Versatile Studio Space for Videography and Streaming.
about this space
This 3,000 square foot professional studio is located just 10 minutes from the CBD area, making it an ideal venue for videography, corporate events, and live-streaming activities. Equipped with broadcast quality equipment, the studio features a multi-HD camera setup and an advanced sound system. Our live-streaming services cater to various events, including conferences, seminars, training sessions, forums, summits, and product launches. Included in the studio booking is a complete range of basic equipment. For additional needs, please inquire for further options. The studio includes a cyclorama floor, multiple monitors (two 42-inch TV monitors in the studio for program and output, and one in the waiting area), a broadcast camera, a lighting grid with eight lights, and standing lights. Audio options consist of a lapel microphone and a handheld microphone, along with a dedicated camera operator to ensure a seamless event experience. Amenities offered include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, a kitchen, reception area, elevator access, and parking facilities.
the fwv take
Book this Bukit Merah basement studio for a livestreamed press day, a campaign shoot or a hybrid product launch that has to feed a clean broadcast signal to regional buyers, because the cyclorama floor, eight light grid, multi HD camera setup and dedicated operator arrive already rigged, which strips out the two days of technical build a raw white box across the island would demand of your budget.
What makes this address work for that use case is the cyclorama paired with fitting rooms, garment racks, counters and a stock room on the same 2,992 sq ft basement level, so a styling team turns a dozen looks without pushing rails through a public lobby, and the absence of daylight gives you identical colour temperature from an 8am load in to a 10pm wrap.
Be clear that this is a content studio and press day venue rather than temporary retail with a shopfront, so it suits mid scale contemporary labels, beauty and accessories brands and established regional names building APAC campaign libraries or running wholesale appointments, not luxury maisons buying an Orchard Road postcode, and brands activating in this type of space consistently find the return sits in usable assets rather than passing footfall, which is why we brief production and build here around a scheduled, invite only running order.
In our experience Singapore studio diaries tighten sharply around the October and March campaign windows and the pre Lunar New Year weeks, so allow six to eight weeks for a fully produced activation, get the included camera operator hours confirmed in writing because that crew allowance is time boxed, and have goods lift dimensions verified before you specify plinths or large set pieces, a step our venue sourcing team settles with the operator before you commit to dates.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Reception
- Wifi
- Sound System
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 278 sqm floor plan and amenities for Versatile Studio Space for Videography and Streaming, then note the window you want in Singapore. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €2858 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Singapore.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Singapore.
activation ideas
Livestreamed Product Launch
This is the format the studio was built for, because the multi-HD camera setup, broadcast camera, advanced sound system and programme and output monitors are already rigged and come with a dedicated operator. In practice you can seat 80 to 120 guests across the 278 sqm floor while holding clean camera positions and crew circulation, with the reception monitor keeping arrivals on the live feed. Brands running hybrid launches in spaces like this typically brief one presenter position on the cyclorama and one seated interview corner so the stream has two looks without a relight.
Press Day / Media Preview
Works well as a press day venue because everything a journalist visit needs sits on one basement level: reception with its own monitor for holding, fitting rooms, garment racks, counters and a stock room for the collection. Realistically this space handles 40 to 60 press across staggered slots more comfortably than a single 150-person crush, and the controlled basement access means no walk-in interruption to your running order. What makes this work specifically is that the same rig capturing your press day also produces the broadcast assets, and we can layer in influencer marketing around the guest list.
E-commerce and Lookbook Shoot
Strong choice for high-volume product photography, because the cyclorama floor gives you a seamless infinity background and the eight-light grid plus standing lights mean zero daylight variance from an 8am load-in to a 10pm wrap. Two shooting stations fit comfortably within the 2,992 sq ft, with fitting rooms and garment racks adjacent so a stylist can prep the next twelve looks while the current set shoots. In practice the basement location handles colour consistency across multi-day shoots without requiring additional blackout or gel work, which saves hours in post.
Video Production and Campaign Film
Works well for film because the broadcast camera, lighting grid, sound system, lapel and handheld microphones and included camera operator remove most of the kit hire line from your budget. The cyclorama takes talent-on-white and colour-wash treatments, and the prompter on site handles founder or ambassador scripts without an autocue rental. Crew catering runs from the on-site kitchen and the coffee shops along Jalan Bukit Merah, and parking plus lift access means grip and set cases come down without a shopfront bottleneck. Confirm goods lift dimensions before specifying large build pieces.
Content Creation Day
An efficient content studio for teams that need a month of social assets in one booking, because the cyclorama, the green wall and the reception area give you three distinct backgrounds inside 278 sqm. Brands running content days in spaces like this typically rotate creators through 45-minute slots, using the fitting rooms for wardrobe changes and the two 42-inch monitors for immediate playback approval. Air conditioning and the basement acoustic isolation mean audio-led formats such as podcasts and talking-head reels record cleanly without additional treatment or noise windows.
Buyer Appointments and Wholesale Preview
Genuinely set up for back-to-back wholesale appointments, because garment racks, a stock room, fitting rooms and counters sit on the same floor as the shooting area, so a styling team turns rails without crossing a public lobby. Ten to fifteen minutes by car from the CBD and the Marina Bay hotel cluster makes it a credible collection preview address for regional buyers flying in, and controlled basement access keeps a scheduled diary running to time. Brands often pair morning buyer preview slots with afternoon capture on the cyclorama.
Seasonal Showroom (SS/AW)
Adequate to strong as a short-term showroom rental for a two to four week selling window, given the fitting rooms, counters, stock room and rails are already installed and the minimum booking is one day with no fixed maximum. The 278 sqm carries roughly 300 to 400 hanging units plus a seated appointment area and a small press corner. Be clear this is an appointment-led fashion showroom rather than a discovery-driven one, so budget for outreach; we can shape the layout through branded store design if the season needs a distinct identity.
Closed-Door Sample Sale
Works as a sample sale space on an invite-only basis rather than a public one, because there is no shopfront and no passing pedestrian traffic at basement level. The counters, fitting rooms, stock room and garment racks mean set-up is measured in hours not days, and lift plus parking access handles pallet deliveries of stock. Realistically plan for 60 to 100 shoppers on the floor at once with a queue managed at reception, and add card terminals through our point of sale and payments setup so transaction speed does not become the bottleneck.
Masterclass, Workshop and Training Session
Works well for education formats because the same broadcast rig lets you run a room of 40 to 80 seated participants and stream the session to a remote audience simultaneously. The two studio monitors carry slides or camera output for the room while the reception monitor manages latecomers, and the sound system covers presenter and audience microphones without external PA hire. For hands-on beauty or craft workshops, the counters and kitchen support wet stations and refreshments, though table-based layouts reduce practical capacity to around 40.
Panel Event and Industry Networking
Credible for a moderated panel or trade networking evening, because the studio supports a lit stage area on the cyclorama with standing reception space behind camera. Comfortable for 80 to 120 guests standing with catering from the kitchen and nearby Bukit Merah restaurants, and the recorded output gives you an asset library rather than a single-night spend. Worth knowing that this is a functional production district, not a destination address, so guests arrive by car or ride-hail from the CBD; parking on site makes that straightforward.
use cases
location
what's around
11 stores within 600 m, incl. W. Atelier, Scanteak, Poh Kim Diamond & Gem
brands nearby
- fashion stores
- 1
- jewellery & watches
- 3
- beauty
- 5
- design & interiors
- 2
- galleries
- 1
- culture
- 1
- cafés
- 8
- restaurants & bars
- 9
- other retail
- 27
- W. Atelier80 m
- Scanteak100 m
- The Nook110 m
- Y2ARTS130 m
- Han’s220 m
- Singapore Pools230 m
the neighbourhood
Production houses, livestream commerce operators, furniture and design showrooms and a steady flow of agency crews are the working population of this pocket of Bukit Merah, where Lower Delta Road meets Jalan Bukit Merah. Within a few hundred metres you have W. Atelier's design showroom, Scanteak's furniture floor, the Y2ARTS gallery and Gateway Theatre's black box spaces, plus the light industrial blocks along Beo Crescent and Kim Tian Road that quietly house post houses, photographers, set builders and equipment rental outfits. Walk ten minutes north and you are in Tiong Bahru proper, where independent labels, ceramicists and concept stores cluster around Yong Siak Street and Eng Hoon Street. In our experience placing brands in this neighbourhood, the useful detail is that the supply chain for a shoot or a fashion presentation sits on the same few streets as the studio itself, which is rarely true when you browse all spaces in more polished parts of the island.
Brands choose this address over Orchard Road, Marina Bay or the Keong Saik and Duxton shophouse belt because the money goes into production value rather than postcode rent, and because it is genuinely ten to fifteen minutes by car to the CBD, Raffles Place and the Marina Bay hotel cluster where visiting press and regional buyers stay. Compared with a Tanjong Pagar shophouse showroom, you get column free floor area, a cyclorama, a lighting grid and broadcast infrastructure already installed, which matters enormously for hybrid formats where a press day is also a livestream and a content shoot. Dempsey Hill reads more premium but forces every guest into a taxi and offers nothing technical. Kampong Gelam brings footfall you cannot control. What this area does not give you is prestige address recognition or the incidental luxury adjacency of Orchard, so if that signalling is central to the brief, run the numbers through our city compare tool before committing.
Arriving here feels functional and calm rather than ceremonial, which most brand teams end up appreciating. Mornings on this stretch belong to delivery vans, showroom staff opening up and crews loading in, with parking and lift access that actually work for flight cases and garment rails. Guests arrive by car or by a short ride from Tiong Bahru and Redhill MRT, and because the studio sits at basement level the environment is controlled and quiet, with fitting rooms, a stock room and a reception area that make back to back buyer appointments and interview slots run cleanly. Lunchtime brings office and residential traffic to the coffee shops and bakeries along Jalan Bukit Merah, so catering is easy and cheap. Honestly, this is not a neighbourhood for walk in retail, spontaneous discovery or brands that need a shopfront seen by thousands of passersby. It is a scheduled, invite based environment, and we plan production and build here on that assumption.
getting here & street life
nearest transit
- Blk 119bus · 5 14 131 131M 147 167156 m · 2 min
- Opposite Blk 120bus · 5 14 131 131M 147 167210 m · 3 min
- After Bukit Merah Centralbus · 57 145 145A 175 176 272246 m · 3 min
- Before Bukit Merah Centralbus · 57 145 175 176 272 273258 m · 3 min
- Opposite Blk 116bus · 16 16M 132 145 851312 m · 4 min
- Blk 116bus · 16 16M 132 145 145A 851323 m · 4 min
street activity
high footfall.
4 places within 200 m · 38 stores · 17 cafés and restaurants
- within 200 m
- 4
- within 400 m
- 24
- within 600 m
- 57
the neighbourhood
Henderson Secondary School was a co-educational, single session, government school in Bukit Merah, Singapore and was established in 1974. It was located at 100 Henderson Road, Singapore 159544. It was closed and merged with Bukit Merah Secondary School in 2017.
- Masjid Jamiyah Ar-Rabitah · 694 m
- CHIJ Saint Theresa's Convent · 714 m
- Masjid Al-Amin · 740 m
- Sri Ruthra Kaliamman Temple · 740 m
- Tiong Bahru Park · 746 m
frequently asked
It is available for invite-based pop-up formats rather than walk-in retail, and that distinction matters here. The studio sits at basement level in Bukit Merah with no shopfront and no passing pedestrian traffic, so a public pop-up shop relying on discovery will underperform. What does work in this 2,992 sq ft space is a closed-door sample sale, a private press day with a shopping component, or a members-only collection preview where your guest list arrives by car or from Tiong Bahru MRT. The fitting rooms, garment racks, stock room and counters are already installed, so temporary retail set-up is fast, and we can layer in point of sale and payments
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