability for your market week or NYFW dates now.
204 m²
2200 sq ft
new york
US
$3,600 / day
per day
pop-up store
3 use cases
in short
A 204 sqm (2,200 sq ft) ground floor gallery for hire at Sixth Avenue and 25th Street on the Flatiron and NoMad border in New York, with 488cm (16 foot) ceilings, hardwood flooring and street facing picture windows that give it a neutral gallery character suited to showroom space, temporary retail and brand activation…
city
New York
area
204 sqm
day rate
$3,600 / day
postcode
use cases
art exhibition · fashion showroom · fashion show
included
Internet · Air Conditioning · Security System

about this space

This exceptional ground floor space spans 2,200 square feet (204 square meters) and features impressive 16-foot (488 centimeter) high ceilings, hardwood flooring, and large street-facing picture windows, making it ideal for visibility and display. The venue is particularly suited for art exhibitions, accommodating large artworks, as well as fashion shows, art seminars, workshops, and discussions. Located at the intersection of 6th Avenue and 25th Street, this space is conveniently situated near multiple subway stations and is in close proximity to the neighboring Renaissance Hotel. Additional support services for cleaning, painting, IT and network access, and security setup are available. An additional 1,500 square feet of fully renovated cell space may be rented separately or combined with the main floor for an added charge.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi
  • CCTV

servizi aggiuntivi

rendi lo spazio tuo.

con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.

  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →

how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 204 sqm floor plan and amenities for Versatile Ground Floor Space for Art and Fashion Events, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €3106 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

activation ideas

SS/AW Seasonal Showroom

This is the format the floor is already built for, because fitting rooms, garment racks, counters and a lockable stock room are installed rather than rented in. Across 204 sqm you can hold four to six rail zones by category with a central appointment table and still keep a clear circulation spine to the entrance. In practice the stock room and CCTV handle sample security without requiring a separate guarded room, and the three day minimum works well when you extend to a full market week run. Brands typically add the adjoining 1,500 sq ft cell space as private wholesale appointment rooms.

Buyer Appointments and Collection Preview

Works well because the ground floor entry, elevator access and hotel adjacency mean buyers arriving from the Renaissance next door or the Hilton New York Fashion District two minutes away walk in without navigating a freight lift or a loft building intercom. Plan on two to three concurrent appointments of four to six people each before the room starts to feel shared. Air conditioning and heating matter more than brands expect on a February buyer preview schedule, and wifi plus wired internet support line sheet and order writing platforms. Our venue sourcing team consistently places wholesale weeks on this stretch for exactly this reason.

Press Day and Media Preview

A strong press day venue because the gallery envelope of hardwood, clean walls and 488cm ceilings photographs cleanly for editor content with almost no build. For a rolling press day, expect 30 to 50 attendees moving through in waves rather than all at once, with product staged on plinths along the wall planes and a hosted check-in at the window end. Included lighting, sound and video equipment covers the AV load, and the kitchen supports a catering drop without bringing in a mobile unit. The picture windows give arriving press an immediate read of the set from the opposite sidewalk.

Fashion Presentation or Runway Show

The 16 foot ceiling is what makes this credible for a fashion presentation, since it takes rigging, a lighting bar and a backdrop without a scaffold structure. Working occupancy is around 210 standing, but for a seated show with a walking line, front row and back of house you should plan materially lower, in the region of 100 to 130, or split the show into two sessions on the same day. Use the adjoining cell space for hair, makeup and a green room so the main floor stays clean for guest arrival and post-show press.

Pop-Up Shop and Temporary Retail

Operationally this is one of the easier temporary retail fit-outs in the neighbourhood because counters, fitting rooms and garment racks are already in place, so you trade from day one. Be honest about the traffic profile: Sixth Avenue at 25th delivers commuters and neighbourhood shoppers rather than luxury browsers, so this works as a campaign-led or guest-list-led pop-up concept rather than a spontaneous footfall play. The street facing picture windows give genuine display frontage, and integrating point of sale and payments early lets you capture transaction and customer data across the run.

Sample Sale

Works well here specifically because of the optional 1,500 sq ft cell space, which absorbs overflow stock, replenishment and staff break areas while the main 204 sqm floor stays dense with rails and a clean queue path. Ground floor kerbside access on a wide avenue means a line can form outside without blocking a narrow sidewalk, which is a real constraint in SoHo. Fitting rooms and multiple counters allow parallel checkout lanes at peak, and the security system plus CCTV cover a high volume, high traffic day.

Brand Shoot, Lookbook and E-commerce Day

Functions as a content studio without conversion, because the large picture windows deliver soft directional daylight across hardwood for most of the day and the ceiling height lets you shoot full length with a long lens while still rigging a light above frame. The gallery walls stand in for a cyclorama on product and still life, and the stock room plus fitting rooms handle wardrobe and talent changing. For an e-commerce shoot, brands typically stack a shoot day onto the front or back of a showroom booking to make the three day minimum work harder.

Art Exhibition and Gallery Showing

The space was configured around this format, with wall planes and 488cm ceilings that take oversized canvases, hanging installations and tall plinths without compromise. Hardwood flooring and existing gallery lighting mean a private view needs lighting focus and hardware rather than a build, and 204 sqm comfortably carries 60 to 80 works at conventional hang density or far fewer at museum spacing. Evening pace on the block drops noticeably after seven, which suits invitation-only private views and fashion-art crossover programming.

Product Launch and Influencer Event

Credible for a launch because you get street visibility, a single ground floor room with no level changes, and included sound and video equipment for a hero moment or a looping campaign film. For a standing evening reception, 150 to 180 guests keeps the room comfortable with a bar, a product moment and a content wall; 210 is the hard ceiling. What makes this work for creator-led formats specifically is the height and daylight, which give social teams usable footage without a separate studio hire, and pairing the guest list with influencer marketing is how brands offset the limited passing luxury traffic.

Workshop, Masterclass and Panel

Suits seated learning formats well because the room is a single open rectangle with no columns interrupting sightlines and the installed AV covers mic, playback and screen needs. Realistic seated capacity for a workshop with tables is 40 to 60; for a theatre-style masterclass or panel you can push toward 120 with rows and a low stage. The kitchen supports refreshment service between sessions, and the Museum at FIT and the surrounding design and trim supplier cluster make this a natural address for craft and industry-facing programming.

Networking and Industry Event

Adequate to strong for industry networking, mainly because of transit density: F and M at 23rd, PATH at 23rd, the 1 at Seventh and the N, R and W at Broadway all sit within an eight minute walk, so attendance holds up on a weekday evening. Plan 120 to 160 standing with a bar and high tables to keep the room reading as busy rather than sparse. The kitchen and elevator access simplify catering load-in, and the neighbouring hotel cluster helps if you are hosting visiting international attendees during market week.

use cases

art exhibitionfashion showroomfashion showart seminarworkshopnetworking eventcorporate eventprivate eventretail activation

location

plotting…
new york·40.7448° · -73.9923°

what's around

7 stores within 600 m, incl. Goodwill, Oasis Nails & Spa, European Wax Center

brands nearby

GoodwillOasis Nails & SpaEuropean Wax CenterStarbucksVerizon Authorized RetailerDavid's BridalHiltonLuckin CoffeeParlor WestWyndham GardenBuy Buy BabyBest BuyBurlingtonJ&D Costume Jewelry
fashion stores
2
jewellery & watches
1
beauty
3
department stores
1
culture
1
hotels
5
cafés
9
restaurants & bars
18
other retail
20
  • Goodwill40 m
  • Luz Shoe Repair50 m
  • Olympia Finest Deli50 m
  • Storehouse50 m
  • Fairway Market80 m
  • Newsstand110 m

the neighbourhood

Independent labels, art dealers, casting agencies and small production companies form the working population of these blocks, most of them operating out of the old Ladies' Mile loft buildings that run along Sixth Avenue between 23rd and 28th Streets. Within a three minute walk you have the Showplace Antique and Design Center on West 25th, the Chelsea Flea vendors who set up on the same street at weekends, the Museum at FIT at Seventh and 27th, and the trim, button and costume jewellery suppliers scattered up the 25th to 29th Street corridor toward the Garment District. Photo studios and PR offices occupy the upper floors here in numbers that surprise people who only know the area from street level, and the agency cluster continues east toward Broadway and Madison Square Park. In our experience placing brands in this part of Manhattan, the tenant mix skews toward teams who need a working showroom space rather than a shop window, which is precisely why a 204 sqm ground floor gallery with 488cm ceilings gets booked here rather than sitting dark between market weeks. If you want the wider picture, it is worth reviewing other spaces in New York before you shortlist.

Cost per square metre is the honest headline reason brands choose this stretch over SoHo, Tribeca or the Meatpacking District, and the second reason is proximity to where press and buyers actually sleep during market weeks. The Renaissance is next door, the Hilton New York Fashion District is two minutes on foot, and the Ace and NoMad hotel cluster on Broadway in the high 20s is a short cab ride. Transport is genuinely strong for international visitors, with the F and M at 23rd and Sixth, the 1 at Seventh, the N, R and W at Broadway, the 6 at Park Avenue South and PATH trains at 23rd Street for anyone coming in via Newark. What you give up compared with Wooster Street or Gansevoort Street is prestige adjacency and organic luxury shopper traffic, both of which matter if your activation depends on being noticed by people already out shopping. What you gain is floor area, ceiling height, straightforward kerbside loading and a budget that still leaves room for build, which is where our venue sourcing team usually steers brands running press days, buyer appointments and multi day fashion presentations rather than consumer retail theatre.

Arrival at the Sixth Avenue and 25th Street corner is efficient and unglamorous in a way that suits appointment based formats. The avenue is wide, black cars and cabs pull in without drama, and the street facing picture windows read clearly from the opposite sidewalk even in flat February light. Mornings bring heavy commuter volume moving north toward NoMad and the Garment District offices, lunchtime fills the delis and the two Starbucks at 24th and 27th, and the pace drops noticeably after seven, which is useful for private views and invite only dinners. Weekends are quieter except for flea market crowds on 25th itself. What we consistently hear from brand teams who activate here is that the block feels commercial and functional rather than decorative, and production crews appreciate that during load in. Be clear on the limitation: this is not a walk in luxury retail address. Passing footfall is commuters, value shoppers heading toward Burlington and Best Buy, and neighbourhood residents, so if your model depends on spontaneous browsing rather than a driven guest list, run the numbers honestly in the ROI estimator before you commit.

getting here & street life

nearest transit

  • 23rd Streetmetro221 m · 3 min
  • 28th Streetmetro283 m · 4 min
  • 33rd Streetmetro511 m · 6 min
  • 18th Streetmetro632 m · 8 min
  • 34th Street–Herald Squaremetro641 m · 8 min
  • 34th Street–Penn Stationmetro702 m · 9 min

street activity

high footfall.

34 places within 200 m · 27 stores · 27 cafés and restaurants

within 200 m
34
within 400 m
60
within 600 m
60

the neighbourhood

The Michael Howard Studios is an acting studio for the performing arts located in at 152 West 25th Street in Chelsea, Manhattan, New York City; the studio was founded in 1953 by actor/director Michael Howard.

  • Boxee · 41 m
  • Mount Sinai Phillips School of Nursing · 102 m
  • Tenth Floor · 130 m
  • TheatreWorksUSA · 133 m
  • Billy's Topless · 138 m

frequently asked

Yes, this 204 sqm ground floor gallery at the corner of 6th Avenue and 25th Street is available for pop-up shops and temporary retail, with a three day minimum booking. The street facing picture windows give you real display frontage onto a wide Manhattan avenue, and the installed counters, fitting rooms and garment racks mean you can trade from day one without building a shop from scratch. In our experience placing pop-ups on this stretch of Sixth Avenue, the passing traffic is commuters and neighbourhood shoppers rather than luxury browsers, so the format that performs here is a driven guest list supported by paid and organic reach. If your model depends on spontaneous footfall from tourists, be honest about that in your planning before you commit. For appointment led and campaign led pop-up shops, the visibility and the 2,200 sq ft floorplate do the work.

who it suits

Brand Scale

This space fits established mid-market and upper contemporary brands with a 15 to 60 person team, five or more years of trading, and an existing wholesale book or a DTC business turning over roughly $5m to $40m annually. At 204 sqm on a single ground floor with 488cm ceilings, it is large enough to run a seated show, a full buying showroom with fitting rooms and garment racks, and a back of house stock room at the same time, which is exactly the operational load a brand with multiple categories and a real sales team needs during New York Fashion Week. The three day minimum and the option to add 1,500 sqft of adjoining cell space suit brands running multi day press and wholesale schedules rather than one night moments. Where we see mismatches is when a two or three person independent label books this footprint for a single capsule drop and ends up dressing empty volume, or when a global heritage house needs 600 sqm plus of controlled runway and backstage and finds the ceiling on capacity at around 210 guests too restrictive. Brands at that upper end should compare spaces in New York with larger raw floorplates before committing here.

Aesthetic Fit

Design-led, gallery-adjacent brands read best here: minimal ready to wear, architectural tailoring, elevated denim and outerwear, sculptural jewellery, eyewear, and object-led homeware or fragrance. The hardwood floor, the 16-foot ceiling and the large street-facing picture windows create a neutral gallery envelope that treats product as artwork rather than merchandise, so brands whose visual identity leans toward restraint, natural material and considered lighting will need very little build to look finished. It also carries scale well, meaning oversized imagery, tall plinths and hanging installations work without feeling forced. What does not work is a maximalist, colour-saturated or heavily themed fast fashion identity that wants wall to wall vinyl and dense rail density, because the volume above head height will read as unfilled and the hardwood will fight a synthetic set. Equally, luxury houses requiring a sealed, windowless salon for confidential collection preview will find the street glazing counterproductive. If your identity needs a fully transformed shell, factor in production and build from the outset.

Best Use Cases

First choice is a wholesale fashion showroom across market weeks, because fitting rooms, garment racks, counters, a stock room, secure CCTV and reliable wifi mean appointments run without improvisation. Second is a press day and collection preview, helped by the ground floor entry, elevator access and proximity to the Renaissance and Hilton hotels for visiting editors and buyers. Third is a seated or standing fashion show for up to roughly 210 guests, where the 488cm ceiling supports rigging and a clean sightline. Fourth is an art exhibition or fashion-art crossover, the format the space was clearly built around given the wall height and hardwood. Fifth is a temporary retail space or pop-up shop, with the 6th Avenue and 25th Street glazing giving genuine street visibility. Sixth is a content studio or lookbook shoot day, using the picture windows for daylight. Seventh is a workshop, panel or networking event, and eighth is a sample sale, where the added 1,500 sqft cell space handles queueing and overflow stock. In our experience the profile that gets the most from this space is the brand that stacks two or three of these formats across a single booking.

Budget Signal

This sits in the upper-mid tier for Flatiron and NoMad, above raw Garment District showroom floors and well below Soho or Meatpacking flagship retail rates on a per square metre basis. What the price buys is a fully serviced, event-ready gallery rather than a shell: lighting, sound and video equipment, furniture, fitting rooms, air conditioning, security system and optional cleaning, painting, IT and security setup are already in place, which typically removes a five figure production line item that a bare commercial let would force you to carry. Against a midtown hotel ballroom you gain street frontage, daylight and full branding control while losing catering infrastructure. Against a co-working venue or a shared pop-up format you gain exclusivity and a credible address for buyers, at a real premium. Brands at this stage typically find the three day minimum improves value per dollar once a showroom, press day and shoot are combined, and modelling that properly with our budget calculator before enquiring is worth the ten minutes.

checking brand…
for brands
plan this pop-up in minutes.

free · no credit card · unlocks personalised recommendations

FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c