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Versatile Unit for Food & Beverage Businesses.

74 m²
800 sq ft
hong kong
HK
on request
brief-based
pop-up store
1 use case
city
Hong Kong
area
74 sqm
day rate
on request
postcode
use cases
retail activation
included
Internet · Air Conditioning · Security System

about this space

This unit is well-suited for any food and beverage business. It features essential amenities such as internet access, air conditioning, and a security system. Additional facilities include a stock room, counters, fitting rooms, garment racks, and appropriate lighting. The space is furnished and equipped with sound and video equipment. It provides essential utilities such as electricity and heating for optimal operation. Conveniently, there is parking available, along with an elevator and a kitchen to support diverse culinary activities.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 74 sqm floor plan and amenities for Versatile Unit for Food & Beverage Businesses, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.

use cases

retail activation

location

plotting…
hong kong·22.2857° · 114.1486°

what's around

1 stores within 600 m, incl. Taste, 7-Eleven, 惠康 Wellcome

brands nearby

Taste7-Eleven惠康 Wellcome美心西餅 Maxim's CakesQB HouseVanGO星巴克 StarbucksMarket Place必勝客 Pizza Hutfusion
beauty
1
galleries
1
culture
2
hotels
1
cafés
11
restaurants & bars
22
other retail
22
  • Man Mo Dim Sum40 m
  • 加利年餅屋 Catherine Bakery50 m
  • Taste50 m
  • 7-Eleven50 m
  • 惠康 Wellcome60 m
  • 美心西餅 Maxim's Cakes70 m

the neighbourhood

Independent designers, ceramicists, coffee roasters, photographic galleries and small-batch F&B operators make up the working population of this stretch of Sheung Wan, and they are the reason brand teams keep coming back. Within a few minutes on foot you have Blue Lotus Gallery and the antique dealers along Upper Lascar Row, the studio and atelier cluster around Tai Ping Shan Street and Po Hing Fong, the design tenants inside PMQ further up Hollywood Road, and the specialty cafe circuit running through Gough Street and Bridges Street. Traditional trade still anchors the ground floor economy here, with dried seafood and tea merchants on Des Voeux Road West and Bonham Strand operating beside newer concept stores and content studios. The result is a creative quarter where a fashion presentation space or a food-led brand activation reads as part of the fabric rather than an intrusion. When we shortlist Hong Kong addresses for clients who want a working-neighbourhood backdrop instead of a mall atrium, this pocket sits near the top of the list, and you can browse all spaces against it for comparison.

Cost per square metre and audience quality are the two reasons brands pick Sheung Wan over Central, Causeway Bay or Tsim Sha Tsui, and the tradeoff is genuinely worth understanding before you enquire. Landmark and Queen's Road Central deliver luxury adjacency and enormous passing volume, but at rates that make anything beyond a two-week activation difficult to justify. Causeway Bay around Times Square and Hysan Place brings mass-market volume with heavy weekend congestion. Canton Road and Harbour City in Tsim Sha Tsui remain tourist-and-tour-group territory. Sheung Wan gives you a resident creative audience, a strong local F&B and hospitality trade, and considerably better value per square metre, with Sheung Wan MTR on the Island Line and Hong Kong Station on the Airport Express both within easy reach for buyers and press flying in. What it does not give you is the automatic prestige of a Central postcode or the sheer footfall of a Causeway Bay mall. In our experience placing brands in this neighbourhood, that trade works well for invite-only formats, buyer appointment venues and slow-build retail concepts, less so for pure volume plays. Our venue sourcing team routinely benchmarks both sides before clients commit.

Arriving here feels domestic before it feels commercial, which is exactly what suits a press day but surprises teams expecting a shopping street. The block sits within forty metres of Man Mo Dim Sum and a run of neighbourhood essentials including Taste, Wellcome, Maxim's Cakes and a 7-Eleven, so mornings bring a steady flow of residents, office workers and delivery traffic, with a clear lunch peak driven by the surrounding restaurants. Afternoons quieten noticeably, then the cafe and bar trade toward Sheung Wan Civic Centre picks up again after six. This is a basement unit inside a mall structure with lift access, parking and a full kitchen, so it works as a controlled environment for tastings, content shoots, sample sale space or an appointment-led showroom rental where guests are directed rather than discovered. What this neighbourhood and this specific unit are not suited for: high-volume tourist retail, spontaneous walk-in traffic or any brand whose plan depends on street visibility, since a basement floor plate removes the shopfront entirely. The long minimum term also rules out short fashion week runs. Teams committing here should budget properly for wayfinding and signage through production and build.

frequently asked

Yes — Versatile Unit for Food & Beverage Businesses is a vetted pop-up ready space in Hong Kong, 74 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This 74 sqm basement mall unit suits an established independent brand with a 5 to 25 person team, three or more years of trading, and either an existing Hong Kong wholesale base or a DTC audience already active in Sheung Wan and Central. The 365 day minimum lease is the deciding factor: this is a permanent trading footprint with showroom capability, not a fashion week venue you take for ten days. Brands at this stage typically find the stock room, counters, fitting rooms and garment racks remove most of the fit out cost, while the kitchen and AV kit support in store events without hire. Where we see mismatches is when a young label with under two years of trading commits to a full year of basement rent to service a single collection drop, or when a global house needs street level frontage and 200 sqm plus for flagship presence. Both of those profiles should instead browse all spaces for short lease alternatives.

Aesthetic Fit

Warm, tactile, hospitality led brand identities work here. The unit is furnished, lit, air conditioned and fitted with a working kitchen, which reads naturally for lifestyle labels, homeware, ceramics, tea and coffee brands, fragrance, wellness and casual apparel that trades comfortably alongside a counter service offer. The Sheung Wan context supports this, with 22 cafes and restaurants, galleries and the Civic Centre within a few hundred metres. What does not work is a luxury house that relies on daylight, high ceilings and street frontage to signal category. A basement unit inside a mall will always flatten that positioning, and no amount of branded store design fully compensates for the absence of a shopfront. Hard minimalist gallery aesthetics also struggle here because the existing furniture, counters and retail fittings pull the room towards a commercial finish.

Best Use Cases

First choice is a hybrid retail and cafe concept, since the kitchen, counters, heating, electricity and furnished floor let a brand trade product and food from day one. Second choice is a permanent fashion showroom running wholesale appointments, using the fitting rooms, garment racks and stock room to hold a full season on site with elevator access for deliveries. Third choice is a temporary retail space and pop-up shop programme rotating quarterly concepts under one lease, which spreads the annual commitment across several brand partners. Fourth is a content studio and press day venue, supported by the sound and video equipment, controlled lighting and the privacy a basement gives to shoots. Fifth is a members style events and tasting room, using the kitchen and parking for guest logistics. Sample sale use ranks last, as the basement location limits walk in discovery.

Budget Signal

Expect this to sit in the accessible tier for Hong Kong Island retail, meaningfully below Queen's Road Central and Causeway Bay ground floor rates while offering roughly the same trading area. The saving comes directly from the basement position and the annual lease commitment, so a brand is trading visibility and flexibility for cost certainty and a fully fitted space. Against hotel event floors and serviced co-working venues, the value case is strong here, because furniture, AV, lighting, heating and a kitchen are already in place and there are no per event loading fees. Against shared pop-up formats, the calculation shifts: shared platforms are cheaper for short tests, this unit is cheaper per month once you pass six months of trading. In our experience the brands that get the most from this price tier are those running retail and showroom functions from one address, and the budget calculator is worth running before enquiry.

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/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c